Il mercato del software CMS headless è stato valutato a 328,5 milioni di dollari nel 2019 e si prevede che raggiungerà 1.628,6 milioni di dollari entro il 2027; si prevede che crescerà a un CAGR del 22,6% dal 2020 al 2027.
I clienti sono disposti a comunicare con i marchi attraverso vari canali digitali come chatbot e app mobili , realtà aumentata e virtuale e assistenti digitali. Molte aziende cercano software CMS headless solo da un punto di vista tecnico e perdono l'opportunità di business di rendere i propri contenuti a prova di futuro e fornire un'esperienza fluida attraverso i canali. L'adozione di CMS headless è promossa da tecnici che desiderano utilizzare framework front-end moderni e un'architettura di microservizi ed evitare le limitazioni dei CMS tradizionali. Indipendentemente dall’attuale preferenza del modello open source self-hosted, si prevede che la crescita del modello CMS SaaS continuerà poiché le aziende cercheranno di aumentare la propria agilità ed eliminare i costi di manutenzione del CMS. Dal punto di vista geografico, si prevede che l’Asia Pacifico crescerà al CAGR più elevato durante il periodo di previsione a causa della crescente domanda di soluzioni CMS in tutta la regione. Le soluzioni CMS consentono a un'organizzazione di distribuire contenuti personalizzati in tutto il mondo per aumentare le entrate complessive di un'organizzazione. La Cina è emersa come leader indiscusso nel mercato dei software CMS headless. Nel frattempo, si prevede che il Nord America deterrà la maggiore dimensione del mercato del software CMS headless nel corso del 2020-2027.
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Impatto della pandemia di COVID-19 sul mercato del software CMS headless
Nel contesto della pandemia di COVID-19, diverse organizzazioni imprenditoriali sono state spinte a ridurre le proprie attività a causa dei blocchi annunciati dai governi di tutto il mondo mondo. Sta influenzando negativamente le aziende che dipendono dall’interazione fisica per generare ricavi. Pertanto, diverse aziende stanno ora utilizzando i canali digitali per effettuare conversioni, interazioni e generazione di entrate. Pertanto, le piattaforme che gestiscono le esperienze online, come i CMS headless, stanno diventando applicazioni mission-critical per molte aziende. Inoltre, le aziende che investono in CMS headless stanno rivalutando i requisiti della propria piattaforma e garantendo che il CMS debba supportare periodi prolungati di lavoro da casa (WFH), modificando le strategie di marketing e aumentando il traffico online. Le aziende stanno accelerando le loro strategie di trasformazione digitale dedicate a coinvolgere i clienti e condurre attività online. Stanno inoltre modificando i requisiti CMS per supportare il self-service per clienti, dipendenti e partner per affrontare il contesto aziendale in rapida evoluzione. Inoltre, si stanno concentrando sul coinvolgimento dei clienti in modo economico e personalizzato attraverso il canale di loro scelta, automatizzando e ottimizzando i processi per ridurre i costi e soddisfare immediatamente le richieste dei clienti in costante aumento. Pertanto, il mercato del software CMS headless è in crescita durante la pandemia.
Regioni redditizie per i fornitori di software CMS headlessApprofondimenti sul mercato del software Headless CMS
La capacità di Headless CMS di migliorare flessibilità, scalabilità e localizzazione guida la crescita del mercato
Un CMS headless consente agli sviluppatori di utilizzare facilmente vari CMS o fonti di contenuto, oltre a utilizzare lo stesso approccio front-end disaccoppiato. Li aiuta ad estendere ed esportare progetti simili a progetti completamente diversi, il che si traduce nell'accesso al lavoro preprogettato con il minimo sforzo. Il CMS headless può essere integrato con qualsiasi base di codice, indipendentemente dal linguaggio o dal framework di programmazione. Poiché il CMS front-end e quello back-end sono separati, qualsiasi problema di prestazioni o manutenzione nel CMS back-end non interromperebbe il sito live. Pertanto, l'aggiornamento e la personalizzazione del software sono possibili senza il rischio di danneggiare il sito. Oltre a migliorare la scalabilità, il CMS headless accelera anche i tempi di risposta del sito semplificando il back-end e spostando la logica di visualizzazione sul lato client. Tuttavia, questo si basa sull’implementazione front-end. I tempi di inattività di un sito Web possono comportare un calo del tasso di conversione. Il CMS tradizionale prevede un processo di localizzazione complesso; dall’altro, il CMS headless offre un approccio solo API, consentendo l’esistenza simultanea di contenuti per più regioni del mondo. Pertanto, la capacità del CMS headless di migliorare flessibilità, scalabilità e localizzazione guida la crescita del mercato del software CMS headless.
Approfondimenti di mercato basati sul tipo di implementazione
In base al tipo di implementazione, il mercato globale del software CMS headless è suddiviso in basato su cloud e on-premise. La domanda di software CMS headless basato su cloud è superiore a quella di software on-premise poiché è relativamente meno costoso e dispone di una forte infrastruttura di rete nei paesi sviluppati. Inoltre, i fornitori del mercato dei software CMS headless basati su cloud si stanno concentrando sui problemi di sicurezza per eliminare il rischio di attacchi informatici. Questo fattore sta creando una domanda significativa di software basato su cloud da parte degli utenti finali, che sta guidando la crescita del mercato. Durante la selezione del tipo di implementazione del software CMS headless, un utente deve prendere determinate decisioni relative alla tempistica, alle limitazioni tecniche, alle norme di sicurezza, agli investimenti tecnologici preesistenti e alla selezione del fornitore.
Headless Mercato del software CMS, per tipo di distribuzione: 2019 e 2027Approfondimenti di mercato basati sulle dimensioni aziendali
In base alle dimensioni aziendali, il Il mercato del software CMS senza testa è biforcato in PMI e grandi imprese. Il numero crescente di college, università e laboratori medici spinge la domanda di software CMS headless tra le PMI che operano sul mercato. Inoltre, molte PMI stanno spostando la loro attenzione sulla presenza online a causa della crescente digitalizzazione, che sostiene la crescita del mercato.
Approfondimenti strategici
Il gli attori che operano nel mercato del software CMS headless si concentrano su strategie come fusioni, acquisizioni e iniziative di mercato per mantenere le loro posizioni nel mercato. Di seguito sono elencati alcuni sviluppi dei principali attori:
Nel 2020, Agility Inc. ha introdotto nuovi piani tariffari per la sua soluzione. Con i nuovi piani tariffari, l'azienda ha introdotto piani standard, pro ed enterprise rispettivamente per 47 dollari al mese, 579 dollari al mese e 2.500 dollari al mese.
Nel 2020, ButterCMS ha implementato un nuovo aggiornamento per il suo CMS headless. Con questo aggiornamento, la funzionalità di modellazione dei contenuti è stata migliorata per migliorare l'esperienza dell'utente.
Mercato globale del software CMS headless:– Per tipo di distribuzione
- Cloud
- on-premise
Mercato globale del software CMS headless: Per dimensione aziendale
- PMI
- Grandi imprese
Per area geografica
- Nord America
- Stati Uniti
- Canada
- Messico
- Europa
- Francia
- Germania
- Italia
- Regno Unito
- Russia
- Resto d'Europa
- Asia Pacifico (APAC)
- Australia
- Cina
- India
- Giappone
- Corea del Sud
- Resto dell'APAC
- Medio Oriente e Stati Uniti Africa (MEA)
- Sudafrica
- Arabia Saudita
- EAU
- Resto del MEA
- America del Sud (SAM)
- Brasile
- Argentina
- Resto della SAM
Profili aziendali
- Agility Inc.
- Contenuti
- ButterCMS
- Contentstack LLC
- DOTCMS INC.
- GraphCMS GmbH
- Kentico Software sro
- Mura Software
- Quintype Technologies Pvt Ltd
- Zesty.io Platform, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Factors such as increasing adoption of digital channels by the enterprises worldwide is a key driving factor propelling the growth of headless CMS software market. Organizations are increasing trying to connect to their customers through every channel as well as are transforming their mobile apps and websites into more engaging online experiences. The use of headless CMS software is streaming the strategies that are incapable with the use of traditional CMS software.
Rise in partnerships and acquisitions is expected to create significant opportunity of the BFSI institutions are increasingly adopting headless CMS as it enables backend developers to create, combine, and optimize their entire content in a single repository. Further, the frontend designers and developers are capable of creating an appropriate display for the content while delivering it to a mobile application, website, chatbot, or any Internet of Things (IoT) device. Thus, the flexible content creation, storage, and delivery conferred by headless CMS software led to the rise in its adoption among the BFSI institutions as it helps them to deliver more personalized experiences across the various communication channels used by customers.
The Headless CMS software market is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud based headless CMS software is witnessing high demand as compared to on-premise headless CMS software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries.
The List of Companies - Headless CMS Market
- Agility Inc.
- Contentful
- ButterCMS
- Contentstack LLC
- DOTCMS INC.
- GraphCMS GmbH
- Kentico Software s.r.o.
- Mura Software
- Quintype Technologies Pvt Ltd
- Zesty.io Platform, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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