Europe Hair Color Market Dynamics and Trends by 2031

The Europe hair color market size is projected to reach US$ 7.71 billion by 2031 from US$ 4.82 billion in 2023. The market is expected to register a CAGR of 6.1% during 2023–2031. The rising popularity of plant-based, natural, and sustainable hair colors is expected to be one of the key Europe hair color market trends in the coming years.

Europe Hair Color Market Analysis

The Europe hair color market has experienced steady growth, driven by evolving consumer preferences, increased spending on personal grooming, and rising awareness about hair care products. With a shift toward natural and organic formulations, manufacturers are innovating to meet the demand for ammonia-free, sulfate-free, and plant-based hair color solutions. The market is segmented into permanent, semi-permanent, temporary, and demi-permanent hair color products, with permanent hair colors holding a significant share due to their long-lasting effects. Key players such as L’Oréal, Henkel, and Wella dominate the market, leveraging robust distribution networks and advanced technologies. Demographically, the aging population in Europe has significantly boosted the demand for grey coverage solutions, while younger consumers are exploring vibrant and unconventional shades. Online retail channels and salon-exclusive products have also expanded market accessibility. Regulatory compliance with EU cosmetic standards and environmental sustainability remain critical challenges and opportunities for market growth..

Europe Hair Color Market Overview

The Europe hair color market is a mature and dynamic segment of the personal care industry, driven by high consumer awareness, fashion-forward trends, and a strong demand for professional and at-home hair coloring solutions. Europe is home to leading hair color manufacturers such as L'Oréal, Wella, and Henkel, which dominate the market with extensive product portfolios catering to diverse consumer needs. The market is segmented into permanent and temporary hair color, with the permanent hair color segment leading the market due to its long-lasting results and effective gray coverage.

Professional salons remain a significant consumption channel, with services such as balayage, highlights, and bespoke coloring gaining popularity. Simultaneously, the at-home hair color segment is growing, fueled by the increasing availability of DIY kits and the rising trend of self-care routines. Sustainability and health-conscious choices are reshaping the market, with a growing demand for ammonia-free, vegan, and organic hair color formulations.

Europe Hair Color Market: Strategic Insights

Europe Hair Color Market Drivers and Opportunities

Increasing Aging Population

The aging population in Europe is one of the key factors driving the hair color market growth. As people age, they seek hair color products that help them cover grey hair and maintain a youthful appearance for a longer period. Grey hair is often associated with aging, and many people, especially women, want to address grey hair as part of their self-care and personal grooming routine. This factor is significantly driving the hair color market growth across Europe. According to the World Health Organization (WHO), in 2021, there were 215 million people aged 60 and above in Europe, and the number is projected to reach 247 million by 2030. The population aged 65 to 79 years old is increasing annually. With the rising aging population, the demand for salon hair care services is increasing. Salons provide professional hair coloring services such as color correction, root touch-ups, and full coverage with more natural-looking hair. Also, the availability of a wide range of at-home hair color products at the retail aisles with no-ammonia and nontoxic claims is driving the demand for hair color products among the aging population. Thus, the rising aging population and the increasing demand for hair color for grey coverage are driving the growth of the Europe hair color market.

Growing Celebrity and Social Media Influence

Social media is playing a crucial role in changing people's lifestyles. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Social media has the power to rapidly spread new hair color trends. A celebrity, influencer, or even an ordinary user posting a striking new hair color can spark a viral trend, encouraging thousands of people to try the same or similar styles.

Conglomerates such as Loreal, Revlon, and Wella Company use celebrity endorsement strategies to boost their product sales as people seek out similar hair coloring products to achieve the same look created by their favorite celebrities. Thus, the rising influence of social media and celebrities is projected to open immense growth opportunities in the Europe hair color market over the forecast period.

Europe Hair Color Market Report Segmentation Analysis

Key segments that contributed to the derivation of Europe hair color market analysis are product type, form, category, and distribution channel.

• Based on product type, the market is segmented into permanent and temporary. The permanent segment held a larger share of the market in 2023.
• By form, the market is categorized into cream, gel, liquid, and powder. The cream segment accounted for the largest share of the market in 2023.
• In terms of category, the market is segmented into professional and consumer (DIY). The professional segment held a larger share of the market in 2023.
• By distribution channel, the market is categorized into professional [hair salons, and others], consumer (DIY) [supermarkets and hypermarkets, specialty stores, online retail, and others]. The professional segment accounted for the largest share of the market in 2023.

Europe Hair Color Market Share Analysis by Country

The geographic scope of the Europe hair color market report is mainly divided into Germany, France, Italy, Spain, the UK, Russia, Poland, Belgium, Netherlands, Greece, and the Rest of Europe. In terms of revenue, Germany dominated the Europe hair color market share in 2023. Hair colors are experiencing significant demand in Germany, with an increasing number of consumers trying different color shades to enhance their appearance. Germany has a well-established beauty and salon industry, which plays a crucial role in the hair color market. People, especially women, prefer styling their hair in salons to get personalized services such as highlights, balayage, and other hair care and dyeing treatments to get a more professional look. Salon services provide a superior look compared to DIY, at-home hair coloring, which consumers find appealing. Further, the presence of leading manufacturers of hair color in Germany, including Loreal, Henkel, and Wella Company, and the availability of a variety of brands across retail channels are driving the market growth.

Europe Hair Color Market Report Scope

Europe Hair Color Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Hair Color Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Europe Hair Color Market News and Recent Developments

The Europe hair color market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Europe hair color market are listed below:

• Keune Haircosmetics announces plans to enter the Chinese market in 2025, marking a strategic shift toward strengthening its presence in Asia. (Source: Keune Haircosmetics, Press Release, December 2024)
• L'Oréal Paris launched its new hair color device, Colorsonic, at Target.com and Target stores across the US. Developed and incubated by L'Oreal for ten years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures. (Source: L'Oréal Paris, Press Release, June 2024)

Europe Hair Color Market Report Coverage and Deliverables

The "Europe Hair Color Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Europe hair color market size and forecast at regional and country levels for all the key market segments covered under the scope
• Europe hair color market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Europe hair color market analysis covering key market trends, regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe hair color market
• Detailed company profiles