Le marché du thé vert était évalué à 12 777,6 millions de dollars américains en 2018 et devrait croître à un TCAC de 6,0 % de 2019 à 2027 pour atteindre 21 456,2 millions de dollars américains d'ici 2027.
Le thé vert est préparé à partir de la plante Camellia sinensis. Les bourgeons foliaires et les feuilles séchées de la plante Camellia sinensis sont utilisés dans la préparation du thé vert. Il est préparé en faisant frire ces feuilles à la poêle et à la vapeur, puis en les séchant. Le thé vert est généralement produit par la technique d'hydrolyse enzymatique. Le thé vert est connu pour être bénéfique contre divers problèmes de santé tels que la dépression, divers types de cancers tels que le cancer du poumon, le cancer du foie, le cancer du côlon, le cancer gastrique et bien d'autres. Certaines des études scientifiques ont également prouvé que la consommation de thé vert est bénéfique pour améliorer les capacités de réflexion et est également utile pour réduire le cholestérol et les triglycérides dans le corps. En 2018, la région Asie-Pacifique détient la plus grande part du marché mondial du thé vert. La plus grande part de marché de la région Asie-Pacifique est principalement attribuée aux changements dans les modes de vie des consommateurs et à la préférence pour les produits alimentaires sains et naturels. La demande de thé vert devrait augmenter dans la région avec la prise de conscience croissante des bienfaits pour la santé attribués à la consommation de thé vert. Les fabricants de thé vert étendent leurs activités de production dans des pays développés tels que la Chine, l'Inde, le Japon et la Corée du Sud afin de répondre à la demande croissante de thé vert dans la région, ce qui devrait encore accroître la croissance du marché du thé vert en la région.
Marché mondial du thé vert
Aperçu du marché
Les avantages pour la santé du thé vert aromatisé ont un impact sur la croissance du marché du thé vert
De nos jours, les consommateurs des régions développées et en développement sont devenus plus conscients de leur santé. Le thé vert est fabriqué à partir de feuilles et de bourgeons de Camellia sinensis, et il n'implique pas le processus de flétrissement et d'oxydation. La consommation de thé vert est connue pour prévenir le cancer, la cirrhose du foie, l'obésité, la pression artérielle et de nombreuses autres maladies chroniques. Il aide également à perdre du poids car il est composé de substances bioactives, dont la caféine et les polyphénols, qui aident à décomposer les cellules graisseuses et à les décharger dans les voies circulatoires, ce qui stimule sa demande. Une boisson composée de thé vert et de citron offre de nombreux avantages pour la santé car elle possède plusieurs propriétés anti-inflammatoires et antimicrobiennes. Des nutriments tels que des acides aminés, des vitamines, des minéraux, des polysaccharides et des enzymes seraient présents dans le thé vert à l'Aloe Vera. Le thé vert à la cannelle aide à lutter contre les troubles gastriques et digestifs et augmente la digestion en améliorant la capacité de votre corps à décomposer correctement les aliments et à absorber efficacement les nutriments. Le thé vert au basilic est utile pour aiguiser la mémoire tout en réduisant l'anxiété. Le thé vert Tulsi est riche en phytonutriments et en antioxydants qui aident à protéger le corps contre les radicaux libres. La large base d'applications du thé vert et la croissance constante de la chaîne d'approvisionnement devraient avoir un impact positif sur la taille du marché.
Type Insights
Le marché du thé vert sur la base du type est divisé en sachets de thé vert, mélanges instantanés de thé vert, thé vert glacé, feuilles en vrac et autres. Le segment des sachets de thé vert représentait la plus grande part du marché mondial du thé vert. De plus, le segment des feuilles mobiles devrait afficher une croissance significative au cours de la période de prévision. Les sachets de thé vert sont généralement faits de papier filtre, de plastique de qualité alimentaire ou de coton de soie. Les sachets de thé vert sont disponibles en différentes saveurs telles que le gingembre, la menthe et le citron. Comme les sachets de thé vert sont faciles à transporter et peuvent être préparés instantanément, ils sont de loin préférés dans les zones urbaines. De plus, l'importance croissante des saveurs innovantes, uniques et ethniques dans le thé vert augmente la demande de sachets de thé vert sur le marché. L'utilisation croissante de sachets de thé vert a un impact positif sur la taille du marché.
Marché mondial du thé vert, par type - 2018 & 2027
Flavour Insights
Le marché du thé vert est segmenté sur la base de la saveur comme le citron, l'aloe vera, la cannelle, la vanille, le basilic et autres. Le marché mondial du thé vert basé sur la forme était dominé par le segment du citron et détenait la plus grande part de marché. Le thé vert au citron contient des antioxydants, des flavonoïdes et d'autres phytonutriments qui aident à lutter contre plusieurs maladies chroniques et aiguës. Il est également disponible sous forme de thé vert glacé au citron. L'ajout de jus de citron frais au thé vert contribue également à augmenter ses propriétés médicinales tout en améliorant son goût. L'association du thé vert et du jus de citron produit une boisson riche en vitamine C, aux propriétés anti-inflammatoires et anti-microbiennes. Il améliore également la santé cardiaque et une peau éclatante. L'arôme apaisant du thé vert aromatisé au citron est consommé par le consommateur car il présente de multiples avantages pour la santé.
Aperçu du canal de distribution
Sur la base du canal de distribution, le marché mondial du thé vert est classé dans les supermarchés & hypermarchés, dépanneurs, en ligne et autres. En 2018, le segment des supermarchés et des hypermarchés était en tête du marché mondial du thé vert. Les hypermarchés et les supermarchés sont des magasins d'auto-assistance proposant une grande variété de produits à base de thé vert tels que des mélanges de thé vert et du thé vert glacé, différentes saveurs de thé vert, notamment du basilic, du tulsi, du miel, du citron, etc. Cette large gamme de produits est placée dans un manière très organisée dans différentes sections et étagères pour attirer les clients. Ces types de magasins offrent un vaste choix de produits aux consommateurs de différentes marques en un seul endroit et à des prix abordables par rapport aux autres canaux de distribution. La grande disponibilité de produits à base de thé vert de différentes marques à des prix inférieurs a encouragé les clients à acheter du thé vert dans les hypermarchés & supermarchés.
Aperçus stratégiques
Plusieurs stratégies sont couramment adoptées par les entreprises pour étendre leur présence dans le monde, ce qui a un impact supplémentaire sur la taille du marché. Les acteurs présents sur le marché du thé vert adoptent la stratégie d'expansion et d'investissement dans la recherche et le développement pour élargir la clientèle et gagner des parts de marché significatives à travers le monde, ce qui permet également aux acteurs de maintenir leur marque à l'échelle mondiale.
< p>Marché mondial du thé vert - Par type
- Sachets de thé vert
- Mélanges instantanés de thé vert
- Thé vert glacé
- Feuilles mobiles
- Autres
Marché mondial du thé vert - Par saveur
- Citron
- Aloe Vera
- Cannelle
- Vanille
- Basilic
- Autres
Marché mondial du thé vert - Par canal de distribution< /p>
- Supermarchés & Hypermarchés
- Magasins de proximité
- En ligne
- Autres
Profils des entreprises
- AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Hankook Tea
- ITO FR
- Kirin Holdings Company Ltd
- Nestle SA
- Tata Global Beverages
- Unilever
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The increasing awareness regarding health benefits and the rising focus of consumers on importance of health are some of the vital factors which are expected to fuel the growth of the green tea market throughout the forecast period. Moreover, the growing number of obesity cases and cardiovascular diseases is projected to boost the demand for green tea across the globe. As green tea is said to reduce the effect of cancer cells, LDL cholesterol and cures body and headache its demand is estimated create lucrative opportunities for the manufacturers over the forecast period.
APAC held the largest share of the global green tea market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region. North America is estimated to register the fastest CAGR in the market over the forecast period. The rapid growth of this region is primarily attributed to the rising awareness related to health benefits and rich nutritional profile offered by green tea
The green tea bag segment is expected to lead the global green tea market during the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.
The List of Companies - Global Green Tea Market
- AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Hankook Tea
- ITO EN
- Kirin Holdings Company Ltd
- Nestle S.A.
- Tata Global Beverages
- Unilever
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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