Asia Pacific Tortilla Market Trends and Analysis by 2027

The Asia Pacific tortilla market is accounted to US$ 1,995.2 Mn in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 – 2027, to account to US$ 2,972.2 Mn by 2027.

The tortilla is a thin and flatbread made up of wheat and corn. Different types of tortillas are available in the market, including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with a tortilla is expected to fuel the market growth. China is dominating the Asia Pacific tortilla market, followed by Japan. The food industry in China is changing rapidly. As the population continues to grow, foodservice operators have to meet new consumer demands as tastes are changing and becoming westernized. Furthermore, new technology is being introduced to the foodservice industry. The use of modern technology is thriving in the Chinese food industry, with foodservice operators using e-menus, mobile ordering, online reservations, and payment apps. The foodservice industry plays a vital role in the high consumption of tortillas in the Asia Pacific region.

Asia Pacific Tortilla Market

Market Insights

Growing demand for plant-based products offered by manufacturers

Consumers are educated on the various harmful effects related to health and the environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones that are present in animal-based products is one of the critical factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined towards the products containing natural ingredients. Food and beverage manufacturers focus on market trends and consumer requirements to develop innovative products and increase the sales of their entire product line. Therefore, in the past few years, several companies have launched innovative tortilla products that offer healthy options to consumers. Manufacturers offer different types of tortilla, such as tortilla chips, taco shells, tostadas, flour tortillas, and corn tortillas, for consumers.

Product Type Insights

Based on product type, the Asia Pacific tortilla market is bifurcated as tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. In 2018, the flour tortillas segment led the Asia Pacific tortilla market, followed by corn tortillas. A flour tortilla is a type of smooth, thin flat-brown product made out of wheat flour. Initially, the tortillas were created from the corn tortilla, but later on, the flour tortillas were also discovered. These tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Flour tortillas used in dishes such as fajitas, big burritos, and chimichangas are somewhat more significant and may also be thicker. The flour tortillas are smoother and softer to roll. They are available in multiple flavors, tastes, types, etc. in the supermarkets, retails, food joints, etc. The flour tortilla comes with many types in the food industry, and its increasing options is making its market significantly high in the Asia Pacific.

Nature Insights

Based on nature, the Asia Pacific tortilla market is bifurcated as conventional and organic. The conventional segment dominated the Asia Pacific tortilla market. The conventional tortillas are produced using raw materials, comprising of pesticidal and chemical products. The conventional form of tortillas is made with the use of synthetic or chemical products during the cultivation and processing of these agricultural crops. Enzymes are catalysts that are natural and biodegradable and can be used in baked goods as alternatives to chemical compounds. They modify and act on various tortilla components that help in extending the shelf life, improve dough handling and machinability properties, enhance mixing tolerance and proofing stability, improve crumb whiteness and structure, produce a more intense crust color, and, as a result of these, allow for the replacement of chemical additives.

Source Insights

Based on the source, the Asia Pacific tortilla market is bifurcated as wheat and corn. The corn segment dominated the Asia Pacific tortilla market. The corn tortilla is the traditional form of the tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat, low in sodium, and contain calcium, potassium, and fiber. Nixtamalization is an important step in improving maize tortilla's nutritional profile. The various chemical properties of corn like energy enhancer, folic acid, gluten-free in nature, has favored the product's market on a significant scale.

Distribution Channel Insights

The Asia Pacific Tortilla market is bifurcated based on distribution channel into hypermarkets/supermarkets, convenience stores, online, and food service. The hypermarkets/supermarkets segment was estimated to account for the largest share in the Asia Pacific tortilla market. It is convenient for a manufacturer to sell his product through hypermarket/supermarkets, as in the case of sales through hypermarket/supermarkets, the manufacturer sells his product to a distributor who then provides these products in bulk to the supermarkets depending upon its demand which means no wastage of the product. Tortillas are being widely channeled through the supermarkets/ hypermarkets, and their share is one of the major in the sales of the various tortilla product. The sales of tortillas in supermarkets are increasing day by day due to the increasing footfall of middle-class consumers in the supermarket. The wide availability of tortilla products from various brands at lower price encouraged the consumer to buy tortilla from supermarkets that have ultimately favored the tortilla market in the Asia Pacific region.

Rest of APAC Tortilla Market by Product Type

ASIA PACIFIC TORTILLA MARKET SEGMENTATION

Asia Pacific Tortilla Market – By Product Type

• Tortilla chips
• Taco shells
• Tostadas
• Flour tortillas
• Corn Tortilla
• Others

Asia Pacific Tortilla Market – By Nature

• Conventional
• Organic

Asia Pacific Tortilla Market – By Source

• Wheat
• Corn

Asia Pacific Tortilla Market – By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Food Service

Asia Pacific Tortilla Market – By Country

• China
• Australia
• India
• Japan
• Rest of APAC

Company Profiles

• Gruma, S.A.B. de C.V
• PepsiCo Inc.
• Aranda’s Tortilla Company, Inc.
• Conagra Brands Inc.

Asia Pacific Tortilla Report Scope