냉동 와플 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00028939
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 156
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냉동 와플 시장은 2021년 27억 7,621만 달러에서 2028년 40억 2,129만 달러로 성장할 것으로 예상됩니다. 2021년부터 2028년까지 연평균 5.4% 성장할 것으로 예상됩니다.


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냉동 와플은 밀가루, 물, 설탕, 계란, 베이킹 소다, 쇼트닝, 향료 등의 재료를 사용하여 제조됩니다. 일반적으로 밀가루는 와플 반죽을 만드는 데 사용됩니다. 그러나 소비자들의 건강 의식이 높아지고 글루텐 불내증이 커지면서 제조업체들은 쌀가루, 귀리 가루, 아몬드 가루를 사용하여 와플을 만들고 있습니다.



아시아 태평양 냉동 와플 시장은 예측 기간 동안 가장 높은 CAGR로 성장합니다. 이 지역의 신흥 국가에서는 향후 몇 년 동안 냉동 와플에 대한 수요를 창출할 것으로 예상되는 건강에 민감한 소비자의 급증을 목격하고 있습니다. 편리하고 건강한 식습관을 선호하는 도시 중산층 인구의 바쁜 라이프스타일은 이 지역의 냉동 와플 수요를 높이는 주요 요인입니다. 도시화 증가, 가처분 소득 증가, 건강에 대한 의식이 높은 소비자 증가로 인해 지역 전역에서 냉동 아침 스낵에 대한 수요가 증가했습니다.



전략적 통찰력


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COVID-19 팬데믹이 냉동 와플 시장에 미치는 영향



COVID-19 발생은 봉쇄, 영업 중단 및 공급망 중단으로 인해 여러 산업에 영향을 미쳤습니다. 팬데믹이 냉동 와플 시장에 엇갈린 영향을 미쳤습니다. 처음에는 봉쇄 및 사업 중단으로 인해 제조업체가 원자재 및 노동력 부족에 직면하여 생산 및 공급에 영향을 미쳤습니다. 그러나 사람들이 재택근무를 계속하고 식품 서비스 매장이 계속 문을 닫으면서 냉동 와플에 대한 수요가 크게 증가했습니다.



또한 식료품 및 냉동 식품의 온라인 판매는 - 박격포 상점은 문을 닫았고 소비자들은 식료품 저장실을 비축했습니다. 이 요인은 대유행 기간 동안 냉동 와플 판매에 긍정적인 영향을 미쳤습니다. 2021년에는 정부가 이전에 부과한 제한을 완화하고 백신 접종률을 높인다고 발표하면서 시장이 긍정적인 회복세를 보였습니다.



또한 발병으로 인해 소비자의 위생에 대한 우려가 높아짐에 따라 사람들은 외식 소비보다 가정 내 소비. 이 요소는 예측 기간 동안 냉동 와플 시장의 성장을 더욱 촉진할 것으로 예상됩니다.



냉동 와플 시장 분석 - 지역별



시장 통찰력



인- 냉동 와플 시장을 주도할 가정 소비

COVID-19 대유행은 소비자의 소비 습관에 영향을 미쳤습니다. 봉쇄령과 재택근무로 인해 사람들은 집에 머물면서 재택 소비를 촉발했습니다. 또한 카페, 레스토랑, 패스트푸드점 등 외식업종의 폐쇄로 즉석조리식품, 즉석식품, 냉동식품에 대한 수요가 크게 증가하였습니다. COVID-19 사례가 크게 감소하고 정부의 제한이 완화되었지만 많은 사람들이 여전히 급식소의 위생 상태에 대해 우려하고 있습니다. 따라서 많은 사람들이 외식 소비보다 가정 내 소비를 선호합니다. 따라서, 특히 COVID-19 발생 이후 재택 소비의 증가 추세는 냉동 와플에 대한 수요를 크게 증가시키고 있습니다.



유형 인사이트


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냉동와플 시장은 종류에 따라 가향과 무향으로 구분된다. 맛을 낸 부문은 냉동 와플 시장에서 가장 큰 점유율을 차지했습니다. 예측 기간 동안 가장 빠른 CAGR로 성장할 것으로 예상됩니다. 밀레니얼 세대 소비자들은 다양한 맛의 와플의 따뜻하고 바삭바삭한 느낌을 좋아합니다. 소비자의 관심을 끌기 위해 와플 제조업체는 과일 향, 버터밀크, 계피와 같은 새로운 향을 도입하여 제품 포트폴리오를 확장하고 있습니다. 또한 Vans 및 Kellogg Company를 포함한 여러 제조업체는 소비자의 요구를 충족시키기 위해 향상된 기능적 특성을 가진 향이 나는 와플 품종을 출시했습니다. 이러한 요소는 예측 기간 동안 맛을 낸 냉동 와플 세그먼트 성장을 주도하고 있습니다.



유형별 냉동 와플 시장 - 2020-2028년



< h3>카테고리 인사이트

카테고리에 따라 냉동 와플 시장은 글루텐 프리와 일반 와플로 분류됩니다. 기존 세그먼트는 2020년 냉동 와플 시장에서 가장 큰 시장 점유율을 차지했습니다. 그러나 글루텐 프리 세그먼트는 예측 기간 동안 가장 빠른 CAGR로 성장할 것으로 예상됩니다. 기존의 냉동 와플은 주로 밀가루로 만듭니다. 그러나 소비자들이 건강에 대한 의식이 높아지고 글루텐 프리 와플과 같은 건강한 대안을 선호함에 따라 향후 몇 년 동안 수요가 감소할 것으로 예상됩니다. 또한 글루텐에 알레르기가 있는 사람들은 기존의 와플을 먹을 수 없습니다. 그럼에도 불구하고 기존의 냉동 와플을 쉽게 구할 수 있어 세그먼트 성장을 주도하고 있습니다.



유통 채널 통찰력



유통 채널을 기반으로 냉동 와플 시장은 슈퍼마켓 및 대형 슈퍼마켓, 편의점, 온라인 소매점 등으로 분류됩니다. 슈퍼마켓 및 하이퍼마켓 부문은 2020년 냉동 와플 시장에서 가장 큰 시장 점유율을 차지했습니다. 그러나 온라인 소매 부문은 예측 기간 동안 가장 빠른 CAGR로 성장할 것으로 예상됩니다. 온라인 소매점에서는 다양한 제품을 대폭 할인된 가격으로 제공합니다. 또한 소비자는 원하는 제품을 원격으로 편리하게 구매할 수 있습니다.



또한 택배 서비스는 전자 상거래 플랫폼을 통해 쇼핑하는 많은 고객을 끌어들입니다. 또한 이러한 웹사이트는 구매자가 제품을 비교하고 정보에 입각한 결정을 내리는 데 도움이 되는 설명적인 제품 정보와 사용자 리뷰를 제공합니다. 이러한 모든 요소가 온라인 소매 플랫폼을 통해 냉동 와플 판매를 주도하고 있습니다.



냉동 와플 시장에서 활동하는 주요 업체는 Kelloggs Company입니다. 델리 와플; 코디악 케이크, LLC; 델리아웃; B Boys LLC DBA Belgian Boys; 아비에타 SA; Make Every Day Delicious LLC; 자연의 길 식품; Julian's Recipe, LLC; 반스 푸드. 이들 기업은 글루텐 프리 와플 및 식물성 와플을 비롯한 혁신적인 제품 개발에 참여하여 새로운 소비자 트렌드를 충족하고 있습니다. 또한 시장 점유율을 유지하기 위해 소비자에게 고품질 제품을 제공하는 데 중점을 둡니다.



Report Spotlights




  1. 플레이어가 효과적인 장기 전략을 개발하는 데 도움이 되는 냉동 와플 시장의 진보적인 업계 동향

  2. 선진 시장과 개발도상국이 채택한 비즈니스 성장 전략

  3. 양적 2019년부터 2028년까지 냉동 와플 시장 분석

  4. 냉동 와플에 대한 전 세계 수요 추정

  5. 구매자와 공급업체의 효능을 설명하기 위한 Porter의 5가지 힘 분석 업계에서

  6. 경쟁 시장 시나리오를 이해하기 위한 최근 개발

  7. 냉동 와플 시장의 성장을 주도하고 억제하는 요인뿐만 아니라 시장 동향 및 전망

  8. 상업적 관심을 뒷받침하는 시장 전략을 강조하여 시장 성장으로 이어지는 의사 결정 프로세스 지원

  9. 다양한 노드에서 냉동 와플 시장 규모< /li>
  10. 자세한 개요 및 시장 세분화, 냉동 와플 산업 역학

  11. 유망한 성장 기회가 있는 다양한 지역의 냉동 와플 시장 규모

  12. 리>


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the drivers for the growth of the global frozen waffles market?

Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.

In 2022, which region held the largest share of the global frozen waffles market?

In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.

Which type segment is the fastest growing in the frozen waffles globally?

Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.

What are the trends observed in the global frozen waffles market?

Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.

Based on the category, which segment led the global frozen waffles market in 2022?

Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.

The List of Companies - Frozen Waffles Market

  1. DELY Wafels SRL
  2. Kodiak Cakes LLC
  3. Deligout Sprl
  4. Avieta SA
  5. Nature's Path Foods
  6. Julian's Recipe LLC
  7. Kellogg Co
  8. B Boys Inc
  9. Sara Lee Frozen Bakery LLC
  10. Hometown Food Co

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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