Asia Pacific Flatbread Market 2027 By Product, Distribution Channel, and Country

Asia Pacific Flatbread Market to 2027 - Regional Analysis and Forecasts by Product (Tortilla, Naan, Pita, Others); Distribution Channel (Supermarket and Hypermarket, Bakeries, Convenience Store, Others), and Country

  • Report Code : TIPRE00008903
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 106
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The Asia Pacific flatbread market is accounted to US$ 12,363.6 Mn in 2018 and is expected to grow at a CAGR of 7.0% during the forecast period 2019 – 2027, to account to US$ 22,667.1 Mn by 2027.


A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. The consumers in developed countries, such as the China and Japan, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to flatbread market. Health-conscious consumers are more likely to look for specific information associated with the food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar, favoring the flatbread market. Additionally, factors such as consumer awareness of health issues, higher personal incomes, a greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the flatbread market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries.

The surge in demand for healthy flatbread options has subsequently propelled the demand for healthy flatbread products such as tortilla, pita, Lavash, and chapattis. Tortillas are a high source of fiber, calcium, folic acid, vitamin B complex, and energy. The high fiber content in tortillas helps improve gastrointestinal function. The folic acid is an essential vitamin for pregnant women as it helps in the formulation of fetus nervous system that has been one of the contributing factors for the rise and expansion of the flatbread market in the Asia Pacific region.


Asia Pacific Flatbread Market

Asia Pacific Flatbread Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.


Market Insights

            

Rising Demand for Healthy Flatbread Products

The consumers in developed countries, such as the US, and Canada, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to flatbread market. Health-conscious consumers are more likely to look for specific information associated with the food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar. Additionally, factors such as consumer awareness of health issues, higher personal incomes, a greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries. The surge in demand for healthy flatbread options has subsequently propelled the demand for healthy flatbread products such as tortilla, pita, Lavash, and chapattis. Tortillas are a high source of fiber, calcium, folic acid, vitamin B complex, and energy. The high fiber content in tortillas helps improve gastrointestinal function. The folic acid is an essential vitamin for pregnant women as it helps in the formulation of fetus nervous system.      
            

Product Insights

The Asia Pacific flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The naan segment in the Asia Pacific flatbread market is estimated to hold a leading share in the market. Naan is a leavened bread which is a major part of cuisines in South Asia, West Asia, Central Asia, and the Carribeans. Naan is cooked inside a hot tandoor, a cylindrical clay and brick oven which has a dome-shaped top. The naan dough is hurled at the wall of the tandoor where it sticks. The naan is allowed to bake until it puffs up and is charred slightly in spots. It is then removed from the tandoor with a stake. Naan in many regions of Asia is a famous flatbread which goes well with gravy dishes. The large expat population of people of South Asian and Central Asian heritage in the West have been responsible for introducing naan in many western countries. The proliferation of Indian, and central Asian hotels and restaurants in the west have resulted in greater awareness about flatbread products such as naans. Naan manufacturers have introduced a number of naan variants to capture the flatbread market. A number of naan varieties such as butter naan, garlic naan, stuffed naan, chilli cheese naan, and laccha naan have been introduced by manufacturers to adapt to the changing consumer tastes and gain significant share in the flatbread market.                                                                    

Distribution Channel Insights

The Asia Pacific flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the Asia Pacific flatbread market, while the bakeries segment also contributes a significant share in the market. Bakeries or baker’s shops are establishments which produce and sell food-stuffs baked in an oven such as bread, cookies, cakes, pastries, and pies. Bakeries have evolved with time. Besides offering the traditional baked goods such as breads. Cookies, and pies, modern bakeries also offer beverages such as coffee and tea. Modern bakeries such as retail bakeries, wholesale bakeries, and bakery cafes have started to gain popularity especially among the young people. They offer a number of convenience food-stuffs such as flatbreads which are freshly made. As the concept of specialty bakeries, counter service bakeries, home bakeries, and bakery food trucks picks momentum, it is anticipated that the bakery segment would contribute significantly to the growth of the flatbread market.


US Flatbread Market by Product Type

US Flatbread Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

            

ASIA PACIFIC FLATBREAD MARKET SEGMENTATION

Asia Pacific Flatbread Market – By Product

  • Tortilla
  • Naan
  • Pita
  • Others


Asia Pacific Flatbread Market – By Distribution Channel

  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
  • Others


Company Profiles

  • California Lavash
  • Gruma, S.A.B. DE C.V
  • Kontos Foods Inc.
  • KRONOS
  • Associated British Foods plc
  • Cargill, Incorporated
  • Barilla G. e R. Fratelli S.p.A
  • Aryzta AG
  • Rich Products Corporation
  • Britannia Industries
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product, Distribution Channel, and Country

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Australia, China, Japan, South Korea

List of 10 Companies-Asia Pacific Flatbread Market

  1. California Lavash
  2. Gruma, S.A.B. DE C.V
  3. Kontos Foods Inc.
  4. KRONOS
  5. Associated British Foods plc
  6. Cargill, Incorporated
  7. Barilla G. e R. Fratelli S.p.A
  8. Aryzta AG
  9. Rich Products Corporation
  10. Britannia Industries

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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