Green Tea Market Price, Size, Growth And Analysis 2027

Green Tea Market to 2027 - Global Analysis and Forecasts by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others)

  • Report Code : TIPRE00008949
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 169
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The green tea market was valued at US$ 12,777.6 million in 2018 and is expected to grow at a CAGR of 6.0% from 2019 to 2027 to reach US$ 21,456.2 million by 2027.

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is generally produced through enzymatic hydrolysis technique. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. In 2018, Asia Pacific region holds the largest share in the global green tea market. The largest market share of the Asia Pacific region is primarily attributed to changes in lifestyle patterns of consumers and preference toward healthy and natural food products. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region which is further expected to expand the growth of the Green tea market in the region.

Global Green Tea Market

Global Green Tea Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights   

Health benefits of flavored green tea is impacting the growth of green tea market

Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. Nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes are said to be present in Aloe Vera green tea. Cinnamon green tea helps fight stomach and digestive disorders, and increases digestion by enhancing the ability of your body to properly break down food and efficiently absorb nutrients. Basil green tea is helpful in sharpening memory while reducing anxiety. Tulsi green tea is rich in phytonutrients and antioxidants that help protect body against free radicals. The wide application base of green tea and consistent growth in the supply chain is expected to have a positive impact over market size.

Type Insights

Green tea market on the bases of type is bifurcated into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea bags segment accounted for the largest share in the global green tea market. Moreover, the loose leaf segment is projected to show significant growth over the forecast period. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As green tea bags are easy to carry and can be prepared instantly these are much preferred in the urban areas. Additionally, the growing prominence of innovative, unique, and ethnic flavors in green tea are increasing the demand for green tea bags in the market. The increasing use of green tea bags has a positive impact on the market size.

Global Green Tea Market, by Type - 2018 & 2027

Global Green Tea Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Flavour Insights

The green tea market is segmented on the basis of flavour as lemon, aloe vera, cinnamon, vanilla, basil and others. The global green tea market based on form was led by the lemon segment and held the largest market share. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients which helps fighting several chronic and acute diseases. It is also available in the form of iced lemon green tea. Adding fresh lemon juice to the green tea also helps to increase its medicinal properties along with enhanced taste. The combination of green tea and lemon juice produces a drink which is rich in vitamin C, which has anti-inflammatory and anti-microbial properties. It also enhances heart health and glowing skin. The soothing aroma of the lemon flavored green tea is consumed by the consumer as they have multiple health benefits.

Distribution Channel Insights

On the basis of distribution channel, the global green tea market is categorized into supermarkets & hypermarkets, convenience stores, online and others. In 2018, supermarkets and hypermarkets segment led the global green tea market. Hypermarkets and supermarkets are self-help shops giving a wide variety of green tea products such as green tea mixes and iced green tea, different flavors of green tea including basil, tulsi, honey, lemon etc. These wide range of products are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products to the consumers from different brands at one place and affordable prices as compared to other distribution channels. The wide availability of green tea products from various brands at a lower prices has encouraged customers to buy green tea from hypermarkets & supermarkets. 

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Green Tea Market: Strategic Insights

Market Size Value inUS$ 12,777.6 Million in 2018
Market Size Value byUS$ 21,456.2 Million by 2027
Growth rateCAGR of 6.0% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Several strategies are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players present in the green tea market adopt the strategy of expansion and investment in research and development to enlarge customer base and to gain significant market share across the world, which also permits the players to maintain their brand name globally.

Global Green tea Market - By Type

  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Others

Global Green tea Market - By Flavour

  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Basil
  • Others

Global Green tea Market - By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Others

Company Profiles

  • AriZona Beverage Co.
  • Associated British Foods plc
  • Dilmah Ceylon Tea Company PLC.
  • Finlays
  • Hankook Tea
  • ITO EN
  • Kirin Holdings Company Ltd
  • Nestle S.A.
  • Tata Global Beverages
  • Unilever
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type ; Flavour , Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Brazil, Canada, China, Germany, India, Japan, Kenya, Mexico, Russian Federation, South Africa, South Korea, Turkey, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which key factors drive the growth of green tea market across the globe?

The increasing awareness regarding health benefits and the rising focus of consumers on importance of health are some of the vital factors which are expected to fuel the growth of the green tea market throughout the forecast period. Moreover, the growing number of obesity cases and cardiovascular diseases is projected to boost the demand for green tea across the globe. As green tea is said to reduce the effect of cancer cells, LDL cholesterol and cures body and headache its demand is estimated create lucrative opportunities for the manufacturers over the forecast period.

Which global region is the largest market for green tea?

APAC held the largest share of the global green tea market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region. North America is estimated to register the fastest CAGR in the market over the forecast period. The rapid growth of this region is primarily attributed to the rising awareness related to health benefits and rich nutritional profile offered by green tea

Which is the most widely used type of green tea and why?

The green tea bag segment is expected to lead the global green tea market during the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.

The List of Companies - Global Green Tea Market

  1. AriZona Beverage Co.
  2. Associated British Foods plc
  3. Dilmah Ceylon Tea Company PLC.
  4. Finlays
  5. Hankook Tea
  6. ITO EN
  7. Kirin Holdings Company Ltd
  8. Nestle S.A.
  9. Tata Global Beverages
  10. Unilever

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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