绿茶市场基于(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00008949
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 169
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2018 年绿茶市场价值为 127.776 亿美元,预计 2019 年至 2027 年复合年增长率为 6.0%,到 2027 年将达到 214.562 亿美元。

绿茶是由茶树植物制备。茶树植物的叶芽和干叶用于制备绿茶。它是通过将这些叶子煎、蒸然后干燥而制成的。绿茶一般是通过酶解技术生产的。众所周知,绿茶有益于治疗各种健康问题,如抑郁症、各种类型的癌症,如肺癌、肝癌、结肠癌、胃癌等。一些科学研究也证明,饮用绿茶有利于增强思维能力,也有助于降低体内胆固醇和甘油三酯。 2018年,亚太地区在全球绿茶市场中占有最大份额。亚太地区最大的市场份额主要归因于消费者生活方式的改变以及对健康和天然食品的偏好。随着人们越来越认识到消费绿茶对健康的益处,预计该地区对绿茶的需求将会增加。绿茶制造商正在中国、印度、日本和韩国等发达国家扩大生产活动,以满足该地区不断增长的绿茶需求,预计将进一步扩大绿茶市场的增长。


全球绿茶市场


市场洞察   

绿茶的健康益处风味绿茶正在影响绿茶市场的增长

如今,发达和发展中地区的消费者越来越注重自己的健康。绿茶是由茶树的叶和芽制成的,不经过萎凋和氧化过程。众所周知,饮用绿茶可以预防癌症、肝硬化、肥胖、血压和许多其他慢性疾病。它还有助于减肥,因为它由生物活性物质组成,包括咖啡因和多酚,有助于分解脂肪细胞并将其排入循环道,从而推动其需求。由绿茶和柠檬制成的饮料具有多种健康益处,因为它具有多种抗炎和抗菌特性。据说芦荟绿茶中含有氨基酸、维生素、矿物质、多糖和酶等营养素。肉桂绿茶有助于对抗胃部和消化系统疾病,并通过增强身体正确分解食物和有效吸收营养的能力来促进消化。罗勒绿茶有助于增强记忆力,同时减少焦虑。图尔西绿茶富含植物营养素和抗氧化剂,有助于保护身体免受自由基的侵害。绿茶的广泛应用基础和供应链的持续增长预计将对市场规模产生积极影响。

类型洞察

绿茶市场按类型分为袋装绿茶、速溶绿茶、冰绿茶和散叶绿茶等。袋装绿茶在全球绿茶市场中占据最大份额。此外,预计活叶市场在预测期内将出现显着增长。绿茶袋一般采用滤纸、食品级塑料或丝棉制成。绿茶袋有姜、薄荷、柠檬等不同口味可供选择。由于绿茶袋易于携带且可以立即冲泡,因此在城市地区非常受欢迎。此外,绿茶中创新、独特和民族风味的日益突出,也增加了市场对绿茶袋的需求。绿茶袋使用的增加对市场规模产生了积极影响。


全球绿茶市场,按类型 - 2018 年和 2018 年2027


风味洞察

绿茶市场根据柠檬、芦荟、肉桂、香草、罗勒等风味进行细分。从形态来看,全球绿茶市场以柠檬茶为主导,占据最大的市场份额。柠檬绿茶含有抗氧化剂、类黄酮和其他植物营养素,有助于对抗多种慢性和急性疾病。它也有冰柠檬绿茶的形式。在绿茶中添加新鲜柠檬汁还有助于增加其药用特性并增强味道。绿茶和柠檬汁的组合产生了一种富含维生素 C 的饮料,维生素 C 具有抗炎和抗微生物特性。它还可以增强心脏健康和发光的皮肤。柠檬味绿茶的舒缓香气深受消费者喜爱,因为它们具有多种健康益处。

分销渠道洞察

基于从分销渠道来看,全球绿茶市场分为超市和零售渠道。大型超市、便利店、网上等。 2018年,超市和大卖场细分市场引领全球绿茶市场。大型超市和超级市场是自助商店,提供各种绿茶产品,例如混合绿茶和冰绿茶,不同口味的绿茶包括罗勒、图尔西、蜂蜜、柠檬等。这些种类繁多的产品放置在在不同的区域和货架上以非常有组织的方式吸引顾客。与其他分销渠道相比,这些类型的商店为消费者提供了多种不同品牌的产品选择,并且价格实惠。各种品牌的绿茶产品以较低的价格广泛供应,鼓励顾客从大型超市和商店购买绿茶。


战略见解

公司通常采用多种战略来扩大其全球足迹,这进一步影响了市场规模。绿茶市场的参与者采取扩张和投资研发的策略来扩大客户群并在全球范围内获得显着的市场份额,这也使参与者能够在全球范围内保持其品牌声誉。

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全球绿茶市场 - 按类型

  • 绿茶袋
  • 绿茶速溶混合物
  • 冰镇绿茶
  • 散叶
  • 其他


全球绿茶市场 - 按口味

  • 柠檬
  • 芦荟
  • 肉桂
  • 香草
  • 罗勒
  • 其他


全球绿茶市场 - 按分销渠道划分

  • 超市和超市大型超市
  • 便利店
  • 网上
  • 其他


公司简介

    < li>AriZona Beverage Co.
  • 英国联合食品公司
  • Dilmah Ceylon Tea Company PLC。
  • Finlays
  • Hankook Tea
  • >
  • ITO EN
  • 麒麟控股有限公司
  • 雀巢公司
  • 塔塔全球饮料
  • 联合利华
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which key factors drive the growth of green tea market across the globe?

The increasing awareness regarding health benefits and the rising focus of consumers on importance of health are some of the vital factors which are expected to fuel the growth of the green tea market throughout the forecast period. Moreover, the growing number of obesity cases and cardiovascular diseases is projected to boost the demand for green tea across the globe. As green tea is said to reduce the effect of cancer cells, LDL cholesterol and cures body and headache its demand is estimated create lucrative opportunities for the manufacturers over the forecast period.

Which global region is the largest market for green tea?

APAC held the largest share of the global green tea market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region. North America is estimated to register the fastest CAGR in the market over the forecast period. The rapid growth of this region is primarily attributed to the rising awareness related to health benefits and rich nutritional profile offered by green tea

Which is the most widely used type of green tea and why?

The green tea bag segment is expected to lead the global green tea market during the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.

The List of Companies - Global Green Tea Market

  1. AriZona Beverage Co.
  2. Associated British Foods plc
  3. Dilmah Ceylon Tea Company PLC.
  4. Finlays
  5. Hankook Tea
  6. ITO EN
  7. Kirin Holdings Company Ltd
  8. Nestle S.A.
  9. Tata Global Beverages
  10. Unilever

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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