Le marché des logiciels d'exécution pour la vente au détail était évalué à 198,39 millions de dollars américains en 2019 et devrait atteindre 303,26 millions de dollars américains d'ici 2027 ; il devrait croître à un TCAC de 7,2 % de 2020 à 2027.
Le marché mondial des logiciels d'exécution de vente au détail connaît une croissance substantielle en raison de la préférence croissante des plateformes de vente au détail et de commerce électronique et de l'intégration croissante des paiements passerelles avec logiciel d'exécution de vente au détail. Sur la base de la géographie, l'Amérique du Nord est en tête du marché avec 31,13 % de part de revenus, suivie de l'Europe et de l'APAC. La présence d'une économie à croissance rapide, l'adoption croissante de technologies automatisées, la pénétration croissante d'Internet et l'adoption massive de logiciels par les utilisateurs finaux sont parmi les principaux facteurs qui devraient stimuler la croissance du marché des logiciels d'exécution de détail dans ces régions. Le marché des logiciels d'exécution de détail dans l'APAC devrait croître au TCAC le plus élevé au cours de la période de prévision. L'adoption croissante de technologies avancées dans le secteur de la vente au détail entraîne le taux d'adoption des logiciels d'exécution de vente au détail. Les entreprises investissent dans des logiciels pour rationaliser leurs opérations commerciales. En Asie-Pacifique, les marchés de la vente au détail et du commerce électronique qui connaissent la croissance la plus rapide sont l'Inde et la Chine. Les consommateurs de ces pays sont très enclins aux achats en ligne en raison de la pénétration croissante d'Internet, et les tendances des achats en ligne transforment plusieurs domaines du commerce de détail et du commerce électronique dans la région. Ainsi, ces facteurs propulsent la croissance du marché des logiciels d'exécution de détail en APAC. D'autres régions en développement, telles que MEA et SAM, devraient également croître à un rythme soutenu en raison de l'augmentation des initiatives gouvernementales visant à numériser l'économie avec l'adoption de technologies avancées.
Impact de la pandémie de COVID-19 sur Marché des logiciels d'exécution au détail
Selon le dernier rapport de l'Organisation mondiale de la santé (OMS), les États-Unis, l'Espagne, l'Italie, la France, l'Allemagne, le Royaume-Uni, la Russie, la Turquie, le Brésil, l'Iran et la Chine font partie les pays les plus touchés en raison de l'épidémie de COVID-19. La crise affecte négativement les industries du monde entier. L'économie mondiale a été la plus touchée en 2020, et cela devrait se poursuivre en 2021 également. L'épidémie a créé des perturbations importantes dans les industries primaires telles que la logistique, la vente au détail et le commerce électronique. La forte baisse du secteur de la logistique internationale freine la croissance du marché mondial des logiciels d'exécution de vente au détail.
Régions lucratives pour les fournisseurs de logiciels d'exécution de vente au détail
Aperçu du marché des logiciels d'exécution pour la vente au détail
L'intégration croissante des passerelles de paiement avec les logiciels d'exécution pour la vente au détail alimente la croissance du marché des logiciels d'exécution pour la vente au détail
Les paiements en ligne sont relativement populaires dans la région APAC, car la plupart des consommateurs les utilisent mobiles pour payer des marchandises. Plusieurs options de paiement électronique populaires sont utilisées pour les achats numériques mobiles dans des pays tels que la Corée du Sud, le Japon, Singapour et l'Australie. Les sociétés de passerelles de paiement de ces pays proposent des solutions complètes de paiement électronique à divers fournisseurs de logiciels d'exécution de détail afin de suivre la vague du développement technologique. En outre, la croissance du marché est attribuée aux progrès de la technologie des passerelles de paiement et à l'augmentation de l'utilisation des portefeuilles mobiles. L'intégration croissante des systèmes de passerelle de paiement avec les logiciels d'exécution de vente au détail et l'augmentation des achats en ligne, ainsi que les progrès des méthodes de facturation, devraient en outre alimenter la demande de logiciels d'exécution de vente au détail au cours de la période de prévision.
Marché basé sur la taille des entreprises Insights
Selon la taille de l'entreprise, le marché des logiciels d'exécution pour le commerce de détail est divisé en grandes entreprises et PME. En 2019, le segment des grandes entreprises représentait une part importante du marché. Cependant, le segment des PME devrait enregistrer un TCAC important au cours de la période de prévision.
Marché des logiciels d'exécution au détail, par techniques - 2019 et 2027
Aperçu du marché basé sur les applications
Sur la base des applications, le marché des logiciels d'exécution de vente au détail est segmenté en opérations de vente au détail, gestion des services sur le terrain, automatisation des formulaires mobiles, ventes sur le terrain, gestion des promotions commerciales, engagement des employés et autres. En 2019, le segment des opérations de détail représentait une part importante du marché. Les opérations de vente au détail impliquent la gestion des individus, la chaîne d'approvisionnement, l'aménagement du magasin, les opérations de trésorerie, l'inventaire physique et la gestion des données de base, des promotions et des prix. Le logiciel d'exécution de vente au détail pour les opérations de vente au détail équipe les magasins de détail physiques d'outils pour tirer parti de leurs informations actuelles et les exploiter d'une manière qui profite à leur entreprise.
Insights stratégiques
Les entreprises sont très engagées dans le développement de nouveaux produits pour gagner du terrain sur le marché des logiciels d'exécution au détail. Par exemple, Salesforce a lancé un nouveau produit industriel, à savoir Consumer Goods Cloud, qui permet aux entreprises de biens de consommation d'alimenter la croissance des revenus et d'augmenter le retour sur investissement grâce à des capacités d'exécution de vente au détail améliorées. Quelques développements par des acteurs clés sont répertoriés ci-dessous :
2020 : StayinFront, Inc. Retail Data Insight (RDI) a étendu son partenariat avec Field Sales Solutions pour l'analyse en temps réel. La vue sur le terrain et la vue sur le retour sur investissement de StayinFront RDI fournissent des informations exploitables aux équipes de vente sur le terrain. Les services facilitent et maximisent l'efficacité en magasin, permettant aux clients de Field Sales Solutions d'en faire plus, d'en savoir plus et de vendre plus.
2018 :Intelligence Retail a approché IBM pour améliorer son offre principale et permettre à ses clients de prendre l'avantage de suivre en temps réel les principaux indicateurs d'audit du magasin. Un nouveau module d'analyse de la solution Intelligence Retail, basé sur les technologies embarquées IBM Watson Analytics, est conçu pour aider à suivre efficacement les indicateurs clés de l'audit de vente au détail en traitant en temps réel les mégadonnées, y compris la disponibilité des marchandises en rayon, en rayon partage, prix et promotions
Par taille d'entreprise
- Grandes entreprises
- PME
Par application< /p>
- Opérations de vente au détail
- Gestion des services sur le terrain
- Automatisation des formulaires mobiles
- Ventes sur le terrain
- Gestion des promotions commerciales
- Engagement des employés
- Autres
Par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
- Europe
- France
- Allemagne
- Italie
- Royaume-Uni
- Russie
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Chine
- Inde
- Corée du Sud
- Japon
- Australie
- Reste de l'APAC
- Moyen-Orient et Afrique (MEA)
- Afrique du Sud
- Arabie saoudite
- EAU
- Reste de MEA
- Amérique du Sud (SAM)
- Brésil
- Argentine
- Reste de SAM
Profils d'entreprise
- Bizom (Mobisy Technologies Private Limited)
- EdgeCG (StayinFront, Inc.)
- Intelligence Retail
- Mobisoft
- POPProbe
- Spring Mobile Solutions, Inc.
- Trax Technology Solutions Pte Ltd.
- Valomnia
- WINIT
- Groupe Kantar
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America dominated the retail execution software market in 2019 with a share of 31.1%; and is expected to lose its market share during the forecast period. APAC is anticipated to hold the largest market share by 2027, followed by North America and Europe. APAC is anticipated to grow at the highest CAGR during the forecast period. The region comprises prime nations such as China, India, Japan, South Korea, and Australia. Rising adoption of advanced technologies in the retail industry is drives the adoption rate of retail execution software. Companies invest in software to streamline their business operations.
The retail and e-commerce industry provides a huge platform for shopping. It is increasing at an unprecedented rate across the globe. Retail and e-commerce platforms also help various businesses to reach their customers easily; hence, necessary exposure to business is achieved. According to the Census Bureau of the Department of Commerce, US retail e-commerce sales were US$ 160.3 billion for the first quarter of 2020, an increase of 2.4% from the fourth quarter of 2019. Growing retail and e-commerce industries in APAC and North America are thriving in the business for retail execution software. The retail execution software is used for planning, managing, and monitoring the in-store activities in the consumer packaged goods (CPG) industry—such as retail operations, field sales, trade promotion management, field service management, mobile forms automation, and employee engagement. These software facilitate to enhance the collaboration between CPG companies and retailers to increase profits and optimize in-store sales. This factor is scaling up the retail execution software market size year-on-year.
The retail operations segment led the retail execution software market with a market share of 33.3% in 2019. Further, it is expected to garner 30.9% share by 2027. Retail operations involves the management of individuals, supply chain, store layout, cash operations, physical inventory, and management of master data, promotions and pricing, etc. Retail execution software for retail operations equips brick-and-mortar retail stores with tools to take advantage of their current information and leverage it in a way that benefits their business. This information is often obtained from POS systems, retail management systems, and other retail use software daily. This information is taken and analyzed by the retail operations platform, providing managers and business owners with usable insights. Pricing, inventory management, or store layout can be the focus of these insights. The objective is to optimize a store user data that the store is already collecting for maximum sales. Retail operations may be integrated to manage retail POS software, retail management systems, or retail task management software.
The List of Companies - Retail Execution Software Market
- Bizom (Mobisy Technologies Private Limited)
- EdgeCG (StayinFront, Inc.),
- Intelligence Retail
- Mobisoft
- POPProbe
- Spring Mobile Solutions, Inc.
- Trax Technology Solutions Pte Ltd.
- Valomnia
- WINIT
- Kantar Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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