切花市场基于(主要地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00014592
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 147
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【研究报告】切花市场规模预计将从2022年的368.3542亿美元增长到2030年的533.6913亿美元;预计2022年至2030年市场复合年增长率为4.7%。
市场洞察和分析师观点:
切花是指从生长植物上切下的花或花蕾。它通常从植物中取出用于装饰目的。大多数园丁在花园里收获切花,但大多数国家都有专门从事切花的花卉产业。切花所用的植物因当地的气候、文化和财富水平而异。大多数切花植物种植在单独的田地或温室中。切花的种植是集约化的,因为它需要大量的剧毒农药和残留物。
增长动力和挑战:
切花用于装饰目的。它们用于正式活动和非正式展示的花瓶布置和花束,以美化家居和公共场所、婚礼和葬礼的设计、胸花、花环、类似装饰品和胸花。活动和婚礼策划者使用各种鲜花进行装饰、花束和中心装饰品,创造创意活动空间。根据Knot Real Wedding Study,2022年婚礼鲜花的平均投资成本为2,400美元。此外,活动和婚礼策划者对用于花卉装饰的异国情调和季节性鲜花的需求激增,以增强空间美感,进一步推动了婚礼鲜花的投资成本。市场增长。
切花因其各种健康益处而被用于药用。众所周知,鲜花对情绪有直接影响。它们鲜艳的色彩和宜人的香味有助于减轻压力、焦虑和抑郁,改善心理健康。研究表明,鲜花可以降低皮质醇水平(一种压力荷尔蒙),从而减轻压力,让笑容更轻松。例如,哈佛医学院进行的一项研究表明,当家里养花时,人们会感到不那么担心,从而减少焦虑和抑郁。
切花受到各种法律和非法律要求的约束。切花国际贸易通常涉及重要文件,包括植物检疫认证、海关申报和许可证。严格遵守这些要求对于跨境贸易是必要的。例如,欧洲国家应严格遵守买家的植物检疫要求、产品标签和包装要求。欧盟制定了植物检疫要求,以阻止生物体有害植物产品在该地区的传播和引入。出口到欧盟的切花必须符合欧盟有关植物健康的立法。大多数进口到欧盟的花卉必须附有官方的“植物检疫证书”,以确保植物和植物产品以及装运的植物检疫状况经过官方检查。它应符合进入欧盟的法定要求,并且不含检疫性害虫和其他有害病原体。
战略见解
报告细分和范围:
全球切花市场根据以下因素进行细分:花卉类型、应用、分销渠道和地理。根据花型,切花市场分为玫瑰;康乃馨;百合;菊花和非洲菊;和别的。根据应用,市场分为家庭和商业。根据分销渠道,切花市场分为超市和大卖场、专卖店/花店、网上零售等。从地理上看,市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和其他地区)南美洲和中美洲)。
细分分析:
根据应用,切花市场分为家庭和商业。商业领域占有重要的市场份额。切花主要用作婚礼、生日活动、葬礼、商业办公室、酒店、工业机构等装饰的一部分。此外,酒店、餐厅和度假村也经常使用切花来增强气氛。活动和功能对鲜花布置的需求不断增长,以及对独特和异国情调的花卉品种的日益偏好,推动了切花市场在商业应用中的增长。超大花卉装置、悬挂插花以及独特、大胆色彩的花卉组合等趋势进一步有利于商业应用市场。
区域分析:
切花市场分为五个关键区域——北美、欧洲、亚太地区、南美洲和中美洲、中东和非洲。全球切花市场以欧洲为主; 2022年该地区的市场价值为2.5301亿美元。北美是该市场的第二大贡献者,约占全球市场的31%。在北美,许多国内外参与者如Washington Bulb Co., Inc.;奥塞里安;和 Dümmen Orange 经营切花市场。这些公司不断致力于改善切花的特性和品质,以吸引新消费者并扩大其消费群。对切花的主要需求出现在情人节、母亲节、圣诞节和复活节等日子,因为人们用鲜花作为礼物来表达情感并庆祝这些特殊场合。婚礼和活动行业也推动了对切花的需求。情侣和活动策划者在装饰品、花束和中心装饰品中使用切花。根据 Knot Real Wedding 研究,2022 年婚礼鲜花的平均投资额为 2,400 美元。
行业发展和未来机遇:
切花市场主要参与者采取的各种举措如下:
2022年,Selecta One和Moraglia Breeding联合宣布两家公司结成新的正式战略联盟。该战略合作伙伴有力地增强了物流能力和专业知识,包括强大的战略、供应链和团队管理。COVID-19 大流行的影响:
COVID-19 大流行影响了各国的经济和行业。北美、欧洲、亚太地区、南美洲和中美洲以及中东和非洲主要国家的封锁、旅行禁令和企业关闭对包括消费品行业在内的各个行业的增长产生了负面影响。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及各种必需和非必需产品的销售。多家公司宣布,2020 年产品交付可能会延迟,未来产品销量也会大幅下滑。此外,欧洲、亚太和北美各国政府对国际旅行的禁令迫使各公司放弃合作和伙伴关系。计划搁置。所有这些因素都阻碍了 2020 年和 2021 年初的消费品行业,抑制了切花市场的增长。
竞争格局和主要公司:
The Queen's Flowers Corp、Selecta Cut Flowers SAU、Sher Holland BV、Multiflora Corp、 Rosebud Ltd、Karen Roses Ltd、Washington Bulb Co Inc、Dummen Orange Holding BV、Esmeralda Farms LLC 和 Marginpar BV 是全球切花市场的知名参与者。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Based on the application, why is the commercial segment have the largest revenue share?

Based on application, commercial segment mainly has the largest revenue share. Cut flowers are mainly used as a part of décor at weddings, birthday events, funerals, commercial offices, hotels, industrial institutions, etc. In addition, hotels, restaurants, and resorts often use cut flowers to enhance their ambiance. The increasing demand for fresh flower arrangements for events and functions and the growing preference for unique and exotic flower varieties have propelled the growth of the cut flowers market in commercial applications. Trends such as oversized floral installations, hanging floral arrangements, and unique and bold-colored floral combinations further benefit the market for commercial applications

What are the opportunities for cut flower in the global market?

E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The Internet is the fastest-growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further.

Can you list some of the major players operating in the global cut flower market?

The major players operating in the global cut flower market are The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV.

What are the key drivers for the growth of the global cut flower market?

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

What is the largest region of the global cut flower market?

Europe accounted for the largest share of the global cut flower market. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dümmen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of cut flowers with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.

The List of Companies - Cut Flowers Market

  1. The Queen's Flowers Corp
  2. Selecta Cut Flowers SAU
  3. Sher Holland BV
  4. Multiflora Corp
  5. Rosebud Ltd
  6. Karen Roses Ltd
  7. Washington Bulb Co Inc
  8. Dummen Orange Holding BV
  9. Esmeralda Farms LLC
  10. Marginpar BV

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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