Authentication and Brand Protection Market Analysis Report & Forecast-2030

Authentication and Brand Protection Market Forecast to 2030 - Global Analysis by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others), and Geography

Publication Month : Aug 2023

  • Report Code : TIPRE00009317
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 230
Inquire Before Buy

PRICING

$4550

$3640

[Research Report] The authentication and brand protection market size is projected to grow from US$ 3,340.44 million in 2022 to US$ 6,680.28 million by 2030; the market is estimated to record a CAGR of 9.0% from 2022 to 2030.

Analyst Perspective: Authentication And Brand Protection Market

With growing urbanization, the reach of several brands to the masses is also expanding, which enables users enhanced access to authentic brands. The incidences of counterfeiting are also on the rise with the increasing reach of brands. The emergence of new counterfeit and product-forging mechanisms over the years has fueled the demand for authentication and brand protection technologies. Thus, there is an increasing need for solutions to achieve adequate levels of safety. In addition, the rise of omnichannel retailing systems benefits the authentication and brand protection market growth. These retailing systems feature efficient product allocation, better inventory management, and real-time inventory visibility. The counterfeit products arena is expanding at a rapid rate, encompassing the offerings of industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture. With growing forgery cases, many industries—ranging from tobacco to consumer electronics—are veering toward authentication and brand protection technologies.

Market Overview: Authentication And Brand Protection Market

The authentication and brand protection market size in Europe has been analyzed on the basis of historical, current, and future trends in countries such as France, Germany, Italy, the UK, Russia, and the Rest of Europe. Also, manufacturing industries in these countries continuously strive to combat and reduce the threat of counterfeiting. The medical sector in European countries is advancing at a rapid rate. However, identical products are sold by unauthorized manufacturers in these countries, hampering the market for authentic medical devices. As a result, medical device manufacturers prefer investing in overt, covert, forensic, and digital authentication and brand protection solutions, among others.

In November 2020, AlpVision introduced the "AlpVision COVID-19 initiative" to assist pharmaceutical companies in safeguarding anti-COVID-19 drugs against counterfeiting. The company provides necessary tools to help drug manufacturers protect their anti-COVID-19 vaccines and medicines against forgery. In March 2019, WISeKey International Holding Limited implemented post-quantum algorithms on cryptographic chips to protect users, devices, and data from security breaches. Authentication technologies of OpSec Security were combined with WISeKey PKI and IoT platforms. Users can secure, authenticate, track, and ensure the identity of products on a blockchain ledger by tapping the tags on an NFC-enabled phone.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Authentication and Brand Protection Market: Strategic Insights

authentication-and-brand-protection-market
Market Size Value inUS$ 3,340.44 million in 2022
Market Size Value byUS$ 6,680.28 million by 2030
Growth rateCAGR of 9.0% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
Analyst Image

Naveen

Have a question?

Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst

Market Driver: Authentication and Brand Protection Market Report

Rising Demand in Developing Economies to Drive Authentication and Brand Protection Market Growth in Coming Years

The flourishing medical, automotive, electronics, and food & beverages industries in developing regions such as Asia Pacific provide tremendous growth potential for authentication and brand protection market players. For example, Xiaomi, a Chinese consumer electronics firm, seized over 9,000 counterfeit products worth US$ 94,048.49 (INR 73.8 lakh) in the first half of 2022, which is higher than products seized worth US$ 42,474.74 (₹33.33 lakh) in 2020. The grave risk of counterfeiting in these markets further boosts the demand for authentication and brand protection solutions. Thus, the continuously rising demand for authentication and brand protection products in developing countries owing to the heightened risk of counterfeiting, spanning many industries, is expected to boost the market growth during the forecast period.

Authentication And Brand Protection Market: Segmental Analysis

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
In 2022, the bar codes segment dominated the authentication and brand protection market share. Barcode technology involves incorporating a patented, proprietary HD barcode into the production process, which helps instantly determine the authenticity of printed packages, products, or materials. In 2022, the Indian government started an initiative to eliminate counterfeit medicines from the Indian markets. The country anchored the development of a 2D barcode feasible solution for this initiative. The newly issued draft regulations in 2022 by India's Ministry of Health and Family Welfare (MoHFW) mandated the placement of the 2D barcode on drug packages to curb the export of counterfeit medicines and the production of counterfeit medicines in the Indian market. Moreover, Ralph Lauren introduced a QR-based digital ID for polo apparel. Labels give each item a unique digital identity, and it can be accessed by scanning the QR with a smartphone. The authentication process would help combat counterfeit goods, gray market goods, and trademark infringement that can disrupt the market. Such Initiatives are expected to fuel the growth of the market for barcode-based authentication and brand protection solutions during the forecast period.

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Regional Analysis: Authentication and Brand Protection Market

The global authentication and brand protection market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Currently, North America leads the global market, followed by Europe and Asia Pacific, respectively. As the US is a technologically advanced country, US-based manufacturers can easily procure bar codes and software to protect their products. The demand for overt authentication solutions is notably high among end users, and the same is expected to continue over the years, thereby catalyzing the growth of the authentication and brand protection market in North America.

Authentication And Brand Protection Market: Key Player Analysis

Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient are a few of the key players operating in the authentication and brand protection market.

Authentication And Brand Protection Market: Recent Developments 

Authentication and brand protection market vendors mainly adopt inorganic growth strategies to stay competitive in the market ecosystem.

  • In 2022, Polyart Group, a synthetic substrates specialist, and Edgyn, one of the leading suppliers of brand protection products, partnered to provide customers in Asia Pacific with complete and secure tax stamps and security labels.
  • In 2020, Authentic Vision extended a partnership with HDMI Licensing Administrator, Inc. (HDMI LA) for a new cable certification program covering ultrahigh-speed HDMI cables. Under this partnership, HDMI LA is expected to expand the usage of Authentic Vision’s authentication and brand protection technology to allow consumers to identify certified HDMI cables with a quick and simple scan of the certification label, utilizing the HDMI authentication app.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component, Technology, Application, and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which is the fastest-growing region market?

Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.

Which regions are registering a high growth rate during the forecast period?

The regions anticipated to grow with the highest CAGR are Asia Pacific and North America.

What is the estimated global market size for the global authentication and brand protection market in 2023?

The global authentication and brand protection market was estimated to be valued at US$ 3,340.44 million in 2022 and is projected to reach US$ 6,680.28 million by 2028; it is expected to grow at a CAGR of 9.0% during the forecast period.

Which key players hold the major market share of the global authentication and brand protection market?

The key players holding majority shares in the global authentication and brand protection market include Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient.

What are the driving factors impacting the global authentication and brand protection market?

Accentuating demand for genuine products and growing concerns over duplicate consumer electronics products and automotive components, boosting the authentication and brand protection market.

What are the future trends of the global authentication and brand protection market?

The adoption of blockchain and other advanced technologies in authentication and brand protection is expected to drive the growth of the global authentication and brand protection market in the coming years.

The List of Companies - Authentication and Brand Protection Market

  1. AlpVision SA
  2. Authentic Vision
  3. Applied DNA Sciences, Inc
  4. Eastman Kodak Co
  5. De La Rue Plc
  6. Avery Dennison Corp
  7. Centro Grafico dg S.p.A
  8. Giesecke Devrient GmbH
  9. 3M Co
  10. Authentix

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Trends and growth analysis reports related to Authentication and Brand Protection Market