Headless CMS Software Market to Grow at a CAGR of 22.6% to reach US$ 1,628.6 million from 2020 to 2027

Headless CMS Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Deployment Type (Cloud and On-Premise) and Enterprise Size (SMEs and Large Enterprises)

Publication Month : Nov 2020

  • Report Code : TIPRE00015372
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 138
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The headless CMS software market was valued at US$ 328.5 million in 2019 and it is projected to reach US$ 1,628.6 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027.

Customers are willing to communicate with the brands through various digital channels such as chatbots, mobile apps, augmented and virtual reality, and digital assistants. Several companies seek headless CMS software only from a technical outlook and miss the business opportunity to future-proof their content and provide a smooth experience across channels. The adoption of headless CMS is propelled by technical people who want to use modern front-end frameworks and microservices architecture, and avoid the limitations of traditional CMSs. Regardless of the current preference of the self-hosted open-source model, it is expected that the growth of the SaaS CMS model will continue as companies will seek to increase their agility and eliminate costs of CMS maintenance. Geographically, Asia Pacific is anticipated to grow at the highest CAGR during the forecast period owing to the growing demand for CMS solutions across the region. CMS solutions enable an organization to deploy personalized content across the world to increase an organization’s overall revenue. China has emerged as the undisputed leader in the headless CMS software market. Meanwhile, North America is anticipated to hold the largest headless CMS software market size during 2020–2027.

Impact of COVID-19 Pandemic on Headless CMS Software Market

Amid the COVID-19 outbreak pandemic, several business organizations have been pushed to reduce their operations owing to lockdowns announced by governments across the world. It is adversely affecting businesses that depend on physical interaction to generate revenues. Thus, several companies are now using digital channels to make conversions, interactions, and revenue generation. Therefore, the platform that handles online experiences, such as headless CMS, are becoming mission-critical applications for many companies. In addition, companies investing in headless CMS are reevaluating their platform requirements and ensuring that CMS must support through extended work-from-home (WFH) periods, shifting marketing strategies, and surging online traffic. Companies are accelerating their digital transformation strategies that are dedicated to engage customers and conduct businesses online. They are also shifting their CMS requirements to support self-service for customers, employees, and partners to address the rapidly changing business environment. Moreover, they are focusing on customer engagement in an economical and personalized manner via the channel of their choice, and automating and streamlining processes to reduce cost and meet the continuously rising customer demands instantly. Therefore, the headless CMS software market is growing in the pandemic.

Lucrative Regions for Headless CMS Software Providers

Lucrative Regions for Headless CMS Software Providers
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Headless CMS Software Market Insights

Ability of Headless CMS to Improve Flexibility, Scalability, and Localization Drives Market Growth

A headless CMS allows developers to use various CMS or content sources easily, along with using the same decoupled front-end approach. It helps them extend and export similar designs to entirely different projects, which results in gaining access to predesigned work with minimal effort. Headless CMS can be integrated with any code base, irrespective of the programming language or framework. Since the front-end and back-end CMS are separated, any performance or maintenance issue in the back-end CMS would not interrupt the live site. Thus, upgrade and customization of the software are possible without the risk of breaking the site. Apart from improved scalability, headless CMS also accelerates the response time of the site via simplifying the back-end and shifting display logic to the client-side. However, this is based on front-tend implementation. Downtime in a website can result in a decline in conversion rate. Traditional CMS has a complex localization process; on the other side, headless CMS offers an API-only approach, enabling the simultaneous existence of content for multiple regions worldwide. Thus, the capability of headless CMS to improve flexibility, scalability, and localization drives the growth of the headless CMS software market.

Deployment Type-Based Market Insights

Based on deployment type, the global headless CMS software market is bifurcated into cloud-based and on-premise. The demand for cloud-based headless CMS software is higher than on-premise software as it is comparatively less expensive and has a strong network infrastructure in developed countries. In addition, the vendors in the cloud-based headless CMS software market are concentrating on security concerns to eliminate the risk of cyberattacks. This factor is creating a significant demand for cloud-based software from the end-users, which is driving the growth of the market. While selecting the deployment type of headless CMS software, a user must make certain decisions regarding timeline, technical limitations, security regulations, preexisting technology investments, and vendor selection.

Headless CMS Software Market, by Deployment Type – 2019 and 2027

Headless CMS Software Market, by Deployment Type – 2019 and 2027
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Enterprise Size-Based Market Insights

Based on enterprise size, the headless CMS software market is bifurcated into SMEs and large enterprises. The increasing number of colleges, universities, and medical laboratories drives the demand for headless CMS software among SMEs operating in the market. Moreover, several SMEs are moving their focus on online presence due to increasing digitalization, which bolsters the growth of the market.

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Headless CMS Software Market: Strategic Insights

headless-cms-software-market
Market Size Value inUS$ 328.5 Million in 2019
Market Size Value byUS$ 1,628.6 Million by 2027
Growth rateCAGR of 22.6% from 2020-2027
Forecast Period2020-2027
Base Year2020
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The players operating in the headless CMS software market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In 2020, Agility Inc. introduced new pricing plans for its solution. Under the new pricing plans the company introduced standard, pro, and enterprise plans for US$ 47 per month, US$ 579 per month, and US$ 2,500 per month, respectively.

In 2020, ButterCMS deployed a new update for its headless CMS. Under this update, the content modelling feature has been enhanced to improve user experience. 

Global Headless CMS Software Market – By Deployment Type

  • Cloud
  • On-Premise


Global Headless CMS Software Market – By Enterprise Size

  • SMEs
  • Large Enterprises


By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • Agility Inc.
  • Contentful
  • ButterCMS
  • Contentstack LLC
  • DOTCMS INC.
  • GraphCMS GmbH
  • Kentico Software s.r.o.
  • Mura Software
  • Quintype Technologies Pvt Ltd
  • Zesty.io Platform, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Deployment Type and Enterprise Size

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are reasons behind Headless CMS software market growth?

Factors such as increasing adoption of digital channels by the enterprises worldwide is a key driving factor propelling the growth of headless CMS software market. Organizations are increasing trying to connect to their customers through every channel as well as are transforming their mobile apps and websites into more engaging online experiences. The use of headless CMS software is streaming the strategies that are incapable with the use of traditional CMS software.

What are market opportunities for Headless CMS software?

Rise in partnerships and acquisitions is expected to create significant opportunity of the BFSI institutions are increasingly adopting headless CMS as it enables backend developers to create, combine, and optimize their entire content in a single repository. Further, the frontend designers and developers are capable of creating an appropriate display for the content while delivering it to a mobile application, website, chatbot, or any Internet of Things (IoT) device. Thus, the flexible content creation, storage, and delivery conferred by headless CMS software led to the rise in its adoption among the BFSI institutions as it helps them to deliver more personalized experiences across the various communication channels used by customers.

Which deployment type is expected to dominate the market in the forecast period?

The Headless CMS software market is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud based headless CMS software is witnessing high demand as compared to on-premise headless CMS software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries.

The List of Companies - Headless CMS Market

  1. Agility Inc.
  2. Contentful
  3. ButterCMS
  4. Contentstack LLC
  5. DOTCMS INC.
  6. GraphCMS GmbH
  7. Kentico Software s.r.o.
  8. Mura Software
  9. Quintype Technologies Pvt Ltd
  10. Zesty.io Platform, Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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