The automotive HUD market is projected to reach US$ 3,311.73 million by 2028 from US$ 1,243.66 million in 2022; it is expected to grow at a CAGR of 17.7% from 2022 to 2028.
Vehicle HUDs (HUDs) are among the most recent advancements in advanced driver aid systems (ADAS). The car HUD help drivers stay more focused on the road by safely displaying speed, warning signals, and other critical vehicle and navigation information on the windshield, directly in the line of sight of the driver. In addition, the car HUD system will be one of the best safety systems if it is combined with onboard cameras and adaptive cruise control. Furthermore, by connecting the HUD units with a vehicle's GPS systems, the driver is aided with maps, turning details, and speed-limit and traffic-sign information on the windshield. Blind-spot detection warnings can also appear on the auto-HUD for ADAS.
The first consumer-grade HUDs were introduced in the 1988 GM automobiles. The HUDs project visuals onto windshields via a dashboard display integrated behind the steering wheel. Further, Renesas began delivering high-performance, laser diode driver-enabled HUDs with high-resolution, high-color-depth, and high-frame-rate projections for various vehicle types. New technologies such as voice-activated HUD systems can answer calls; offer information about numerous automotive aspects, including tire air pressure; and provide directions to the users. The depth-fuse 3D HUD is a laser-based volumetric display technology introduced in the market for vehicle HUDs.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Automotive HUD Market: Strategic Insights
Market Size Value in US$ 1,243.66 Million in 2022 Market Size Value by US$ 3,311.73 Million by 2028 Growth rate CAGR of 17.7% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Automotive HUD Market: Strategic Insights
| Market Size Value in | US$ 1,243.66 Million in 2022 |
| Market Size Value by | US$ 3,311.73 Million by 2028 |
| Growth rate | CAGR of 17.7% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
The global automotive HUD market is segmented on the basis of type, technology, vehicle type, and geography. Based on type, the market is segmented as combiner HUD and windshield HUD. On the basis of technology, the automotive HUD market is segmented into conventional HUD and augmented reality HUD (AR HUD). Based on vehicle type, the automotive HUD market is segmented into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). In terms of geography, the automotive HUD market is segmented into five regions North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).
Impact of COVID-19 Pandemic on Automotive HUD Market
Due to demand reduction and supply chain bottlenecks, major automotive HUD manufacturers such as Continental AG; Denso Corporation; Harman International; Yazaki Corporation; and Valeo either suspended or adjusted production to ensure the safety of their employees in China, Europe, and North America during the COVID-19 pandemic. The continued health crisis compelled Continental to temporarily halt production in more than 40% of its 249 manufacturing facilities across the world in April 2020. Moreover, Visteon took strong steps to cut costs and protect cash, including excellent cost management. In reaction to regulatory requirements and lower demand for components due to major OEMs' production suspensions, the company has temporarily paused or reduced production at some locations in the Americas, Europe, and much of Asia outside of China. In January 2021 the company started restructuring plans to downsize workforces at various locations to lower costs and improve financial performance. The demand for automobile HUDs reduced in 2020 and the first half of 2021, as a result of these events.
Market Insights – Automotive HUD Market
Increased Adoption Rate of Windshield HUD Boosts Automotive HUD Market Growth
Increased Adoption Rate of Windshield HUD Boosts Automotive HUD Market Growth
Automobile manufacturers and HUD suppliers are working tirelessly to improve automobile systems. These HUDs can now display compass directions, warning messages, radio information, and other information on the windshield. Advanced technologies such as liquid crystal displays (LCD) and light-emitting diodes (LED) enable the display of bright, colorful visuals on the windshield. New projection technologies such as micro mirror-based devices based on electromechanical systems are being introduced in the automotive HUD market, allowing the use of brighter screens with more colors. The introduction of low-cost and novel display technologies is fueling the growth of the automotive HUD market.
Head-up displays were previously only available in luxury vehicles, but OEMs are now considering making them standard in all vehicles. Maruti Suzuki, a Japanese automaker, will sell an upgraded Baleno with a huge windshield HUD in the Indian market in 2022.
Continental AG offers Adaptive Cruise Control that displays and monitors the speed and distance ahead of the cars using an AR-based HUD. When the vehicle ahead approaches too near, a crescent-shaped icon on display changes color to alert the drivers. The display panel is crucial in maximizing vehicle driver assistance systems. Thus, the increasing adoption of windshields in all types of vehicles is driving the demand for automotive HUD.
Installation Type-Based Automotive HUD Market Insights
Based on installation type, the automotive HUD market can be bifurcated into combiner HUD and windshield HUD. In the automotive industry, there are two types of HUDs: windshield and combiner HUDs. Windshield HUDs are currently only found in passenger vehicles. The HUD projects light onto the interior of the car's windshield, which reflects back to the driver, allowing the driver to observe the crucial vehicle and environmental information on the windshield. The curvature of the car's windshield is carefully matched with the projection system component of the HUD system to optimize the display position in the driver's field of view.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Vehicle Type-Based automotive HUD Market Insights
On the basis of vehicle type, the automotive HUD market is categorized into passenger cars, light commercial vehicles, and heavy commercial vehicles. The integration of HUDs with adaptive cruise control aids in delivering warning information such as oil level and tire pressure, as well as alerting the drivers about the vehicle's actual location. Other features include displaying text messages from mobile phones and tracking information from MP3 players. The automotive HUD market has grown in response to a surge in demand for connected automobiles and an increase in the use of advanced driver assistance systems around the world.
In the automotive HUD market key players are mainly focused on developing advanced and efficient products.
- In 2022, Continental announced the development of a new HUD for trams to help ensure road safety by adding extra safety and comfort features.
- In 2022, Nippon Seiki Co., Ltd opened a new factory NIPPON SEIKI POLAND Sp. Z o.o. in Lodz, the Republic of Poland.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Technology, and Vehicle Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The incorporation of augmented reality in head-up displays (HUDs) is anticipated to gain popularity in the coming years as manufacturers attempt to improve the driving experience. Growing public awareness of enhanced safety features and control modules in automobiles is likely to fuel this trend, and as installation prices decrease, more manufacturers are expected to use this technology.
The global automotive HUD market was valued at US$ 1,116.69 million in 2021
The driving factors impacting the Automotive HUD market are
1. Increased Adoption Rate of Windshield HUD
2. Rising Awareness About Passenger and Vehicle Safety
The key players holding the major market share of the automotive HUD market are Continental AG; Yazaki Corporation; Denso Corporation; Harman International; and Valeo.
APAC is the fastest-growing regional market in the global Automotive HUD market in 2021. Asia Pacific dominated the automotive HUD market in 2021 with a share of more than 40.0 %; it would continue to dominate the market during the forecast period and account for highest share by 2028
The windshield HUD segment led the automotive HUD market in 2021. HUD on the windshield is a cutting-edge technology. It is available as a standard feature on some premium car models and as an optional feature on others in the luxury and mid-segment segments. Tier-1 suppliers including Continental, Nippon Seiki, and Denso are concentrating on lowering the cost of the windshield HUD so that it may be placed on a variety of bigger mid-segment vehicles.
The List of Companies - Automotive HUD Market
- Continental AG
- Denso Corporation
- Robert Bosch GmbH
- Harman International
- Yazaki Corporation
- Valeo
- Nippon Seiki Co., Ltd
- Panasonic Automotive Systems Europe GmbH
- HUDWAY, LLC
- Japan Display Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Trends and growth analysis reports related to Automotive HUD Market
Jun 2022
Connected Vehicle Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis By Technology (5G, 4G/LTE, 3G & 2G), Connectivity (Integrated, Tethered, Embedded), Application (Telematics, Infotainment, Driving assistance, Others) and Geography
Jun 2022
Hydrogen Fuel Cell Train Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Technology (Proton Exchange Membrane Fuel Cell, Phosphoric Acid Fuel Cell, and Others), Component (Hydrogen Fuel Cell Pack, Batteries, Electric Traction Motors, and Others), Rail Type (Passenger Rail, Commuter Rail, Light Rail, Trams, Freight, and Others) and Geography
Jun 2022
Automotive High Voltage Cable Market
Forecast to 2030 - Global Analysis by Vehicle Type [Battery Electric Vehicles (BEV), Plugin Hybrid Electric Vehicles (PHEV), and Plugin Hybrid Vehicles (PHV)], Conductor Type (Copper and Aluminum), and Core Type (Multi Core and Single Core)
Jun 2022
40-Ft Electric Boat Market
Forecast to 2030 - Global Analysis by Propulsion (Pure Electric, Hybrid, and Sail Electric), Battery Type (Nickel-Based, Lead-Acid, and Lithium-Ion), Application (Fishing, Recreational, and Others), Voltage Architecture (12 V, 24 V, and 48 V), and Boat Type (Trawlers, Catamarans, Yachts, Power Cruisers, and Others)