Body Fat Measurement Market Share Report & Size Outlook 2027

The Body Fat Measurement market was valued at US$ 584.50 million in 2019 and it is projected to reach US$ 1,078.99 million by 2027; it is expected to grow at a CAGR of 8.1% from 2020 to 2027.

Market Insights and Analyst View:

Body fat analyzer or impedance meters are body fat measurement tools used for the assessment of accurate body fat and identify the risks associated with health owing to high or low amounts of body fat. These body fat measurement devices also help in assessing the effectiveness of exercise and nutrition intake and is considered as the most common fitness test at gym and health clubs. The elevating incidences of CVDs and neurological diseases, technological advancements, government initiatives towards prevention of diseases and favorable medical reimbursement scenario, are expected to propel the body fat measurement market growth during the forecast period.

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Body Fat Measurement Market: Strategic Insights

Market Size Value in	US$ 584.50 Million in 2019
Market Size Value by	US$ 1,078.99 Million by 2027
Growth rate	CAGR of 8.1% from 2020-2027
Forecast Period	2020-2027
Base Year	2020

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Growth Drivers and Challenges:

Obesity is a metabolic dysfunction and is associated to a wide range of chronic illnesses, which cause a substantial rise in mortality and comorbidity. The percentage of the obese population which is involved in regular testing of body composition is increasing rapidly. The sales of body composition analyzers have observed an increasing pattern because of the obese population’s susceptibility to lifestyle disorders. According to the OECD Obesity Update 2017, obesity levels are mainly high in North America. Obesity levels are expected to be particularly high in the United States, Mexico, and England, where 47%, 39%, and 35% of the population are projected to be obese in 2030. The level of obesity in France is estimated to nearly match that of Spain, at 21% in 2030. Lack of exercise, an unhealthy diet, and rapid growth in the obese population with increase in negative perception of the body image is expected to increase the demand for body fat measurement devices and body fat measurement analyzers in the review period.

A number of federal, state, and local policies have begun to tackle the complex factors that affect the relationship among obesity, healthy eating, and exercise. Initiatives that involve industry and government in promoting healthy eating and increasing healthy food options are being implemented around the world. Many cities are engaging in discussions and projects which are designed to indorse physical activity among their residents. Moreover, United Kingdom’s Public Health Responsibility Deal, Healthy Weight Guide, Make Healthy Normal campaign, Food Safety Authority of Ireland’s Salt Reduction Programme and United Kingdom’s Action on Sugar among others are some of the programmes which targets the potential businesses and other influential organizations to make a substantial contribution to improve public health by supporting people to make informed, balanced choices which will help them lead healthier lives.

However, body composition analyzers are equipped with innovative features and functions and are therefore priced comparatively high. The cost of air displacement plethysmography equipment ranges from USD 30,000–40,000, even for health clubs the purchase is very expensive. Assessment methods that validate the most accurate and reliable results are Computed Tomography (CT), Hydrostatic Weighing (HW), and Dual-Energy X-ray Absorptiometry (DEXA). Hence, these methods are considered as reference standards the problem, however, with the technology is that they are prohibitive in most practical situations due to high costs and the need for laboratory space, operator training and experience. High cost of equipment is likely to restrict the growth of the market.

Report Segmentation and Scope:

The “Global Body Fat Measurement Market” is segmented based on product, end user, and geography. Based on product, the body fat measurement market is segmented into bioimpedance analyzers, body fat skinfold callipers, air displacement plethysmography, dual energy X-ray absorptiometry. Based on end user, the body fat measurement market is segmented into hospitals, clinics, and fitness centers. The body fat measurement market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Spain, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

Segmental Analysis:

Based on product, the body fat measurement market is segmented into bioimpedance analyzers, body fat skinfold callipers, air displacement plethysmography, dual energy X-ray absorptiometry. bioimpedance analyzers segment held the largest share of the market, and the segment is expected to register the highest CAGR of 8.7% in the market during the forecast period. Bioimpedance analysis is a non-invasive, low cost, and the most commonly used method for body composition measurements and healthcare assessment systems.  Bioimpedance analysis in healthcare practice adds to the estimation of body compartments to assess the continuous change in the nutrition status of the in-patients and to monitor nutritional risk in out-patients. New advances have been made in traditional anthropometry with the development of automated optical scanning systems, which can quickly provide body dimensions such as length, breadth and circumference and a few validation studies have shown that these optical methods compare well with reference methods, although further refinements of the methods are required. New advances have been made in traditional anthropometry with the development of automated optical scanning systems, which can quickly provide body dimensions such as length, breadth and circumference and a few validation studies have shown that these optical methods compare well with reference methods, although further refinements of the methods are required. As bioelectric impedance body fat monitors use low voltage electric current, these are widely available for home use and at health clubs. Additionally, there is a broad spectrum of the utilization of bioimpedance in healthcare facilities such as disease prognosis and monitoring of vital body status. Therefore, owing to its extensive application, the demand for bioimpedance analyzers is likely to increase during the forecast period.

Body Fat Measurement Market, by Product – 2019 and 2027

Based on end user, the body fat measurement market is segmented into hospitals, clinics, and fitness centers. In 2019, the hospitals segment held the largest share of the market. However, the fitness centers segment is expected to register the highest CAGR of 8.7% in the market during the forecast period. The growing prevalence of osteoporosis is expected to increase the adoption of Dual-energy X-ray absorptiometry (DEXA) in various hospitals. Hospitals have included body composition testing as a crucial part of patient care and wellness programs. Over the past few years, the number of fitness clubs have increased considerably as a result of the growing focus on health and fitness among individuals. Based on a study conducted by the International Health, Racquet & Sports club Association (IHRSA) as part of the Physical Activity Council (PAC), about 1 out of 5 Americans (20.8%) joins at least one US health club or studio. At gyms and wellness centers, body composition analyzers not only measure the amount of body fat for weight loss but also deliver complete body composition assessment to maintain health. Therefore, owing to such aforementioned factors the fitness centers segment is likely to grow in the forecast period.

Regional Analysis:

Based on geography, the body fat measurement market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. Growing obesity in the North America region, efforts for eliminating obesity, growing awareness about the side effects caused due to obesity, increasing consciousness towards fitness and health, and the major presence of the key players in this market are among the factors is going to propelling the market growth in North America. North America Body fat measurement market has been analysed based on three major countries — the US, Canada, and Mexico. The US is estimated to hold the largest body fat measurement market share during the forecast period. The growth of the body fat measurement market in this country is attributed to increasing prevalence of obesity in this country. The growing initiatives and efforts to reduce obesity is likely to enhance the body fat measurement market. In 2010, Michelle Obama initiated her Let's Move campaign to battle childhood obesity. This initiative includes a program named “Salad Bars to Schools (SB2S)” where salad bars are donated to U.S. schools in order to develop good eating habits in early life stages. In addition there are several strategies adopted in the US to create a healthy environment. For instance, there are communities that support physical activity and are known as active communities. For instance, Active People, Healthy Nation is an initiative that focuses to help 27 million Americans to become more physically active by 2027. It aims at moving 15 million adults from inactive (no activity) to moderate-intensity activity like brisk walking and cycling in their daily life. Thus, growing prevalence of obesity, increasing number of initiatives, technological advancements by the market players and growing health and fitness industry is likely to enhance market growth during the forecast period.

Asia Pacific accounted as the fastest growing region in the global body fat measurement market and was projected to grow at a faster pace over the forecast period. The growth of the body fat measurement market share in this region is primarily due to rising young population, increasing cases of obesity, and other factors. In addition, the large population countries such as China and India, growing burden of obesity and overweight, and growing fitness industry. Thus, there is a huge potential for body fat measurement market during the forecast period owing to the above mentioned reasons. As per the study published in the Annals of Internal Medicine, prevalence of obesity in China has tripled and abdominal obesity has increased by 50% in the last decade. 14% of the men and 14.1% of the women were obese. Furthermore, as per the study “Obesity in China: Causes and solutions”, one in five of the people suffering from obesity across the globe are Chinese. Abdominal obesity is the leading cause of cardiovascular disease in India. Several research studies have reported that in India obesity in India is more prevalent in women than men. The Indian government are taking several steps to tackle the problem of childhood obesity in India. For instance, JJ Hospital in Mumbai, a government hospital, is establishing an outpatient department (OPD) for children and teenagers to limit the growing problem of childhood obesity in India. India’s ministry of health is also supporting this initiative by the hospital by subsidizing the treatment for serious cases who surgery. Thus, growing prevalence of obesity, efforts by government to reduce obesity, and rising health consciousness among the population is likely to favor market growth in the region during the forecast period.

Industry Developments and Future Opportunities: 

Various initiatives taken by key players operating in the global body fat measurement market are listed below:

1. In October 2022, Inbody Ltd. partnered with iLoveKickboxing to provide on-site body composition testing at Canada and U.S. locations.
2. In January 2022,  Inbody Ltd. partnered with Orangetheory Fitness to provide accurate and reliable body composition information to its members across studios globally.
3. In July 2021, Omron Healthcare launched a campaign ‘Know your Body Inside out, then workout’. The campaign was to make people aware of body fat, skeletal muscle, visceral fat, body age, and resting metabolism that leads to several diseases in the body.
4. In February 2019, Picooc launched Picooc Smart Mini, a new health scale in India market. The device offers facility to measure body fat, BMI, skeletal mass, muscle mass, protein, body type, visceral fat index, metabolic age, bone mass, BMR, body water, and body girth.

Covid-19 Impact: 

The COVID-19 outbreak is expected to have a negative impact on the body fat measurement market. A large number of clinics and hospitals around the world have been reorganized to increase hospital capacity for patients diagnosed with COVID-19. Non-essential procedures faced a potential backlog due to rapidly rising COVID-19 cases. The lockdown has disrupted the production and transportation of essential health supplies. Furthermore, other factors impacting the market include the limited availability of medical supplies, the shortage of health workers, and the rising burden of hospitalization related to COVID-19. Public health recommendations, such as closing parks, gyms, and fitness centers to prevent the spread of SARS-COV-2, have reduced daily physical activities. These factors minimized the demand for body fat monitors to monitor health during lockdown.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global body fat measurement market include Beurer GmbH, Omron Healthcare, Tanita, Inbody Co. Ltd., General Electric Company, DMS Imaging, Hologic Inc, Cosmed srl, Exertech, Accufitness, LLC among others. These companies focus on new product launches and geographical expansions to meet the growing consumer demand worldwide and increase their product range in specialty portfolios. They have a widespread global presence, which provides them to serve a large set of customers and subsequently increases their body fat measurement market share.