[Research Report] The barbeque grill market is expected to grow from US$ 6,345.75 million in 2022 to US$ 9,359.68 million by 2028. It is estimated to grow at a CAGR of 6.7% from 2022 to 2028.
MARKET ANALYSIS
The global barbeque grill market is highly competitive, with a large number of local, regional, and global manufacturers competing based on product quality and innovation. Consumers are increasingly willing to invest in high-quality grills with advanced features and durable manufacturing. Premium grills often incorporate innovative technology, such as wi-fi connectivity, temperature monitoring, and smart control. Hence, growing demand for premium grills further propel the global barbeque grill market growth. There is rising demand for barbeque grill that supports healthier cooking options. Manufacturers are introducing grills that reduce flare-ups, offer better heat distribution, and provide features like grease management systems. Therefore, growing demand for premium grill drives the barbeque grill market growth. Additionally, grills made from eco-friendly materials are gaining popularity among the worldwide population. The trend of outdoor living spaces and backyard entertainment has led to an increased demand for grills that offer versatility and enhance the overall outdoor cooking experience. Grills with larger cooking surfaces, side burners, and storage options are sought after by consumers. Hence, the trend of outdoor cooking further surge the barbeque grill market growth.
GROWTH DRIVERS AND CHALLENGES
Outdoor cooking, including grilling, allows individuals to explore different culinary techniques and experiment with diverse flavors. It provides an avenue for creativity and encourages population to try new recipes, marinades, rubs, and cooking styles. The joy of discovering new flavors and mastering outdoor cooking techniques is significant driver strongly backing the increased demand for barbeque grills. According to the NPD Group, consumers in the US have spent over US$ 4.9 billion on grills, smokers, camping stoves, accessories, and fuel in 2020. Moreover, the rising interest in home improvement projects and the development of outdoor living spaces has also fueled the demand for barbeque grills. People are increasingly investing in outdoor areas, creating dedicated cooking, and dining facilities that include barbeque grills, outdoor kitchens, patio furniture, and landscaping. These well-designed outdoor spaces encourage individual to spend more time outdoors and engage in outdoor cooking activities. Moreover, growing consumer interest in outdoor activities such as trekking and camping is promoting outdoor cooking activities. According to the North American Camping Report of Kampgrounds of America, Inc., the number of households that participated in at least one camping trip increased from 48.2 million in 2020 to 57 million in 2021. This outdoor camping trend is most popular among the young population. This growing popularity of outdoor activities is boosting outdoor cooking, which is driving the barbeque grill market growth.
Further, the trend towards a more outdoor-centric lifestyle has contributed to the increased barbeque grills market growth. Many people are seeking ways to connect with nature, enjoy their outdoor spaces, and improve their overall well-being. Cooking outdoors provides a break from indoor routines and allows individuals to experience the benefits of fresh air, natural surroundings, and sunlight. Therefore, all the above-mentioned factors collectively contribute to the global barbeque grill market growth during the forecast period.
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Barbeque Grill Market: Strategic Insights
Market Size Value in US$ 6,345.75 Million in 2022 Market Size Value by US$ 9,359.68 Million by 2028 Growth rate CAGR of 6.7% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Barbeque Grill Market: Strategic Insights
| Market Size Value in | US$ 6,345.75 Million in 2022 |
| Market Size Value by | US$ 9,359.68 Million by 2028 |
| Growth rate | CAGR of 6.7% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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REPORT SEGMENTATION AND SCOPE
The "Global Barbeque Grill Market Analysis to 2028" is a specialized and in-depth study with a major focus on the global barbeque grill market trends and growth opportunities. The report aims to provide an overview of the global barbeque grill market with detailed market segmentation by fuel type, distribution channel, and geography. The global barbeque grill market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of barbeque grill worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the barbeque grill market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the barbeque grill market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative barbeque grill market growth opportunities that would, in turn, aid in identifying the major revenue pockets.
Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global barbeque grill market, which helps understand the entire supply chain and various factors affecting the market growth.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
SEGMENTAL ANALYSIS
The global barbeque grill market is segmented on the basis of fuel type, and distribution channel. Based on fuel type, the barbeque grill market is segmented as, gas, charcoal, electric, and wood. The barbeque grill market is categorized on the basis of distribution channel into, supermarkets and hypermarkets, specialty stores, online retail, and others.
Based on fuel type, the synthetic type accounted for a significant barbeque grill market share which can be attributed to its popularity across the globe and wide availability. The gas segment held the largest share of the barbeque grill market in 2022, whereas the electric segment held the fastest growth during the forecast period. The rising trend of cookouts among the millennial population is driving the barbeque grill market for electric. In an electric barbeque grill, frequent temperature checking is not required; hence, it is convenient for outdoor and indoor cooking. With the increasing demand among consumers for homemade grilled food, manufacturers of smart kitchen appliances have developed electric barbeque grills to avoid smoke and the use of charcoal. Although charcoal barbeque grills or gas barbeque grills have a higher preference among consumers, electric barbeque grills are currently growing in popularity, owing to their convenience and ability to be used indoors. Electric barbeque grills are easy to use as consistent addition of fuel, such as gas and charcoal, is not required. These grills are available with a long-term warranty as manufacturers offer over ten years of burner warranty.
REGIONAL ANALYSIS
The trend of home barbeque grilling and backyard cooking is driving the barbeque grill market in North America. Furthermore, US consumers choose to spend their holidays outdoors, where barbecuing is a widely preferred activity. Consumers choose barbecuing quite often for celebrations and occasions. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year's Eve. Preference for food products such as poppers, grilled meat, hotdogs, pizza, and other food products on outdoor grills drives barbeque grill market. Moreover, the maintenance cost of charcoal barbeque grills is considerably low, which is estimated to propel their demand. To accommodate this growing demand for barbeque grills, the manufacturers have started investing in research and development for product development as per the desired specifications suggested by consumers. The Asia Pacific barbeque grill market is likely to gain momentum in the coming years. Barbeque grills have grown in popularity over the previous decade in Asia Pacific. Gas-fuelled grills, charcoal grills, and electric grills are the ones that are being used in large quantities. The demand for barbeque grills in Asia Pacific is growing fast. It has become a piece of accessible kitchen equipment as people can easily carry it when going for a picnic, park, or trekking. Its availability in different sizes makes it easy to carry, according to the people's comfort. Factors such as the affordability of a grill at a low price, fast cooking of food and simple, manageable functions have increased its demand among the people in Asia Pacific, further fuels the barbeque grill market.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Partnership, acquisitions, and new product launches were found to be the major strategies adopted by the players operating in the global barbeque grill market.
In April 2021, The Coleman Company and Outbound Collective, announced partnership to reach underrepresented communities. The outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership. The strategy aims toto empower people to make the outdoors more welcoming and inclusive. This is expected to benefit The Coleman Company showcase and celebrate stories of people, passions and purpose in the outdoor community. In partnership with Coleman as well as other partners, Outbound Collective has declare awards for three writers from underrepresented communities a $4,000 cash stipend and $2,000+ in gear.
In December, 2021, Char-broil launched the next generation of grilling, the Cruise gas grill. Char-Broil announced the launch of Char-Broil Cruise Gas Grill. The product’s Cruise Control Technology can set and maintain a cooking temperature from start to finish. The product features a digital control dial, a replacement of high, medium or low knobs. The newly developed product also features total temperature control, the Cruise gas grill, auto clean mode and Real-Time status indicators.
IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION
During the initial phase of the pandemic, many countries implemented lockdown measures, which resulted in the closure of restaurants, cancellation of outdoor events, and restrictions on social gatherings. This led to temporary decline in sales of barbeque grills as people were confined to their homes and unable to host gatherings or engage in outdoor activities. With restaurants closed or limited in their operations, people started cooking more meals at home. This has led to increased focus on in-house cooking, further, led to a surge in demand for barbeque grills, as people looked for ways to recreate outdoor dining experiences in their own backyards. This shift in consumer behavior further fuelled the barbeque grill market growth.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Some of the key players operating in the barbeque grill market include, Broilmaster; Char-broil LLC; Dean Forge Ltd.; Fire Magic; Landmann; Shutter home and hearth; The Coleman Company, Inc.; Traeger Pellet Grills LLC; Transform SR Brands LLC; and Weber-Stephen Products LLC (HK) Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Fuel Type, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
France, Germany, Italy, Russian Federation, United Kingdom
Frequently Asked Questions
On the basis of fuel type, electric is expected to be the fastest-growing segment in the global barbeque grill market. Lightweight, energy saving, easy to clean, and portability are the advantages of electric barbeque grills. Additionally, an electric barbeque grill does not produce smoke or does not require charcoal or wood. These are the factors driving the growth of the electric segment of the barbeque grill market.
The increasing popularity of cookouts among the younger generation and recreational activities such as outdoor cooking is driving demand for a barbeque grill. Moreover, changing consumers' lifestyles and increasing adoption of premium and luxury products for indoor and outdoor cooking are anticipated to boost the growth of the barbeque grill market.
The major players operating in the global barbeque grill market are The Coleman Company, Inc.; Char-Broil LLC; Transform SR Brands LLC; Traeger Pellet Grills LLC; Landmann; Broilmaster; Fire Magic; Weber-Stephen Products (HK) Ltd.; Sutter Home and Hearth; and Dean Forge Ltd.
In 2021, North America accounted for the largest share of the global barbeque grill market. The major factor driving the demand for barbeque grills in this region is an increase in the cookout and outdoor activities such as trekking and camping in North America.
In 2021, the gas segment accounted for the largest market share. A gas barbeque grill can be used for indoor and outdoor cooking. The increased popularity of outdoor cooking activities led to the dominance of the gas segment of the barbeque grill market.
On the basis of distribution channel, supermarkets and hypermarkets is expected to be the fastest-growing segment. Supermarkets and hypermarkets offer a wide range of products such as kitchen appliances and household products. Additionally, these stores provide attractive discounts for various brands. These factors are driving the growth of supermarkets and hypermarkets segment growth during the forecast period.
The List of Companies - Barbeque Grill Market
- The Coleman Company, Inc.
- Char-Broil LLC
- Transform SR Brands LLC
- Traeger Pellet Grills LLC.
- Landmann
- Broilmaster
- Fire Magic
- Weber-Stephen Products (HK) Ltd.
- Sutter Home and Hearth
- Dean Forge Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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