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[Research Report] The ketogenic diet market was valued at US$ 10,221.40 million in 2019 and is projected to reach US$ 15,266.36 million by 2027; it is expected to grow at a CAGR of 5.3% during the forecast period.
Ketogenic beverages have gained global recognition owing to its instant energy boosting properties. The consumption of ketogenic coffee and other ketogenic beverages has proven to be helpful for the body in numerous ways. For instance, the consumption of ketogenic coffee on an empty stomach helps in promoting weight loss. The caffeine content in the coffee is known to stimulate the mind and the body, which ultimately helps in boosting the energy of the body. The presence of omega-3 fatty acids in the organic ketogenic coffee offers anti-inflammatory properties. The presence of coconut oil in the ketogenic coffee acts as natural laxative. On direct consumption, it helps in promoting the gut health and enhances the digestion system. The ketogenic coffee has been helpful in various cases of where the consumers have been seizure-free and have successfully wean off the diet after a span of a couple of years. Ketogenic coffee has been helpful among adults with newly diagnosed epilepsy trying to avoid anti-epilepsy drugs and among adults with chronic epilepsy refractory to medications. The factors such as glucose stabilization, the effect of ketone bodies and fatty acids and alterations in mitochondrial functions have proven to be possible mechanisms of the ketogenic coffee. The ketone bodies are the source of energy to the brain during starvation and can easily cross the blood-brain barrier.
North America is expected to hold the largest share of the global ketogenic diet market during the forecast period owing to the increasing health concern among population in the region. The ketogenic diet product manufacturing companies in North America are continuously enhancing their product portfolio to meet the customers' demand. The rising prevalence of chronic diseases has led to an increased demand for the ketogenic diet. Although, most of the population in North America is becoming physically active, the obesity endemic is still a common concern that leads to chronic cardiovascular diseases (CVD), high blood pressure, and cholesterol. As per NHANES (National Health and Nutrition Examination Survey) from 2015 to 2016, 39.6% of adults and 18.5% of the youth in the US were reported as obese; whereas, 7.7% of adults and 5.6% of youth had a critical obesity problem. Various research studies have proved that ketogenic dieting for children with epilepsy has helped to keep children out of surgery and reduce their medication for years. Therefore, increasing concern for obesity in the US and Canada is propelling the market growth. The food & beverage industry players in North America are focusing on launching new products targeting ketogenic dieters. Businesses across multiple markets are responding well to the ketogenic diet trend. For instance, mobile applications related to the ketogenic diet such as KetoApp and Carb Manager are ranking high amongst the list of popular health and wellness apps in North America. Additionally, YouTube has numerous channels dedicated to the ketogenic diet.
COVID-19 outbreak started in Wuhan (China) in December 2019 and has rapidly spread around the globe. As of November 2020, the US, India, Brazil, Russia, France, Spain, the UK, Italy, and Argentina are among the most-affected nations in terms of affirmed cases and pronounced deaths. According to the WHO, there are ~58,712,326 affirmed cases and 1,388,528 death cases worldwide. COVID-19 has affected economies and undertakings due to lockdowns, travel bans, and business shutdowns. The global food & beverages industry is one of the major businesses enduring supply chain breaks, and manufacturing disruptions due to lockdown and office shutdowns. Although, China is the global hub of manufacturing and the largest raw material supplier for various industries, the lockdown of various plants and factories in China and leading regions such as Asia Pacific and Europe is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods. All these factors have greatly affected the growth of the global ketogenic diet market.
Global Ketogenic Diet Market
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Market Insights
Increasing Demand in Asia Pacific Region
The food & beverages industry is inclined toward launching new products that would target the ketogenic dieters. The rising awareness about the nutritional benefits of the ketogenic diet has been a major factor for the global growth of the ketogenic diet market. As there is a rising stream of health awareness among the Asia Pacific population, the key market players in the Asia Pacific region are focusing on launching ketogenic diet products in the market. Various celebrities and social media have taken a swoop over the use of the ketogenic diet and led to its popularity. The major key players in the Asia-Pacific region are also influenced by the launches of the ketogenic diet that took a drastic rise in the market in the past couple of years. According to Google search, the ketogenic diet was one of the most searched diet plans in 2019. Some of the famous ketogenic products that have hit the market include medium-chain triglycerides oils, bone broth with keto-specific packaging and claims, almond butter and nutritional beverages. As the ketogenic diet majorly favors the introduction of grass-fed animals’ meat, the key players are now targeting on products like grass-fed butter.
Product Type Insights
Based on product type, the ketogenic diet market is segmented into supplements, beverages, snacks, dairy, and others. In 2019, the snacks segment dominated the market. The ketogenic snacks are high protein content and low in carbs and sugars. There is a wide range of options available as a ketogenic snack that is not just healthy but delicious too. There is a variety of ready to eat snacks that are keto-friendly and easily available. Avocados are one of the best available keto snacks that contain a high amount of fats and proteins. Avocados taste best with mayonnaise with a pinch of salt and pepper sprayed over it. Additionally, olives are a good source of fiber and fats with minimum proteins and carbs. Macadamia nuts are also a good ready to eat keto snack that contains minimal omega-6 content and high amounts of monounsaturated fats. The hormone-free and organic pepperoni with any added malto-dextrin, dextrose, and unhealthy preservatives are also good keto snacks. There are several beef jerky snacks that have low or no-carb content with a few ingredients added to them. The bone broth is one of the healthiest ketogenic snacks with very low-calorie content. The availability of low-calorie and nutrient-dense kale chips with has expanded the option for ketogenic snacks. The availability of these keto-friendly, easy to prepare, and ready to eat snacks have influenced the ketogenic diet worldwide.
Global Ketogenic diet Market, by Product Type – 2019 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Distribution Channel Insights
Based on distribution channel, the ketogenic diet market is segmented into hypermarkets & supermarkets, specialty stores, convenience stores, and others. In 2019, the convenience stores segment dominated the market. Convenience stores are located in a limited area and are small in size compared to hypermarkets & supermarkets. The longer working hours of the convenience stores is beneficial for the consumers who work late and are picking up things in a hurry. Specialty stores aim and focus on selling a specific type of products related to ketogenic diet. In case of sales through hypermarkets & supermarkets, the manufacturers sell their product to a distributor who then provides these products to the hypermarkets & supermarkets as per requirements.
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Ketogenic Diet Market: Strategic Insights
Market Size Value in US$ 10,221.40 Million in 2019 Market Size Value by US$ 15,266.36 Million by 2027 Growth rate CAGR of 5.3% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Ketogenic Diet Market: Strategic Insights
| Market Size Value in | US$ 10,221.40 Million in 2019 |
| Market Size Value by | US$ 15,266.36 Million by 2027 |
| Growth rate | CAGR of 5.3% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
A few key players present in the global ketogenic diet market are Ample Foods, Ancient Nutrition, Danone SA, Keto & Co., Know Brainer Foods, Love Good Fats, Nestle SA, Perfect Keto, Pruvit ventures Inc., and Zenwise Health. These companies are implementing new product developments, and mergers and acquisition strategies to enlarge the customer base and gain significant market share across the world, which, in turn, permit the players to maintain their brand name globally.
Report Spotlights
- Progressive industry trends in the global ketogenic diet market that help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the global ketogenic diet market from 2017 to 2027
- Estimation of global ketogenic diet demand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario and global ketogenic diet demand
- Market trends and outlook, and factors driving and restraining the growth of the global ketogenic diet market
- Understanding of strategies that underpin commercial interest with regard to the market growth
- Global ketogenic diet market size at various nodes of market
- Detailed overview and segmentation of the market, as well as its industry dynamics
- Global ketogenic diet market size in various regions with promising growth opportunities in the respective regions
Ketogenic Diet Market, by Product Type
- Supplements
- Beverages
- Snacks
- Dairy
- Others
Ketogenic Diet Market, by Distribution Channel
- Hypermarkets & Supermarkets
- Speciality Stores
- Convenience Stores
- Others
Company Profiles
- Ample Foods
- Ancient Nutrition
- Danone SA
- Keto & Co.
- Know Brainer Foods
- Love Good Fats
- Nestle SA
- Perfect Keto
- Pruvit ventures Inc.
- Zenwise Health
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type ; and Distribution Channel ; and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global ketogenic diet market are Ample Foods, Ancient Nutrition, Danone SA, Keto & Co., Know Brainer Foods, Love Good Fats, Nestle SA, Perfect Keto, Pruvit ventures Inc., and Zenwise Health.
In 2019, North America region possesses the largest share in the global ketogenic diet market. The largest market share of the North American region is primarily attributed to the rising awareness among the consumers related to the health advantages associated with the consumption of keto products which in turn propel the demand for ketogenic diet in this region. The food and beverages industries are targeting on the manufacturing and introduction of keto-friendly products in the market that has led to an increased attraction towards the ketogenic diet. Obesity is one of the significant health issues in North America and the long-term effect of the ketogenic diet on the obese patients has been a contributing factor that has fueled the consumption of ketogenic diet in North America. The North American market is characterized by the strong presence of players such as Ancient Nutrition, Ample Foods, and Danone SA, among others.
The growth of beverage segment is primarily attributed to the fact that, in the early days after taking up a ketogenic diet, the body sheds minerals and eater at an accelerated rate and as the level of ketones increases after a few days, this shedding is increased and might cause dehydration. To counteract this dehydration, it is very important to consume water as the best beverage in a ketogenic diet. If not plain water, it may be consumed with frozen fruits, with mint ice cubes or opt to use some citrus like lemon, grapefruit and oranges. There are some water enhancers available when one opts to follow a ketogenic diet. Stur is one of the most natural water enhancers available in the market that uses natural juices and stevia flavors to plain water. Apart from natural sweetener like stevia, it also uses a negligible amount of cane sugar. Other known water enhancers that could be best suited for a ketogenic diet are crystal light liquid, MiO liquid water enhancer, and Dasani Drops among others. The next type of beverages is the sparkling water that has a naturally occurring carbonation. Beverages like seltzers can also be consumed on a ketogenic diet as they are calorie-free beverages. The introduction of keto-friendly club soda is also a choice of option as they do not contain any added sugars or flavorings in them. Keto coffee drinks like plain black coffee are sure to boost the action of ketosis in the body. Addition of coconut oil or MCT oil may be a good source of fat for the body while opting for a ketogenic diet. Black teas, green teas and herbal teas are also a good option of ketogenic beverages. Most of the energy drinks are loaded with sugar, but the introduction of sugar-free, low carb or zero versions of energy drinks have also been advised to be consumed when on a ketogenic diet. Leading energy drink manufacturers like Red Bull, Zevia, Monster Energy, GURU and Rockstar have launched their sugar-free and low on carb energy drinks in the market. The consumption of beverages in a ketogenic diet varies on the sugar and carb content in them.
The List of Companies - Ketogenic Diet Market
- Ample Foods
- Ancient Nutrition
- Danone S.A.
- Keto And Company
- Know Brainer Foods
- Love Good Fats
- Nestle S.A.
- Perfect Keto
- Pruvit Ventures, Inc.
- Zenwise Health.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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