Green Tea Market Size, Share, and Analysis by 2027

Historic Data: 2016-2017   |   Base Year: 2018   |   Forecast Period: 2019-2027

Green Tea Market to 2027 - Global Analysis and Forecasts by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others)

  • Report Date : Mar 2020
  • Report Code : TIPRE00008949
  • Category : Food and Beverages
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 169

The green tea market was valued at US$ 12,777.6 million in 2018 and is expected to grow at a CAGR of 6.0% from 2019 to 2027 to reach US$ 21,456.2 million by 2027.

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is generally produced through enzymatic hydrolysis technique. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. In 2018, Asia Pacific region holds the largest share in the global green tea market. The largest market share of the Asia Pacific region is primarily attributed to changes in lifestyle patterns of consumers and preference toward healthy and natural food products. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region which is further expected to expand the growth of the Green tea market in the region.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Green Tea Market: Strategic Insights

green-tea-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Market Insights   

Health benefits of flavored green tea is impacting the growth of green tea market

Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. Nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes are said to be present in Aloe Vera green tea. Cinnamon green tea helps fight stomach and digestive disorders, and increases digestion by enhancing the ability of your body to properly break down food and efficiently absorb nutrients. Basil green tea is helpful in sharpening memory while reducing anxiety. Tulsi green tea is rich in phytonutrients and antioxidants that help protect body against free radicals. The wide application base of green tea and consistent growth in the supply chain is expected to have a positive impact over market size.

Type Insights

Green tea market on the bases of type is bifurcated into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea bags segment accounted for the largest share in the global green tea market. Moreover, the loose leaf segment is projected to show significant growth over the forecast period. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As green tea bags are easy to carry and can be prepared instantly these are much preferred in the urban areas. Additionally, the growing prominence of innovative, unique, and ethnic flavors in green tea are increasing the demand for green tea bags in the market. The increasing use of green tea bags has a positive impact on the market size.

Flavour Insights

The green tea market is segmented on the basis of flavour as lemon, aloe vera, cinnamon, vanilla, basil and others. The global green tea market based on form was led by the lemon segment and held the largest market share. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients which helps fighting several chronic and acute diseases. It is also available in the form of iced lemon green tea. Adding fresh lemon juice to the green tea also helps to increase its medicinal properties along with enhanced taste. The combination of green tea and lemon juice produces a drink which is rich in vitamin C, which has anti-inflammatory and anti-microbial properties. It also enhances heart health and glowing skin. The soothing aroma of the lemon flavored green tea is consumed by the consumer as they have multiple health benefits.

Distribution Channel Insights

On the basis of distribution channel, the global green tea market is categorized into supermarkets & hypermarkets, convenience stores, online and others. In 2018, supermarkets and hypermarkets segment led the global green tea market. Hypermarkets and supermarkets are self-help shops giving a wide variety of green tea products such as green tea mixes and iced green tea, different flavors of green tea including basil, tulsi, honey, lemon etc. These wide range of products are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products to the consumers from different brands at one place and affordable prices as compared to other distribution channels. The wide availability of green tea products from various brands at a lower prices has encouraged customers to buy green tea from hypermarkets & supermarkets. 

Several strategies are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players present in the green tea market adopt the strategy of expansion and investment in research and development to enlarge customer base and to gain significant market share across the world, which also permits the players to maintain their brand name globally.

Green Tea Market Regional Insights

The regional trends and factors influencing the Green Tea Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Green Tea Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

green-tea-market-global-geography
  • Get the Regional Specific Data for Green Tea Market

Green Tea Market Report Scope

Report Attribute Details
Market size in 2018 US$ 12.78 Billion
Market Size by 2027 US$ 21.46 Billion
Global CAGR (2018 - 2027) 6.0%
Historical Data 2016-2017
Forecast period 2019-2027
Segments Covered By Type
  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
By Flavour
  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Basil
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • AriZona Beverage Co.
  • Associated British Foods plc
  • Dilmah Ceylon Tea Company PLC.
  • Finlays
  • Hankook Tea
  • ITO EN
  • Kirin Holdings Company Ltd
  • Nestle S.A.
  • Tata Global Beverages

  • Green Tea Market Players Density: Understanding Its Impact on Business Dynamics

    The Green Tea Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Green Tea Market are:

    1. AriZona Beverage Co.
    2. Associated British Foods plc
    3. Dilmah Ceylon Tea Company PLC.
    4. Finlays
    5. Hankook Tea

    Disclaimer: The companies listed above are not ranked in any particular order.


    green-tea-market-cagr

    • Get the Green Tea Market top key players overview

    Global Green tea Market - By Type

    • Green Tea Bags
    • Green Tea Instant Mixes
    • Iced Green Tea
    • Loose Leaf
    • Others


    Global Green tea Market - By Flavour

    • Lemon
    • Aloe Vera
    • Cinnamon
    • Vanilla
    • Basil
    • Others


    Global Green tea Market - By Distribution Channel

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
    • Others


    Company Profiles

    • AriZona Beverage Co.
    • Associated British Foods plc
    • Dilmah Ceylon Tea Company PLC.
    • Finlays
    • Hankook Tea
    • ITO EN
    • Kirin Holdings Company Ltd
    • Nestle S.A.
    • Tata Global Beverages
    • Unilever

    Frequently Asked Questions

    Which is the most widely used type of green tea and why?

    The green tea bag segment is expected to lead the global green tea market during the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.

    Which global region is the largest market for green tea?

    APAC held the largest share of the global green tea market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region. North America is estimated to register the fastest CAGR in the market over the forecast period. The rapid growth of this region is primarily attributed to the rising awareness related to health benefits and rich nutritional profile offered by green tea

    Which key factors drive the growth of green tea market across the globe?

    The increasing awareness regarding health benefits and the rising focus of consumers on importance of health are some of the vital factors which are expected to fuel the growth of the green tea market throughout the forecast period. Moreover, the growing number of obesity cases and cardiovascular diseases is projected to boost the demand for green tea across the globe. As green tea is said to reduce the effect of cancer cells, LDL cholesterol and cures body and headache its demand is estimated create lucrative opportunities for the manufacturers over the forecast period.

    Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

    Testimonials

    user

    I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.

    DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
    user

    The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services

    Yukihiko Adachi CEO, Deep Blue, LLC.

    Reason to Buy

    • Informed Decision-Making
    • Understanding Market Dynamics
    • Competitive Analysis
    • Customer Insights
    • Market Forecasts
    • Risk Mitigation
    • Strategic Planning
    • Investment Justification
    • Identifying Emerging Markets
    • Enhancing Marketing Strategies
    • Boosting Operational Efficiency
    • Tracking Industry Innovations
    • Aligning with Regulatory Trends
    Your Key Concerns Addressed - Question & Answer
    Can I view a sample of the report before purchasing?

    Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.

    Is analyst support included with the purchase?

    Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.

    What are the next steps once I place an order?

    Once your order is successfully placed, you will receive a confirmation email along with your invoice.

    • For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
    • For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.

    Can the report be tailored to suit my specific needs?

    We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.

    In what format is the report delivered?

    The report is available in either PDF format or as an Excel dataset, depending on the license you choose.

    The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
    Please review the license options at checkout or contact us to confirm which formats are included with your purchase.

    How secure is the payment process on your platform?

    Our payment process is fully secure and PCI-DSS compliant.

    We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
    You can make your purchase with confidence, knowing your personal and financial information is safe with us.

    Do you provide special pricing for buying multiple reports?

    Yes, we do offer special pricing for bulk purchases.
    If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.

    Can I connect with your team to discuss the report before buying?

    Yes, absolutely.
    Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.

    Will I get a billing invoice upon purchase?

    Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
    If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.

    Is there support available if I can’t access my report?

    Yes, certainly.
    If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.

    Our Clients
    Green Tea Market
    Connect With Expert

    The List of Companies - Global Green Tea Market

    1. AriZona Beverage Co.
    2. Associated British Foods plc
    3. Dilmah Ceylon Tea Company PLC.
    4. Finlays
    5. Hankook Tea
    6. ITO EN
    7. Kirin Holdings Company Ltd
    8. Nestle S.A.
    9. Tata Global Beverages
    10. Unilever
    Sales Assistance
    US: +1-646-491-9876
    UK: +44-20-8125-4005
    Email: sales@theinsightpartners.com
    Chat with us
    DUNS Logo
    87-673-9708
    ISO Certified Logo
    ISO 9001:2015
    ISO Certified Logo