Marché des lubrifiants personnels – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00007246
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 145
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[Rapport de recherche]Le marché des lubrifiants personnels devrait atteindre 2 933,62 millions de dollars américains d'ici 2028, contre 1 419,89 millions de dollars américains en 2021. Le marché devrait croître à un TCAC de 10,9 % au cours de la période 2021-2028.



Les lubrifiants personnels font référence aux gels ou aux liquides qui sont utilisés et appliqués par les hommes ou les femmes lors des rapports sexuels pour éliminer les frictions, réduire la douleur et améliorer le plaisir. Ces lubrifiants sont largement utilisés pour lutter contre la sécheresse vaginale et les frottements et sont considérés comme les remèdes les plus efficaces et les plus simples. Le rapport propose une analyse approfondie du marché des lubrifiants personnels, en mettant l'accent sur les tendances du marché, les avancées technologiques, la dynamique du marché et la concurrence. paysage (impliquant les principaux acteurs du marché à travers le monde). Il comprend également l'impact de la pandémie de COVID-19 sur le marché dans toutes les régions. Le marché des lubrifiants personnels, par région, est segmenté en Amérique du Nord, Europe, Asie-Pacifique (APAC), Moyen-Orient et Afrique (MEA) et Amérique du Sud et centrale (SAM). L'Amérique du Nord détenait la plus grande part de marché en 2021. La croissance du marché en Amérique du Nord est attribuée à une attitude positive envers l'utilisation de lubrifiants personnels chez les hommes et les femmes, au nombre croissant de ventes au détail en ligne et au nombre croissant de lancements de produits innovants. De plus, l'augmentation des dépenses des entreprises de technologie du sexe devrait alimenter la croissance du marché des lubrifiants personnels en Amérique du Nord au cours de la période de prévision.



Perspectives stratégiques



Régions lucratives pour le marché des lubrifiants personnels



Aperçu du marché



Grossement de la sensibilisation aux produits liés au sexe



Le sexe est l'un des aspects critiques de la vie sociale des gens. Il existe divers mythes et connaissances erronées sur les activités liées au sexe chez les adultes et les jeunes dans différentes parties du monde. L'incidence des activités sexuelles est plus élevée chez les jeunes à l'école et les adolescents des collèges. Par exemple, selon l'enquête nationale sur les comportements à risque des jeunes, 2019, aux États-Unis, environ 38% des étudiants ont eu des rapports sexuels pendant leurs années de lycée. Par conséquent, les adolescents doivent être éduqués sur l'utilisation correcte des produits liés au sexe. S'ils ne sont pas utilisés correctement, les lubrifiants peuvent endommager le préservatif et créer un risque de maladies sexuellement transmissibles (MST) et de VIH-SIDA D'où la sensibilisation croissante des utilisateurs à travers l'éducation sexuelle et différents sites Web sur les produits associés. Selon HIV.gov, on estime qu'environ 1,5 million de personnes dans le monde contracteront le sida en 2020. En 2019, environ 34 800 nouvelles infections à VIH se sont produites aux États-Unis.



Les gens adoptent diverses méthodes pour satisfaire leurs besoins de plaisir personnels. Les détails sur les produits et les méthodes d'application sont fournis par les fabricants ainsi que disponibles sur les sites Web éducatifs. De plus, la disponibilité facile d'informations et de promotions de produits liés au sexe tels que les lubrifiants personnels, les préservatifs et les jouets sexuels via divers outils de marketing tels que les médias électroniques, les présentoirs et les magasins devrait stimuler le marché. Ces types de produits sont facilement disponibles dans les magasins physiques et en ligne à des prix raisonnables. Les gens ont tendance à utiliser ces produits pour satisfaire leurs besoins. De plus, les médecins recommandent les lubrifiants personnels dans le cadre du traitement des problèmes sexuels. Ainsi, l'utilisation croissante de produits de plaisir pour réduire l'inconfort pendant les activités sexuelles devrait soutenir la croissance du marché.



Lubricant Type-Based Insights



Le marché mondial des lubrifiants personnels, basé sur le type de lubrifiant , est segmenté en à base d'eau, à base de silicone et à base d'huile. Le segment à base d'eau détenait la plus grande part du marché en 2021. De plus, le même segment devrait enregistrer le TCAC le plus élevé de 11,5 % au cours de la période de prévision en raison de son utilisation habituelle, de sa consommation élevée et de l'innovation de ses produits.



Marché des lubrifiants personnels, par type de lubrifiant - 2021 et 2028



Informations basées sur le canal de distribution



Le marché mondial des lubrifiants personnels, basé sur le canal de distribution, est segmenté dans le commerce électronique, les pharmacies et autres. En 2021, le segment du commerce électronique détenait la plus grande part du marché. Le même segment devrait enregistrer le TCAC le plus élevé de 11,2 % de 2021 à 2028.



Les acteurs du marché des lubrifiants personnels adoptent des stratégies organiques, telles que le lancement et l'expansion de produits, pour étendre leur empreinte et leur portefeuille de produits dans le monde entier. ainsi que pour répondre à la demande croissante.



Par type de lubrifiant




  • À base d'eau

  • À base de silicone

  • À base d'huile


Par canal de distribution




  • E-Commerce

  • Pharmacies

  • Autres


Par géographie




  • Amérique du Nord
    • États-Unis

    • Canada

    • Mexique



  • Europe
    • France

    • Allemagne

    • Italie

    • Royaume-Uni

    • Espagne

    • Reste de l'Europe



  • Asie-Pacifique (APAC)
    • Chine

    • Inde

    • Corée du Sud

    • Japon

    • Australie

    • Reste de l'APAC



  • Moyen-Orient et Afrique (MEA)
    • Afrique du Sud

    • Arabie saoudite

    • EAU

    • Reste de la MEA



  • Amérique du Sud et centrale (SCAM) < ul>
  • Brésil

  • Argentine

  • Reste de SCAM




Profils des entreprises



< ul>
  • Lovehoney Group Ltd.

  • Mayer Laboratories, Inc.

  • LIFESTYLES HEALTHCARE PTE LTD

  • Church & Dwight, Inc.

  • < li>Reckitt Benckiser Group Plc
  • Sliquid, LLC

  • BioFilm, Inc.

  • Uberlube Inc

  • The Yes Yes Company Ltd. < /li>
  • Laboratoires Trigg


  • Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What are Personal Lubricants?

    Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

    What are the driving factors for the Personal Lubricants market across the globe?

    Key factors that are driving growth of the market are availability of products in multiple varieties, rise in awareness about sex-related products. However, disadvantages of personal lubricants and availability of alternative products is expected to restrict the market growth during the forecast period.

    What will be the CAGR of Personal Lubricants market?

    The Personal Lubricants market is anticipated to grow around 11.4% CAGR amid the forecast period 2021-2028.

    Who are the key players in the Personal Lubricants market?

    Lovehoney Group Ltd. and Mayer Laboratories, Inc.are the key players in the Personal Lubricants market

    Which segment among Personal Lubricants market provides the most opportunity for growth?

    Water-based segment market provides the most opportunity for growth

    The List of Companies - Personal Lubricants Market

    1. Lovehoney Group Ltd.            
    2. Mayer Laboratories, Inc.        
    3. LIFESTYLES HEALTHCARE PTE LTD           
    4. Church & Dwight, Inc.            
    5. Reckitt Benckiser Group Plc              
    6. Sliquid, LLC               
    7. BioFilm, Inc.              
    8. Uberlube Inc              
    9. The Yes Yes Company Ltd.    
    10. Trigg Laboratories

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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