Rapporto sull’analisi delle dimensioni e delle quote del mercato dell’infotainment per auto | Previsioni 2031

  • Report Code : TIPTE100000141
  • Category : Automotive and Transportation
  • Status : Upcoming
  • No. of Pages : 150
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L'intrattenimento automobilistico tradizionale è stato ridefinito dal sistema di informazione e intrattenimento grazie alla fornitura di Internet e della radio digitale. Queste radio davano accesso a musica illimitata all'utente dal mondo esterno. I sistemi di navigazione come il sistema di posizionamento globale (GPS) erano già disponibili sul mercato come prodotto indipendente per l'utente prima che venisse introdotto il sistema di intrattenimento e informazione. Con la combinazione del sistema di navigazione e delle funzionalità di intrattenimento e intrattenimento. sistema informativo, il sistema è diventato complessivamente più prezioso. In precedenza il sistema informativo di bordo era solo una parte dei veicoli di lusso, ma ora si sta evolvendo come parte differenziabile per i veicoli del segmento medio. L'infotainment in auto offre sia informazioni che servizi di intrattenimento e sostituisce più prodotti per offrire un'esperienza utente migliorata.

L'infotainment in auto include funzionalità come una migliore connettività, un'esperienza utente migliorata e un'ampia gamma di opzioni di intrattenimento . Il mercato globale dell'infotainment per auto è costituito da prodotti quali lettori DVD con schermi video, sistemi di navigazione, intrattenimento per i sedili posteriori, sistemi audio con radio e altri software con relativi accessori. Tra questi, i servizi radiofonici, i servizi di navigazione ed i servizi internet rappresentano uno dei principali servizi offerti. Gli innovativi sistemi GPS hanno consentito un'esperienza di guida più fluida salvaguardando un posizionamento, un'accessibilità e una comodità più facili per i conducenti. La tecnologia delle telecamere per retromarcia 3D nelle automobili è stata in grado di offrire una visione migliorata dell'ambiente circostante il veicolo prevenendo incidenti. I servizi Bluetooth e Wi-Fi nelle auto hanno reso la comunicazione molto più facile e semplice durante la guida. Pertanto, i miglioramenti tecnologici hanno rafforzato il mercato globale dei sistemi di infotainment per auto e si prevede che si svilupperà nei prossimi anni.

Il cruscotto delle auto è ora paragonabile a un PC portatile grazie alle sue funzionalità versatili. Lo sviluppo di tecnologie come touch screen reattivi, monitor HD, tecnologia di riconoscimento vocale, pulsanti sensibili al tocco e sistemi intelligenti di mitigazione della distrazione del conducente che possono disattivare automaticamente funzioni selezionate quando il veicolo è in movimento sono i fattori chiave che guidano il mercato globale dell'infotainment per auto. Privacy e sicurezza sono solo alcuni dei fattori che ostacolano la crescita del mercato globale dell’infotainment per auto. La crescita del mercato globale dell’infotainment per auto è direttamente associata allo sviluppo del mercato automobilistico globale. Pertanto, l'aumento delle vendite di automobili a livello globale porterà ad un aumento della domanda per il mercato globale dell'infotainment per auto.

Il mercato globale dell'infotainment per auto può essere segmentato per prodotti in unità audio, unità video, display unità, unità di navigazione e altri. Inoltre, il mercato globale dell’infotainment per auto può essere classificato in base all’applicazione, vale a dire navigazione, intrattenimento, telematica e altri. Le classificazioni dell'infotainment di bordo possono essere basate sulla tecnologia di connettività Internet, Bluetooth, Near Field Communication (NFC) e Wi-Fi. È ulteriormente biforcato sulla base delle regioni in Nord America, Europa, Asia Pacifico, Sud America e Medio Oriente e Asia. Africa.

L’Europa domina il mercato globale dell’infotainment per auto, conquistando la quota maggiore. Il mercato globale dell’infotainment in auto sta emergendo nella regione dell’Asia del Pacifico a causa dell’aumento del reddito pro capite delle persone, dell’aumento del tenore di vita, della preferenza per le auto di lusso, dell’aumento del livello di occupazione e altri fattori. Le aziende si stanno concentrando sulla creazione di applicazioni che forniranno dettagli sul traffico in tempo reale e aggiornamenti sui parcheggi poiché la crescente adozione degli smartphone potrebbe ostacolare la crescita dei sistemi di navigazione nel prossimo futuro. Inoltre, si prevede che l'infrastruttura della tecnologia wireless rafforzerà la crescita del mercato globale dell'infotainment di bordo.

Harman International, Denso Corporation, JVC Kenwood Corporation, Delphi Automotive PLC, Alpine Electronics Inc., Pioneer Corporation, TomTom International BV, Blaupunkt GmbH e Nuance Communications, Inc., tra gli altri, sono alcuni dei principali attori del settore.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Companies Mentioned

- Harman International
- Denso Corporation
- JVC Kenwood Corporation
- Delphi Automotive PLC
- Alpine Electronics Inc.
- Pioneer Corporation
- TomTom International B.V.
- Blaupunkt GmbH
- NXP Semiconductors
- Nuance Communications, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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