市場洞察とアナリストの見解:
切り花とは、それが栽培されている植物から切り取られた花または花芽を指します。通常、装飾目的で植物から取り出されます。ほとんどの園芸家は自分の庭で切り花を収穫しますが、ほとんどの国には切り花専用の花産業があります。切り花の原料となる植物は、地域の気候、文化、富のレベルによって異なります。ほとんどの場合、切り花用の植物は別の畑または温室で栽培されます。切り花の栽培には大量の毒性の高い殺虫剤や残留物が必要となるため、集約的な作業が行われます。
成長の原動力と課題:
切り花は装飾目的で使用されます。それらは、家や公共の場所を美しくするための正式なイベントや非公式のディスプレイでの花瓶のアレンジメントやブーケ、結婚式や葬儀のデザイン、コサージュ、花輪、同様の装飾品、ブートニアなどに使用されます。イベントプランナーやウェディングプランナーは、装飾、ブーケ、センターピースなどにさまざまな花を使用し、クリエイティブなイベント空間を作り出します。 Knot Real Wedding Study によると、2022 年のウェディングフラワーへの平均投資コストは 2,400 米ドルでした。さらに、イベントやウェディング プランナーによる空間の美しさを高めるための花飾りとして、エキゾチックで季節の花に対する需要が急増していることも、
切り花は、さまざまな健康上の利点があるため、薬用に使用されています。花は気分に直接的な影響を与えることが知られています。鮮やかな色と心地よい香りは、ストレス、不安、うつ病を軽減し、精神的健康を改善します。研究によると、花にはコルチゾール（ストレスホルモン）のレベルが低下し、ストレスが軽減され、よりリラックスした笑顔につながることがわかっています。たとえば、ハーバード大学医学部が実施した研究では、花が家に保管されていると、人々の不安が軽減され、不安や憂鬱が軽減されることが示されています。
切り花には、さまざまな法的および非法的要件が適用されます。切り花の国際貿易には、植物検疫証明書、税関申告、許可などの重要な文書が必要となることがよくあります。国境を越えた貿易には、これらの要件を厳守する必要があります。たとえば、ヨーロッパ諸国では、購入者の植物検疫要件、製品ラベル、および包装要件に厳密に従う必要があります。欧州連合は、この地域における生物の有害な植物製品の拡散と導入を阻止するために植物検疫要件を定めました。 EU に輸出される切り花は、植物の健康に関する EU の法律に準拠する必要があります。欧州連合に輸入されるほとんどの花には、植物および植物製品の植物検疫条件と出荷が正式に検査されていることを保証する、公式の「植物検疫証明書」が添付されなければなりません。欧州連合に加盟するための法的要件を満たし、検疫害虫やその他の有害な病原体が存在しない必要があります。
戦略的洞察
レポートの細分化と範囲:
世界の切り花市場は、次の基準に基づいて分類されています。花の種類、用途、流通経路、地理。花の種類に基づいて、切り花市場はバラに分類されます。カーネーション。ユリ。菊とガーベラ。その他。アプリケーションに基づいて、市場は家庭用と商業用に二分されます。切花市場は、流通チャネルに基づいて、スーパーマーケットやハイパーマーケット、専門店や花屋、オンライン小売などに分類されます。市場は地理的に、北米 (米国、カナダ、メキシコ)、ヨーロッパ (ドイツ、フランス、イタリア、英国、ロシア、その他のヨーロッパ)、アジア太平洋 (オーストラリア、中国、日本、インド、韓国、およびその他のアジア太平洋地域）、中東およびアフリカ（南アフリカ、サウジアラビア、UAE、およびその他の中東およびアフリカ）、および中南米（ブラジル、アルゼンチン、およびその他の国々）中南米)。
セグメント分析:
用途に基づいて、切り花市場は家庭用と商業用に二分されます。商業部門は市場で大きなシェアを占めています。切り花は、主に結婚式、誕生日イベント、葬儀、商業オフィス、ホテル、産業施設などで装飾の一部として使用されます。また、ホテル、レストラン、リゾートでは、雰囲気を高めるために切り花がよく使用されます。イベントや行事用の生花アレンジメントの需要の高まりと、ユニークでエキゾチックな花の品種に対する嗜好の高まりにより、商業用途における切り花市場の成長が推進されています。特大の花のインスタレーション、吊り下げ式のフラワーアレンジメント、ユニークで大胆な色の花の組み合わせなどのトレンドは、商業用途の市場にさらに利益をもたらしています。
地域分析:
切り花市場は、北米、アメリカ、アメリカの 5 つの主要地域に分類されています。ヨーロッパ、アジア太平洋、中南米、中東、アフリカ。世界の切り花市場はヨーロッパが独占していました。この地域の市場は、2022 年に 2 億 5,301 万米ドルと評価されています。北米は市場に 2 番目に大きく貢献しており、世界市場の約 31% を占めています。北米では、Washington Bulb Co., Inc. などの国内外の多くのプレーヤーがいます。オセリアン;と Dümmen Orange は切り花市場で事業を展開しています。これらの企業は、新たな消費者を獲得し、消費者層を拡大するために、切り花の特性と品質の向上に常に取り組んでいます。人々は花を贈り物として感情を表現し、これらの特別な日を祝うため、バレンタインデー、母の日、クリスマス、イースターなどの日に切り花の主な需要が発生します。結婚式やイベント業界も切り花の需要を促進します。カップルやイベント プランナーは、装飾、花束、センターピースに切り花を使用します。 Knot Real Wedding Study によると、2022 年のウェディングフラワーへの平均投資額は 2,400 米ドルでした。
業界の発展と将来の機会:
切り花市場で活動する主要企業がとったさまざまな取り組みを以下に示します。
2022年、Selecta OneとMoraglia Breedingは両社が新たな正式な戦略的提携を結んだことを共同発表した。この戦略的パートナーは、強力な戦略、サプライチェーン、チーム管理などのロジスティクス能力と専門知識を強力に強化します。北米、ヨーロッパ、アジア太平洋、中南米、中東、アフリカの主要国におけるロックダウン、渡航禁止、事業停止は、消費財産業を含むさまざまな産業の成長に悪影響を及ぼしました。製造部門の閉鎖により、世界のサプライチェーン、製造活動、配送スケジュール、さまざまな必需品および非必須製品の販売が混乱しました。さまざまな企業が、2020年に製品の納入が遅れ、将来の自社製品の売上が低迷する可能性があると発表した。さらに、ヨーロッパ、アジア太平洋、北米のさまざまな政府による海外旅行の禁止措置により、各社は協力とパートナーシップを強化する必要に迫られた。計画は保留中。これらすべての要因が 2020 年と 2021 年初頭の消費財業界を妨げ、切り花市場の成長を抑制しました。
競争環境と主要企業:
The Queen's Flowers Corp、Selecta Cut Flowers SAU、Sher Holland BV、Multiflora Corp、 Rosebud Ltd、Karen Roses Ltd、Washington Bulb Co Inc、Dummen Orange Holding BV、Esmeralda Farms LLC、Marginpar BV は、世界の切り花市場で活動する著名な企業です。これらの市場プレーヤーは、拡大するために戦略的開発イニシアチブを採用しており、市場の成長をさらに推進しています。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on application, commercial segment mainly has the largest revenue share. Cut flowers are mainly used as a part of décor at weddings, birthday events, funerals, commercial offices, hotels, industrial institutions, etc. In addition, hotels, restaurants, and resorts often use cut flowers to enhance their ambiance. The increasing demand for fresh flower arrangements for events and functions and the growing preference for unique and exotic flower varieties have propelled the growth of the cut flowers market in commercial applications. Trends such as oversized floral installations, hanging floral arrangements, and unique and bold-colored floral combinations further benefit the market for commercial applications
E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The Internet is the fastest-growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further.
The major players operating in the global cut flower market are The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV.
Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.
Europe accounted for the largest share of the global cut flower market. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dümmen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of cut flowers with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.
The List of Companies - Cut Flowers Market
- The Queen's Flowers Corp
- Selecta Cut Flowers SAU
- Sher Holland BV
- Multiflora Corp
- Rosebud Ltd
- Karen Roses Ltd
- Washington Bulb Co Inc
- Dummen Orange Holding BV
- Esmeralda Farms LLC
- Marginpar BV
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Related Reports
Oct 2023
Nicotine Pouches Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis By Strength (Less than 6 mg/g, 6 mg/g to 12 mg/g, and More than 12 mg/g), Flavor [Original/Plain, and Flavored (Mint, Berry, Citrus, Fruity, Others)], Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
Oct 2023
Housewares Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Cookware and Bakeware, Tableware, Kitchen Appliances, Bathroom Essentials, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Oct 2023
False Hair Products Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Hair Extension, Hair Wig, and Hair Pieces), Material (Human Hair and Synthetic Hair), End User (Men, Women, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Oct 2023
Mosquito Traps Market
Forecast to 2030 - Global Analysis by Product Type (Electric Shock Mosquito Killer, Photocatalytic Mosquito Killer, and Sticky Trap Mosquito Killer), Category (Outdoor and Indoor), Distribution Channel [Direct Sales (Direct Offline Sales and Direct Online Sales) and Retail Sales (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)]
Oct 2023
Wicket Mailer Envelopes and Bags Market
Forecast to 2028 - COVID-19 Impact and Global Analysis By Material Type {Plastic [Polyethylene (PE), Polypropylene (PP), Polyethylene Terephthalate (PET), and Others] and Paper}, Product Type (Poly Wicket Bags, Paper Wicket Bags, Poly Wicket Mailers, and Paper Wicket Mailers), and End Use (Banking & Financial Services, Courier & Logistics, Retail, and Others)