Rapporto sull’analisi delle dimensioni del mercato e delle quote del colore dei capelli | Previsioni 2031

  • Report Code : TIPRE00029506
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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[Rapporto di ricerca] Si prevede che il mercato delle tinte per capelli crescerà da 23.762,28 milioni di dollari nel 2022 a 35.201,69 milioni di dollari entro il 2028; si stima che crescerà a un CAGR del 6,8% dal 2022 al 2028.

I prodotti per la colorazione dei capelli sono classificati come colori ossidativi (permanenti) e colori diretti (temporanei o semipermanenti). I prodotti per la colorazione dei capelli aiutano a prendersi cura dei capelli e del cuoio capelluto. Nel 2021, l’Asia Pacifico ha dominato il mercato globale delle tinte per capelli. L’aumento della prevalenza dell’ingrigimento dei capelli tra la popolazione giovane e attiva a causa dello stress e di una dieta scorretta sta guidando principalmente il mercato del colore dei capelli poiché la maggior parte di questi individui è consapevole dei propri capelli e del proprio aspetto. La popolazione dei paesi del sud-est asiatico, come Corea del Sud, Hong Kong, Taiwan e Singapore, sta invecchiando più velocemente di quella del Giappone, il che crea un’eccellente opportunità per il mercato dei coloranti per capelli di espandere la propria presenza in questi paesi. Nell'Unione Europea e nella regione del Nord America, le donne richiedono sempre più prodotti naturali e biologici per la cura dei capelli.

Approfondimenti strategici

Previsioni del mercato del colore dei capelli, per regione, 2021-2028

Approfondimenti sul mercato

Alta richiesta di tinte per capelli naturali e organiche

Negli ultimi anni, la domanda di prodotti per la cura dei capelli naturali e biologici è cresciuta a causa dell’elevata consapevolezza sugli effetti dannosi degli ingredienti chimici tossici delle tinte per capelli. I prodotti naturali e biologici per la colorazione dei capelli non includono sostanze chimiche che danneggiano i capelli o influiscono sulla salute generale degli utenti. C’è stata una crescente domanda di coloranti e coloranti per capelli di origine vegetale. I prodotti naturali e a base di erbe per la colorazione dei capelli sono privi di ammoniaca e sono considerati meno dannosi rispetto alle loro controparti sintetiche. I produttori stanno introducendo prodotti che costituiscono ingredienti estratti dalle piante. L'Oréal ha creato una tinta per capelli senza ammoniaca, Inoa, in grado di soddisfare le crescenti richieste. Nel 2020, Revlon ha lanciato l'innovativa colorazione vegana per capelli Total Color. È il primo colore permanente per capelli pulito e vegano che offre una copertura completa al 100%. Total Color è una tinta per capelli fatta in casa ad alte prestazioni che promuove una sana lucentezza, fornisce fino a 6 settimane di vivacità del colore, con meno rotture. Pertanto, l'aumento della produzione di tinte per capelli naturali e organiche da parte dei produttori sta offrendo opportunità di crescita per il mercato delle tinte per capelli.

Approfondimenti sul tipo di prodotto

In base al tipo di prodotto, il mercato delle tinte per capelli è segmentato in permanente, semipermanente e temporaneo. Nel 2021, il segmento permanente deteneva la quota maggiore di mercato. La tinta permanente per capelli è un colore a lunga tenuta che diventa una soluzione ideale per la copertura dei capelli grigi poiché rimane sui capelli finché questi non crescono.

Quota di mercato dei colori per capelli, per tipo di prodotto, 2021-2028< /h3>

Arctic Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., L'Oreal Groupe, Revlon, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc e Wella Operations US LLC sono tra i principali attori che operano nel mercato delle tinte per capelli. I principali attori adottano strategie come fusioni, acquisizioni e lanci di prodotti per espandere la propria presenza geografica e base di consumatori.  

Report Spotlights

  • Tendenze progressive nel settore delle tinte per capelli per aiutare i giocatori a sviluppare strategie efficaci a lungo termine
  • Strategie di crescita aziendale adottate dalle aziende garantire la crescita nei mercati sviluppati e in via di sviluppo
  • Analisi quantitativa del mercato globale delle tinte per capelli dal 2020 al 2028
  • Stima della domanda di tinte per capelli in vari settori
  • Analisi delle cinque forze di Porter per illustrare l'efficacia di acquirenti e fornitori nel settore delle tinte per capelli
  • Sviluppi recenti per comprendere lo scenario di mercato competitivo e la domanda di tinte per capelli
  • Tendenze e prospettive del mercato e fattori che governano la crescita del mercato delle tinte per capelli, inclusi fattori trainanti e restrizioni
  • Comprensione delle strategie che sostengono l'interesse commerciale nella crescita del mercato globale delle tinte per capelli, aiutando nel processo decisionale processo
  • Dimensioni del mercato delle tinte per capelli in vari nodi del mercato
  • Panoramica dettagliata e segmentazione del mercato delle tinte per capelli e delle sue dinamiche di settore
  • Le dimensioni del mercato delle tinte per capelli in varie regioni con promettenti opportunità di crescita

L'"Analisi del mercato del colore dei capelli fino al 2028" è uno studio specializzato e approfondito del settore dei beni di consumo con un focus particolare sull'andamento del mercato globale del colore dei capelli analisi. L’obiettivo del rapporto è fornire una panoramica del mercato con una segmentazione dettagliata del mercato. Il mercato è segmentato in base al tipo di prodotto, al tipo, al canale di distribuzione e all’area geografica. In base al tipo di prodotto, il mercato è segmentato in permanente, semipermanente e temporaneo. In termini di tipologia, il mercato è segmentato in polvere, crema e altri. In base al canale di distribuzione, il mercato è segmentato in supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri. In base alla geografia, il mercato è segmentato principalmente in Nord America, Europa, Asia Pacifico, Medio Oriente e Asia. Africa e Sud & America Centrale. La crescente domanda di prodotti per la cura dei capelli naturali e biologici, insieme alle innovazioni di nuovi prodotti, sta offrendo opportunità di crescita per il mercato della cura dei capelli in tutto il mondo.  

Profili aziendali

  • Arctic Fox
  • Coty Inc.
  • Henkel AG & Co. KGaA
  • Kao Singapore Pte Ltd.
  • L'Oreal Groupe
  • Revlon
  • Hygienic Research Institute Pvt. Ltd. (Brand-Streax)
  • PZ Cussons Beauty LLP
  • Unilever Plc
  • Wella Operations US LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


In 2021, which product type segment accounted for the largest share in the hair color market?

In 2021, the permanent segment held the largest market share of the global hair color market. Permanent hair colors do not wash out and they look more natural.

Can you list some of the major players operating in the global hair color market?

The major players operating in the hair color market are Arctic Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., L’Oreal Groupe, Revlon, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc, and Wella Operations US LLC.

What is the key driver for the growth of the global hair color market?

Increased incidence of grey hair among the young working population, due to stress and improper diet, is one of the major driving factors driving the market growth. Permanent hair colorants offer long-lasting hair color, due to which they have a high demand among the consumers. Moreover, consumers are shifting towards the organic and natural hair colors. To tackle this challenge, manufacturers are coming up with hair colors that are ammonia free. These are some of the factors driving the hair color market growth.

In 2021, which region held the largest share of the global hair color market?

In 2021, Asia-Pacific accounted for the largest share of the global hair color market. An aging population and the changing fashion trends have fueled the growth of the Asia Pacific market in 2021.

Which distribution channel segment is expected to register the fastest growth in the global hair color market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. Increasing adoption of technology is allowing the online retail segment to be more efficient and reachable. Moreover, increasing number of online shoppers is expected to propel the growth of online shopping segment.

In 2021, which type segment accounted for the largest share in the hair color market?

In 2021, the cream segment held the largest market share of the global hair color market. Creams are easy to use and manufacturers are offering hair color creams free of ammonia.

The List of Companies - Hair Color Market

  1. Arctic Fox
  2. Coty Inc.
  3. Henkel AG & Co. KGaA
  4. Kao Singapore Pte Ltd.
  5. L’Oreal Groupe
  6. Revlon
  7. Hygienic Research Institute Pvt. Ltd. (Brand-Streax)
  8. PZ Cussons Beauty LLP
  9. Unilever Plc
  10. Wella Operations US LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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