Biscuits and Cookies Market Report 2031 by Segments, Geography, Dynamics, Recent Developments, and Strategic Insights

Biscuits and Cookies Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Biscuits (Sweet Plain Biscuits, Savory Biscuits, Coated Biscuits, Filled Sandwich Biscuits, Wafer Biscuits, and Other Biscuits) and Cookies (Chocolate Chip Cookies, Shortbread Cookies, Butter Cookies, Filled Sandwich Cookies, and Other Cookies)], Category (Sugar-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail and Others), and Geography

  • Report Code : TIPRE00019550
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 302
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The biscuits and cookies market is projected to reach US$ 120.15 billion by 2031 from US$ 87.39 billion in 2023. The market is expected to register a CAGR of 4.1% during 2023–2031. The growing demand for gluten-free and low/no sugar biscuits and cookies is likely to bring new trends into the market during the forecast period.

Biscuits and Cookies Market Analysis

Increasing consumer interest in premium options and the growing trend toward indulgence in comfort foods are major factors contributing to the biscuits and cookies market growth. Rising disposable income and increasing demand for indulgent and premium food products propel the growth of the biscuits and cookies market. The expansion of e-commerce platforms and the growing influence of international brands have further bolstered the demand for biscuits and cookies. In addition, as more people migrate to urban areas and adopt a busier lifestyle, there is a growing demand for ready-to-eat and convenient food products.

Biscuits and Cookies Market Overview

Biscuits and cookies are small, heated food items made with flour, sugar, oil, and other ingredients such as chocolate, oats, raisins, almonds, cashews, and pistachios, along with additional ingredients such as nuts and seeds. Biscuits and cookies are primarily sold through bread shops and online retail channels; they can also be sold through hypermarkets, general stores, and superstores. Biscuits and cookies are a popular breakfast meal due to their high nutritional value, including fats, fibers, and carbohydrates. The growth of the global biscuits and cookies market is driven by the increasing demand for convenience snacking and the availability of healthy biscuit options.

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Biscuits and Cookies Market: Strategic Insights

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Biscuits and Cookies Market Drivers and Opportunities

Strategic Initiatives by Key Players

Various industry players have undertaken strategic initiatives to strengthen their positions and capitalize on emerging opportunities. Mergers and acquisitions are prominent strategic initiatives key players adopt to consolidate market share and expand their product portfolios. For instance, in August 2024, Cerealto UK acquired Hill Biscuits, marking an exit for its long-time private equity investor, LDC. Also, partnerships and collaborations are other strategies utilized by biscuit and cookie manufacturers to leverage complementary strengths and resources. By partnering with retailers, distributors, or other food industry players, biscuit and cookie producers can enhance their distribution networks, increase brand visibility, and access new sales channels. For instance, in June 2024, Mondelēz International and Lotus Bakeries partnered to manufacture and sell biscuits in India. Under a dual-pronged initiative, US confectionery and snacking giant Mondelez will manufacture, market, and distribute Biscoff biscuits in India from its existing production network. Major players are investing heavily in marketing and branding to build stronger customer loyalty. Digital marketing campaigns, influencer collaborations, and targeted advertising are increasingly being used to engage with younger consumers and promote new product launches. For instance, in November 2023, Fox's Burton invested in a multi-million-dollar marketing campaign for Maryland cookies. The company launched a 360-marketing campaign, including social and in-store campaigns and a new TV advert, as it debuted new-look packaging.

Proliferation of E-Commerce

The proliferation of e-commerce is expected to present a significant opportunity for growth of the global biscuits and cookies market. With the increasing popularity and convenience of online shopping, e-commerce platforms provide biscuits and cookies producers with a direct channel to reach consumers worldwide. By leveraging e-commerce platforms, biscuit and cookie manufacturers can overcome traditional barriers to entry, such as geographic limitations and distribution challenges, and tap into new markets beyond their local regions. As consumers increasingly shift toward online shopping for convenience, the biscuits and cookies market is poised to benefit from greater visibility and wider product availability. According to Agriculture Canada, in the US, grocery e-commerce sales grew 26.4% annually from 2019 to 2023. E-commerce platforms offer biscuit and cookie producers the flexibility to showcase their products and communicate directly with consumers, enhancing brand visibility and customer engagement. Additionally, e-commerce allows biscuit and cookie producers to gather valuable insights into consumer preferences and market trends through data analytics, enabling them to tailor their product offerings and marketing strategies accordingly.

Biscuits and Cookies Market Report Segmentation Analysis

Key segments that contributed to the derivation of the biscuits and cookies market analysis are product type, category, and distribution channel.

  • Based on product type, the market is bifurcated into biscuits and cookies. The biscuits segment is subsegmented into sweet plain biscuits, savory biscuits, coated biscuits, filled sandwich biscuits, wafer biscuits, and other biscuits. The cookies segment is further segmented into chocolate chip cookies, shortbread cookies, butter cookies, filled sandwich cookies, and other cookies. The biscuits segment held a larger share of the market in 2023.
  • In terms of category, the market is bifurcated into sugar-free and conventional. The conventional segment dominated the market in 2023.
  • Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment dominated the market in 2023.

Biscuits and Cookies Market Share Analysis by Geography

The geographic scope of the biscuits and cookies market is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

Biscuits and cookies are increasingly popular in Asia Pacific. The market offers a wide variety of biscuits and cookies, including classic plain, chocolate, gluten-free options, and varieties infused with various fruits and flavors. This diverse range of options aims to cater to consumers' tastes and preferences. The Asia Pacific biscuits and cookies market is expanding rapidly due to the growing consumer interest in snacking options and the increasing demand for convenient, ready-to-eat food products. A rise in disposable income, rapid urbanization, and improved living standards propel the biscuits and cookies market growth. Consumers are seeking healthier and more nutritious food items, leading to increased demand for low-sugar, gluten-free, and high-fiber biscuits and cookies. Moreover, the rising popularity of premium products, growing demand for artisanal biscuits and cookies, and increasing availability of plenty of flavors in biscuits and cookies are expected to create lucrative opportunities for the market. Several international and domestic players in the biscuits and cookies market are adopting strategic initiatives such as partnerships, collaborations, expansions, and product launches to cater to the increasing consumer demand for biscuits and cookies in the region. For instance, in June 2024, Universal Robina Corp expanded Munchy's cookies and biscuits into Southeast Asia after integrating its acquisition into its Malaysian unit.

Biscuits and Cookies Market Regional Insights

The regional trends and factors influencing the Biscuits and Cookies Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Biscuits and Cookies Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

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Biscuits and Cookies Market Report Scope

Report Attribute Details
Market size in 2023 US$ 87.39 Billion
Market Size by 2031 US$ 120.15 Billion
Global CAGR (2023 - 2031) 4.1%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Product Type
  • Biscuits
  • Cookies
By Category
  • Sugar Free
  • Conventional
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • General Mills Inc
  • Pladis Foods Ltd
  • Mondelez International Inc
  • Ferrero International SA
  • Burton's Biscuit Co
  • Nestle SA
  • J M Smucker Co
  • Still Sweet LLC
  • ITC Ltd
  • Lotus Bakeries NV
  • Market Players Density: Understanding Its Impact on Business Dynamics

    The Biscuits and Cookies Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Biscuits and Cookies Market are:

    1. General Mills Inc
    2. Pladis Foods Ltd
    3. Mondelez International Inc
    4. Ferrero International SA
    5. Burton's Biscuit Co
    6. Nestle SA

    Disclaimer: The companies listed above are not ranked in any particular order.


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    Biscuits and Cookies Market News and Recent Developments

    The biscuits and cookies market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the biscuits and cookies market is mentioned below:

    • Reliance and General Mills partnered to enter the snacking market, further expanding RCPL's portfolio in India's packaged consumer goods market. (Source: General Mills Inc, Press Release, May 2023)

    Mondelēz International launched eight non-HFSS products across biscuits, confectionery, and drinking chocolate, aiming to offer a diverse range of snacking options without high fat, salt, or sugar (HFSS) from popular brands like belVita, Cadbury Drinking Chocolate, Maynards Bassetts, and The Natural Confectionery Company. (Source: Mondelēz International Inc, Press Release, August 2022)

    Biscuits and Cookies Market Report Coverage and Deliverables

    The "Biscuits and Cookies Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

    • Biscuits and cookies market share and forecast at global, regional, and country levels for all the key market segments covered under the scope
    • Biscuits and cookies market trends, as well as market dynamics such as drivers, restraints, and key opportunities
    • Detailed Porter's Five Forces and SWOT analysis
    • Biscuits and cookies market covering key market trends, global and regional framework, major players, regulations, and recent market developments
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the biscuits and cookies market
    • Detailed company profiles
    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset
    Report Coverage

    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered

    Segment Covered

    This text is related
    to segments covered.

    Regional Scope

    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope

    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    Which region dominated the biscuits and cookies market in 2023?

    Europe accounted for the largest share of the market in 2023.

    What are the driving factors impacting the biscuits and cookies market?

    A rise in demand for various flavored biscuits and strategic initiatives by key players are major factors contributing to the growth of the market.

    What are the future trends of the biscuits and cookies market?

    The growing demand for gluten-free and low/no sugar biscuits and cookies is likely to emerge as a key trend in the market in the future.

    Which are the leading players operating in the biscuits and cookies market?

    General Mills Inc, Pladis Foods Ltd, Mondelez International Inc, Ferrero International SA, Burton's Biscuit Co, Nestle SA, J M Smucker Co, Still Sweet LLC, ITC Ltd, Lotus Bakeries NV, Campbell Soup Co, Parle Products Pvt Ltd, Galletas Gullon SA, UNIBIC Foods India Pvt Ltd, and Britannia Industries Ltd are a few of the key players operating in the biscuits and cookies market.

    What would be the estimated value of the biscuits and cookies market by 2031?

    The market size is projected to reach US$ 120.15 billion by 2031.

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    The List of Companies - Biscuits and Cookies Market

    1. General Mills Inc
    2. Pladis Foods Ltd
    3. Mondelez International Inc
    4. Ferrero International SA
    5. Burton's Biscuit Co
    6. Nestle SA
    7. J M Smucker Co
    8. Still Sweet LLC
    9. ITC Ltd
    10. Lotus Bakeries NV
    11. Campbell Soup Co
    12. Parle Products Pvt Ltd
    13. Galletas Gullon SA
    14. UNIBIC Foods India Pvt Ltd
    15. Britannia Industries Ltd

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