脱毛製品市場 - 2031年の成長予測、統計および事実

  • Report Code : TIPRE00023369
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 162
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[調査レポート] 脱毛製品の市場規模は、2022 年の 95 億 9,639 万米ドルから 2028 年までに 127 億 8,619 万米ドルに成長すると予想されています。 2022 年から 2028 年にかけて 4.9% の CAGR を記録すると推定されています。

クリーム、ワックス ストリップ、カミソリなどの脱毛製品は、人体の毛を除去するには、ブレード、脱毛器、ワックス、スプレー、ジェルなどが使用されます。世界市場は、製品タイプ、エンドユーザー、流通チャネルに基づいて分割されています。人口の増加と、特に男性のグルーミング製品への高い消費支出により、さまざまな地域で脱毛製品の需要が高まっています。

アジア太平洋地域の脱毛製品の世界市場シェアは、2022 年に最大でした。国ごとに、アジア太平洋地域の脱毛製品市場は、オーストラリア、中国、インド、日本、韓国、およびその他のアジア太平洋地域に分割されています。ソーシャルメディアの影響、人口の増加、トレンドのファッションやスタイルステートメントに対する意識の高まりにより、予測期間中に地域市場が押し上げられると予想されます。したがって、この地域の主要な市場関係者は、顧客の要件を満たす革新的で手頃な価格の脱毛製品の開発に重点を置いています。さらに、パートナーシップ、研究開発、マーケティングキャンペーン、買収などのさまざまな成長戦略の採用により、今後数年間でこの地域の脱毛製品市場の成長が促進されると予想されます。 2022 年、Koninklijke Philips NV は「Wonder of You」を立ち上げました。

戦略的洞察

新型コロナウイルス感染症のパンデミックが脱毛製品市場に与える影響

新型コロナウイルス以前- 19 年のパンデミックでは、脱毛製品の需要は主に、グルーミング製品への高い消費支出と男性用脱毛製品の需要の増加によって牽引されました。しかし、2020年は、新型コロナウイルス感染症(COVID-19)のパンデミックに対応した国内外の国境閉鎖によるバリューチェーンの混乱により、いくつかの業界が操業を鈍化させた。パンデミックは世界的な健康被害を引き起こし、消費財業界を含むすべての業界の機能を混乱させました。サロンの閉店により、各種脱毛製品の売上が減少した。同時に、電子商取引サイトのトラフィックが増加し、より多くの消費者がオンラインで商品を購入し始めました。 2021年には、事業活動の再開とロックダウン措置の解除により、脱毛製品の需要が急増し、予測期間中に脱毛製品市場に有利な機会が提供されると予想されます。

Global Hair Removal製品市場の内訳地域別

市場分析

メンズ脱毛製品の需要の高まり

個人脱毛に関する世界的なプロモーションキャンペーンの増加製品は顧客の視点をサロンでのスタイリングから自宅でのパーソナルケアに移しました。さらに、顔の剃りや体毛のムダ毛処理の頻度は、女性よりも男性の方が高いです。男性は通常、顔のムダ毛の除去やトリミングにはカミソリや刃を使用し、不要な体毛の除去には除毛クリームや除毛スプレーを好みます。パーソナルまたはセルフケア体制に対する男性の態度の変化により、メーカーは男性の肌タイプと要件に特化した製品を開発するようになりました。たとえば、2019年にReckitt Benckiser Group plcは、Veet Men NormalとVeet Men Sensitiveを特徴とする男性用脱毛クリームシリーズを発売しました。さらに、さまざまな企業が顧客にカミソリや脱毛キットの定期購入を提供しており、その会社は顧客が指定した定期的な間隔で脱毛キットを自宅の玄関先に届けます。たとえば、Harry's、Dollar Shave Club、The Procter & などの企業が挙げられます。ギャンブルカンパニーは、脱毛サブスクリプションボックスを提供しています。バリカン、電気シェーバー、カミソリ、刃、除毛クリームなどの男性用パーソナルグルーミング製品の需要の高まりが、除毛製品市場の成長を推進しています。

製品タイプの分析

製品タイプに基づいて、世界の脱毛製品市場はクリーム、ワックスストリップ、カミソリおよび脱毛器に分類されます。刃、脱毛器など。カミソリとカミソリブレードセグメントは、2022 年に最大の市場シェアを獲得しました。カミソリとブレードは、皮膚の表面から毛を除去するために使用されます。このプロセスには毛の根抜きは含まれません。カミソリや刃を使った脱毛は便利で時間を節約できる方法で、死んだ皮膚細胞を取り除く角質除去剤としても機能します。カミソリには、カートリッジ カミソリ、安全カミソリ、電気カミソリなど、さまざまなタイプがあります。

世界の脱毛製品市場、製品タイプ別 – 2022 年と 2028 年

教会と 2028 年株式会社ドワイト;レキットベンキーザーグループplc; Oriflame Holding AG;ジジ。アメリカン・インターナショナル社;プロクター&ギャンブル;コーニンクライケ フィリップス NV;サリー・ハンセン。シ& D (オースト) (Pty) Ltd; Revitol Corp Players は、脱毛製品市場で活動している数少ないプレーヤーです。これらの市場関係者は、顧客の需要を満たす高品質の製品を提供することに重点を置いています。また、研究開発活動への投資、新製品の発売、コラボレーション、合併・買収などの戦略も採用しています。

レポートのスポットライト

  • プレーヤーが効果的な長期戦略を立てるのに役立つ、脱毛製品市場における進歩的な業界動向
  • 採用されたビジネス成長戦略先進国市場と発展途上国市場別
  • 2020年から2028年までの脱毛製品市場の定量的分析
  • 脱毛製品の世界需要の推定
  • ポーターズファイブ業界で活動するバイヤーとサプライヤーの有効性を説明するための勢力分析
  • 競争市場シナリオを理解するための最近の動向
  • 市場の傾向と見通し、脱毛を促進および抑制する要因製品市場の成長
  • 商業的関心を裏付け、市場の成長につながる市場戦略を強調することで意思決定プロセスを支援
  • さまざまなノードにおける脱毛製品の市場規模
  • < li>市場の詳細な概要と細分化、および脱毛製品業界の動向
  • 有望な成長機会を持つさまざまな地域の脱毛製品市場の規模

世界の脱毛製品市場

製品の種類ごとに、世界の脱毛製品市場はクリーム、ワックスストリップ、カミソリ、脱毛製品に分類されます。刃、脱毛器など。エンドユーザーに基づいて、市場は男性と女性に二分されます。世界の脱毛製品市場は、流通チャネルに基づいてスーパーマーケットとスーパーマーケットに分類されます。

会社概要

  • 教会と教会Dwight Co., Inc.
  • Reckitt Benckiser Group plc
  • Oriflame Holding AG
  • GIGI
  • American International Inc.
  • プロクター&amp;ギャンブル
  • Koninklijke Philips NV
  • サリー ハンセン
  • Si & D (Aust) (Pty) Ltd
  • Revitol Corp
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the scope of hair removal products in the global market?

Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and others are used to remove hair on the human body. Women prefer painless, convenient, and hassle-free hair removal products such as cold wax strips, epilators, or hair removal creams, depending on their skin type and application area. The rising working women population and increasing awareness about self-grooming among women drive the demand for hair removal products.

Can you list some of the major players operating in the global hair removal products market?

The major players operating in the global hair removal products market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp among many others.

What is the scope of the wax strips segment in the global hair removal products market?

Wax strips, also known as cold wax strips, consist of a pre-waxed solution on a ready-to-use muslin or cellulose strip. Moreover, wax strips are affordable hair removal option, effective for removal of short hair and suitable for sensitive skin type. Wax strips are convenient and hassle-free hair removal products, available in a pre-cut standard-sized strip.

Based on end-user, why is the men segment expected to grow at the highest rate during the forecast period?

Manufacturers offer a diverse range of hair removal products for men, including electric shavers, smart beard trimmers, disposable razors, safety razors, hair removal creams, and blades. The frequency of facial hair removal or shaving is high in men, which is creating a demand for hair removal products. Moreover, men’s increased spending on personal grooming products and rising awareness regarding self-care and beard styling and looks are expected to drive the demand for hair removal products.

What are the key drivers for the growth of the global hair removal products market?

The frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.

The List of Companies - Hair Removal Products Market  

  1. Church & Dwight Co., Inc.
  2. Reckitt Benckiser Group plc
  3. Oriflame Holding AG
  4. GIGI
  5. American International Inc.
  6. Procter & Gamble
  7. Koninklijke Philips N.V.
  8. Sally Hansen
  9. Si & D (Aust) (Pty) Ltd
  10. Revitol Corp  

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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