事件管理软件市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE00002055
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 189
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2018 年全球活动管理软件市场规模为 58.106 亿美元,预计到 2027 年将达到 212.876 亿美元,2019 年至 2027 年复合年增长率为 16.02%。

活动的复杂性管理、人工智能(AI)在软件中的集成以及社交媒体在活动营销中日益重要的重要性是推动全球活动管理软件市场增长的潜在因素。相反,数据隐私和安全问题以及事件管理软件与业务系统集成的困难危及了市场的扩张。

事件被认为是公司与客户之间重要且便捷的沟通方式。成功的商务活动需要适当的注册、活动营销、与会者管理、场地采购、会议管理和现场技术。全球活动管理软件市场的知名企业一直致力于通过整合先进的功能和技术来增强产品和服务。他们试图通过在全球范围内签署合作、合同、合资企业和开设新设施来扩大市场份额。

从地区来看,北美在 2018 年以最佳的收入份额统治着全球活动管理软件市场。与此同时,亚太地区可能会在预测期内以最高的复合年增长率飙升。

未来趋势

采用基于云的事件管理软件

未来趋势

采用基于云的事件管理软件

先进的功能、较低的初始投资以及复杂的云和托管模型是越来越多地采用基于云的事件管理软件背后的一些重要原因。基于云的解决方案的部署使企业能够降低运营成本、遏制人为错误并提高生产力。由于安装复杂且运营成本高昂,并非每个中小型企业都认为投资本地事件管理软件是可行的。这创造了对基于云的事件管理软件的需求,特别是在中小企业中。此外,不断发展的数字革命支持在各个行业垂直领域采用基于云的解决方案。上述要素预计将以惊人的速度推动全球活动管理软件市场的发展。

驱动因素

活动管理的复杂性

< p>当涉及到高效操作时,事件管理变得乏味。此外,活动策划者、营销推广人员、票务管理团队等各种服务提供商的参与也让事情变得更加复杂。多元化的供应商、货币、多种语言和时区是影响活动管理市场的一些关键因素。这些涉及的复杂问题可以通过软件系统精确处理,从而促进权威分析实时和现实世界的数据。基于云的解决方案、物联网 (IoT) 和人工智能等新兴技术预计将在预测期内推动全球活动管理软件市场的发展。一些活动管理公司高度重视提供增强的功能和服务。他们部署了软件技术和自动化解决方案,以实现高效的工作流程和运营。

社交媒体在活动营销中的重要性与日俱增

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are reasons behind Event Management Software industry growth across North America?

The presence of many well-known players, together with the presence of small businesses and new entrants in the region, is one of the substantial factors augmenting the market growth in the North America region. Moreover, to increased partnerships between companies in the region further boost the demands for event management software.

What are market opportunities for Event Management Software?

Small and medium-sized enterprises are still in the initial phases of adopting the latest technology trends. SMEs offers a huge growth opportunity for players operating in the event management software market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small scale businesses.

Which is most commonly used application of Event Management Software?

Currently event planning is most commonly used application of event management software. The advantage of event planning software is not only permit the event admin to efficiently manage more efficiently and also save ones time and money, by automating the overall promotional activities to create buzz prior to your event, thus, bolster the event management market in the forecast period.

The List of Companies - Event Management Software Market

  1. Active Network, LLC
  2. Arlo Software Limited
  3. Attendify
  4. Aventri, Inc.
  5. Bizzabo, Inc.
  6. Cvent, Inc.
  7. Event Espresso LLC
  8. Eventbrite, Inc.
  9. Grenadine Technologies Inc.
  10. Zerista Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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