La pandemia di COVID-19 ha influenzato drasticamente il settore dei viaggi nel mondo nel 2020 e all'inizio del 2021. Questo settore sta implementando sempre più AR e Tecnologie VR per offrire alle persone un'esperienza di viaggio rimanendo nelle proprie case. Le persone potevano esplorare il mondo sedendosi comodamente sui loro divani. Pertanto, le aziende stanno lavorando duramente per trasformare le esperienze di viaggio con l’aiuto della tecnologia dei tour autoguidati. La tecnologia AR altera la percezione dei viaggiatori dell'ambiente fisico circostante e fornisce esperienze turistiche supplementari e opportunità di interazione. Secondo un articolo pubblicato da Forbes nell'aprile 2021, City Guide Tour e app mobili AR simili utilizzano il riconoscimento degli oggetti per offrire informazioni sullo schermo sulle destinazioni di interesse, inclusi musei, punti di riferimento, gallerie e parchi, mentre i turisti passeggiano per una città o città. L'app mobile Street Life offre una libreria di visite guidate fornite dal pubblico; gli spettatori possono guardarlo da casa o navigare attraverso avventure di viaggio di persona mentre caricano le loro immagini. Gli occhiali con tecnologia AR offrono un'esperienza più coinvolgente, aggiungendo un elemento di divertimento ed eliminando la necessità di una guida turistica.
First Airlines offre viaggi di realtà virtuale coinvolgenti a Roma, Hawaii e Parigi. Le sue esperienze VR includono biglietti aerei di prima classe con pasti di quattro portate, seguiti da tour VR delle principali attrazioni delle destinazioni. Gli spettatori possono anche esplorare esperienze di viaggio virtuali tramite Google Earth VR, Oculus e Immerse from The Hydrous. Dopo l’attenuazione della pandemia di COVID-19, queste trasformazioni nel settore dei viaggi continueranno a rafforzare la crescita del mercato della realtà aumentata e della realtà virtuale poiché è impossibile per tutti viaggiare ovunque e in qualsiasi momento. I viaggi con esperienze coinvolgenti sono convenienti e portano gioia infinita allo spettatore.
Approfondimenti strategici
Impatto della pandemia di COVID-19 sul mercato della realtà aumentata e della realtà virtualeCome realtà aumentata (AR) e le tecnologie di realtà virtuale (VR) vengono utilizzate nei display montati sulla testa (HMD), si prevede che nei prossimi anni verranno adottate principalmente dai professionisti medici come dispositivi di protezione. Nonostante l’impatto negativo dei lockdown associati alla pandemia di COVID-19 e del basso commercio transfrontaliero, il mercato della realtà aumentata e della realtà virtuale ha continuato a crescere con il crescente spostamento verso l’adozione di tecnologie AR e VR e con le aziende che passano al lavoro a distanza o al lavoro ibrido. lavorando. Secondo un articolo pubblicato da INEWS, nel 2020, il China Spring Cloud Auto Show è stato organizzato combinando tecnologia AR, big data, Web 3D, contenuti panoramici e altre tecnologie per presentare tecnologie e prodotti all'avanguardia da molteplici prospettive. Pertanto, l’impatto complessivo della pandemia COVID-19 sul mercato globale della realtà aumentata e della realtà virtuale nel 2020 è stato positivo. Nel 2021, HTC Corporation ha condotto una conferenza online per sviluppatori che utilizzano la tecnologia VR. Inoltre, la trasformazione digitale di diverse aziende in settori quali vendita al dettaglio (e-commerce), istruzione (e-learning) e sanità (apparecchiature avanzate) sosterrebbe la crescita del mercato della realtà aumentata e della realtà virtuale nei prossimi anni.< br />Regioni redditizie per il mercato della realtà aumentata e della realtà virtuale
Approfondimenti sul mercato della realtà aumentata e della realtà virtuale
L'esperienza di apprendimento immersiva con VR, AR e gamification stimola la crescita del mercato della realtà aumentata e della realtà virtualeNegli ultimi decenni, il panorama dell'analisi dell'apprendimento si è notevolmente ampliato, soprattutto per l'istruzione superiore. Gli studenti imparano più velocemente quando partecipano alla versione ludica delle lezioni. Le funzionalità di gioco aiutano a creare un'esperienza di apprendimento divertente e produttiva per gli studenti. La ludicizzazione è comune nelle piattaforme di e-learning destinate agli studenti di livello K-12. Secondo un articolo pubblicato da EducationWorld nel dicembre 2019, STEPapp ha lanciato l'app edtech per l'apprendimento gamificato, prima nel suo genere in India, per rivoluzionare l'istruzione primaria e secondaria nel paese.
Inoltre, dall'introduzione dell'apprendimento virtuale realtà aumentata nell’istruzione, il settore ha sperimentato un’enorme trasformazione nell’apprendimento. La realtà virtuale fornisce una realtà costruita e l’AR fornisce un’immagine con una vista migliorata. Pertanto, un'impennata nell'integrazione delle tecnologie di realtà virtuale, realtà aumentata e gamification nelle tecniche educative offrirebbe risultati accademici migliori e creerebbe domanda per soluzioni AR e VR nella crescita del mercato della realtà aumentata e della realtà virtuale.
Approfondimenti sul mercato basati sulla tecnologia
Sulla base della tecnologia, il mercato della realtà aumentata e della realtà virtuale è segmentato in realtà aumentata e realtà virtuale. Nel 2021, il segmento della realtà aumentata ha guidato il mercato della realtà aumentata e della realtà virtuale con una quota maggiore.
Mercato della realtà aumentata e della realtà virtuale, per tecnologia, 2020 e 2028 ( %)
Approfondimenti di mercato basati sui componenti
In base ai componenti, il mercato della realtà aumentata e della realtà virtuale è segmentato in componenti semiconduttori, sensori e altri. Nel 2021, il segmento dei componenti semiconduttori rappresentava la quota di mercato maggiore.Approfondimenti sul mercato basati sul settore dell'utente finale
In base al settore dell'utente finale, il mercato della realtà aumentata e della realtà virtuale è segmentato nell'intrattenimento, nell'istruzione, nell'industria, nella medicina, nel settore immobiliare e nell'apprendimento. architettura, vendita al dettaglio, aerospaziale e internazionale difesa e altri. Nel 2021, il segmento dell'intrattenimento rappresentava la quota di mercato maggiore.
Gli attori che operano nel mercato della realtà aumentata e della realtà virtuale adottano strategie come fusioni, acquisizioni e iniziative di mercato per mantenere le loro posizioni nel mercato della realtà aumentata e della realtà virtuale. Di seguito sono elencati alcuni sviluppi dei principali attori:
- Nel febbraio 2022, EON Reality e LA City College hanno offerto soluzioni di realtà estesa (xr) per nuovi programmi e college.
- Nel febbraio 2022, EON Reality e Nanyang Polytechnic hanno rinnovato la loro partnership per creare un nuovo hub del metaverso della conoscenza ed espanderlo a Singapore. NYP si unirà al metaverso della conoscenza globale e in continua crescita di EON Reality per fare un altro passo nel futuro dell'insegnamento interattivo.
Profili aziendali
- Sguardo immersivo
- Google LLC
- EON Reality
- Vuzix Corporation
- Blippar Group Limited (Layar BV)
- Innovega Inc.< /li>
- Simulanis Solutions Private Limited
- Kanda ApS
- YeppAR
- Zugara, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Growing use of virtual reality to offer better customer experience in online retail and immersive learning experience with VR, AR, & gamification are driving the growth of the augmented reality and virtual reality market.
The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including augmented reality and virtual reality market. Further, the investments in AR and VR technologies are presenting significant potential for the future growth of the augmented reality and virtual reality market players.
Based on technology, the augmented reality and virtual reality market is segmented into augmented reality and virtual reality. In 2021, the augmented reality segment led the augmented reality and virtual reality market, accounting for the largest share in the market.
In 2021, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific (APAC). North America is a prospective market for augmented reality and virtual reality solution developers.
The major five companies in augmented reality and virtual reality includes Google LLC, EON Reality, Immersive Gaze, Blippar Group Limited (Layar B V), and Vuzix Corporation.
Based on component, the augmented reality and virtual reality market can be segmented into semiconductor components, sensors, and others. In 2021, the semiconductor components segment accounted for the largest market share.
The List of Companies - Augmented Reality and Virtual Reality Market
- Immersive Gaze
- Google LLC
- EON Reality
- Vuzix Corporation
- Blippar Group Limited (Layar B V)
- Innovega Inc.
- imulanis Solutions Private Limited
- Kanda ApS
- YeppAR
- Zugara, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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