The automotive head up display market size is projected to reach US$ 8.13 billion by 2031 from US$ 1.21 billion in 2023. The market is expected to register a CAGR of 26.9% during 2023–2031. The development of head-up displays with artificial intelligence and Internet of Things technology adoption in vehicles are likely to remain key trends in the market.

Automotive Head-Up Display Market Analysis

Rising automotive production across the globe with the surge in the disposable income of the people drives the automotive head up display market growth during the forecast period.  In 2022, 85.4 million motor vehicles were produced around the world, an increase of 5.7% compared to 2021. Society for Indian Automobile Manufacturers Report that commercial vehicle sales in India increased from 7,16,566 in 2022 to 9,62,468 units in 2023. Also, India’s medium heavy-duty commercial vehicles sale in 2,40,577 in 2021 to 3,59,003 units in 2022. Light commercial vehicles increased from 4,75,989 in 2022 to 6,03,465 units in 2023. increasing automotive production across the globe is the major driving factor for the market growth during the forecast period. Further, increasing sales of connected cars across the globe is expected to drive market growth.

Automotive Head-Up Display Market Overview

The automotive head-up display is a transparent display installed in such a way that the driver does not get diverted from the viewpoint while driving the vehicle. It is installed on the dashboard, and it shows the results on the projector. Automotive head-up display is an advanced technology used in passenger cars and light-duty commercial vehicles. Automotive HUD systems in vehicles work to improve the passenger and driver’s safety and provide a comfortable driving experience.

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Automotive Head Up Display Market: Strategic Insights

Automotive Head Up Display Market

• 
  CAGR (2023 - 2031)

  26.9%
• Market Size 2023
  US$ 1.21 Billion
• Market Size 2031
  US$ 8.13 Billion

Market Dynamics

GROWTH DRIVERS

• Rising adoption rate of windshield HUD to drive the market growth.

FUTURE TRENDS

• Artificial Intelligence and Internet of Things in Connected Cars is Driving the Opportunity in the Market

OPPORTUNITIES

• The rising integration of augmented reality into the automotive head up display is driving trends in the market.

Key Players

• Kelly Aerospace Inc

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Combiner HUD and Windshield HUD

Technology

• Conventional HUD and Augmented reality HUD

Vehicle Type

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

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Automotive Head-Up Display Market Drivers and Opportunities

Rising Adoption Rate of Windshield HUD to Favor Market Growth

The rising adoption rate of windshield head-up displays in passenger cars drives the market growth. Automobile OEMs have adopted a head up display that offers a comfortable driving experience and improves automobile experience systems. This HUD display consists of compass directions, advanced warning messages, radio information, and other information on the dashboard windshield. It consists of advanced technologies such as liquid crystal displays and light-emitting diodes that enable the display with colorful visuals and brightness on the windshield. New technologies, such as micro mirror-based devices with electromechanical systems are introduced in the automotive HUD market that allows the use of brighter screens for more visibility.

The rising demand for low-cost and novel technology-based display technologies is fueling the growth of the automotive HUD market. Head-up displays are now available in passenger cars, commercial vehicles, and luxury vehicles to make standardized vehicles. Japanese car manufacturer Maruti Suzuki upgraded its vehicle with a head up display in their car model Baleno for the Indian market in 2022. Also, Continental AG offers a HUD display with adaptive cruise control technology in the cars to monitor the speed and distance ahead of the cars with the help of an automobile head up display. Thus, such increasing adoption of windshields across all types of vehicles is driving the demand for automotive head-up display market growth.

Artificial Intelligence and Internet of Things in Connected Cars is Driving the Opportunity in the Market

Several key players in the market are developing head-up displays for the cars to facilitate advanced features in the cars. For instance, in April 2024, Panasonic Corporation launched AI-based AR head up displays for the automotive. The integration of AI offers dual-plane holographic view generating spatial and Envisics AI offered by Phiar, the supplier's AR head up display.

The automotive head up displays are used to display information regarding the driver’s field of view and offer all the information such as speed, warning signals, and intuitive guidance for the navigation on the automotive display. Most of the vehicles integrated with AI head-up display in the cockpit. Head-up displays are windshield-mounted to provide “floating images.” The automotive head up display helps to prevent dangerous situations, avoid collisions, and to stay in line virtual lanes. The automotive HUD offers maximum comfort and provides safety for the driver onboard.

Automotive Head-Up Display Market Report Segmentation Analysis

Key segments that contributed to the derivation of the automotive head up display market analysis are type, technology, and vehicle type.

• Based on type, the global automotive head up display market is divided into combiner HUD and windshield HUD. Among these, the windshield HUD segment held a larger share in 2023. This is owing to the increasing sale of passenger cars across the globe.
• Depending on the technology, the global market is divided into conventional HUD and augmented reality HUD. Among these, conventional HUD hold a larger share in 2023. This is owing to the increasing presence of small and medium-sized cars.
• Depending upon the vehicle type, the global market is divided into passenger cars, light commercial vehicles, and heavy commercial vehicles. Among these, passenger cars are expected to have the largest share in 2023, owing to increasing automotive sales.

Automotive Head Up Display Market Share Analysis by Geography

The geographic scope of the automotive head up display market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America is expected to dominate the market owing to increasing automotive sales and production. The automotive OEMs in North America are adopting the automotive HUD for their luxurious vehicles in order to meet the growing demand for the automotive.  Several key players in the market in this region are launching and developing advanced technology-based automotive head up displays. For instance, in February 2021, WayRay and Karma Automotive collaborated to launch integrated augmented reality-based head-up displays in vehicles of future Karma vehicles.

Automotive Head Up Display Market Report Scope

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Automotive Head Up Display Market News and Recent Developments

The automotive head up display market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the automotive head up display market are listed below:

• Raythink, a Chinese producer of augmented reality head-up displays, debuted its new smart vehicle AR-HUD solution at the 20th Shanghai International Automobile Industry Exhibition. The new product uses the OpticalCore picture generation unit and wave-layer three-dimensional technology. It can project a fully naked-eye 3D image with depth, delivering futuristic and better 3D effects to enhance the driving experience. (Source: Raythink  Company Name, Company Website, May 2024)
• HARMAN, an automotive technology company and a subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today unveiled HARMAN Ready Vision, a set of Augmented Reality (AR) head-up display (HUD) hardware and AR software products to enhance driver safety and awareness. Ready Vision’s AR software integrates with vehicle sensors to deliver immersive audio and visual alerts that empower the driver with critical knowledge and information in a timely, accurate, and non-intrusive manner. (Source: Harman International, Company Website, January 2023)

Automotive Head Up Display Market Report Coverage and Deliverables

The “Automotive Head Up Display Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Automotive head up display market market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Automotive head up displays market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• Automotive head up display market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the automotive head up display market.
• Detailed company profiles