Automotive AR and VR Market 2027 By Type, Device Type and Geography | The Insight Partners

Automotive AR and VR Market to 2027 - Global Analysis and Forecasts by Type (Augmented Reality (AR), Virtual Reality (VR)); Device Type (HMD, HUD, Handheld Device, Gesture Tracking) and Geography

Report Code: TIPRE00004971 | No. of Pages: 150 | Category: Automotive and Transportation | Status: Upcoming
MARKET INTRODUCTION
Augmented Reality (AR) & Virtual Reality (VR) combines reality with digital content. Automotive companies are relying on AR & VR to improve their manufacturing system, maintenance, individualizing the cockpit, effective advertising, and marketing to enhance customer satisfaction level. AR applications are special 3D programs that enable developers to integrate digital context with the real world. VR uses the head-mounted display (HMD) to take the end through an artificial world to provide synthetic experience and virtual feedback. Increase in need of cost-effective, efficient manufacturing programs with real-time data analysis is fueling the automotive AR & VR market.

MARKET DYNAMICS
Rise in need for AR & VR in automotive manufacturing, growth in technically advanced devices, the advent of connected car technology, rise in gamification in the automotive industry for drivers' safety, development of new products digitally, are driving the automotive AR & VR market. However, high dependence on internet connectivity to avail these technologies is hindering the market growth, especially in emerging nations. On the other hand, the formation of mixed reality (MR) by integrating AR & VR, increasing adoption of electric vehicles, and development of HUD system in for enhancing safety are providing ample opportunities to the automotive AR & VR market.

MARKET SCOPE
The "Global Automotive AR & VR Market Analysis to 2027" is a specialized and in-depth study of the automotive AR & VR industry with a special focus on the global market trend analysis. The report aims to provide an overview of automotive AR & VR market with detailed market segmentation by type, device type, and geography. The global automotive AR & VR market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading automotive AR & VR market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION
The global automotive AR & VR market is segmented on the basis of type and device type. Based on type, the market is segmented as augmented reality (AR) and virtual reality (VR). On the basis of the device type the market is segmented into HMD, HUD, Handheld Device, and Gesture Tracking.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global automotive AR & VR market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The automotive AR & VR market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting automotive AR & VR market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the automotive AR & VR market in these regions.

MARKET PLAYERS
The reports cover key developments in the automotive AR & VR market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from automotive AR & VR market are anticipated to lucrative growth opportunities in the future with the rising demand for automotive AR & VR in the global market. Below mentioned is the list of few companies engaged in the automotive AR & VR market.

The report also includes the profiles of key automotive AR & VR companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
  • Continental AG
  • DAQRI
  • HP Development Company, L.P
  • Hyundai Motor Group
  • Microsoft Corporation
  • Robert Bosch GmbH
  • Unity Technologies
  • Visteon Corporation
  • Volkswagen AG
  • WayRay AG
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Automotive AR And VR Market - By Type
1.3.2 Automotive AR And VR Market - By Device Type
1.3.3 Automotive AR And VR Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. AUTOMOTIVE AR AND VR MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. AUTOMOTIVE AR AND VR MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. AUTOMOTIVE AR AND VR MARKET - GLOBAL MARKET ANALYSIS
6.1. AUTOMOTIVE AR AND VR - GLOBAL MARKET OVERVIEW
6.2. AUTOMOTIVE AR AND VR - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. AUTOMOTIVE AR AND VR MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. AUGMENTED REALITY (AR)
7.3.1. Overview
7.3.2. Augmented Reality (AR) Market Forecast and Analysis
7.4. VIRTUAL REALITY (VR)
7.4.1. Overview
7.4.2. Virtual Reality (VR) Market Forecast and Analysis
8. AUTOMOTIVE AR AND VR MARKET - REVENUE AND FORECASTS TO 2027 - DEVICE TYPE
8.1. OVERVIEW
8.2. DEVICE TYPE MARKET FORECASTS AND ANALYSIS
8.3. HMD
8.3.1. Overview
8.3.2. HMD Market Forecast and Analysis
8.4. HUD
8.4.1. Overview
8.4.2. HUD Market Forecast and Analysis
8.5. HANDHELD DEVICE
8.5.1. Overview
8.5.2. Handheld Device Market Forecast and Analysis
8.6. GESTURE TRACKING
8.6.1. Overview
8.6.2. Gesture Tracking Market Forecast and Analysis

9. AUTOMOTIVE AR AND VR MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Automotive AR And VR Market Overview
9.1.2 North America Automotive AR And VR Market Forecasts and Analysis
9.1.3 North America Automotive AR And VR Market Forecasts and Analysis - By Type
9.1.4 North America Automotive AR And VR Market Forecasts and Analysis - By Device Type
9.1.5 North America Automotive AR And VR Market Forecasts and Analysis - By Countries
9.1.5.1 United States Automotive AR And VR Market
9.1.5.1.1 United States Automotive AR And VR Market by Type
9.1.5.1.2 United States Automotive AR And VR Market by Device Type
9.1.5.2 Canada Automotive AR And VR Market
9.1.5.2.1 Canada Automotive AR And VR Market by Type
9.1.5.2.2 Canada Automotive AR And VR Market by Device Type
9.1.5.3 Mexico Automotive AR And VR Market
9.1.5.3.1 Mexico Automotive AR And VR Market by Type
9.1.5.3.2 Mexico Automotive AR And VR Market by Device Type
9.2. EUROPE
9.2.1 Europe Automotive AR And VR Market Overview
9.2.2 Europe Automotive AR And VR Market Forecasts and Analysis
9.2.3 Europe Automotive AR And VR Market Forecasts and Analysis - By Type
9.2.4 Europe Automotive AR And VR Market Forecasts and Analysis - By Device Type
9.2.5 Europe Automotive AR And VR Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Automotive AR And VR Market
9.2.5.1.1 Germany Automotive AR And VR Market by Type
9.2.5.1.2 Germany Automotive AR And VR Market by Device Type
9.2.5.2 France Automotive AR And VR Market
9.2.5.2.1 France Automotive AR And VR Market by Type
9.2.5.2.2 France Automotive AR And VR Market by Device Type
9.2.5.3 Spain Automotive AR And VR Market
9.2.5.3.1 Spain Automotive AR And VR Market by Type
9.2.5.3.2 Spain Automotive AR And VR Market by Device Type
9.2.5.4 United Kingdom Automotive AR And VR Market
9.2.5.4.1 United Kingdom Automotive AR And VR Market by Type
9.2.5.4.2 United Kingdom Automotive AR And VR Market by Device Type
9.2.5.5 Russia Automotive AR And VR Market
9.2.5.5.1 Russia Automotive AR And VR Market by Type
9.2.5.5.2 Russia Automotive AR And VR Market by Device Type
9.2.5.6 Rest of Europe Automotive AR And VR Market
9.2.5.6.1 Rest of Europe Automotive AR And VR Market by Type
9.2.5.6.2 Rest of Europe Automotive AR And VR Market by Device Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Automotive AR And VR Market Overview
9.3.2 Asia-Pacific Automotive AR And VR Market Forecasts and Analysis
9.3.3 Asia-Pacific Automotive AR And VR Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Automotive AR And VR Market Forecasts and Analysis - By Device Type
9.3.5 Asia-Pacific Automotive AR And VR Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Automotive AR And VR Market
9.3.5.1.1 Australia Automotive AR And VR Market by Type
9.3.5.1.2 Australia Automotive AR And VR Market by Device Type
9.3.5.2 China Automotive AR And VR Market
9.3.5.2.1 China Automotive AR And VR Market by Type
9.3.5.2.2 China Automotive AR And VR Market by Device Type
9.3.5.3 India Automotive AR And VR Market
9.3.5.3.1 India Automotive AR And VR Market by Type
9.3.5.3.2 India Automotive AR And VR Market by Device Type
9.3.5.4 Japan Automotive AR And VR Market
9.3.5.4.1 Japan Automotive AR And VR Market by Type
9.3.5.4.2 Japan Automotive AR And VR Market by Device Type
9.3.5.5 South Korea Automotive AR And VR Market
9.3.5.5.1 South Korea Automotive AR And VR Market by Type
9.3.5.5.2 South Korea Automotive AR And VR Market by Device Type
9.3.5.6 Rest of Asia-Pacific Automotive AR And VR Market
9.3.5.6.1 Rest of Asia-Pacific Automotive AR And VR Market by Type
9.3.5.6.2 Rest of Asia-Pacific Automotive AR And VR Market by Device Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Automotive AR And VR Market Overview
9.4.2 Middle East and Africa Automotive AR And VR Market Forecasts and Analysis
9.4.3 Middle East and Africa Automotive AR And VR Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Automotive AR And VR Market Forecasts and Analysis - By Device Type
9.4.5 Middle East and Africa Automotive AR And VR Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Automotive AR And VR Market
9.4.5.1.1 South Africa Automotive AR And VR Market by Type
9.4.5.1.2 South Africa Automotive AR And VR Market by Device Type
9.4.5.2 Saudi Arabia Automotive AR And VR Market
9.4.5.2.1 Saudi Arabia Automotive AR And VR Market by Type
9.4.5.2.2 Saudi Arabia Automotive AR And VR Market by Device Type
9.4.5.3 U.A.E Automotive AR And VR Market
9.4.5.3.1 U.A.E Automotive AR And VR Market by Type
9.4.5.3.2 U.A.E Automotive AR And VR Market by Device Type
9.4.5.4 Rest of Middle East and Africa Automotive AR And VR Market
9.4.5.4.1 Rest of Middle East and Africa Automotive AR And VR Market by Type
9.4.5.4.2 Rest of Middle East and Africa Automotive AR And VR Market by Device Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Automotive AR And VR Market Overview
9.5.2 South and Central America Automotive AR And VR Market Forecasts and Analysis
9.5.3 South and Central America Automotive AR And VR Market Forecasts and Analysis - By Type
9.5.4 South and Central America Automotive AR And VR Market Forecasts and Analysis - By Device Type
9.5.5 South and Central America Automotive AR And VR Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Automotive AR And VR Market
9.5.5.1.1 Brazil Automotive AR And VR Market by Type
9.5.5.1.2 Brazil Automotive AR And VR Market by Device Type
9.5.5.2 Argentina Automotive AR And VR Market
9.5.5.2.1 Argentina Automotive AR And VR Market by Type
9.5.5.2.2 Argentina Automotive AR And VR Market by Device Type
9.5.5.3 Rest of South and Central America Automotive AR And VR Market
9.5.5.3.1 Rest of South and Central America Automotive AR And VR Market by Type
9.5.5.3.2 Rest of South and Central America Automotive AR And VR Market by Device Type

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. AUTOMOTIVE AR AND VR MARKET, KEY COMPANY PROFILES
11.1. CONTINENTAL AG
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DAQRI
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HP DEVELOPMENT COMPANY, L.P
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HYUNDAI MOTOR GROUP
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MICROSOFT CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ROBERT BOSCH GMBH
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. UNITY TECHNOLOGIES
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. VISTEON CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. VOLKSWAGEN AG
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WAYRAY AG
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Continental AG
2. DAQRI
3. HP Development Company, L. P
4. Hyundai Motor Group
5. Microsoft Corporation
6. Robert Bosch GmbH
7. Unity Technologies
8. Visteon Corporation
9. Volkswagen AG
10. WayRay AG