El mercado del té verde se valoró en 12.777,6 millones de dólares en 2018 y se espera que crezca a una tasa compuesta anual del 6,0 % entre 2019 y 2027 hasta alcanzar los 21.456,2 millones de dólares en 2027.
El té verde es preparado a partir de la planta Camellia sinensis. Los brotes de las hojas y las hojas secas de la planta Camellia sinensis se utilizan en la preparación del té verde. Se prepara friendo y cociendo al vapor estas hojas y luego secándolas. El té verde se produce generalmente mediante la técnica de hidrólisis enzimática. Se sabe que el té verde es beneficioso contra diversos problemas de salud como la depresión, varios tipos de cáncer como el cáncer de pulmón, el cáncer de hígado, el cáncer de colon, el cáncer gástrico y muchos otros. Algunos de los estudios científicos también han demostrado que el consumo de té verde es beneficioso para mejorar las habilidades de pensamiento y también es útil para reducir el colesterol y los triglicéridos en el cuerpo. En 2018, la región de Asia Pacífico tiene la mayor participación en el mercado mundial del té verde. La mayor cuota de mercado de la región de Asia Pacífico se atribuye principalmente a los cambios en los patrones de estilo de vida de los consumidores y la preferencia por productos alimenticios saludables y naturales. Se espera que la demanda de té verde aumente en la región con la creciente conciencia de los beneficios para la salud atribuidos al consumo de té verde. Los fabricantes de té verde están ampliando sus actividades de producción en países desarrollados como China, India, Japón y Corea del Sur para satisfacer la creciente demanda de té verde en la región, que se espera que amplíe aún más el crecimiento del mercado del té verde en la región.
Mercado global del té verde
Perspectivas del mercado
Beneficios para la salud del El té verde aromatizado está impactando el crecimiento del mercado del té verde
Los consumidores de las regiones desarrolladas y en desarrollo se han vuelto más conscientes de su salud en estos días. El té verde se elabora a partir de hojas y cogollos de Camellia sinensis y no implica procesos de marchitamiento ni oxidación. Se sabe que el consumo de té verde previene el cáncer, la cirrosis hepática, la obesidad, la presión arterial y muchas otras enfermedades crónicas. También ayuda a perder peso, ya que está compuesto de sustancias bioactivas, como la cafeína y los polifenoles, que ayudan a descomponer las células grasas y descargarlas en el tracto circulatorio, impulsando así su demanda. Una bebida elaborada combinando té verde y limón ofrece numerosos beneficios para la salud, ya que tiene varias propiedades antiinflamatorias y antimicrobianas. Se dice que el té verde de aloe vera contiene nutrientes como aminoácidos, vitaminas, minerales, polisacáridos y enzimas. El té verde con canela ayuda a combatir los trastornos estomacales y digestivos, y aumenta la digestión al mejorar la capacidad del cuerpo para descomponer adecuadamente los alimentos y absorber los nutrientes de manera eficiente. El té verde de albahaca es útil para agudizar la memoria y al mismo tiempo reducir la ansiedad. El té verde Tulsi es rico en fitonutrientes y antioxidantes que ayudan a proteger el cuerpo contra los radicales libres. Se espera que la amplia base de aplicaciones del té verde y el crecimiento constante en la cadena de suministro tengan un impacto positivo en el tamaño del mercado.
Type Insights
El mercado del té verde según el tipo se divide en bolsitas de té verde, mezclas instantáneas de té verde, té verde helado y hojas sueltas, entre otros. El segmento de bolsitas de té verde representó la mayor participación en el mercado mundial del té verde. Además, se prevé que el segmento de hojas sueltas muestre un crecimiento significativo durante el período previsto. Las bolsitas de té verde generalmente están hechas de papel de filtro, plástico apto para uso alimentario o algodón de seda. Las bolsitas de té verde están disponibles en diferentes sabores como jengibre, menta y limón. Como las bolsitas de té verde son fáciles de transportar y se pueden preparar al instante, son las preferidas en las zonas urbanas. Además, la creciente importancia de los sabores innovadores, únicos y étnicos en el té verde está aumentando la demanda de bolsitas de té verde en el mercado. El uso cada vez mayor de bolsitas de té verde tiene un impacto positivo en el tamaño del mercado.
Mercado mundial del té verde, por tipo: 2018 y 2018 2027
Información sobre el sabor
El mercado del té verde está segmentado según el sabor, como limón, aloe vera, canela, vainilla, albahaca y otros. . El mercado mundial del té verde basado en la forma fue liderado por el segmento del limón y tenía la mayor cuota de mercado. El té verde limón se compone de antioxidantes, flavonoides y otros fitonutrientes que ayudan a combatir varias enfermedades crónicas y agudas. También está disponible en forma de té verde con limón helado. Agregar jugo de limón fresco al té verde también ayuda a aumentar sus propiedades medicinales y a mejorar su sabor. La combinación de té verde y jugo de limón produce una bebida rica en vitamina C, que tiene propiedades antiinflamatorias y antimicrobianas. También mejora la salud del corazón y la piel radiante. El consumidor consume el relajante aroma del té verde con sabor a limón, ya que tiene múltiples beneficios para la salud.
Información del canal de distribución
Sobre la base Del canal de distribución, el mercado mundial del té verde se clasifica en supermercados y tiendas. hipermercados, tiendas de conveniencia, online y otros. En 2018, el segmento de supermercados e hipermercados lideró el mercado mundial del té verde. Los hipermercados y supermercados son tiendas de autoayuda que ofrecen una amplia variedad de productos de té verde, como mezclas de té verde y té verde helado, diferentes sabores de té verde como albahaca, tulsi, miel, limón, etc. Esta amplia gama de productos se encuentra en manera muy organizada en diferentes secciones y estantes para atraer clientes. Este tipo de tiendas ofrecen a los consumidores una amplia variedad de productos de diferentes marcas en un solo lugar y precios asequibles en comparación con otros canales de distribución. La amplia disponibilidad de productos de té verde de varias marcas a precios más bajos ha animado a los clientes a comprar té verde en hipermercados y tiendas. supermercados.
Perspectivas estratégicas
Las empresas suelen adoptar varias estrategias para expandir su presencia en todo el mundo, lo que está impactando aún más el tamaño del mercado. Los actores presentes en el mercado del té verde adoptan la estrategia de expansión e inversión en investigación y desarrollo para ampliar la base de clientes y ganar una participación de mercado significativa en todo el mundo, lo que también les permite mantener su marca a nivel mundial.
< p>Mercado global del té verde: por tipo
- Bolsas de té verde
- Mezclas instantáneas de té verde
- Helado Té verde
- Hojas sueltas
- Otros
Mercado mundial del té verde - Por sabor
- Limón
- Aloe Vera
- Canela
- Vainilla
- Albahaca
- Otros
Mercado mundial del té verde: por canal de distribución
- Supermercados y tiendas Hipermercados
- Tiendas de conveniencia
- Online
- Otros
Perfiles de empresas
- < li>AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Té Hankook
- ITO EN
- Kirin Holdings Company Ltd
- Nestle SA
- Tata Global Beverages
- Unilever
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The increasing awareness regarding health benefits and the rising focus of consumers on importance of health are some of the vital factors which are expected to fuel the growth of the green tea market throughout the forecast period. Moreover, the growing number of obesity cases and cardiovascular diseases is projected to boost the demand for green tea across the globe. As green tea is said to reduce the effect of cancer cells, LDL cholesterol and cures body and headache its demand is estimated create lucrative opportunities for the manufacturers over the forecast period.
APAC held the largest share of the global green tea market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region. North America is estimated to register the fastest CAGR in the market over the forecast period. The rapid growth of this region is primarily attributed to the rising awareness related to health benefits and rich nutritional profile offered by green tea
The green tea bag segment is expected to lead the global green tea market during the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.
The List of Companies - Global Green Tea Market
- AriZona Beverage Co.
- Associated British Foods plc
- Dilmah Ceylon Tea Company PLC.
- Finlays
- Hankook Tea
- ITO EN
- Kirin Holdings Company Ltd
- Nestle S.A.
- Tata Global Beverages
- Unilever
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Related Reports
Mar 2020
Corn and Wheat-Based Feed Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Corn-Based (Corn Gluten Meal, Corn Gluten Feed, and Other Corn-Based Feed) and Wheat-Based (Wheat Gluten, Wheat Bran, and Other Wheat-Based Feed)], Livestock (Poultry, Ruminants, Swine, Aquaculture, and Others), and Geography
Mar 2020
Icing and Frosting Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Icing and Frosting), Category (Gluten-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography
Mar 2020
Fermented Flavor and Fragrance Ingredients Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Fruity, Floral, Woody, Blends, and Others), Application (Food and Beverages, Personal Care Products, Cosmetics, and Others), and Geography
Mar 2020
Aroma Ingredients for Food and Beverages Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type [Synthetic (Terpenes, Aldehydes, Aliphatic, and Others) and Natural (Essential Oils, Herbal Extracts, Oleoresins, and Others)] and Application (Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Sweet and Savory Snacks, RTE and RTC Meals, and Others)
Mar 2020
High-End Rum Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (White, Dark, and Gold), Category (Super Premium, Ultra-Premium, and Prestige & Prestige Plus), Nature (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Mar 2020
Edible Oils and Fats Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type [Oil (Soybean Oil, Sunflower Oil, Palm Oil, Canola Oil/Rapeseed Oil, and Others) and Fats (Butter, Margarine, Palm Oil Based Shortening, and Vegetable Oil Based Shortening, and Others)] and Application [Food and Beverages (Bakery and Confectionery, Dairy and Frozen Desserts, RTE and RTC Meals, Snacks, and Others), Animal Nutrition, and Pharmaceuticals and Nutraceuticals]
Mar 2020
Flavor Masking Agents for Food and Beverages Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)
Mar 2020
Chicken Powder Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Low-Fat and Conventional) and Application [Food & Beverages (RTE and RTC Meals; Soups, Sauces, and Dressings; Savory Snacks; Noodles and Pastas; and Others), Dietary Supplements, Pet Food, and Animal Feed]