Augmented Reality and Virtual Reality Market Size & Share Report 2028

    Augmented Reality and Virtual Reality Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Technology (Augmented Reality and Virtual Reality), Component (Semiconductor Components, Sensors, and Others), and End-User Industry (Entertainment, Educational, Industrial, Medical, Real Estate & Architecture, Retail, Aerospace & Defense, and Others)

    Publication Month: Mar 2022 | Report Code: TIPTE100000114 | No. of Pages: 171 | Category: Technology, Media and Telecommunications | Status: Published

    The augmented reality and virtual reality market is expected to grow from US$ 27.96 billion in 2021 to US$ 252.16 billion by 2028; it is estimated to grow at a CAGR of 36.9% during 2021–2028.

    The COVID-19 pandemic drastically affected the travel sector in the world in 2020 and early 2021. This sector is increasingly implementing AR and VR technologies to offer people a traveling experience by staying in their own homes. People could explore the world by sitting comfortably on their couches. Thus, companies are working hard to transform travel experiences with the help of self-guided tours technology. AR technology alters travelers' perceptions of their physical surroundings and provides supplemental tourism experiences and opportunities for interaction. According to an article published by Forbes in April 2021, City Guide Tour and similar AR mobile apps use object recognition to offer on-screen information about destinations of interest, including museums, landmarks, galleries, and parks, as tourists stroll through a town or city. The Street Life mobile app offers a library of crowd-sourced guided tours; viewers can watch this from home or navigate through in-person travel adventures while uploading their images. AR-powered glasses provide a more immersive experience, adding an element of fun and eliminating the need for a tour guide.

    First Airlines offers immersive virtual reality travel trips to Rome, Hawaii, and Paris. Its VR experiences include first-class airline tickets with four-course meals, followed by VR tours of the main sights of destinations. Viewers can also explore virtual travel experiences through Google Earth VR, Oculus, and Immerse from The Hydrous. After the mitigation of the COVID-19 pandemic, these transformations in the travel sector will continue to enhance the augmented reality and virtual reality market growth as it is impossible for everyone to travel anywhere at any time. Trips with immersive experiences are affordable and bring endless joy to the viewer.

    Strategic Insights

    Impact of COVID-19 Pandemic on Augmented Reality and Virtual Reality Market


    As augmented reality (AR) and virtual reality (VR) technologies are used in head-mounted displays (HMDs), they are expected to be majorly adopted by medical professionals as protective gear in the coming years. Despite the negative impact of the COVID-19 pandemic-associated lockdowns and low cross-border trade, the augmented reality and virtual reality market has continued to grow with the increasing shift toward adopting AR and VR technologies, and businesses switching to remote working or hybrid working. According to an article published by the INEWS, in 2020, the China Spring Cloud Auto Show was organized by combining AR technology, big data, Web 3D, panoramic content, and other technologies to present cutting-edge technologies and products from multiple perspectives. Therefore, the overall impact of the COVID-19 pandemic on the global augmented reality and virtual reality market in 2020 was positive. In 2021, HTC Corporation conducted an online conference for developers using VR technology. Also, the digital transformation of several businesses in sectors such as retail (e-commerce), education (e-learning), and healthcare (advanced equipment) would support the growth of the augmented reality and virtual reality market in the coming years.

    Lucrative Regions for Augmented Reality and Virtual Reality Market

    Lucrative Regions for Augmented Reality and Virtual Reality Market

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    Augmented Reality and Virtual Reality Market Insights

    Immersive Learning Experience with VR, AR, and Gamification Boosts Augmented Reality and Virtual Reality Market Growth


    In the last few decades, the learning analytics landscape has dramatically expanded, especially for higher education. Students learn faster when they engage in the gamified version of lessons. Gaming features help create a fun and productive learning experience for learners. Gamification is common in e-learning platforms meant for K-12 level students. According to an article published by EducationWorld in December 2019, STEPapp launched India's first-of-its-kind gamified learning edtech app to revolutionize K-12 education in the country.

    Further, since the introduction of virtual reality and augmented reality into education, the sector has experienced tremendous transformation in learning. VR provides a built reality, and AR provides an image with an improved view. Thus, a surge in the integration of virtual reality, augmented reality, and gamification technologies into educational techniques would offer better academic results and create demand for AR and VR solutions in augmented reality and virtual reality market growth.

    Technology-Based Market Insights


    Based on technology, the augmented reality and virtual reality market is segmented into augmented reality and virtual reality. In 2021, the augmented reality segment led the augmented reality and virtual reality market with a larger share.

    Augmented Reality and Virtual Reality Market, by Technology, 2020 and 2028 (%)

    Augmented Reality and Virtual Reality Market, by Technology, 2020 and 2028 (%)

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    Component - Based Market Insights

    Based on component, the augmented reality and virtual reality market is segmented into semiconductor components, sensors, and others. In 2021, the semiconductor components segment accounted for the largest market share.

    End-User Industry-Based Market Insights


    Based on end-user industry, the augmented reality and virtual reality market is segmented into entertainment, educational, industrial, medical, real estate & architecture, retail, aerospace & defense, and others. In 2021, the entertainment segment accounted for the largest market share.

    The players operating in the augmented reality and virtual reality market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the augmented reality and virtual reality market. A few developments by key players are listed below:
    • In February 2022, EON Reality and LA City College offered extended reality (xr) solutions for new programs and colleges.
    • In February 2022, EON Reality and Nanyang Polytechnic renewed their partnership to create a new knowledge metaverse hub and expand it in Singapore. NYP will join EON Reality's global and ever-growing knowledge metaverse to take another step into the future of interactive teaching.

    Company Profiles

    • Immersive Gaze
    • Google LLC
    • EON Reality
    • Vuzix Corporation
    • Blippar Group Limited (Layar B V)
    • Innovega Inc.
    • Simulanis Solutions Private Limited
    • Kanda ApS
    • YeppAR
    • Zugara, Inc.

    Frequently Asked Questions

    Growing use of virtual reality to offer better customer experience in online retail and immersive learning experience with VR, AR, & gamification are driving the growth of the augmented reality and virtual reality market.
    The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including augmented reality and virtual reality market. Further, the investments in AR and VR technologies are presenting significant potential for the future growth of the augmented reality and virtual reality market players.
    Based on technology, the augmented reality and virtual reality market is segmented into augmented reality and virtual reality. In 2021, the augmented reality segment led the augmented reality and virtual reality market, accounting for the largest share in the market.
    In 2021, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific (APAC). North America is a prospective market for augmented reality and virtual reality solution developers.
    The major five companies in augmented reality and virtual reality includes Google LLC, EON Reality, Immersive Gaze, Blippar Group Limited (Layar B V), and Vuzix Corporation.
    Based on component, the augmented reality and virtual reality market can be segmented into semiconductor components, sensors, and others. In 2021, the semiconductor components segment accounted for the largest market share.

    1. Introduction

    1.1 Scope of the Study

    1.2 The Insight Partners Research Report Guidance

    1.3 Market Segmentation

    1.3.1 Global Augmented Reality and Virtual Reality Market – By Technology

    1.3.2 Global Augmented Reality and Virtual Reality Market – By Component

    1.3.3 Global Augmented Reality and Virtual Reality Market – By End-user Industry

    1.3.4 Global Augmented Reality and Virtual Reality Market – By Geography

    2. Key Takeaways

    3. Research Methodology

    3.1 Coverage

    3.2 Secondary Research

    3.3 Primary Research

    4. Augmented Reality and Virtual Reality Market Landscape

    4.1 Market Overview

    4.2 PEST Analysis

    4.2.1 North America PEST Analysis

    4.2.2 Europe – PEST Analysis

    4.2.3 Asia Pacific PEST Analysis

    4.2.4 Middle East & Africa PEST Analysis

    4.2.5 South America PEST Analysis

    4.3 Ecosystem Analysis

    4.4 Expert Opinion

    5. Augmented Reality and Virtual Reality Market – Key Market Dynamics

    5.1 Market Drivers

    5.1.1 Growing Use of Virtual Reality to Offer Better Customer Experience in Online Retail

    5.1.2 Immersive Learning Experience with VR, AR, and Gamification

    5.2 Market Restraints

    5.2.1 Security and Privacy Issues

    5.3 Market Opportunities

    5.3.1 Investments in AR and VR Technologies

    5.4 Future Trends

    5.4.1 Transformation of Travel Sector with AR & VR

    5.5 Impact Analysis of Drivers and Restraints

    6. Augmented Reality and Virtual Reality Market – Global Market Analysis

    6.1 Global Augmented Reality and Virtual Reality Market Overview

    6.2 Global Augmented Reality and Virtual Reality Market Forecast and Analysis

    6.3 Market Positioning- Top Five Players

    7. Augmented Reality and Virtual Reality Market Analysis – By Technology

    7.1 Overview

    7.2 Augmented Reality and Virtual Reality, by Technology (2020 and 2028)

    7.3 Augmented Reality

    7.3.1 Overview

    7.3.2 Augmented Reality: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    7.4 Virtual Reality

    7.4.1 Overview

    7.4.2 Virtual Reality: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    8. Augmented Reality and Virtual Reality Market – By Component

    8.1 Overview

    8.2 Augmented Reality and Virtual Reality, by Component (2020 and 2028)

    8.3 Semiconductor Components

    8.3.1 Overview

    8.3.2 Semiconductor Components: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    8.4 Sensors

    8.4.1 Overview

    8.4.2 Sensors: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    8.5 Others

    8.5.1 Overview

    8.5.2 Others: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9. Augmented Reality and Virtual Reality Market – By End-user Industry

    9.1 Overview

    9.2 Augmented Reality and Virtual Reality, by End-user Industry (2020 and 2028)

    9.3 Entertainment

    9.3.1 Overview

    9.3.2 Entertainment: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.4 Educational

    9.4.1 Overview

    9.4.2 Educational: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.5 Industrial

    9.5.1 Overview

    9.5.2 Industrial: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.6 Medical

    9.6.1 Overview

    9.6.2 Medical: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.7 Real Estate and Architecture

    9.7.1 Overview

    9.7.2 Real Estate and Architecture: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.8 Retail

    9.8.1 Overview

    9.8.2 Retail: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.9 Aerospace and Defense

    9.9.1 Overview

    9.9.2 Aerospace and Defense: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    9.10 Others

    9.10.1 Overview

    9.10.2 Others: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    10. Augmented Reality and Virtual Reality Market – Geographic Analysis

    10.1 Overview

    10.2 North America: Augmented Reality and Virtual Reality Market

    10.2.1 Overview

    10.2.2 North America Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.2.3 North America Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.2.4 North America Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.2.5 North America Augmented Reality and Virtual Reality Market Breakdown, by Country

    10.2.5.1 US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.2.5.1.1 US Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.2.5.1.2 US Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.2.5.1.3 US Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.2.5.2 Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.2.5.2.1 Canada Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.2.5.2.2 Canada Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.2.5.2.3 Canada Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.2.5.3 Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.2.5.3.1 Mexico Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.2.5.3.2 Mexico Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.2.5.3.3 Mexico Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3 Europe: Augmented Reality and Virtual Reality Market

    10.3.1 Overview

    10.3.2 Europe Augmented Reality and Virtual Reality Market Revenue and Forecast to 2028 (US$ million)

    10.3.3 Europe Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.4 Europe Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.5 Europe Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3.6 Europe Augmented Reality and Virtual Reality Market Breakdown, by Country

    10.3.6.1 Germany Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.3.6.1.1 Germany Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.6.1.2 Germany Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.6.1.3 Germany Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3.6.2 France Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.3.6.2.1 France Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.6.2.2 France Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.6.2.3 France Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3.6.3 Italy Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.3.6.3.1 Italy Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.6.3.2 Italy Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.6.3.3 Italy Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3.6.4 UK Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.3.6.4.1 UK Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.6.4.2 UK Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.6.4.3 UK Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3.6.5 Russia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.3.6.5.1 Russia Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.6.5.2 Russia Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.6.5.3 Russia Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.3.6.6 Rest of Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.3.6.6.1 Rest of Europe Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.3.6.6.2 Rest of Europe Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.3.6.6.3 Rest of Europe Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4 APAC: Augmented Reality and Virtual Reality Market

    10.4.1 Overview

    10.4.2 APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.3 APAC Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.4 APAC Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.5 APAC Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4.6 APAC Augmented Reality and Virtual Reality Market Breakdown, by Country

    10.4.6.1 Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.6.1.1 Australia Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.6.1.2 Australia Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.6.1.3 Australia Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4.6.2 China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.6.2.1 China Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.6.2.2 China Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.6.2.3 China Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4.6.3 India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.6.3.1 India Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.6.3.2 India Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.6.3.3 India Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4.6.4 Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.6.4.1 Japan Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.6.4.2 Japan Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.6.4.3 Japan Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4.6.5 South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.6.5.1 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.6.5.2 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.6.5.3 South Korea Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.4.6.6 Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.4.6.6.1 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.4.6.6.2 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.4.6.6.3 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.5 MEA: Augmented Reality and Virtual Reality Market

    10.5.1 Overview

    10.5.2 MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.5.3 MEA Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.5.4 MEA Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.5.5 MEA Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.5.6 MEA Augmented Reality and Virtual Reality Market Breakdown, By Country

    10.5.6.1 Saudi Arabia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.5.6.1.1 Saudi Arabia Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.5.6.1.2 Saudi Arabia Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.5.6.1.3 Saudi Arabia Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.5.6.2 UAE Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.5.6.2.1 UAE Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.5.6.2.2 UAE Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.5.6.2.3 UAE Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.5.6.3 South Africa Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.5.6.3.1 South Africa Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.5.6.3.2 South Africa Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.5.6.3.3 South Africa Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.5.6.4 Rest of MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.5.6.4.1 Rest of MEA Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.5.6.4.2 Rest of MEA Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.5.6.4.3 Rest of MEA Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.6 SAM: Augmented Reality and Virtual Reality Market

    10.6.1 Overview

    10.6.2 SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    10.6.3 SAM Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.6.4 SAM Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.6.5 SAM Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.6.6 SAM Augmented Reality and Virtual Reality Market Breakdown, by Country

    10.6.6.1 Brazil Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.6.6.1.1 Brazil Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.6.6.1.2 Brazil Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.6.6.1.3 Brazil Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.6.6.2 Argentina Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.6.6.2.1 Argentina Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.6.6.2.2 Argentina Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.6.6.2.3 Argentina Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    10.6.6.3 Rest of SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028

    10.6.6.3.1 Rest of SAM Augmented Reality and Virtual Reality Market Breakdown, By Technology

    10.6.6.3.2 Rest of SAM Augmented Reality and Virtual Reality Market Breakdown, By Components

    10.6.6.3.3 Rest of SAM Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    11. Augmented Reality and Virtual Reality Market - COVID-19 Impact Analysis

    11.1 Overview

    11.2 North America

    11.3 Europe

    11.4 APAC

    11.5 MEA

    11.6 SAM

    12. Augmented Reality and Virtual Reality Market - End-user Industry Landscape

    12.1 Overview

    12.2 Market Initiative

    12.3 New Development

    13. Company Profiles

    13.1 Immersive Gaze

    13.1.1 Key Facts

    13.1.2 Business Description

    13.1.3 Products and Services

    13.1.4 Financial Overview

    13.1.5 SWOT Analysis

    13.1.6 Key Developments

    13.2 Google LLC

    13.2.1 Key Facts

    13.2.2 Business Description

    13.2.3 Products and Services

    13.2.4 Financial Overview

    13.2.5 SWOT Analysis

    13.2.6 Key Developments

    13.3 EON Reality.

    13.3.1 Key Facts

    13.3.2 Business Description

    13.3.3 Products and Services

    13.3.4 Financial Overview

    13.3.5 SWOT Analysis

    13.3.6 Key Developments

    13.4 Vuzix Corporation

    13.4.1 Key Facts

    13.4.2 Business Description

    13.4.3 Products and Services

    13.4.4 Financial Overview

    13.4.5 SWOT Analysis

    13.4.6 Key Developments

    13.5 Blippar Group Limited (Layar B V)

    13.5.1 Key Facts

    13.5.2 Business Description

    13.5.3 Products and Services

    13.5.4 Financial Overview

    13.5.5 SWOT Analysis

    13.5.6 Key Developments

    13.6 Innovega Inc.

    13.6.1 Key Facts

    13.6.2 Business Description

    13.6.3 Products and Services

    13.6.4 Financial Overview

    13.6.5 SWOT Analysis

    13.6.6 Key Developments

    13.7 Simulanis Solutions Private Limited

    13.7.1 Key Facts

    13.7.2 Business Description

    13.7.3 Products and Services

    13.7.4 Financial Overview

    13.7.5 SWOT Analysis

    13.7.6 Key Developments

    13.8 Kanda ApS

    13.8.1 Key Facts

    13.8.2 Business Description

    13.8.3 Products and Services

    13.8.4 Financial Overview

    13.8.5 SWOT Analysis

    13.8.6 Key Developments

    13.9 YeppAR

    13.9.1 Key Facts

    13.9.2 Business Description

    13.9.3 Products and Services

    13.9.4 Financial Overview

    13.9.5 SWOT Analysis

    13.9.6 Key Developments

    13.10 Zugara, Inc.

    13.10.1 Key Facts

    13.10.2 Business Description

    13.10.3 Products and Services

    13.10.4 Financial Overview

    13.10.5 SWOT Analysis

    13.10.6 Key Developments

    14. Appendix

    14.1 About The Insight Partners

    14.2 Glossary

    LIST OF TABLES

    Table 1. Global Augmented Reality and Virtual Reality Market, Revenue and Forecast, 2019–2028 (US$ Mn)

    Table 2. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Technology (US$ million)

    Table 3. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Components (US$ million)

    Table 4. North America Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

    Table 5. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By End-user Industry (US$ million)

    Table 6. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)

    Table 7. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 8. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 9. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 10. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 11. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 12. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 13. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 14. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 15. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 16. Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Technology (US$ million)

    Table 17. Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Components (US$ million)

    Table 18. Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By End-user Industry (US$ million)

    Table 19. Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)

    Table 20. Germany Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 21. Germany Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 22. Germany Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 23. France Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 24. France Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 25. France Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 26. Italy Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 27. Italy Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 28. Italy Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 29. UK Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 30. UK Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 31. UK Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 32. Russia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 33. Russia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 34. Russia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 35. Rest of Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 36. Rest of Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 37. Rest of Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 38. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Technology (US$ million)

    Table 39. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Components (US$ million)

    Table 40. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By End-user Industry (US$ million)

    Table 41. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)

    Table 42. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 43. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 44. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 45. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 46. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 47. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 48. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 49. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 50. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 51. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 52. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 53. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 54. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 55. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 56. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 57. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 58. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 59. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 60. MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Technology (US$ million)

    Table 61. MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Components (US$ million)

    Table 62. MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By End-user Industry (US$ million)

    Table 63. MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Country (US$ million)

    Table 64. Saudi Arabia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 65. Saudi Arabia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 66. Saudi Arabia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 67. UAE Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 68. UAE Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 69. UAE Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 70. South Africa Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 71. South Africa Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 72. South Africa Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 73. Rest of MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 74. Rest of MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 75. Rest of MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 76. SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Technology (US$ million)

    Table 77. SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Components (US$ million)

    Table 78. SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By End-user Industry (US$ million)

    Table 79. SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)

    Table 80. Brazil Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 81. Brazil Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 82. Brazil Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 83. Argentina Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 84. Argentina Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 85. Argentina Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 86. Rest of SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

    Table 87. Rest of SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

    Table 88. Rest of SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

    Table 89. Glossary of Terms, Augmented Reality and Virtual Reality Market

    LIST OF FIGURES

    Figure 1. Augmented Reality and Virtual Reality Market Segmentation

    Figure 2. Augmented Reality and Virtual Reality Market Segmentation - Geography

    Figure 3. Augmented Reality and Virtual Reality Market Overview

    Figure 4. Augmented Reality and Virtual Reality Market, By Technology

    Figure 5. Augmented Reality and Virtual Reality Market, By Component

    Figure 6. Augmented Reality and Virtual Reality Market, By End-user Industry

    Figure 7. Augmented Reality and Virtual Reality Market, By Region

    Figure 8. North America PEST Analysis

    Figure 9. Europe – PEST Analysis

    Figure 10. Asia Pacific PEST Analysis

    Figure 11. Middle East & Africa PEST Analysis

    Figure 12. South America PEST Analysis

    Figure 13. Augmented Reality and Virtual Reality Market Ecosystem Analysis

    Figure 14. Expert Opinion

    Figure 15. Augmented Reality and Virtual Reality Market: Impact Analysis of Drivers and Restraints

    Figure 16. Global Augmented Reality and Virtual Reality Market

    Figure 17. Global Augmented Reality and Virtual Reality Market, Forecast and Analysis (US$ Mn)

    Figure 18. Market Positioning- Top Five Players

    Figure 19. Augmented Reality and Virtual Reality Market Revenue Share, by Technology (2020 and 2028)

    Figure 20. Augmented Reality: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 21. Virtual Reality: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 22. Augmented Reality and Virtual Reality Market Revenue Share, by Component (2020 and 2028)

    Figure 23. Semiconductor Components: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 24. Sensors: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 25. Others: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 26. Augmented Reality and Virtual Reality Market Revenue Share, by End-user Industry (2020 and 2028)

    Figure 27. Entertainment: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 28. Educational: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 29. Industrial: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 30. Medical: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 31. Real Estate and Architecture: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 32. Retail: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 33. Aerospace and Defense: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 34. Others: Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 35. Global Augmented Reality and Virtual Reality Market Breakdown, by Region, 2020 & 2028 (%)

    Figure 36. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 37. North America Augmented Reality and Virtual Reality Market Breakdown, By Technology, 2020 & 2028 (%)

    Figure 38. North America Augmented Reality and Virtual Reality Market Breakdown, By Components, 2020 & 2028 (%)

    Figure 39. North America Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry, 2020 & 2028 (%)

    Figure 40. North America Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)

    Figure 41. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 42. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 43. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 44. Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 45. Europe Augmented Reality and Virtual Reality Market Breakdown, By Technology, 2020 & 2028 (%)

    Figure 46. Europe Augmented Reality and Virtual Reality Market Breakdown, By Components, 2020 & 2028 (%)

    Figure 47. Europe Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry, 2020 & 2028 (%)

    Figure 48. Europe Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028(%)

    Figure 49. Germany Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 50. France Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 51. Italy Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 52. UK Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 53. Russia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 54. Rest of Europe Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 55. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 56. APAC Augmented Reality and Virtual Reality Market Breakdown, By Technology, 2020 & 2028 (%)

    Figure 57. APAC Augmented Reality and Virtual Reality Market Breakdown, By Components, 2020 & 2028 (%)

    Figure 58. APAC Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry, 2020 & 2028 (%)

    Figure 59. APAC Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)

    Figure 60. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 61. China Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 62. India Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 63. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 64. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 65. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 66. MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 67. MEA Augmented Reality and Virtual Reality Market Breakdown, By Technology, 2020 & 2028 (%)

    Figure 68. MEA Augmented Reality and Virtual Reality Market Breakdown, By Components, 2020 & 2028 (%)

    Figure 69. MEA Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry, 2020 & 2028 (%)

    Figure 70. MEA Augmented Reality and Virtual Reality Market Breakdown, By Country, 2020 & 2028 (%)

    Figure 71. Saudi Arabia Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 72. UAE Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 73. South Africa Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 74. Rest of MEA Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 (US$ million)

    Figure 75. SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 76. SAM Augmented Reality and Virtual Reality Market Breakdown, By Technology, 2020 & 2028 (%)

    Figure 77. SAM Augmented Reality and Virtual Reality Market Breakdown, By Components, 2020 & 2028 (%)

    Figure 78. SAM Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry, 2020 & 2028 (%)

    Figure 79. SAM Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)

    Figure 80. Brazil Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 81. Argentina Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 82. Rest of SAM Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

    Figure 83. Impact of COVID-19 Pandemic in North American Country Markets

    Figure 84. Impact of COVID-19 Pandemic in Europe Country Markets

    Figure 85. Impact of COVID-19 Pandemic in APAC Country Markets

    Figure 86. Impact of COVID-19 Pandemic in MEA Country Markets

    Figure 87. Impact of COVID-19 Pandemic in SAM Country Markets

     The List of Companies - Augmented Reality and Virtual Reality Market

    1. Immersive Gaze
    2. Google LLC
    3. EON Reality
    4. Vuzix Corporation
    5. Blippar Group Limited (Layar B V)
    6. Innovega Inc.
    7. imulanis Solutions Private Limited
    8. Kanda ApS
    9. YeppAR
    10. Zugara, Inc.
    • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global augmented reality and virtual reality market.
    • Highlights key business priorities in order to assist companies to realign their business strategies
    • The key findings and recommendations highlight crucial progressive industry trends in the global augmented reality and virtual reality market, thereby allowing players across the value chain to develop effective long-term strategies
    • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
    • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it
    • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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