Le marché des logiciels CMS sans tête était évalué à 328,5 millions de dollars américains en 2019 et devrait atteindre 1 628,6 millions de dollars américains d'ici 2027 ; il devrait croître à un TCAC de 22,6 % de 2020 à 2027.
Les clients sont disposés à communiquer avec les marques via divers canaux numériques tels que les chatbots, les applications mobiles, la réalité augmentée et virtuelle et les assistants numériques . Plusieurs entreprises recherchent un logiciel CMS headless uniquement d'un point de vue technique et ratent l'opportunité commerciale de pérenniser leur contenu et d'offrir une expérience fluide sur tous les canaux. L'adoption du CMS sans tête est propulsée par les techniciens qui souhaitent utiliser des frameworks frontaux modernes et une architecture de microservices, et éviter les limitations des CMS traditionnels. Indépendamment de la préférence actuelle du modèle open source auto-hébergé, on s'attend à ce que la croissance du modèle CMS SaaS se poursuive, car les entreprises chercheront à accroître leur agilité et à éliminer les coûts de maintenance du CMS. Sur le plan géographique, l'Asie-Pacifique devrait croître au TCAC le plus élevé au cours de la période de prévision en raison de la demande croissante de solutions CMS dans la région. Les solutions CMS permettent à une organisation de déployer un contenu personnalisé à travers le monde pour augmenter ses revenus globaux. La Chine est devenue le leader incontesté du marché des logiciels CMS sans tête. Pendant ce temps, l'Amérique du Nord devrait détenir la plus grande taille du marché des logiciels CMS sans tête entre 2020 et 2027.
Impact de la pandémie de COVID-19 sur le marché des logiciels CMS sans tête
Au milieu du COVID-19 pandémie d'épidémie, plusieurs organisations commerciales ont été poussées à réduire leurs opérations en raison des blocages annoncés par les gouvernements du monde entier. Cela affecte négativement les entreprises qui dépendent de l'interaction physique pour générer des revenus. Ainsi, plusieurs entreprises utilisent désormais les canaux numériques pour effectuer des conversions, des interactions et générer des revenus. Par conséquent, la plate-forme qui gère les expériences en ligne, telles que les CMS sans tête, devient des applications critiques pour de nombreuses entreprises. En outre, les entreprises qui investissent dans des CMS sans tête réévaluent les exigences de leur plate-forme et s'assurent que les CMS doivent prendre en charge des périodes prolongées de travail à domicile (WFH), des stratégies de marketing changeantes et une augmentation du trafic en ligne. Les entreprises accélèrent leurs stratégies de transformation numérique qui visent à engager les clients et à mener des activités en ligne. Ils modifient également leurs exigences CMS pour prendre en charge le libre-service pour les clients, les employés et les partenaires afin de répondre à l'environnement commercial en évolution rapide. De plus, ils se concentrent sur l'engagement client de manière économique et personnalisée via le canal de leur choix, et automatisent et rationalisent les processus pour réduire les coûts et répondre instantanément aux demandes croissantes des clients. Par conséquent, le marché des logiciels CMS sans tête se développe pendant la pandémie.
Régions lucratives pour les fournisseurs de logiciels CMS sans tête
Aperçu du marché des logiciels CMS sans tête
Capacité du CMS sans tête pour améliorer la flexibilité, l'évolutivité et la localisation stimule la croissance du marché
Un CMS sans tête permet aux développeurs d'utiliser facilement divers CMS ou sources de contenu, tout en utilisant la même approche frontale découplée. Il les aide à étendre et à exporter des conceptions similaires vers des projets entièrement différents, ce qui leur permet d'accéder à des travaux prédéfinis avec un minimum d'effort. Headless CMS peut être intégré à n'importe quelle base de code, quel que soit le langage ou le cadre de programmation. Étant donné que les CMS front-end et back-end sont séparés, tout problème de performances ou de maintenance dans le CMS back-end n'interromprait pas le site en ligne. Ainsi, la mise à jour et la personnalisation du logiciel sont possibles sans risquer de casser le site. Outre une évolutivité améliorée, le CMS sans tête accélère également le temps de réponse du site en simplifiant le back-end et en déplaçant la logique d'affichage côté client. Cependant, ceci est basé sur une implémentation frontale. Les temps d'arrêt d'un site Web peuvent entraîner une baisse du taux de conversion. Le CMS traditionnel a un processus de localisation complexe ; de l'autre côté, le CMS sans tête offre une approche uniquement API, permettant l'existence simultanée de contenu pour plusieurs régions du monde. Ainsi, la capacité du Headless CMS à améliorer la flexibilité, l'évolutivité et la localisation stimule la croissance du marché des logiciels Headless CMS.
Informations sur le marché basées sur le type de déploiement
En fonction du type de déploiement, le marché mondial des logiciels CMS sans tête est divisé en cloud et sur site. La demande de logiciels CMS sans tête basés sur le cloud est plus élevée que les logiciels sur site, car ils sont comparativement moins chers et disposent d'une infrastructure réseau solide dans les pays développés. En outre, les fournisseurs du marché des logiciels CMS sans tête basés sur le cloud se concentrent sur les problèmes de sécurité pour éliminer le risque de cyberattaques. Ce facteur crée une demande importante de logiciels basés sur le cloud de la part des utilisateurs finaux, ce qui stimule la croissance du marché. Lors de la sélection du type de déploiement du logiciel CMS sans tête, un utilisateur doit prendre certaines décisions concernant le calendrier, les limitations techniques, les réglementations de sécurité, les investissements technologiques préexistants et la sélection du fournisseur.
Marché des logiciels CMS sans tête, par type de déploiement - 2019 et 2027
Aperçu du marché basé sur la taille de l'entreprise
Selon la taille de l'entreprise, le marché des logiciels CMS sans tête est divisé en PME et grandes entreprises. Le nombre croissant de collèges, d'universités et de laboratoires médicaux stimule la demande de logiciels CMS sans tête parmi les PME opérant sur le marché. De plus, plusieurs PME se concentrent sur la présence en ligne en raison de la numérisation croissante, ce qui renforce la croissance du marché.
Insights stratégiques
Les acteurs opérant sur le marché des logiciels CMS sans tête se concentrent sur des stratégies telles que les fusions, les acquisitions et les initiatives de marché pour maintenir leurs positions sur le marché. Quelques développements par des acteurs clés sont répertoriés ci-dessous :
En 2020, Agility Inc. a introduit de nouveaux plans tarifaires pour sa solution. Dans le cadre des nouveaux plans tarifaires, la société a introduit des plans standard, pro et entreprise pour 47 USD par mois, 579 USD par mois et 2 500 USD par mois, respectivement.
En 2020, ButterCMS a déployé un nouvelle mise à jour pour son CMS sans tête. Dans le cadre de cette mise à jour, la fonctionnalité de modélisation de contenu a été améliorée pour améliorer l'expérience utilisateur.
Marché mondial des logiciels Headless CMS - Par type de déploiement
- Cloud
- Sur site
Marché mondial des logiciels CMS sans tête par taille d'entreprise
- PME
- Grandes entreprises
Par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
< /li> - Europe
- France
- Allemagne
- Italie
- Royaume-Uni
- Russie
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Australie
- Chine
- Inde< /li>
- Japon
- Corée du Sud
- Reste de l'APAC
- Moyen-Orient et amp ; Afrique (MEA)
- Afrique du Sud
- Arabie saoudite
- EAU
- Reste de la MEA
- Amérique du Sud (SAM)
- Brésil
- Argentine
- Reste de SAM
Profils d'entreprise
- Agility Inc.
- Contentful
- ButterCMS
- Contentstack LLC
- DOTCMS INC.
- GraphCMS GmbH
- Kentico Software sro
- Mura Software
- Quintype Technologies Pvt Ltd
- Zesty Plate-forme .io, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Factors such as increasing adoption of digital channels by the enterprises worldwide is a key driving factor propelling the growth of headless CMS software market. Organizations are increasing trying to connect to their customers through every channel as well as are transforming their mobile apps and websites into more engaging online experiences. The use of headless CMS software is streaming the strategies that are incapable with the use of traditional CMS software.
Rise in partnerships and acquisitions is expected to create significant opportunity of the BFSI institutions are increasingly adopting headless CMS as it enables backend developers to create, combine, and optimize their entire content in a single repository. Further, the frontend designers and developers are capable of creating an appropriate display for the content while delivering it to a mobile application, website, chatbot, or any Internet of Things (IoT) device. Thus, the flexible content creation, storage, and delivery conferred by headless CMS software led to the rise in its adoption among the BFSI institutions as it helps them to deliver more personalized experiences across the various communication channels used by customers.
The Headless CMS software market is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud based headless CMS software is witnessing high demand as compared to on-premise headless CMS software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries.
The List of Companies - Headless CMS Market
- Agility Inc.
- Contentful
- ButterCMS
- Contentstack LLC
- DOTCMS INC.
- GraphCMS GmbH
- Kentico Software s.r.o.
- Mura Software
- Quintype Technologies Pvt Ltd
- Zesty.io Platform, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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