Marché des logiciels de gestion d’événements – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPTE00002055
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 189
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Le marché mondial des logiciels de gestion d'événements a généré 5 810,6 millions de dollars US en 2018 et devrait générer 21 287,6 millions de dollars US d'ici 2027, enregistrant un TCAC de 16,02 % de 2019 à 2027.



La complexité des événements La gestion, l'intégration de l'intelligence artificielle (IA) dans les logiciels et l'importance croissante des médias sociaux dans le marketing événementiel sont les éléments potentiels qui alimentent la croissance du marché mondial des logiciels de gestion d'événements. Au contraire, les problèmes de confidentialité et de sécurité des données et la difficulté d'intégrer les logiciels de gestion d'événements aux systèmes d'entreprise compromettent l'expansion du marché.



Les événements sont considérés comme des moyens de communication essentiels et pratiques entre les entreprises et les clients. Un événement professionnel réussi nécessite une inscription, un marketing événementiel, une gestion des participants, une recherche de sites, une gestion des sessions et une technologie sur site appropriés. Les principaux acteurs opérant sur le marché mondial des logiciels de gestion d'événements se sont concentrés sur l'amélioration des produits et des services en incorporant des fonctionnalités et des technologies avancées. Ils essaient d'augmenter leur présence sur le marché en signant des collaborations, des contrats, des coentreprises et en lançant de nouvelles installations dans le monde entier.



Au niveau régional, l'Amérique du Nord a dominé le marché mondial des logiciels de gestion d'événements en 2018 avec la part de revenus optimale. Pendant ce temps, l'APAC devrait augmenter avec le TCAC le plus élevé au cours de la période de prévision.



Tendances futures



Adoption d'un logiciel de gestion d'événements basé sur le cloud

Des fonctionnalités avancées, un faible investissement initial et des modèles cloud et d'hébergement sophistiqués sont quelques-unes des principales raisons de l'adoption croissante des logiciels de gestion d'événements basés sur le cloud. Le déploiement de solutions basées sur le cloud permet aux entreprises de réduire les coûts opérationnels, de limiter les erreurs humaines et d'améliorer la productivité. Toutes les petites et moyennes entreprises ne trouvent pas possible d'investir dans un logiciel de gestion d'événements sur site en raison d'une installation complexe et de coûts opérationnels élevés. Cela crée une demande de logiciels de gestion d'événements basés sur le cloud, en particulier parmi les PME. En outre, la révolution numérique croissante soutient l'adoption de solutions basées sur le cloud dans divers secteurs verticaux de l'industrie. Ces éléments susmentionnés devraient propulser le marché mondial des logiciels de gestion d'événements à un rythme impressionnant.



Motivateurs



Complexités dans la gestion d'événements



< p>La gestion des événements devient fastidieuse lorsqu'il s'agit d'opérations efficaces. De plus, l'implication de divers prestataires de services tels que les planificateurs d'événements, le personnel de marketing et de promotion et les équipes de gestion des billets, rend les choses plus compliquées. Les fournisseurs diversifiés, les devises, les langues multiples et les fuseaux horaires sont quelques-uns des facteurs cruciaux qui influencent le marché de la gestion d'événements. Ces complexités impliquées peuvent être gérées avec précision par des systèmes logiciels facilitant l'autorité pour analyser les données en temps réel et du monde réel. Les solutions basées sur le cloud, l'Internet des objets (IoT) et l'IA sont des technologies émergentes qui devraient propulser le marché mondial des logiciels de gestion d'événements au cours de la période de prévision. Plusieurs sociétés de gestion d'événements sont fortement axées sur l'offre de fonctionnalités et de services améliorés. Ils ont déployé des technologies logicielles et des solutions automatisées pour un flux de travail et des opérations efficaces.



Importance croissante des médias sociaux dans le marketing événementiel



Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are reasons behind Event Management Software industry growth across North America?

The presence of many well-known players, together with the presence of small businesses and new entrants in the region, is one of the substantial factors augmenting the market growth in the North America region. Moreover, to increased partnerships between companies in the region further boost the demands for event management software.

What are market opportunities for Event Management Software?

Small and medium-sized enterprises are still in the initial phases of adopting the latest technology trends. SMEs offers a huge growth opportunity for players operating in the event management software market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small scale businesses.

Which is most commonly used application of Event Management Software?

Currently event planning is most commonly used application of event management software. The advantage of event planning software is not only permit the event admin to efficiently manage more efficiently and also save ones time and money, by automating the overall promotional activities to create buzz prior to your event, thus, bolster the event management market in the forecast period.

The List of Companies - Event Management Software Market

  1. Active Network, LLC
  2. Arlo Software Limited
  3. Attendify
  4. Aventri, Inc.
  5. Bizzabo, Inc.
  6. Cvent, Inc.
  7. Event Espresso LLC
  8. Eventbrite, Inc.
  9. Grenadine Technologies Inc.
  10. Zerista Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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