El mercado de software CMS headless se valoró en 328,5 millones de dólares en 2019 y se prevé que alcance los 1.628,6 millones de dólares en 2027; se espera que crezca a una tasa compuesta anual del 22,6% entre 2020 y 2027.
Los clientes están dispuestos a comunicarse con las marcas a través de varios canales digitales, como chatbots y aplicaciones móviles. , realidad aumentada y virtual, y asistentes digitales. Varias empresas buscan software CMS sin cabeza solo desde una perspectiva técnica y pierden la oportunidad de negocio de preparar su contenido para el futuro y brindar una experiencia fluida en todos los canales. La adopción de CMS sin cabeza está impulsada por personas técnicas que desean utilizar marcos de interfaz de usuario modernos y arquitectura de microservicios, y evitar las limitaciones de los CMS tradicionales. Independientemente de la preferencia actual por el modelo de código abierto autohospedado, se espera que el crecimiento del modelo SaaS CMS continúe a medida que las empresas buscarán aumentar su agilidad y eliminar los costos de mantenimiento del CMS. Geográficamente, se prevé que Asia Pacífico crezca al CAGR más alto durante el período previsto debido a la creciente demanda de soluciones CMS en toda la región. Las soluciones CMS permiten a una organización implementar contenido personalizado en todo el mundo para aumentar los ingresos generales de una organización. China se ha convertido en el líder indiscutible en el mercado de software CMS sin cabeza. Mientras tanto, se prevé que América del Norte tendrá el mayor tamaño de mercado de software CMS sin cabeza durante 2020-2027.
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Impacto de la pandemia de COVID-19 en el mercado de software CMS sin cabeza
En medio de la pandemia del brote de COVID-19, varias organizaciones empresariales se han visto obligadas a reducir sus operaciones debido a los bloqueos anunciados por los gobiernos de todo el mundo. mundo. Está afectando negativamente a las empresas que dependen de la interacción física para generar ingresos. Por lo tanto, varias empresas están utilizando canales digitales para realizar conversiones, interacciones y generación de ingresos. Por lo tanto, las plataformas que manejan experiencias en línea, como los CMS headless, se están convirtiendo en aplicaciones de misión crítica para muchas empresas. Además, las empresas que invierten en CMS sin cabeza están reevaluando los requisitos de su plataforma y asegurándose de que los CMS deban soportar períodos prolongados de trabajo desde casa (FMH), estrategias de marketing cambiantes y un aumento del tráfico en línea. Las empresas están acelerando sus estrategias de transformación digital dedicadas a atraer clientes y realizar negocios en línea. También están cambiando sus requisitos de CMS para respaldar el autoservicio para clientes, empleados y socios para abordar el entorno empresarial que cambia rápidamente. Además, se están centrando en la participación del cliente de una manera económica y personalizada a través del canal de su elección, y en la automatización y optimización de procesos para reducir costos y satisfacer instantáneamente las crecientes demandas de los clientes. Por lo tanto, el mercado de software CMS sin cabeza está creciendo durante la pandemia.
regiones lucrativas para los proveedores de software CMS sin cabezaPerspectivas del mercado de software CMS sin cabeza
La capacidad del CMS sin cabeza para mejorar la flexibilidad, la escalabilidad y la localización impulsa el crecimiento del mercado
Un CMS headless permite a los desarrolladores utilizar varios CMS o fuentes de contenido fácilmente, además de utilizar el mismo enfoque de front-end desacoplado. Les ayuda a ampliar y exportar diseños similares a proyectos completamente diferentes, lo que les permite acceder a trabajos prediseñados con un mínimo esfuerzo. El CMS headless se puede integrar con cualquier base de código, independientemente del lenguaje o marco de programación. Dado que el CMS de front-end y back-end están separados, cualquier problema de rendimiento o mantenimiento en el CMS de back-end no interrumpiría el sitio en vivo. Por lo tanto, es posible actualizar y personalizar el software sin riesgo de dañar el sitio. Además de mejorar la escalabilidad, el CMS headless también acelera el tiempo de respuesta del sitio al simplificar el back-end y trasladar la lógica de visualización al lado del cliente. Sin embargo, esto se basa en una implementación frontal. El tiempo de inactividad en un sitio web puede resultar en una disminución en la tasa de conversión. El CMS tradicional tiene un proceso de localización complejo; Por otro lado, el CMS headless ofrece un enfoque basado únicamente en API, lo que permite la existencia simultánea de contenido para múltiples regiones del mundo. Por lo tanto, la capacidad del CMS sin cabeza para mejorar la flexibilidad, la escalabilidad y la localización impulsa el crecimiento del mercado de software CMS sin cabeza.
Perspectivas del mercado basadas en tipos de implementación
Según el tipo de implementación, el mercado global de software CMS sin cabeza se divide en basado en la nube y en las instalaciones. La demanda de software CMS headless basado en la nube es mayor que la del software local, ya que es comparativamente menos costoso y tiene una sólida infraestructura de red en los países desarrollados. Además, los proveedores del mercado de software CMS headless basado en la nube se están concentrando en cuestiones de seguridad para eliminar el riesgo de ataques cibernéticos. Este factor está creando una demanda significativa de software basado en la nube por parte de los usuarios finales, lo que está impulsando el crecimiento del mercado. Al seleccionar el tipo de implementación del software CMS sin cabeza, el usuario debe tomar ciertas decisiones con respecto al cronograma, las limitaciones técnicas, las regulaciones de seguridad, las inversiones en tecnología preexistente y la selección de proveedores.
Sin cabeza Mercado de software CMS, por tipo de implementación: 2019 y 2027Perspectivas del mercado basadas en el tamaño de la empresa
Según el tamaño de la empresa, el El mercado de software CMS sin cabeza se divide en pymes y grandes empresas. El creciente número de colegios, universidades y laboratorios médicos impulsa la demanda de software CMS sin cabeza entre las pymes que operan en el mercado. Además, varias pymes están centrándose en la presencia online debido a la creciente digitalización, lo que impulsa el crecimiento del mercado.
Información estratégica
La Los actores que operan en el mercado de software CMS sin cabeza se centran en estrategias como fusiones, adquisiciones e iniciativas de mercado para mantener sus posiciones en el mercado. A continuación se enumeran algunos desarrollos de actores clave:
En 2020, Agility Inc. introdujo nuevos planes de precios para su solución. Según los nuevos planes de precios, la empresa introdujo planes estándar, profesional y empresarial por 47 dólares al mes, 579 dólares al mes y 2500 dólares al mes, respectivamente.
En 2020, ButterCMS implementó una nueva actualización para su CMS sin cabeza. En esta actualización, se ha mejorado la función de modelado de contenido para mejorar la experiencia del usuario.
Mercado global de software CMS sin cabeza: ndash; Por tipo de implementación
- Nube
- On-Premise
Mercado global de software CMS sin cabeza: Por tamaño de empresa
- Pymes
- Grandes empresas
Por geografía
- América del Norte
- Estados Unidos
- Canadá
- México
- Europa
- Francia
- Alemania
- Italia
- Reino Unido
- Rusia
- Resto de Europa
- Asia Pacífico (APAC)
- Australia
- China
- India
- Japón
- Corea del Sur
- Resto de APAC
- Medio Oriente y Asia. África (MEA)
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de MEA
- América del Sur (SAM)
- Brasil
- Argentina
- Resto de SAM
Perfiles de empresas
- Agility Inc.
- Contenido
- ButterCMS
- Contentstack LLC
- DOTCMS INC.
- GraphCMS GmbH
- Kentico Software sro
- Mura Software
- Quintype Technologies Pvt Ltd
- Zesty.io Platform, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Factors such as increasing adoption of digital channels by the enterprises worldwide is a key driving factor propelling the growth of headless CMS software market. Organizations are increasing trying to connect to their customers through every channel as well as are transforming their mobile apps and websites into more engaging online experiences. The use of headless CMS software is streaming the strategies that are incapable with the use of traditional CMS software.
Rise in partnerships and acquisitions is expected to create significant opportunity of the BFSI institutions are increasingly adopting headless CMS as it enables backend developers to create, combine, and optimize their entire content in a single repository. Further, the frontend designers and developers are capable of creating an appropriate display for the content while delivering it to a mobile application, website, chatbot, or any Internet of Things (IoT) device. Thus, the flexible content creation, storage, and delivery conferred by headless CMS software led to the rise in its adoption among the BFSI institutions as it helps them to deliver more personalized experiences across the various communication channels used by customers.
The Headless CMS software market is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud based headless CMS software is witnessing high demand as compared to on-premise headless CMS software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries.
The List of Companies - Headless CMS Market
- Agility Inc.
- Contentful
- ButterCMS
- Contentstack LLC
- DOTCMS INC.
- GraphCMS GmbH
- Kentico Software s.r.o.
- Mura Software
- Quintype Technologies Pvt Ltd
- Zesty.io Platform, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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