Si prevede che il mercato delle app per eventi crescerà da 1.203,89 milioni di dollari nel 2022 a 2.648,46 milioni di dollari entro il 2028; si prevede che crescerà a un CAGR del 14,0% dal 2022 al 2028.
Alcuni vantaggi delle app per eventi come un migliore valore per il pubblico, un rapido accesso alle informazioni sugli eventi e soluzioni avanzate di pianificazione e gestione stanno favorendo la crescita del mercato delle app per eventi in Nord America. Crowd Compass, un fornitore di app per eventi mobili con sede negli Stati Uniti per eventi di persona e virtuali, consente alle persone di partecipare agli eventi per assorbire contenuti e fare rete, fornire ai partecipanti contenuti interessanti e centralizzare il processo di gestione degli eventi in un canale comune. Si prevede che la crescente domanda di conferenze, fiere, università e persino eventi di intrattenimento aumenterà il mercato delle app per eventi. L'integrazione di soluzioni avanzate come il networking, l'assorbimento dei contenuti e il coinvolgimento del pubblico aumenta la comodità per i partecipanti e migliora l'efficienza gestionale per i pianificatori, il che, si prevede, favorirà ulteriormente la crescita del mercato delle app per eventi.
I principali utenti finali dell'evento Il mercato delle app per eventi è organizzatore di eventi e amp; pianificatori, aziende, governo, istruzione, ecc. Le app per eventi forniscono una piattaforma connessa affinché gli utenti finali possano rimanere in contatto da qualsiasi luogo e in qualsiasi momento con il proprio team, volontari, responsabili della logistica e partecipanti. Gli utenti finali possono monitorare la pianificazione dell'evento e comunicare con i membri del team dai propri telefoni cellulari quando sono lontani dal luogo dell'evento. Durante il processo di pianificazione, gli organizzatori dell'evento collaborano strettamente con i propri clienti per supervisionare ogni dettaglio dell'evento. Hanno il compito di assicurarsi che l'evento si svolga senza intoppi e che tutti i partecipanti facciano la loro parte. Un event planner garantisce che tutto ciò che riguarda un evento sia curato, dall'ideazione fino ai preparativi e alla logistica il giorno dell'evento. Un organizzatore di eventi è abile nel bilanciare diverse responsabilità. Ad esempio, Social Tables è un utile strumento per la creazione di diagrammi di eventi che può aiutare a immaginare le posizioni degli utenti, pianificare la disposizione dei posti a sedere e interagire con i partecipanti. Tutti questi fattori supportano la crescita del mercato delle app per eventi
Approfondimenti strategici
Impatto della pandemia di COVID-19 sul mercato europeo delle app per eventi
La pandemia di COVID-19 influirono negativamente sull’operatività delle imprese. A causa delle rigide normative governative per combattere la rapida diffusione della SARS-CoV-2, aziende, scuole e università hanno adottato il lavoro a distanza. Incontri e lezioni si sono svolti attraverso piattaforme virtuali. Cancellati anche diversi eventi in tutta la regione. Ad esempio, l’evento Euro 2020 è stato rinviato a causa della pandemia di COVID-19. Il torneo europeo di calcio è stato riprogrammato per giugno e luglio 2021. Questi fattori hanno influenzato l'adozione di app per eventi nei primi due trimestri del 2020. Tuttavia, con l'impatto prolungato, è aumentata la domanda di piattaforme virtuali per lo svolgimento di eventi, il che ha aiutato il mercato a rilanciarsi . La rapida adozione di eventi virtuali intrapresa da diversi settori, tra cui aziende, istruzione, media & intrattenimento, moda e vendita al dettaglio hanno ulteriormente catalizzato la domanda di app per eventi, contribuendo così alla crescita del mercato.
Regioni redditizie per il mercato delle app per eventi
< p>Approfondimenti di mercato: Mercato delle app per eventi
Eventi virtuali e ibridi aumentano la domanda di app per eventi
Gli eventi ibridi hanno acquisito importanza a partire dal 2020. La tendenza degli eventi ibridi in sostituzione degli eventi di persona sta rafforzando il mercato delle app per eventi. crescita del mercato delle app per eventi in Nord America. Secondo un sondaggio condotto dalla comunità professionale degli eventi, EventMB, nel 2021, il 71% degli organizzatori di eventi ha dichiarato che impiegherebbe una strategia digitale e il 67% ha affermato che l'ibrido è il futuro degli eventi. Uno studio simile condotto dalla soluzione di gestione degli eventi Bizzabo ha rilevato che il 97% degli intervistati si aspetta di assistere a più eventi ibridi poiché consentono la flessibilità e la portata di un evento virtuale. Le crescenti richieste di un'esperienza fluida negli eventi di persona e online stanno incoraggiando le start-up che entrano nel mercato delle app per eventi a progettare e sviluppare soluzioni tecnologicamente avanzate per creare e pianificare facilmente eventi ibridi. Communique Conferencing, Inc., fornitore leader di piattaforme per eventi ibridi e virtuali, ha lanciato la sua app mobile all-in-one per eventi virtuali e ibridi nel novembre 2021 per gli utenti Apple e Android. L'app mobile è un'estensione della piattaforma di eventi virtuali con funzionalità che includono il check-in dei partecipanti di persona, il networking, lo scambio di biglietti da visita e le sessioni di visualizzazione dal vivo. Tali fattori hanno rafforzato la crescita degli eventi virtuali e ibridi, spingendo la crescita del mercato delle app per eventi.
Approfondimenti di mercato basati sul tipo
In base al tipo, il mercato delle app per eventi è segmentato in eventi aziendali app, app ibride, app per riunioni aziendali, app per conferenze, app per fiere, app per festival e app per eventi sportivi. Il segmento delle app per eventi aziendali ha rappresentato la quota di mercato maggiore nel 2021. La maggior parte dei team di pianificazione di eventi aziendali si concentra su un portafoglio principale di eventi su larga scala e di alto profilo che richiedono una quantità significativa di risorse. Le applicazioni per eventi mobili stanno diventando più frequenti in questi eventi. Secondo il white paper Meetings in America di Verizon, i dipendenti possono trascorrere fino al 37% del loro tempo in riunioni. Secondo l'articolo, il 92% degli intervistati ha affermato che nel 2021 parteciperà allo stesso numero di riunioni o più rispetto al 2020. Un'app per eventi mobile è uno strumento potente che è comparativamente preferito rispetto al modello di riunione tradizionale poiché aumenta la produttività, promuove la partecipazione e riduce le spese sfruttando la tecnologia. Ad esempio, Whova è un sistema di gestione degli eventi tutto in uno che rende gli eventi più moderni ed eleganti, attrae e coinvolge in modo efficiente i partecipanti e fa risparmiare tempo agli organizzatori di eventi sull'amministrazione logistica. Questi fattori stanno supportando la crescita del mercato delle app per eventi.
Gli operatori che operano nel mercato delle app per eventi si concentrano principalmente sullo sviluppo di prodotti avanzati ed efficienti.
- Nel 2021, Eventbase , il più grande fornitore di tecnologia per eventi sul posto di lavoro, ha collaborato con LiveSafe per includere le funzionalità principali di LiveSafe per la sicurezza di conferenze ed eventi. Per i clienti Eventbase, la piattaforma LiveSafe è ora accessibile come opzione à la carte, consentendo una comunicazione continua tra i partecipanti all'evento e il personale di sicurezza incaricato di garantire la loro sicurezza.
- Nel 2022, presso il cliente di Cvent conferenza, l'azienda ha presentato il nuovo Cvent App Marketplace. Il nuovo marketplace fornisce inoltre un'area collaborativa per altri importanti partner tecnologici per creare app pronte all'uso sulla piattaforma Cvent, consentendo di espandere e personalizzare le funzionalità della piattaforma.
A pochi dei principali attori che operano nel mercato delle app per eventi sono Whova; Cvent Inc.; Evenio; Eventbase Technology Inc.; Livestorm Inc.; Applicazione per riunioni; ON24, Inc.; SpotMe; Eventi WebEx; e Yapp Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growing demands for conferences, trade shows, universities, and even entertainment events are anticipated to boost the market for event apps. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel market growth.
Growth in public-private partnerships is helping corporations to identify reasons to host meetings. In addition, event apps are witnessing a significant demand owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Market providers are integrating event management software into systems, including marketing automation software, customer relationship management (CRM), and collaboration platforms, to enable companies to cater to their business objectives, thereby anticipated to create lucrative growth opportunities in the coming years.
Europe held the largest global event apps market share in 2021. The innovative initiatives by the market players, such as marketing programs and digital campaigns, are largely responsible for the European events industry's rapid expansion. Furthermore, the event apps market in Europe is expected to undergo substantial changes during the forecast period owing to the growing application of big data analytics. The big data analytics enables exhibitors in the region to create well-researched marketing initiatives, digital campaigns, and effective methods to boost the market growth.
Rapidly growing trends of hybrid events as a substitute for in-person events are bolstering the growth of the event apps market. Growing demands for a seamless experience in in-person and online events encourage start-ups entering the event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily. The mobile app is an extension to the virtual event platform with features including In-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, becoming major trends in the event apps market.
Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; SpotMe; Webex Events (Formerly Socio); and Yapp Inc. are the leading companies in the event apps market.
The List of Companies - Event Apps Market
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- SpotMe
- Webex Events (Formerly Socio)
- Yapp Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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