Marché de la coloration des cheveux – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00029506
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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[Rapport de recherche] Le marché de la coloration capillaire devrait passer de 23 762,28 millions de dollars américains en 2022 à 35 201,69 millions de dollars d'ici 2028 ; on estime qu'il croîtra à un TCAC de 6,8 % de 2022 à 2028.



Les produits de coloration capillaire sont classés en couleurs oxydantes (permanentes) et en couleurs directes (temporaires ou semi-permanentes). Les produits de coloration aident à prendre soin des cheveux et du cuir chevelu. En 2021, l'Asie-Pacifique a dominé le marché de la coloration capillaire. La prévalence accrue du grisonnement des cheveux parmi la population jeune et active en raison du stress et d'une mauvaise alimentation est principalement le moteur du marché de la couleur des cheveux, car la plupart de ces personnes sont conscientes de leurs cheveux et de leur apparence. La population des pays d'Asie du Sud-Est, tels que la Corée du Sud, Hong Kong, Taïwan et Singapour, vieillit plus rapidement que le Japon, ce qui crée une excellente opportunité pour le marché des colorants capillaires d'étendre sa présence dans ces pays. Dans la région de l'Union européenne et de l'Amérique du Nord, les femmes exigent de plus en plus des produits de soins capillaires naturels et biologiques.



Perspectives stratégiques



Prévisions du marché de la couleur des cheveux, par région, 2021-2028



Prévisions du marché de la couleur des cheveux, par région, 2021-2028



Aperçu du marché



Forte demande de produits naturels et Couleurs de cheveux organiques



Ces dernières années, la demande de Les soins capillaires naturels et biologiques se sont développés en raison de la sensibilisation accrue aux effets nocifs des ingrédients chimiques toxiques des couleurs de cheveux. Les produits de coloration capillaire naturels et biologiques ne contiennent aucun produit chimique qui endommage les cheveux ou affecte la santé globale des utilisateurs. Il y a eu une demande croissante de colorants capillaires et d'agents colorants d'origine végétale. Les produits de coloration capillaire naturels et à base de plantes sont sans ammoniaque et sont considérés comme moins nocifs que leurs homologues synthétiques. Les fabricants introduisent des produits constitués d'ingrédients extraits de plantes. L'Oréal a créé une coloration capillaire sans ammoniaque - Inoa - pour répondre aux demandes croissantes. En 2020, Revlon a lancé la coloration révolutionnaire végétalienne Total Color. C'est la première coloration permanente propre et végétalienne qui offre une couverture complète à 100 %. Total Color est une couleur de cheveux à domicile haute performance qui favorise une brillance saine, fournit jusqu'à 6 semaines de couleur éclatante, avec moins de casse. Ainsi, la fabrication accrue de colorations capillaires naturelles et biologiques par les fabricants offre des opportunités de croissance pour le marché de la coloration capillaire.



Insights sur les types de produits



En fonction du type de produit, le marché de la coloration capillaire est segmenté en permanent, semi-permanent et temporaire. En 2021, le segment permanent détenait la plus grande part de marché du marché. La coloration permanente des cheveux est une couleur de longue durée qui devient une solution idéale pour la couverture grise car elle reste sur les cheveux jusqu'à ce que les cheveux poussent.



Part de marché de la couleur des cheveux, par type de produit, 2021-2028

Part de marché de la coloration capillaire, par type de produit, 2021- 2028

Arctique Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., Groupe L'Oréal, Revlon, Hygienic Research Institute Pvt. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc et Wella Operations US LLC figurent parmi les principaux acteurs opérant sur le marché de la coloration capillaire. Les principaux acteurs adoptent des stratégies telles que les fusions et acquisitions et les lancements de produits pour étendre leur présence géographique et leur clientèle.  



Promotions du rapport



  • Tendances progressives dans l'industrie de la coloration capillaire pour aider les joueurs à développer des stratégies à terme
  • Stratégies de croissance des entreprises adoptées par les entreprises pour assurer la croissance dans les pays développés et marchés en développement
  • Analyse quantitative du marché mondial de la coloration capillaire de 2020 à 2028
  • Estimation de la demande de coloration capillaire dans diverses industries
  • L'analyse des cinq forces de Porter pour illustrer l'efficacité des acheteurs et des fournisseurs dans la couleur des cheveux industrie
  • Développements récents pour comprendre le scénario de marché concurrentiel et la demande de couleur de cheveux  
  • Tendances et perspectives du marché, et facteurs régissant la croissance du marché de la couleur des cheveux, y compris les moteurs et les contraintes
  • Comprendre les stratégies qui sous-tendent l'intérêt commercial dans la croissance du marché mondial de la couleur des cheveux, aidant au processus de prise de décision
  • Taille du marché de la couleur des cheveux à différents nœuds du marché
  • Aperçu détaillé et segmentation du marché de la coloration capillaire et de sa dynamique industrielle
  • La taille du marché de la coloration capillaire dans diverses régions avec des opportunités de croissance prometteuses

"L'analyse du marché de la couleur des cheveux jusqu'en 2028" est une étude spécialisée et approfondie de l'industrie des biens de consommation avec un accent particulier sur l'analyse des tendances du marché mondial de la couleur des cheveux. Le rapport vise à fournir un aperçu du marché avec une segmentation détaillée du marché. Le marché est segmenté en fonction du type de produit, du type, du canal de distribution et de la géographie. En fonction du type de produit, le marché est segmenté en permanent, semi-permanent et temporaire. En termes de type, le marché est segmenté en poudre, crème et autres. Sur la base du canal de distribution, le marché est segmenté en supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne, et autres. Basé sur la géographie, le marché est principalement segmenté en Amérique du Nord, Europe, Asie-Pacifique, Moyen Afrique de l'Est et Amérique du Sud et centrale La demande croissante de soins capillaires naturels et biologiques ainsi que les innovations de nouveaux produits offrent des opportunités de croissance pour le marché des soins capillaires à travers le monde.  



Profils d'entreprise



  • Renard arctique
  • < span>Coty Inc.
  • Henkel AG & Co. KGaA
  • Kao Singapore Pte Ltd.
  • L’Oreal Groupe
  • Revlon
  • Hygienic Research Institute Pvt. (Brand-Streax)
  • PZ Cussons Beauty LLP
  • Unilever Plc
  • Wella Operations US LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


In 2021, which product type segment accounted for the largest share in the hair color market?

In 2021, the permanent segment held the largest market share of the global hair color market. Permanent hair colors do not wash out and they look more natural.

Can you list some of the major players operating in the global hair color market?

The major players operating in the hair color market are Arctic Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., L’Oreal Groupe, Revlon, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc, and Wella Operations US LLC.

What is the key driver for the growth of the global hair color market?

Increased incidence of grey hair among the young working population, due to stress and improper diet, is one of the major driving factors driving the market growth. Permanent hair colorants offer long-lasting hair color, due to which they have a high demand among the consumers. Moreover, consumers are shifting towards the organic and natural hair colors. To tackle this challenge, manufacturers are coming up with hair colors that are ammonia free. These are some of the factors driving the hair color market growth.

In 2021, which region held the largest share of the global hair color market?

In 2021, Asia-Pacific accounted for the largest share of the global hair color market. An aging population and the changing fashion trends have fueled the growth of the Asia Pacific market in 2021.

Which distribution channel segment is expected to register the fastest growth in the global hair color market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. Increasing adoption of technology is allowing the online retail segment to be more efficient and reachable. Moreover, increasing number of online shoppers is expected to propel the growth of online shopping segment.

In 2021, which type segment accounted for the largest share in the hair color market?

In 2021, the cream segment held the largest market share of the global hair color market. Creams are easy to use and manufacturers are offering hair color creams free of ammonia.

The List of Companies - Hair Color Market

  1. Arctic Fox
  2. Coty Inc.
  3. Henkel AG & Co. KGaA
  4. Kao Singapore Pte Ltd.
  5. L’Oreal Groupe
  6. Revlon
  7. Hygienic Research Institute Pvt. Ltd. (Brand-Streax)
  8. PZ Cussons Beauty LLP
  9. Unilever Plc
  10. Wella Operations US LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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