Haarfarbenmarkt – Erkenntnisse aus globaler und regionaler Analyse – Prognose bis 2031

  • Report Code : TIPRE00029506
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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[Forschungsbericht]Der Markt für Haarfarben wird voraussichtlich von 23.762,28 Millionen US-Dollar im Jahr 2022 auf 35.201,69 Millionen US-Dollar im Jahr 2028 wachsen; es wird geschätzt, dass es von 2022 bis 2028 um eine CAGR von 6,8 % wachsen wird. 

Haarfärbemittel werden in oxidative (permanente) und direkte (temporäre oder semipermanente) Färbemittel eingeteilt. Haarfärbemittel helfen bei der Pflege von Haar und Kopfhaut. Im Jahr 2021 dominierte der asiatisch-pazifische Raum den globalen Haarfarbenmarkt. Die zunehmende Prävalenz des Ergrauens der Haare unter der jungen, berufstätigen Bevölkerung aufgrund von Stress und falscher Ernährung treibt den Haarfarbenmarkt in erster Linie voran, da die meisten dieser Personen sich ihrer Haare und ihres Aussehens bewusst sind. Die Bevölkerung südostasiatischer Länder wie Südkorea, Hongkong, Taiwan und Singapur altert schneller als Japan, was dem Haarfärbemittelmarkt eine hervorragende Gelegenheit bietet, seine Präsenz in diesen Ländern auszubauen. In der Europäischen Union und in Nordamerika verlangen Frauen zunehmend natürliche und organische Haarpflegeprodukte. 

Strategische Einblicke

Haarfarbe Marktprognose, nach Region, 2021-2028


Markteinblicke 

Hohe Nachfrage nach natürlichen und organischen Haarfarben 

In den letzten Jahren ist die Nachfrage nach natürlicher und biologischer Haarpflege aufgrund des erhöhten Bewusstseins für die schädlichen Auswirkungen der giftigen chemischen Inhaltsstoffe von Haarfarben gestiegen. Die natürlichen und organischen Haarfärbeprodukte enthalten keine Chemikalien, die das Haar schädigen oder die allgemeine Gesundheit der Benutzer beeinträchtigen. Es besteht eine wachsende Nachfrage nach Haarfarben und Färbemitteln auf pflanzlicher Basis. Die Natur- und Pflanzenhaarfarben sind ammoniakfrei und gelten als weniger schädlich als ihre synthetischen Pendants. Hersteller führen Produkte ein, die Inhaltsstoffe aus Pflanzenextrakten enthalten. LOréal hat eine ammoniakfreie Haarfarbe - Inoa - entwickelt, die den wachsenden Anforderungen gerecht wird. Im Jahr 2020 brachte Revlon die bahnbrechende vegane Haarfarbe Total Color auf den Markt. Es ist die erste saubere und vegane permanente Haarfarbe, die 100 % volle Deckkraft bietet. Total Color ist eine leistungsstarke Haarfarbe für zu Hause, die gesunden Glanz fördert und bis zu 6 Wochen Farbbrillanz mit weniger Haarbruch bietet. Daher bietet die verstärkte Herstellung von natürlichen und organischen Haarfarben durch die Hersteller Wachstumschancen für den Haarfarbenmarkt. 

Einblicke in die Produkttypen 

Basierend auf dem Produkttyp ist der Haarfarbenmarkt in permanente, semi-permanente und temporäre Farben unterteilt. Im Jahr 2021 hielt das permanente Segment den größten Marktanteil des Marktes. Die permanente Haarfarbe ist eine langanhaltende Farbe, die zu einer idealen Lösung für die Grauabdeckung wird, da sie auf dem Haar verbleibt, bis das Haar nachwächst. 

Marktanteil der Haarfarbe, nach Produkt Type, 2021-2028 

Arctic Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., LOreal Groupe, Revlon, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc und Wella Operations US LLC gehören zu den wichtigsten Akteuren auf dem Haarfarbenmarkt. Die führenden Akteure wenden Strategien wie Fusionen und Übernahmen sowie Produkteinführungen an, um ihre geografische Präsenz und ihren Kundenstamm zu erweitern. 

Berichts-Spotlights 

  1. Progressive Trends in der Haarfärbebranche, um Spielern zu helfen, effektive langfristige Strategien zu entwickeln 
  2. Geschäftswachstumsstrategien von Unternehmen zur Sicherung des Wachstums in entwickelten und sich entwickelnden Märkten
  3. Quantitative Analyse des globalen Marktes für Haarfarben von 2020 bis 2028
  4. Schätzung der Nachfrage nach Haarfarbe in verschiedenen Branchen
  5. Porters Five Forces-Analyse zur Veranschaulichung der Effizienz von Käufern und Lieferanten in der Haarfarbenindustrie
  6. Jüngste Entwicklungen zum Verständnis des wettbewerbsorientierten Marktszenarios und der Nachfrage nach Haarfarbe
  7. Markttrends und -aussichten sowie Faktoren, die das Wachstum des Haarfarbemarkts bestimmen, einschließlich Treiber und Einschränkungen
  8. Verständnis der Strategien, die das kommerzielle Interesse am globalen Wachstum des Haarfärbemarktes untermauern, um den Entscheidungsprozess zu unterstützen
  9. Größe des Haarfärbemarktes an verschiedenen Marktknoten
  10. Detaillierter Überblick und Segmentierung des Haarfarbenmarktes und seiner Branchendynamik
  11. Die Größe des Haarfarbenmarktes in verschiedenen Regionen mit vielversprechenden Wachstumschancen

Die „Haarfarben-Marktanalyse bis 2028“ ist eine spezialisierte und eingehende Studie der Konsumgüterindustrie mit besonderem Schwerpunkt auf der Trendanalyse des globalen Haarfarbenmarktes. Der Bericht soll einen Überblick über den Markt mit detaillierter Marktsegmentierung geben. Der Markt ist nach Produkttyp, Typ, Vertriebskanal und Geografie segmentiert. Basierend auf dem Produkttyp wird der Markt in permanent, semipermanent und temporär unterteilt. In Bezug auf die Art ist der Markt in Pulver, Creme und andere unterteilt. Basierend auf dem Vertriebskanal wird der Markt in Super- und Hypermärkte, Fachgeschäfte, Online-Einzelhandel und andere unterteilt. Basierend auf der Geographie ist der Markt hauptsächlich in Nordamerika, Europa, den asiatisch-pazifischen Raum, den Nahen Osten und Afrika sowie Süd- und Mittelamerika unterteilt. Die gestiegene Nachfrage nach natürlicher und organischer Haarpflege zusammen mit neuen Produktinnovationen bietet Wachstumschancen für den Haarpflegemarkt auf der ganzen Welt. 

Unternehmensprofile  

  1. Arctic Fox
  2. Coty Inc.
  3. Henkel AG & Co. KGaA
  4. Kao Singapore Pte Ltd.
  5. LOreal Groupe
  6. Revlon
  7. Hygienic Research Institute Pvt. Ltd. (Brand-Streax)
  8. PZ Cussons Beauty LLP
  9. Unilever Plc
  10. Wella Operations US LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


In 2021, which product type segment accounted for the largest share in the hair color market?

In 2021, the permanent segment held the largest market share of the global hair color market. Permanent hair colors do not wash out and they look more natural.

Can you list some of the major players operating in the global hair color market?

The major players operating in the hair color market are Arctic Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., L’Oreal Groupe, Revlon, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc, and Wella Operations US LLC.

What is the key driver for the growth of the global hair color market?

Increased incidence of grey hair among the young working population, due to stress and improper diet, is one of the major driving factors driving the market growth. Permanent hair colorants offer long-lasting hair color, due to which they have a high demand among the consumers. Moreover, consumers are shifting towards the organic and natural hair colors. To tackle this challenge, manufacturers are coming up with hair colors that are ammonia free. These are some of the factors driving the hair color market growth.

In 2021, which region held the largest share of the global hair color market?

In 2021, Asia-Pacific accounted for the largest share of the global hair color market. An aging population and the changing fashion trends have fueled the growth of the Asia Pacific market in 2021.

Which distribution channel segment is expected to register the fastest growth in the global hair color market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. Increasing adoption of technology is allowing the online retail segment to be more efficient and reachable. Moreover, increasing number of online shoppers is expected to propel the growth of online shopping segment.

In 2021, which type segment accounted for the largest share in the hair color market?

In 2021, the cream segment held the largest market share of the global hair color market. Creams are easy to use and manufacturers are offering hair color creams free of ammonia.

The List of Companies - Hair Color Market

  1. Arctic Fox
  2. Coty Inc.
  3. Henkel AG & Co. KGaA
  4. Kao Singapore Pte Ltd.
  5. L’Oreal Groupe
  6. Revlon
  7. Hygienic Research Institute Pvt. Ltd. (Brand-Streax)
  8. PZ Cussons Beauty LLP
  9. Unilever Plc
  10. Wella Operations US LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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