Ketogenic Diet Market Size, Share | Industry Analysis 2020, 2027

The ketogenic diet market was valued at US$ 10,221.40 million in 2019 and is projected to reach US$ 15,266.36 million by 2027; it is expected to grow at a CAGR of 5.3% during the forecast period.

Ketogenic beverages have gained global recognition owing to its instant energy boosting properties. The consumption of ketogenic coffee and other ketogenic beverages has proven to be helpful for the body in numerous ways. For instance, the consumption of ketogenic coffee on an empty stomach helps in promoting weight loss. The caffeine content in the coffee is known to stimulate the mind and the body, which ultimately helps in boosting the energy of the body. The presence of omega-3 fatty acids in the organic ketogenic coffee offers anti-inflammatory properties. The presence of coconut oil in the ketogenic coffee acts as natural laxative. On direct consumption, it helps in promoting the gut health and enhances the digestion system. The ketogenic coffee has been helpful in various cases of where the consumers have been seizure-free and have successfully wean off the diet after a span of a couple of years. Ketogenic coffee has been helpful among adults with newly diagnosed epilepsy trying to avoid anti-epilepsy drugs and among adults with chronic epilepsy refractory to medications. The factors such as glucose stabilization, the effect of ketone bodies and fatty acids and alterations in mitochondrial functions have proven to be possible mechanisms of the ketogenic coffee. The ketone bodies are the source of energy to the brain during starvation and can easily cross the blood-brain barrier.

North America is expected to hold the largest share of the global ketogenic diet market during the forecast period owing to the increasing health concern among population in the region.  The ketogenic diet product manufacturing companies in North America are continuously enhancing their product portfolio to meet the customers' demand. The rising prevalence of chronic diseases has led to an increased demand for the ketogenic diet. Although, most of the population in North America is becoming physically active, the obesity endemic is still a common concern that leads to chronic cardiovascular diseases (CVD), high blood pressure, and cholesterol. As per NHANES (National Health and Nutrition Examination Survey) from 2015 to 2016, 39.6% of adults and 18.5% of the youth in the US were reported as obese; whereas, 7.7% of adults and 5.6% of youth had a critical obesity problem. Various research studies have proved that ketogenic dieting for children with epilepsy has helped to keep children out of surgery and reduce their medication for years. Therefore, increasing concern for obesity in the US and Canada is propelling the market growth. The food & beverage industry players in North America are focusing on launching new products targeting ketogenic dieters. Businesses across multiple markets are responding well to the ketogenic diet trend. For instance, mobile applications related to the ketogenic diet such as KetoApp and Carb Manager are ranking high amongst the list of popular health and wellness apps in North America. Additionally, YouTube has numerous channels dedicated to the ketogenic diet.

COVID-19 outbreak started in Wuhan (China) in December 2019 and has rapidly spread around the globe. As of November 2020, the US, India, Brazil, Russia, France, Spain, the UK, Italy, and Argentina are among the most-affected nations in terms of affirmed cases and pronounced deaths. According to the WHO, there are ~58,712,326 affirmed cases and 1,388,528 death cases worldwide. COVID-19 has affected economies and undertakings due to lockdowns, travel bans, and business shutdowns. The global food & beverages industry is one of the major businesses enduring supply chain breaks, and manufacturing disruptions due to lockdown and office shutdowns. Although, China is the global hub of manufacturing and the largest raw material supplier for various industries, the lockdown of various plants and factories in China and leading regions such as Asia Pacific and Europe is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods. All these factors have greatly affected the growth of the global ketogenic diet market.

Global Ketogenic Diet Market

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Market Insights

Increasing Demand in Asia Pacific Region

The food & beverages industry is inclined toward launching new products that would target the ketogenic dieters. The rising awareness about the nutritional benefits of the ketogenic diet has been a major factor for the global growth of the ketogenic diet market. As there is a rising stream of health awareness among the Asia Pacific population, the key market players in the Asia Pacific region are focusing on launching ketogenic diet products in the market. Various  celebrities and social media have taken a swoop over the use of the ketogenic diet and led to its popularity. The major key players in the Asia-Pacific region are also influenced by the launches of the ketogenic diet that took a drastic rise in the market in the past couple of years. According to Google search, the ketogenic diet was one of the most searched diet plans in 2019. Some of the famous ketogenic products that have hit the market include medium-chain triglycerides oils, bone broth with keto-specific packaging and claims, almond butter and nutritional beverages. As the ketogenic diet majorly favors the introduction of grass-fed animals’ meat, the key players are now targeting on products like grass-fed butter.

Product Type Insights

Based on product type, the ketogenic diet market is segmented into supplements, beverages, snacks, dairy, and others. In 2019, the snacks segment dominated the market. The ketogenic snacks are high protein content and low in carbs and sugars. There is a wide range of options available as a ketogenic snack that is not just healthy but delicious too. There is a variety of ready to eat snacks that are keto-friendly and easily available. Avocados are one of the best available keto snacks that contain a high amount of fats and proteins. Avocados taste best with mayonnaise with a pinch of salt and pepper sprayed over it. Additionally, olives are a good source of fiber and fats with minimum proteins and carbs. Macadamia nuts are also a good ready to eat keto snack that contains minimal omega-6 content and high amounts of monounsaturated fats. The hormone-free and organic pepperoni with any added malto-dextrin, dextrose, and unhealthy preservatives are also good keto snacks. There are several beef jerky snacks that have low or no-carb content with a few ingredients added to them. The bone broth is one of the healthiest ketogenic snacks with very low-calorie content. The availability of low-calorie and nutrient-dense kale chips with has expanded the option for ketogenic snacks. The availability of these keto-friendly, easy to prepare, and ready to eat snacks have influenced the ketogenic diet worldwide.

Global Ketogenic diet Market, by Product Type – 2019 and 2027

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Distribution Channel Insights

Based on distribution channel, the ketogenic diet market is segmented into hypermarkets & supermarkets, specialty stores, convenience stores, and others. In 2019, the convenience stores segment dominated the market. Convenience stores are located in a limited area and are small in size compared to hypermarkets & supermarkets. The longer working hours of the convenience stores is beneficial for the consumers who work late and are picking up things in a hurry. Specialty stores aim and focus on selling a specific type of products related to ketogenic diet. In case of sales through hypermarkets & supermarkets, the manufacturers sell their product to a distributor who then provides these products to the hypermarkets & supermarkets as per requirements.  

Strategic Insights

A few key players present in the global ketogenic diet market are Ample Foods, Ancient Nutrition, Danone SA, Keto & Co., Know Brainer Foods, Love Good Fats, Nestle SA, Perfect Keto, Pruvit ventures Inc., and Zenwise Health. These companies are implementing new product developments, and mergers and acquisition strategies to enlarge the customer base and gain significant market share across the world, which, in turn, permit the players to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the global ketogenic diet market that help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the global ketogenic diet market from 2017 to 2027
• Estimation of global ketogenic diet demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario and global ketogenic diet demand
• Market trends and outlook, and factors driving and restraining the growth of the global ketogenic diet market
• Understanding of strategies that underpin commercial interest with regard to the market growth
• Global ketogenic diet market size at various nodes of market
• Detailed overview and segmentation of the market, as well as its industry dynamics
• Global ketogenic diet market size in various regions with promising growth opportunities in the respective regions

Ketogenic Diet Market, by Product Type

• Supplements
• Beverages
• Snacks
• Dairy
• Others

Ketogenic Diet Market, by Distribution Channel

• Hypermarkets & Supermarkets
• Speciality Stores
• Convenience Stores
• Others

Company Profiles

• Ample Foods
• Ancient Nutrition
• Danone SA
• Keto & Co.
• Know Brainer Foods
• Love Good Fats
• Nestle SA
• Perfect Keto
• Pruvit ventures Inc.
• Zenwise Health