Retail Execution Software Market to Grow at a CAGR of 7.2% to reach US$ 303.26 million from 2020 to 2027

Retail Execution Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Enterprise Size (SMEs and Large Enterprises) and Application (Retail Operations, Field Service Management, Mobile Forms Automation, Field Sales, Trade Promotion Management, Employee Engagement, and Others), and Geography

Publication Month : Feb 2021

  • Report Code : TIPRE00016464
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 129
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The retail execution software market was valued at US$ 198.39 million in 2019 and it is projected to reach US$ 303.26 million by 2027; it is expected to grow at a CAGR of 7.2% from 2020 to 2027.

The global retail execution software market is witnessing substantial growth owing to the growing preference of retail and e-commerce platforms and increasing integration of payment gateways with retail execution software. Based on geography, North America led the market with 31.13% revenue share, followed by Europe and APAC. The presence of fast-growing economics, rising adoption of automated technology, increasing penetration of internet, and huge adoption of software by end users are among the prime factors expected to drive the growth of the retail execution software market in these regions. The retail execution software market in APAC is anticipated to grow at the highest CAGR during the forecast period. Rising adoption of advanced technologies in the retail industry drives the adoption rate of retail execution software. Companies invest in software to streamline their business operations. In APAC, the fastest-growing markets for retail and e-commerce are India and China. Consumers of these countries are highly inclined toward online shopping owing to rising internet penetration, and online shopping trends are transforming several areas of retail and e-commerce in the region. Thus, these factors are propelling the growth of the retail execution software market in APAC. Other developing regions, such as MEA and SAM, are also projected to grow at a steady pace owing to the increasing government initiatives to digitalize the economy with the adoption of advanced technologies.

Impact of COVID-19 Pandemic on Retail Execution Software Market

According to the latest report from World Health Organization (WHO), the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, Iran, and China are among the worst affected countries due to the COVID-19 outbreak. The crisis is adversely affecting the industries worldwide. The global economy took the worst hit in 2020, and it is likely to continue in 2021 also. The outbreak has created significant disruptions in primary industries such as logistics, retail, and e-commerce. The sharp decline in the international logistics business industry is restraining the growth of the global retail execution software market.

Lucrative Regions for Retail Execution Software Providers

Lucrative Regions for Retail Execution Software Providers
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Retail Execution Software Market Insights

Increasing Integration of Payment Gateways with Retail Execution Software

Fuels Growth of Retail Execution Software Market

Online payments are relatively popular in APAC as most consumers use mobiles to pay for goods. Several popular e-payment options are used for mobile digital purchases in countries, such as South Korea, Japan, Singapore, and Australia. Payment gateway companies in these countries are offering comprehensive e-payment solutions to various retail execution software providers in order to catch the wave of technological development. Further, the market growth is attributed to advancements in payment gateway technology and increase in use of mobile wallets. Rising integration of payment gateway systems with retail execution software and rising online shopping, together with advancements in billing methods, are further expected to fuel the demand for retail execution software during the forecast period.

Enterprise Size-Based Market Insights

Based on enterprise size, the retail execution software market is bifurcated into large enterprises and SMEs. In 2019, the large enterprises segment accounted for a significant share in the market. However, the SMEs segment is anticipated to register a significant CAGR during the forecast period.

Retail Execution Software Market, by Techniques – 2019 and 2027

Retail Execution Software Market, by Techniques – 2019 and 2027
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Application-Based Market Insights

Based on application, the retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, employee engagement, and others. In 2019, the retail operations segment accounted for a significant share in the market. Retail operations involve the management of individuals, supply chain, store layout, cash operations, physical inventory, and management of master data, promotions, and pricing. Retail execution software for retail operations equips brick-and-mortar retail stores with tools to take advantage of their current information and leverage it in a way that benefits their business.

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Retail Execution Software Market: Strategic Insights

Market Size Value inUS$ 198.39 Million in 2019
Market Size Value byUS$ 303.26 Million by 2027
Growth rateCAGR of 7.2% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Companies are highly engaged in developing new products to gain traction in the retail execution software market. For instance, Salesforce launched a new industry product, namely, Consumer Goods Cloud, which allows consumer goods companies to fuel revenue growth and increase ROI through enhanced retail execution capabilities. A few developments by key players are listed below:

2020:StayinFront, Inc. retail data insight (RDI) extended its partnership with Field Sales Solutions for real-time analytics. StayinFront RDI’s field view and ROI view, provide actionable insights to field sales teams. The services facilitate and maximize in-store effectiveness, allowing Field Sales Solutions’ clients the ability to do more, know more, and sell more.
2018:Intelligence Retail approached IBM to enhance its main offering and allow its customers to take advantage of tracking the key store audit indicators in actual-time. A new analytical module of the Intelligence Retail solution, based on the embedded IBM Watson Analytics technologies, is designed to help effectively track the key indicators of the retail audit by actual-time processing big data, including the availability of goods on the shelf, shelf share, prices, and promotions

By Enterprise Size

  • Large Enterprises
  • SMEs

By Application

  • Retail Operations
  • Field Service Management
  • Mobile Forms Automation
  • Field Sales
  • Trade Promotion Management
  • Employee Engagement
  • Others

By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • Bizom (Mobisy Technologies Private Limited)
  • EdgeCG (StayinFront, Inc.)
  • Intelligence Retail
  • Mobisoft
  • POPProbe
  • Spring Mobile Solutions, Inc.
  • Trax Technology Solutions Pte Ltd.
  • Valomnia
  • Kantar Group
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Enterprise Size and Application , and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which region held the largest share in 2019 of the Retail Execution Software market?

North America dominated the retail execution software market in 2019 with a share of 31.1%; and is expected to lose its market share during the forecast period. APAC is anticipated to hold the largest market share by 2027, followed by North America and Europe. APAC is anticipated to grow at the highest CAGR during the forecast period. The region comprises prime nations such as China, India, Japan, South Korea, and Australia. Rising adoption of advanced technologies in the retail industry is drives the adoption rate of retail execution software. Companies invest in software to streamline their business operations.

Which factor is driving growth of the Retail Execution Software market?

The retail and e-commerce industry provides a huge platform for shopping. It is increasing at an unprecedented rate across the globe. Retail and e-commerce platforms also help various businesses to reach their customers easily; hence, necessary exposure to business is achieved. According to the Census Bureau of the Department of Commerce, US retail e-commerce sales were US$ 160.3 billion for the first quarter of 2020, an increase of 2.4% from the fourth quarter of 2019. Growing retail and e-commerce industries in APAC and North America are thriving in the business for retail execution software. The retail execution software is used for planning, managing, and monitoring the in-store activities in the consumer packaged goods (CPG) industry—such as retail operations, field sales, trade promotion management, field service management, mobile forms automation, and employee engagement. These software facilitate to enhance the collaboration between CPG companies and retailers to increase profits and optimize in-store sales. This factor is scaling up the retail execution software market size year-on-year.

Which industry led the Retail Execution Software market?

The retail operations segment led the retail execution software market with a market share of 33.3% in 2019. Further, it is expected to garner 30.9% share by 2027. Retail operations involves the management of individuals, supply chain, store layout, cash operations, physical inventory, and management of master data, promotions and pricing, etc. Retail execution software for retail operations equips brick-and-mortar retail stores with tools to take advantage of their current information and leverage it in a way that benefits their business. This information is often obtained from POS systems, retail management systems, and other retail use software daily. This information is taken and analyzed by the retail operations platform, providing managers and business owners with usable insights. Pricing, inventory management, or store layout can be the focus of these insights. The objective is to optimize a store user data that the store is already collecting for maximum sales. Retail operations may be integrated to manage retail POS software, retail management systems, or retail task management software.

The List of Companies - Retail Execution Software Market

  1. Bizom (Mobisy Technologies Private Limited)
  2. EdgeCG (StayinFront, Inc.),
  3. Intelligence Retail
  4. Mobisoft
  5. POPProbe
  6. Spring Mobile Solutions, Inc.
  7. Trax Technology Solutions Pte Ltd.
  8. Valomnia
  9. WINIT
  10. Kantar Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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