Bread Market Size Report | Growth & Trends 2030

Bread Market Forecast to 2030 - Global Analysis By Type (Loaves, Sandwich Bread, Baguettes, Burger Buns, and Others); Category (Organic and Conventional); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Jul 2023

  • Report Code : TIPRE00007759
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 148
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[Research Report] The bread market was valued at US$ 266.33 billion in 2022 and is projected to reach US$ 350.17 billion by 2030; it is expected to register a CAGR of 3.4% from 2022 to 2030.

Market Insights and Analyst View:

The rising importance of in-store bakeries in supermarkets and hypermarkets notably drives the global bread market growth. In-store bakeries are witnessed in several supermarkets and hypermarkets. Nonetheless, these small bakeries deliver a broad range of baked goods such as bread, bagels, baguettes, sandwich bread, burger buns, and others. In-store bakeries are popular for specialty bread types, mainly because they present reduced prices and the convenience of a one-stop purchase experience. Most customers are price-conscious and thus opt for supermarkets' private labels. The favor of pre-baked, packaged, and bake-off product ranges has grown worldwide. Many supermarkets and hypermarkets utilize this procedure for their baked goods. Freezing increases the products' shelf life and retains the texture of the products. These baked goods are an easy way to offer consumers the option to bake meals with time-saving and effort. All the abovementioned factors drive the global bread market growth during the forecast period.

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Bread Market: Strategic Insights

bread-market
Market Size Value inUS$ 266.33 billion in 2022
Market Size Value byUS$ 350.17 billion by 2030
Growth rateCAGR of 3.4% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Growth Drivers and Challenges:

The rising availability of bread through e-commerce platforms has been driving the global bread market growth. E-commerce platforms provide consumers the convenience of ordering baked goods, such as bread, from the comfort of their homes. Consumers can browse through a wide variety of bread, compare prices, and choose the trusted brands' products from the labeling instructions and reviews of other consumers, and can place orders. This convenience factor of e-commerce is particularly appealing to busy individuals or those who may not have easy access to physical grocery stores. According to the most recent 2020 ARTS release, e-commerce sales increased by US$ 244.2 billion or 43% in 2020, the first year of the COVID-19 pandemic, rising from US$ 571.2 billion in 2019 to US$ 815.4 billion in 2020. Therefore, the recorded rise in e-commerce sales has further encouraged consumers across the globe to adopt e-commerce.

The growth of e-commerce has spurred innovation in packaging, shipping, and delivery methods to ensure the freshness and quality of the bread. Thus, companies have been developing specialized packaging techniques and optimizing delivery logistics to preserve the taste and texture of the bread during transit. On October 22, 2021, Dr Schär introduced the world's first recycled plastic packaging for gluten-free bread. This initiative has created trust in food packaging experts while maintaining their products' taste, quality, and safety. Further, e-commerce platforms enable bread manufacturers and bakeries to establish direct consumer relationships. By bypassing the intermediaries and traditional retail channels, bakery manufacturers can better understand consumer preferences, receive feedback, and tailor their offerings accordingly. Thus, the major players such as Grupo Bimbo SAB de CV, Dr Schar AG, Dimpflmeier Bakery Ltd, Campbell Soup Co., and Wonder Brands Inc operating in the market are catalyzing their business by distributing their baked goods through e-commerce platforms, which, in turn, drives the global bread market growth.

Report Segmentation and Scope:

The global bread market is segmented on the basis of type, category, application, and geography. Based on type, the bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. Based on category, the bread market is bifurcated into organic and conventional. Based on distribution channel, the bread market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The bread market, based on geography, is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

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Segmental Analysis:

Based on type, the bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The loaves segment held a significant share in the bread market growth and is expected to register substantial growth during the forecast period. Loaves are primarily consumed as a staple food item. Loaves can be sliced and used for making sandwiches, toast, or as an accompaniment to soups, stews, or salads. They can also be used as a base for making bread pudding, French toast, or breadcrumbs for cooking and baking purposes. Loaves of bread are a convenient and quick option for meals and snacks, especially for busy individuals and families. They can be used in various dishes and cater to different dietary preferences, making them versatile.

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Regional Analysis:

Based on geography, the bread market is divided into five key regions—North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global bread market was dominated by North America and accounted for ~US$ 50 billion in 2022. Europe is a second major contributor holding more than 20% share of the global market. Asia Pacific is expected to register significant growth at a CAGR of over 5% during the forecast period. The US, Canada, and Mexico are the major countries in North America. North America offers an extensive growth opportunity for the bread market key industry participants owing to the changing consumer behavior. The population in the region is increasingly seeking healthier and more convenient food options in baked goods such as bread, baguettes, bagels, and buns and rolls. As a result, there is a growing demand for whole grain and specialty bread, including gluten-free, organic, and artisanal varieties. In North America, bread is considered a convenient and time-saving food product for busy individuals and families; hence, the demand for ready-to-eat and on-the-go food products, such as sliced bread and sandwiches, is driving the bread market growth in North America. According to The Observatory of Economic Complexity (OEC), in 2021, the US imported US$ 7.47 billion in bakery products and became the largest importer of bakery products globally. Also, in 2021, bakery products were the 77th most imported product in the US, and the country primarily imports bakery products from Canada, Mexico, Italy, France, and Germany. Hence, the increase in imports of bakery products across the US indicates a growing consumption of bread among the population in North America.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the bread market are listed below:

  • In August 2019, as part of a commitment to reduce its carbon footprint, Grupo Bimbo SAB de CV announced the launch of Mexico's first compostable packaging for bread. The action was among initiatives presented at an event held in Mexico.
  • In August 2022, Grupo Bimbo SAB de CV announced the launch of “Bimbo Open Door,” a business accelerator to invest in Latin American bakery and snack projects that align with at least one of the three pillars of the company's sustainability strategy.
  • In June 2022, Nature's Harvest, locally made in California, announced the relaunch of its full line of bread products across the state. The reintroduction includes consumer insight-driven improvements to their varieties, taste, and packaging.
  • In January 2023, Sara Lee, makers of bread, buns, rolls, and breakfast products, announced the latest addition to its lineup of products: Sara Lee White Bread Made with Veggies. Baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D, and E, the new Sara Lee White Bread Made with Veggies is an effective option for adding some extra goodness to any meal.

COVID-19 Impact:

In 2021, the economies of various countries showed signs of recovery as governments announced relaxations in the previously imposed restrictions, which subsequently boosted the global bread marketplace. The governing bodies of various countries across the globe permitted manufacturers to operate at full capacities, which helped them overcome demand and supply gaps and other challenges. Further, a vast percentage of people across the globe were fully vaccinated by 2021. As a result of overall progress in the global marketplace, bread manufacturers focused on scaling up their production to revive their businesses. In early 2021, the COVID-19 pandemic prompted many consumers to prioritize health and well-being, increasing demand for healthier bread options. Products such as whole grain, multi-grain, and artisanal bread gained popularity as consumers sought more nutritious choices. With the shutdown of brick & mortar retail outlets and safety concerns, online grocery shopping and home-delivery services experienced a surge during the pandemic.

Competitive Landscape and Key Companies:

A few of the prominent players operating in the global bread market include Three Bakers Gluten-Free Bakery, Dr Schar AG, FGF Brands Inc, Dimpflmeier Bakery Ltd, Vibrant Health Products Inc, Wonder Brands Inc, Bakers Delight Holdings Ltd, Grey Matlock Bakery Inc, Grupo Bimbo SAB de CV, and Campbell Soup Co., are among others. These players offer cutting-edge bread with innovative features to deliver a superior experience to consumers. These are largest bread manufacturing companies in the bread industry, and are widely known for wide range of varieties and various specialty bread.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Category, Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What is the largest region of the global bread market?

Europe accounted for the largest share of the global bread market. In Europe, the rapidly changing lifestyles of consumers are making them opt for convenient food solutions and ready-to-eat products such as frozen food, bread, biscuits, cookies, etc. The demand for bread is significantly increasing across the region owing to the established status of bakery products as a staple food in many European countries such as Germany, Russia, France, Italy, and the UK, making Europe one of the major markets of bread. Also, the growing health consciousness among Europeans is boosting the demand for bread containing fibers, vitamins and minerals, whole grains, vegetables, and gluten-free bakery products such as gluten-free functional and gluten-free artisanal bread.

What are the opportunities for bread in the global market?

Product innovations to provide potential market opportunities in the coming years for the bread. Growing consumer awareness regarding health and wellness has significantly increased the demand for healthier bread varieties. The consumers strictly follow their specific ingredient requirements, such as gluten-free, low-carb, high-fiber, or whole-grain bread. Growing consumer priorities and their increasing preference for healthier food consumption have also increased the demand for organic bakery products such as bread, baguettes, bagels, and buns and rolls. Therefore, to cater to the increasing number of healthy products demands, bread manufacturers are extensively innovating the products, including artisanal breads, functional breads, and fortified bread, by incorporating bread with functional ingredients such as seeds, nuts, ancient grains, vegetables, and different vitamins and minerals. For instance, Sara Lee, a brand of Grupo Bimbo SAB de CV bread makers, in January 2023. It announced the latest addition to its product portfolio, which is 'White Bread Made with Veggies.

Based on the type, why does the loaves segment have the largest revenue share?

Based on type, loaves segment mainly has the largest revenue share. Loaves typically refer to a type of bread shaped and baked as a single, large unit. It is a common form of bread that can be made from different types of grains, such as wheat, rye, or barley. It is prepared in different sizes and textures depending on specific recipe and preferences. The uses of loaves are quite versatile. They are primarily consumed as a staple food item. Loaves can be sliced and used for making sandwiches, toast, or as an accompaniment to soups, stews, or salads. They can also be used as a base for making bread pudding, French toast, or breadcrumbs for cooking and baking purposes.

What are the key drivers for the growth of the global bread market?

Increasing demand for convenience and ready-to-eat products are driving the bread market. The global bread market is experiencing a surge in demand due to the increasing preference for convenience and ready to eat products. The hectic lifestyle of modern consumers, coupled with the need for quick and easy meal solutions, have led to a significant rise in the consumption of bread. Convenience driven factors such as ease of preparation, longer shelf life, and portability make bread a popular choice among busy individuals. Additionally, the availability of a wide variety of bread options, including loaves, sandwich bread, baguettes, burger buns, etc. caters to diverse consumer preferences and dietary requirements.

Can you list some of the major players operating in the global bread market?

The major players operating in the global bread market are Three Bakers Gluten-Free Bakery, Dr Schar AG, FGF Brands Inc, Dimpflmeier Bakery Ltd, Vibrant Health Products Inc, Wonder Brands Inc, Bakers Delight Holdings Ltd, Grey Matlock Bakery Inc, Grupo Bimbo SAB de CV, Campbell Soup Co.

Based on the category, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the category, organic segment is projected to grow at the fastest CAGR over the forecast period. Organic bread consists of ingredients grown without pesticides and is devoid of genetically modified organisms (GMOs), synthetic fertilizers, sewage sludge, or ionizing radiation. It is certified by a USDA-approved certifier as organic products that comply with all National Organic Program (NOP) standards for storage and labeling, ingredients, and processing. Organic wheat bread is one of the leading products in the bread market due to its high nutritional profile. As no preservatives such as calcium propionate are added, organic and all-natural bread have a significantly shorter shelf life than conventional bread.

The List of Companies - Braed Market

  1. Three Bakers Gluten-Free Bakery
  2. Dr Schar AG
  3. FGF Brands Inc
  4. Dimpflmeier Bakery Ltd
  5. Vibrant Health Products Inc
  6. Wonder Brands Inc
  7. Bakers Delight Holdings Ltd
  8. Grey Matlock Bakery Inc
  9. Grupo Bimbo SAB de CV
  10. Campbell Soup Co.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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