[Informe de investigación] El mercado de la stevia se valoró en 539,68 millones de dólares estadounidenses en 2021 y se prevé que alcance los 965,82 millones de dólares estadounidenses en 2028; se espera que crezca a una tasa compuesta anual del 8,7 % entre 2021 y 2028.
Perspectivas del mercado y visión del analista:
La creciente conciencia sobre una dieta saludable y una mayor conciencia sobre la salud entre las personas son los principales impulsores del mercado de la stevia en el mundo. Países como EE.UU., Alemania, Reino Unido, Canadá, China, Japón y Corea del Sur son importantes contribuyentes al crecimiento del mercado en el mundo. Los consumidores buscan etiquetas más sencillas e ingredientes naturales a medida que son más conscientes de su propia nutrición. Además, la mayor conciencia sobre la obesidad, el control del peso y la importancia de llevar una dieta saludable está impulsando la demanda de productos a base de stevia en todo el mundo. El mercado mundial de la stevia ha ido en aumento debido a los avances en la industria de alimentos y bebidas. La industria de alimentos y bebidas es el campo de fabricación más grande de los países del mundo. El mayor consumo de alimentos procesados entre los consumidores debido al estilo de vida ajetreado y la comodidad está impulsando el crecimiento del mercado de la stevia.
Impulsores de crecimiento y desafíos:
La creciente inclinación de los consumidores hacia los edulcorantes naturales ha estado impulsando el crecimiento del mercado mundial de stevia. Con la creciente incidencia de diabetes y obesidad en todo el mundo, los consumidores están cambiando progresivamente hacia productos edulcorantes naturales. Según la Fundación Internacional de Diabetes, 641 millones de personas tendrán diabetes en 2040, frente a 415 millones en 2015. La obesidad es una enfermedad prevalente que conduce a la diabetes junto con otras enfermedades crónicas como la hipertensión, el síndrome metabólico, el riesgo cardiovascular y la retinopatía. Las autoridades de todo el mundo se centran en un estilo de vida más saludable, que incluye una reducción del número de calorías consumidas, especialmente del azúcar añadido. La Organización Mundial de la Salud (OMS) ha recomendado una disminución de los azúcares añadidos en el estilo de vida diario. Para reducir la cantidad de consumo de azúcar, los consumidores prefieren edulcorantes naturales como la stevia, que ayuda a controlar el peso al reducir el azúcar y las calorías agregadas. Además, en Europa los consumidores consumen cada vez más productos sin azúcar añadido. Según la encuesta New Nutrition Business 2020, dos tercios de los consumidores europeos están intentando reducir su consumo de azúcar debido a la creciente tasa de obesidad y diabetes, lo que ha provocado una mayor demanda de stevia en Europa. Por lo tanto, un aumento en la inclinación de los consumidores hacia los edulcorantes naturales está impulsando el crecimiento del mercado de la stevia.
Perspectivas estratégicas
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Segmentación y alcance del informe:
El informe "Global Stevia Market” está segmentado según el tipo, la aplicación y la geografía. Según el tipo, el mercado de la stevia se segmenta en hoja entera, en polvo y líquida. Según su aplicación, el mercado de la stevia se clasifica en lácteos y productos lácteos. postre helado, panadería & confitería, edulcorantes de mesa, bebidas, otros. El mercado de la stevia según la geografía está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y resto de Europa), Asia Pacífico (Australia, China, Japón, India, Sur Corea y resto de Asia Pacífico), Oriente Medio y Asia. África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y resto de Medio Oriente y África) y Sur y África. Centroamérica (Brasil, Argentina y resto de Centro y Suramérica).
Análisis segmentario:
Según el tipo, el mercado de la stevia se segmenta en hoja entera, en polvo y líquida. El segmento de polvo tuvo una participación significativa en el crecimiento del mercado de stevia y se espera que registre un crecimiento significativo durante el período previsto. La stevia blanca en polvo es un sustituto natural y saludable del azúcar. Las hojas de stevia se secan para formar el polvo y la forma en polvo de stevia se carga con extractos de hojas de stevia y eritritol.
< u>Análisis regional:
Según la geografía, el mercado de la stevia se divide en cinco regiones clave: América del Norte, Europa, Asia Pacífico, Sur &erio; Centroamérica y Medio Oriente y Asia. África. El mercado mundial de la stevia estaba dominado por Asia Pacífico y se estimaba en alrededor de 200 millones de dólares estadounidenses en 2021. Europa es el segundo mayor contribuyente y posee más del 20% de participación en el mercado mundial de la stevia. Se espera que América del Norte registre un crecimiento considerable a una tasa compuesta anual de más del 10% durante el período previsto. En la región de Asia Pacífico, los consumidores, los expertos en salud y los gobiernos se han preocupado más por la salud y la dieta. Esto ha llevado a la adopción de edulcorantes naturales, incluida la stevia, por parte de diversos fabricantes de alimentos y bebidas. La stevia es un edulcorante a base de plantas que funciona bien en diversas aplicaciones de alimentos y bebidas. Con la creciente importancia del edulcorante stevia, su uso también ha aumentado en refrescos carbonatados, helados, productos horneados, aguas saborizadas y con gas, tés y cafés listos para beber, leches saborizadas, edulcorantes de mesa y otros productos alimenticios y bebidas en la región. . Las diversas políticas gubernamentales también contribuyen al crecimiento del mercado de la stevia en la región. Por ejemplo, el Ministerio de Salud de Singapur (MOH) recomendó varias políticas que podrían tener un impacto en las industrias de alimentos y bebidas, incluida la prohibición de la venta de bebidas preenvasadas con alto contenido de azúcar y la imposición de un impuesto a las bebidas a base de azúcar.
Desarrollos de la industria y oportunidades futuras:
Varias iniciativas tomadas por Los actores clave que operan en el mercado de la stevia se enumeran a continuación:
- En 2021, Tate & Lyle PLC lanzó un nuevo programa de sostenibilidad para permitir a los productores de stevia en China reducir su impacto ambiental y obtener beneficios económicos más significativos al producir este edulcorante sin calorías de gran demanda. Desarrollado con la organización benéfica medioambiental Earthwatch Europe (Earthwatch) y puesto en marcha con el apoyo de la Universidad Agrícola de Nanjing, el programa de extensión ayuda a las familias de agricultores de Dongtai, en el este de China, a modernizar las prácticas agrícolas y lograr una verificación relacionada con la sostenibilidad para su stevia.
- En 2020, PureCircle anunció que ofrecerá su solución patentada de sabor a stevia NSF-02 directamente a sus clientes. Protegida por la propiedad intelectual de PureCircle, la solución de stevia NSF-02 es parte de la sólida cartera de ingredientes de hoja de stevia de la empresa, incluidos edulcorantes, modificadores del sabor e ingredientes funcionales. La solución NSF-02 se produce a partir de la hoja de stevia etiquetada como sabor natural y al mismo tiempo ofrece un enriquecimiento del dulzor y perfiles de sabor equilibrados.
- En 2020, Ingredion completó la adquisición de PureCircle Limited (“PureCircle”) . PureCircle es uno de los principales productores e innovadores de edulcorantes de stevia de origen vegetal para las industrias de alimentos y bebidas en todo el mundo. La empresa adquirió el 75 % de PureCircle para ampliar sus capacidades en reducción de azúcar.
- En 2020, Tate & Lyle PLC anunció la adquisición de Sweet Green Fields, una importante empresa mundial de soluciones de stevia. La adquisición de Sweet Green Fields tiene como objetivo brindar una amplia cartera de productos de stevia y una cadena de suministro de stevia totalmente integrada a Tate & Lyle PLC, incluido el abastecimiento de hojas, el desarrollo de variedades de hojas, programas agrícolas establecidos y fabricación rentable. La adquisición también amplía la experiencia de Tate & La presencia de Lyle en la región de Asia y el Pacífico de más rápido crecimiento con instalaciones dedicadas a la producción de stevia y a I+D ubicadas en Anji, China.
Covid- 19 Impacto:
La pandemia ha sido un motivo de cambios importantes en las preferencias de los consumidores que llevaron a una mayor conciencia sobre tener un estilo de vida saludable. Debido a la pandemia, los consumidores están sustituyendo los ingredientes convencionales por alternativas más saludables, lo que, a su vez, está aumentando la demanda de edulcorantes naturales como la stevia. El aumento de la tendencia de la dieta sin azúcares añadidos y bajos en carbohidratos entre los consumidores durante la pandemia ha provocado un aumento en la demanda de stevia. Durante la pandemia, ha habido un rápido aumento en la demanda de productos menos azucarados y que mejoren la inmunidad, lo que se debe a que las personas buscan soluciones para mejorar la salud y el bienestar general. La pandemia de COVID-19 ha llevado a los clientes a tomar conciencia de su salud y recurrir a alimentos bajos en calorías o sin azúcar. Por lo tanto, la creciente conciencia sobre la salud y la gran demanda de soluciones reductoras de azúcar entre la población mundial debido a la pandemia de COVID han tenido un impacto positivo en el mercado de la stevia.
< u>Panorama competitivo y empresas clave:
Algunos de los actores destacados que operan en el mercado mundial de la stevia incluyen Cargill, Incorporated; Ingredion incorporado; tate y amp; Lyle PLC; GLG LIFE TECH CORP; ADM; Sunwin Stevia Internacional, Inc.; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; Zhucheng Haotian Pharm Co., Ltd.; y PureCircle, entre otros. Estos fabricantes de stevia ofrecen stevia de vanguardia con características innovadoras para brindar una experiencia superior a los consumidores.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the stevia market are Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; GLG LIFE TECH CORP; ADM; Sunwin Stevia International, Inc.; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; Zhucheng Haotian Pharm Co., Ltd.; and PureCircle
In 2020, Asia Pacific was dominating region for stevia market over the forecast period. Asia Pacific region is quickly becoming more health and wellness conscious and opening up new opportunities for the sugar substitute market. The growing awareness about healthy diet and increasing health consciousness among people are the major drivers for the stevia market in Asia Pacific region. Countries such as China, Japan and South Korea are major contributors for the market growth in the region. Consumers are seeking simpler labels and natural ingredients as they become more aware of their own nutrition. Also, the increased awareness of obesity, weight control, and the significance of eating a healthy diet is driving up demand for stevia-based products in the region.
In the bakery sector, stevia is used to replace some or most of the sugar in various bakery products. The benefits of using stevia in the bakery sector is that it is stable when heated at high temperatures. Stevia can also increase the sweetness when combined with caloric sweeteners such as honey and molasses. Stevia is suitable for making pancakes, oatmeal, puddings as well as frozen homemade desserts. Confectionery items are those products that contain any form of sugar such as dextrose, sucrose, fructose, or lactose. Overconsumption of confectionery products may lead to an excess intake of sugar, which will result in obesity and metabolic diseases. Stevia extracts are being increasingly used in confectionery applications to reduce the sugar content. In confectionery applications, stevia provides benefits such as acid and temperature stability, sweetness stability throughout shelf life, and excellent synergies with other sweeteners. The reduced sugar products made from stevia can be considered as a substitute to full-sugar products in terms of sensory and functional characteristics. Stevia is used in bakeries and confectioneries due to its low cost, easy availability, and ease of use during the production process. Depending on the type of confectionery, stevia helps in providing sweetness, crystallization, texture, form, extended shelf life, flavor, and color to the final product. Thus, usage of stevia in various applications in bakery and confectionary segment has led to a growing demand of stevia in this segment.
Europe is estimated to register the fastest CAGR in the market over the forecast period. The increasing demand for stevia from the European food industry, raising awareness of stevia, consumer demand for healthy products, growing rates of obesity and diabetes in Europe, and regulatory changes in the European Union are the key factors anticipated to drive market growth in the region.
Whole leaf segment is the fastest growing segment in the global stevia market during the forecasted period. Stevia leaf contains sweet steviol glycosides, with no calories and carbohydrates. Thus, stevia leaf can act as an alternative to traditional sugar for health-conscious individuals and people with diabetes and obesity. In South America, whole leaf stevia has been used for hundreds of years as a sweetener. Whole leaf stevia contains both non-sweet and sweet components, which provide a licorice-like aftertaste.
Among the three segments of type, powder segment has led the stevia market in 2020. Stevia white powder is a natural and healthy substitute for sugar. Stevia leaves are dried to form the powder and the powdered form of stevia is loaded with the extracts of stevia leaves and erythritol. In its highly purified form, one gram of stevia powder is equivalent to two teaspoons of sugar in terms of sweetness. Stevia powder has many applications, such as making beverages (e.g., tea and coffee), desserts, baked dish, condiments as well as sauces.
The List of Companies - Stevia Market
- Cargill, Incorporated
- Ingredion Incorporated
- Tate & Lyle PLC
- GLG LIFE TECH CORP
- ADM
- Sunwin Stevia International, Inc.
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- Zhucheng Haotian Pharm Co., Ltd.
- PureCircle
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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