[Informe de investigación] Se espera que el mercado de suplementos para mascotas crezca de 2.281,70 millones de dólares en 2022 a 3.200,77 millones de dólares en 2028. Se espera que crezca a una tasa compuesta anual del 5,8% desde 2022 a 2028.
Perspectivas del mercado y visión de analista:
Los suplementos para mascotas proporcionan nutrientes esenciales que ayudan a mejorar el sistema inmunológico y reducir el riesgo de enfermedades cardíacas, cáncer, inflamación y diabetes. Además, estos suplementos son fuentes concentradas de nutrientes para compensar las deficiencias de vitaminas, proteínas o minerales. Además, los suplementos para mascotas también ayudan a mejorar la salud de la piel y mejoran la capacidad de combatir problemas comunes como picazón en la piel, infecciones bacterianas y alergias ambientales. El aumento de la adopción de mascotas y la creciente preocupación por el bienestar animal han atribuido el crecimiento del mercado de suplementos para mascotas.
Impulsores y desafíos del crecimiento:
El La creciente preferencia de los consumidores y la demanda de productos para mascotas personalizados, de primera calidad y ricos en nutrientes ha aumentado las innovaciones de productos. Esto incluye el desarrollo de suplementos para mascotas innovadores, seguros y de primera calidad. Los principales actores del mercado están diversificando sus carteras de productos mediante la introducción de una variedad de suplementos para mascotas con diferentes formas y beneficios para la salud. Según Innova, los suplementos para mascotas mostraron un asombroso crecimiento del 116 % entre 2019 y 2020, con más de 150 actividades de desarrollo de nuevos productos en América del Norte. Por ejemplo, en septiembre de 2019, Vetericyn lanzó al mercado ALL-IN, un suplemento para perros con una fórmula innovadora que proporciona una absorción óptima de nutrientes. Además, en agosto de 2020, Zesty Paw LLC lanzó su primera gama de productos para cachorros. La línea para cachorros incluye cinco productos nuevos: Puppy Aller-Immune Bites; Mordeduras calmantes para cachorros, compostura y relajación Relajación; Bocaditos multivitamínicos 8 en 1 para cachorros; Mordeduras de entrenamiento; y sustituto de leche para cachorros.
Además, varios actores que operan en el mercado de suplementos para mascotas se dedican a la producción de suplementos personalizados para mascotas. Varias empresas que fabrican suplementos humanos están introduciendo nuevas carteras de productos de suplementos para mascotas para satisfacer la creciente demanda de suplementos para mascotas. Por ejemplo, en diciembre de 2022, MankindPharma anunció la diversificación de su cartera de productos hacia el segmento de cuidado de mascotas con el lanzamiento de la marca PetStar. Esta marca ofrecerá productos para el cuidado de mascotas, incluidos alimentos, medicamentos, suplementos para mascotas y productos de aseo para mascotas. Además, en marzo de 2021, Wind Point Partners, una firma de capital privado con sede en Chicago, adquirió FoodScience Corp., un formulador, fabricante y comercializador de suplementos nutricionales de alta calidad para humanos y mascotas con sede en Williston, Vermont. Por lo tanto, los crecientes desarrollos estratégicos, como las innovaciones de productos y la introducción de nuevas carteras de productos, están impulsando el crecimiento del mercado de suplementos para mascotas.
Sin embargo, en América del Norte y Europa, los suplementos para mascotas son estrictamente examinado en cada etapa, desde los ingredientes utilizados en los suplementos hasta su marketing y ventas para mantener los más altos estándares de seguridad y calidad. La Ley de Educación y Salud sobre Suplementos Dietéticos (DSHEA) de 1994 establece que los suplementos dietéticos tanto para humanos como para animales deben definirse y deben contener al menos uno o más de los siguientes ingredientes: una vitamina; un mineral; una hierba u otro botánico; un aminoácido; una sustancia dietética para su uso como complemento de la dieta aumentando la ingesta dietética total; o un concentrado, metabolito, constituyente, extracto o combinación de cualquiera de los ingredientes mencionados anteriormente. En Europa, los alimentos para mascotas están regulados por el Reglamento (CE) nº 178/2002, donde los suplementos para mascotas están regulados bajo requisitos estrictos. Los requisitos detallados sobre la seguridad de los piensos están regulados en el reglamento básico y en el código alemán de alimentos y piensos (LFGB). Además, los requisitos relativos al etiquetado y otros requisitos para la seguridad de los piensos se definen en el Reglamento (CE) nº 767/2009.
Además, en EE. UU., los productos terminados de suplementos para mascotas y sus ingredientes están regulados por la Administración de Medicamentos y Alimentos de EE. UU. (FDA). Los ingredientes no se utilizan en suplementos para mascotas a menos que estén aprobados por la FDA y adoptados por la Asociación Estadounidense de Oficiales de Control de Alimentos (AAFCO). Por lo tanto, el estricto marco regulatorio con respecto a los suplementos para mascotas está restringiendo el crecimiento del mercado de suplementos para mascotas.
Perspectivas estratégicas
Segmentación y alcance del informe:
El “Mercado Mundial de Suplementos para Mascotas” se segmenta según la forma, el tipo de mascota, el canal de distribución y la geografía. Según la forma, el mercado de suplementos para mascotas se segmenta en masticables, en polvo y otros. Según el tipo de mascota, el mercado se clasifica en perros, gatos y otros. Según el canal de distribución, el mercado de suplementos para mascotas se segmenta en online y offline. El mercado de suplementos para mascotas según la geografía está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y resto de Europa), Asia Pacífico (Australia, China, Japón, India, Corea del Sur y resto de Asia Pacífico), Oriente Medio y Asia. África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y resto de Medio Oriente y África) y Sur y África. Centroamérica (Brasil, Argentina y resto de Centro y Suramérica)
Análisis segmentario:
Análisis regional:Según la geografía, el mercado de suplementos para mascotas se divide en cinco regiones clave: América del Norte, Europa, Asia Pacífico, Sur y Europa. Centroamérica y Medio Oriente y Asia. África. El mercado mundial de suplementos para mascotas estuvo dominado por América del Norte, que representó 856,62 millones de dólares en 2021. Europa es el segundo mayor contribuyente con más del 27% de participación en el mercado global. Se espera que Asia Pacífico registre un crecimiento considerable a una tasa compuesta anual de más del 6% en el mercado de suplementos para mascotas durante el período previsto. El mercado de suplementos para mascotas en Asia Pacífico está segmentado en Australia, China, India, Japón, Corea del Sur y el resto de Asia Pacífico. Estos países reportan poblaciones de mascotas cada vez más altas, lo que ayuda a impulsar la demanda de nutrición para mascotas, como suplementos para mascotas, en toda la región. Además, los países en desarrollo como China e India tienen una población significativa de mascotas. Según la Oficina Nacional de Estadísticas, China tiene la industria de mascotas de más rápido crecimiento en la región. Factores como el aumento de los ingresos disponibles y la mayor conciencia sobre la salud y el bienestar de los animales también están contribuyendo a la creciente demanda de productos nutricionales para mascotas, como los suplementos para mascotas.
Desarrollos de la industria y oportunidades futuras:
A continuación se enumeran varias iniciativas tomadas por los actores clave que operan en el mercado de suplementos para mascotas:
- En julio de 2022, Ceramco, Inc. agrega una impresora 3D Lithoz CeraFab S65 para cerámica a su flota de Service Bureau.
- En mayo de 2022 , Ceramco, Inc., agrega una impresora 3D híbrida Ceramaker C900 para cerámica a su flota de oficinas de servicio.
- En marzo de 2019, Ceramco, Inc. duplicó su capacidad para la fabricación aditiva de Ceramco. span>
Impacto de Covid-19:
La pandemia de COVID-19 afectó a casi todas las industrias en varios países. Bloqueos, restricciones de viaje y cierres de negocios en América del Norte, Europa, Asia Pacífico (APAC), Sur y Asia. Centroamérica (SAM) y Medio Oriente y Asia. África (MEA) obstaculizó el crecimiento de varias industrias, incluida la industria de alimentos y bebidas. El cierre de unidades de fabricación perturbó las cadenas de suministro globales, las actividades de fabricación, los cronogramas de entrega y las ventas de productos esenciales y no esenciales. Varias empresas presenciaron retrasos en las entregas de productos y una caída en las ventas de sus productos en 2020. Debido a la recesión económica inducida por la pandemia, los consumidores se volvieron más cautelosos y selectivos en sus decisiones de compra. Los consumidores redujeron significativamente las compras no esenciales debido a los menores ingresos y a las inciertas perspectivas de ingresos, especialmente en las regiones en desarrollo. Muchos fabricantes de suplementos para mascotas enfrentaron una disminución de sus ganancias debido a la reducción de la demanda de los consumidores durante la fase inicial de la pandemia. Sin embargo, a finales de 2021, muchos países estaban completamente vacunados y los gobiernos anunciaron una flexibilización de determinadas regulaciones, incluidos los cierres y las prohibiciones de viaje. La gente empezó a centrarse en la vida de sus mascotas. salud y buscan cada vez más suplementos para mascotas mejores y avanzados para mantener a sus mascotas saludables. Todos estos factores tuvieron un impacto positivo en el crecimiento del mercado de suplementos para mascotas en diferentes regiones.
Panorama competitivo y empresas clave:
Algunos de los actores destacados que operan en el mercado mundial de suplementos para mascotas incluyen Zesty Paw LLC, Comfort Click Ltd, Arrowleaf Naturals Ltd, Four Paws Inc, Nutramax Laboratories Consumer Care Inc. , FoodScience LLC, Nordic Naturals Inc, Thorne Vet Inc, Dorwest Herbs Ltd y PetHonesty LLC, entre otros.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on the pet type, dogs segment is projected to grow at the fastest CAGR over the forecast period. Dogs are the most popular and beloved pets among the pet owners worldwide. According to the National Pet Owners Survey of 2019–2020, conducted by American Pet Products Association, there were 63.4 million US households that owned dogs. Further, pet humanization has been increasing across the world, which has increased pet owners spending significantly on pet food and supplements to keep them active and healthy. Dogs have specific requirements of proteins, carbohydrates, fats, vitamins, amino acids, and minerals. Pet supplements are fortified with these nutrients to fulfil the nutritional requirements of dogs. Thus, high adoption of dogs as pets followed by increasing spending by pet owners on their well being is anticipated to drive the pet supplements market growth.
Strategic developments by key market players is driving the pet supplements market. The rising consumer preference and demand for nutrient-rich, premium, and personalized pet products has increased product innovations. This includes the development of innovative, safe, and premium quality pet supplements. Major market players are diversifying product portfolios by introducing a variety of pet supplements with different forms and health benefits. According to Innova, pet supplements showed a staggering 116% growth from 2019 to 2020, with more than 150 new product development activities in North America. For instance, in September 2019, Vetericyn launched the ALL-IN, a dog supplement in the market with an innovative formula that provides optimal nutrient absorption.
The major players operating in the global pet supplements market are Zesty Paw LLC, Comfort Click Ltd., Arrowleaf Naturals Ltd., Four Paws Inc., Nutramax Laboratories Consumer Care Inc., FoodScience LLC, Nordic Naturals Inc., Thorne Vet Inc., Dorwest Herbs Ltd., and Pethonesty LLC.
Consumer preferences for e-commerce platform to provide potential market opportunities in the coming years for the pet supplements. E-commerce platforms are being used widely across the globe. The increase in penetration of smartphones and the internet, rise in purchasing power of consumers, and convenient shopping experiences provided by online retail platforms are a few of the key factors driving the sales of various products such as pet supplements through e-commerce platforms. People increasingly prefer online retail platforms to buy pet supplements owing to the availability of various products of different brands at affordable prices, detailed product descriptions, consumer ratings and reviews, and home delivery services. Hence, these factors creating opportunities in the coming years.
Based on form, chewable segments mainly have the largest revenue share. Chewable supplements, including chewable tablets, chewable capsules, or soft chews, are popular among the pet owners as they offer an easy modality for both young and older pets to consume supplements. Large number of pet supplement manufacturers offer their products in chewable format owing to its popularity among the pet owners. Moreover, pet parents worldwide are interested in premium products with functional claims. They demand chewable supplements with functional ingredients that serve a purpose in the pets’ nutrition and no “filler†ingredients. Hence, the demand for chewable pet supplements has gained popularity and will continue to accelerate during the forecast period.
North America accounted for the largest share of the global pet supplements market. The North America pet supplements market is growing significantly, owing to the increasing pet humanization, which is boosting the demand for pet food, treats, and supplements. The rising awareness of the high nutritional benefits of pet supplements influences consumers’ purchasing decisions. Pet owners have been spending significantly on nutrition such as pet supplements to meet the nutritional requirement of their pet’s health. Also, product innovation by manufacturers is further expected to drive the market growth in the coming years.
The List of Companies - Pet Supplements Market
- Zesty Paw LLC
- Comfort Click Ltd.
- Arrowleaf Naturals Ltd.
- Four Paws Inc.
- Nutramax Laboratories Consumer Care Inc.
- FoodScience LLC
- Nordic Naturals Inc.
- Thorne Vet Inc.
- Dorwest Herbs Ltd.
- Pethonesty LLC.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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