Mercado de lubricantes personales: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00007246
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 145
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[Informe de investigación]Se espera que el mercado de lubricantes personales alcance los 2.933,62 millones de dólares en 2028 desde los 1.419,89 millones de dólares en 2021. Se estima que el mercado crecerá a una tasa compuesta anual del 10,9% durante 2021-2028.

Los lubricantes personales se refieren a geles o líquidos que usan y aplican hombres o mujeres durante las relaciones sexuales para eliminar la fricción, reducir el dolor y mejorar el placer. Estos lubricantes se utilizan de forma destacada para frenar la sequedad y las irritaciones vaginales y se consideran los remedios más eficaces y sencillos. El informe ofrece un análisis en profundidad del mercado de lubricantes personales, haciendo hincapié en las tendencias del mercado, los avances tecnológicos, la dinámica del mercado y la competitividad. panorama (que involucra a los principales actores del mercado en todo el mundo). También incluye el impacto de la pandemia de COVID-19 en el mercado en todas las regiones. El mercado de lubricantes personales, por región, está segmentado en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur y Central (SAM). América del Norte tuvo la mayor participación de mercado en 2021. El crecimiento del mercado en América del Norte se atribuye a la actitud positiva hacia el uso de lubricantes personales entre hombres y mujeres, el creciente número de ventas minoristas en línea y el creciente número de lanzamientos de productos innovadores. Además, es probable que el aumento del gasto de las empresas de tecnología sexual impulse el crecimiento del mercado de lubricantes personales en América del Norte durante el período previsto.

Perspectivas estratégicas

regiones lucrativas para el mercado de lubricantes personales


Perspectivas del mercado< /h3>

Aumento de la conciencia sobre los productos relacionados con el sexo

El sexo es uno de los aspectos críticos de la vida social de las personas. Existen varios mitos y conocimientos erróneos sobre las actividades relacionadas con el sexo entre adultos y jóvenes en diferentes partes del mundo. La incidencia de actividades sexuales es mayor entre los jóvenes de las escuelas y universidades. Por ejemplo, según la Encuesta Nacional sobre Comportamientos de Riesgo en Jóvenes de 2019, en EE. UU., alrededor del 38 % de los estudiantes tuvieron relaciones sexuales durante sus años de escuela secundaria. Por lo tanto, es necesario educar a los adolescentes sobre el uso correcto de productos relacionados con el sexo. Si no se utilizan adecuadamente, los lubricantes pueden dañar el condón y crear un riesgo de enfermedades de transmisión sexual (ETS) y VIH-SIDA. De ahí la creciente concienciación entre los usuarios a través de educación sexual y diferentes sitios web sobre los productos asociados. Según HIV.gov, se estima que aproximadamente 1,5 millones de personas en todo el mundo contraerán SIDA en 2020. En 2019, se produjeron alrededor de 34.800 nuevas infecciones por VIH en EE. UU.

Las personas están adoptando diversos métodos para satisfacer sus necesidades de placer personal. Los detalles sobre los productos y los métodos de aplicación los proporcionan los fabricantes y están disponibles en sitios web educativos. Además, se espera que la fácil disponibilidad de información y promociones de productos relacionados con el sexo, como lubricantes personales, condones y juguetes sexuales, a través de diversas herramientas de marketing, como medios electrónicos, exhibidores y tiendas, impulsen el mercado. Este tipo de productos están disponibles en tiendas físicas y en línea a precios razonables. La gente tiende a utilizar estos productos para satisfacer sus necesidades. Además, los médicos recomiendan lubricantes personales como parte del tratamiento de problemas sexuales. Por lo tanto, se espera que el creciente uso de productos de placer para reducir las molestias durante las actividades sexuales respalde el crecimiento del mercado.

Información basada en el tipo de lubricante

La El mercado mundial de lubricantes personales, según el tipo de lubricante, se segmenta en a base de agua, a base de silicona y a base de aceite. El segmento a base de agua tuvo la mayor participación del mercado en 2021. Además, se prevé que el mismo segmento registre la CAGR más alta del 11,5% durante el período previsto debido a su uso actual, alto volumen de consumo e innovación de productos.

Mercado de lubricantes personales, por tipo de lubricante: 2021 y 2028


Información basada en el canal de distribución

El mercado global de lubricantes personales, según el canal de distribución , está segmentado en comercio electrónico, farmacias y otros. En 2021, el segmento del comercio electrónico tuvo la mayor participación del mercado. Se espera que el mismo segmento registre la CAGR más alta del 11,2% de 2021 a 2028.

Los actores del mercado de lubricantes personales adoptan estrategias orgánicas, como el lanzamiento y la expansión de productos, para ampliar su presencia y cartera de productos en todo el mundo, así como para satisfacer la creciente demanda.

Por tipo de lubricante

  • A base de agua
  • A base de silicona
  • A base de aceite

Por canal de distribución

  • Comercio electrónico
  • Farmacias
  • Otros

Por geografía

  • América del Norte
    • Estados Unidos
    • Canadá
    • < li>México
  • Europa
    • Francia
    • Alemania
    • Italia
    • Reino Unido
    • España
    • Resto de Europa
  • Asia Pacífico (APAC)
    • China
    • < li>India
    • Corea del Sur
    • Japón
    • Australia
    • Resto de APAC
  • Oriente Medio y África África (MEA)
    • Sudáfrica
    • Arabia Saudita
    • EAU
    • Resto de MEA
  • América del Sur y Central (SCAM)
    • Brasil
    • Argentina
    • Resto de SCAM
  • Perfiles de la empresa

    • Lovehoney Group Ltd.           
    • Mayer Laboratories, Inc.        
    • LIFESTYLES HEALTHCARE PTE LTD            
    • Iglesia y Dwight, Inc.           
    • Reckitt Benckiser Group Plc    
    • Sliquid, LLC      
    • BioFilm, Inc.     
    • Uberlube Inc 
    • The Yes Yes Company Ltd.     
    • Laboratorios Trigg       
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are Personal Lubricants?

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

What are the driving factors for the Personal Lubricants market across the globe?

Key factors that are driving growth of the market are availability of products in multiple varieties, rise in awareness about sex-related products. However, disadvantages of personal lubricants and availability of alternative products is expected to restrict the market growth during the forecast period.

What will be the CAGR of Personal Lubricants market?

The Personal Lubricants market is anticipated to grow around 11.4% CAGR amid the forecast period 2021-2028.

Who are the key players in the Personal Lubricants market?

Lovehoney Group Ltd. and Mayer Laboratories, Inc.are the key players in the Personal Lubricants market

Which segment among Personal Lubricants market provides the most opportunity for growth?

Water-based segment market provides the most opportunity for growth

The List of Companies - Personal Lubricants Market

  1. Lovehoney Group Ltd.            
  2. Mayer Laboratories, Inc.        
  3. LIFESTYLES HEALTHCARE PTE LTD           
  4. Church & Dwight, Inc.            
  5. Reckitt Benckiser Group Plc              
  6. Sliquid, LLC               
  7. BioFilm, Inc.              
  8. Uberlube Inc              
  9. The Yes Yes Company Ltd.    
  10. Trigg Laboratories

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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