[Research Report] The hair removal products market size is expected to grow from US$ 9,596.39 million in 2022 to US$ 12,786.19 million by 2028; it is estimated to record a CAGR of 4.9% from 2022 to 2028.
Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and other are used to remove hair on the human body. The global market is segmented on the basis of product type, end user, and distribution channel. The rising population and high consumer spending on grooming products, especially in males, propel the demand for hair removal products in different regions.
The global hair removal products market share for Asia Pacific was the largest in 2022. Based on country, the hair removal products market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The influence of social media, increase in population, and the rise in awareness of trending fashion and style statements are expected to boost the regional market during the forecast period. Therefore, major market players in the region focus on developing innovative and affordable hair removal products to meet customer requirements. Moreover, the adoption of various growth strategies such as partnerships, research and development, marketing campaigns, and acquisitions is expected to fuel the hair removal products market growth in the region in the coming years. In 2022, Koninklijke Philips NV launched ‘Wonder of You’ campaign to expand its self-health care segment in Asia.
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Hair Removal Products Market: Strategic Insights
Market Size Value in US$ 9,596.39 million in 2022 Market Size Value by US$ 12,786.19 million by 2028 Growth rate CAGR of 4.9% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Hair Removal Products Market: Strategic Insights
| Market Size Value in | US$ 9,596.39 million in 2022 |
| Market Size Value by | US$ 12,786.19 million by 2028 |
| Growth rate | CAGR of 4.9% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Impact of COVID-19 Pandemic on Hair Removal Products Market
Before the COVID-19 pandemic, the demand for hair removal products was mainly driven by high consumer spending on grooming products and rising demand for men’s hair removal products. However, several industries slowed down their operations in 2020 due to disruptions in value chains caused by the shutdown of national and international boundaries in response to the COVID-19 pandemic. The pandemic created a global health havoc that disrupted the functioning of all industries, including the consumer goods industry. The sales of different hair removal products declined due to the closure of salons. At the same time, there was an increase in traffic on e-commerce sites, and more consumers started buying products online. In 2021, the demand for hair removal products surged with the resumption of business activities and lifting of lockdown measures, which is expected to offer lucrative opportunities for the hair removal products market during the forecast period.
Global Hair Removal Products Market Breakdown – by Region
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Rise in Demand for Men's Hair Removal Products
The rise in global promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal is higher among men than women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer. For instance, companies such as Harry's, Dollar Shave Club, and The Procter & Gamble Company offer hair removal subscription boxes. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market growth.
Product Type Insights
Based on product type, the global hair removal products market is segmented into creams, wax strips, razors & blades, epilators, and others. The razors & blades segment held the largest market share in 2022. Razors and blades are used to remove hair from the skin’s surface. This process does not involve the uprooting of hair. Hair removal with razors and blades is a convenient and time-saving method, and it also acts as an exfoliator to remove dead skin cells. Razors are available in various types such as cartridge razors, safety razors, and electric razors.
Global Hair Removal Products Market, by Product Type – 2022 and 2028
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp Players are a few players operating in the hair removal products market. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as investments in research and development activities, new product launches, collaborations, and mergers & acquisitions.
Report Spotlights
- Progressive industry trends in the hair removal products market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the hair removal products market from 2020 to 2028
- Estimation of global demand for hair removal products
- Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the hair removal products market growth
- Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- Hair removal products market size at various nodes
- Detailed overview and segmentation of the market, as well as the hair removal products industry dynamics
- Size of the hair removal products market in various regions with promising growth opportunities
Global Hair Removal Products Market
By product type, the global hair removal products market is segmented into creams, wax strips, razors & blades, epilators, and others. Based on end user, the market is bifurcated into men and women. The global hair removal products market, based on distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.
Company Profiles
- Church & Dwight Co., Inc.
- Reckitt Benckiser Group plc
- Oriflame Holding AG
- GIGI
- American International Inc.
- Procter & Gamble
- Koninklijke Philips N.V.
- Sally Hansen
- Si & D (Aust) (Pty) Ltd
- Revitol Corp
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, End User, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and others are used to remove hair on the human body. Women prefer painless, convenient, and hassle-free hair removal products such as cold wax strips, epilators, or hair removal creams, depending on their skin type and application area. The rising working women population and increasing awareness about self-grooming among women drive the demand for hair removal products.
The major players operating in the global hair removal products market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp among many others.
Wax strips, also known as cold wax strips, consist of a pre-waxed solution on a ready-to-use muslin or cellulose strip. Moreover, wax strips are affordable hair removal option, effective for removal of short hair and suitable for sensitive skin type. Wax strips are convenient and hassle-free hair removal products, available in a pre-cut standard-sized strip.
Manufacturers offer a diverse range of hair removal products for men, including electric shavers, smart beard trimmers, disposable razors, safety razors, hair removal creams, and blades. The frequency of facial hair removal or shaving is high in men, which is creating a demand for hair removal products. Moreover, men’s increased spending on personal grooming products and rising awareness regarding self-care and beard styling and looks are expected to drive the demand for hair removal products.
The frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.
The List of Companies - Hair Removal Products Market
- Church & Dwight Co., Inc.
- Reckitt Benckiser Group plc
- Oriflame Holding AG
- GIGI
- American International Inc.
- Procter & Gamble
- Koninklijke Philips N.V.
- Sally Hansen
- Si & D (Aust) (Pty) Ltd
- Revitol Corp
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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