欧洲染发市场增长、规模、份额、趋势、关键参与者分析及 2031 年预测

  • Report Code : TIPRE00039389
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 183
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预计到 2031 年,欧洲染发市场规模将从 2023 年的 48.2 亿美元增至 77.1 亿美元。预计 2023-2031 年期间该市场的复合年增长率为 6.1%。植物性、天然和可持续染发剂的日益流行预计将成为未来几年欧洲染发市场的主要趋势之一。

欧洲染发市场分析

欧洲染发市场经历了稳步增长,这得益于消费者偏好的不断变化、个人美容支出的增加以及对护发产品的认识不断提高。随着向天然和有机配方的转变,制造商正在进行创新,以满足对无氨、无硫酸盐和植物性染发解决方案的需求。市场细分为永久性、半永久性、临时性和半永久性染发产品,其中永久性染发因其持久效果而占有重要份额。欧莱雅、汉高和威娜等主要参与者利用强大的分销网络和先进技术主导市场。从人口统计学上看,欧洲人口老龄化大大增加了对白发遮盖解决方案的需求,而年轻消费者正在探索充满活力和非传统的色调。在线零售渠道和沙龙专属产品也扩大了市场可及性。遵守欧盟化妆品标准的法规和环境可持续性仍然是市场增长的关键挑战和机遇。

欧洲染发市场概览

欧洲染发市场是个人护理行业中一个成熟而充满活力的细分市场,其驱动力来自消费者的高认知度、时尚潮流以及对专业和家用染发解决方案的强烈需求。欧洲拥有欧莱雅、威娜和汉高等领先的染发制造商,这些制造商凭借丰富的产品组合占据市场主导地位,满足了消费者的不同需求。市场分为永久性染发和临时性染发,其中永久性染发凭借其持久的效果和有效的白发遮盖能力在市场上占据领先地位。

专业沙龙仍然是一个重要的消费渠道,巴黎风、挑染和定制染发等服务越来越受欢迎。与此同时,随着 DIY 染发套装的普及和自我护理习惯的兴起,家庭染发市场也在增长。可持续性和健康意识的选择正在重塑市场,对无氨、纯素和有机染发配方的需求日益增长。

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欧洲染发市场:

Europe Hair Color Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

欧洲染发市场驱动因素和机遇

人口老龄化加剧

欧洲人口老龄化是推动染发市场增长的关键因素之一。随着年龄的增长,人们寻求能够帮助他们遮盖白发并在更长时间内保持年轻外观的染发产品。白发通常与衰老有关,许多人,尤其是女性,希望将解决白发问题作为自我护理和个人修饰程序的一部分。这一因素极大地推动了整个欧洲染发市场的增长。根据世界卫生组织 (WHO) 的数据,2021 年,欧洲 60 岁及以上人口为 2.15 亿,预计到 2030 年这一数字将达到 2.47 亿。65 至 79 岁的人口每年都在增加。随着老龄化人口的增加,对沙龙护发服务的需求也在增加。沙龙提供专业的染发服务,例如颜色校正、根部补色和更自然的头发全覆盖。此外,零售货架上各种声称不含氨和无毒的家用染发产品也推动了老龄人口对染发产品的需求。因此,老龄人口的增加和对遮盖白发的染发需求的增加推动了欧洲染发市场的增长。

名人和社交媒体影响力日益增强

社交媒体在改变人们的生活方式方面发挥着至关重要的作用。过去几年,由于互联网和智能手机的普及,社交媒体用户数量急剧增加。社交媒体能够迅速传播新的发色趋势。名人、有影响力的人,甚至普通用户发布一种引人注目的新发色,都可以引发病毒式传播,鼓励成千上万的人尝试相同或类似的发型。

欧莱雅、露华浓和威娜等企业集团利用明星代言策略来提高产品销量,因为人们会寻找类似的染发产品,以达到他们最喜欢的明星所创造的相同效果。因此,社交媒体和名人影响力的不断上升预计将在预测期内为欧洲染发市场带来巨大的增长机会。

欧洲染发市场报告细分分析

有助于欧洲染发市场分析的关键部分是产品类型、形式、类别和分销渠道。

  • 根据产品类型,市场分为永久性和临时性。2023 年,永久性部分占据了更大的市场份额。
  • 根据形态,市场分为乳霜、凝胶、液体和粉末。乳霜部分在 2023 年占据了最大的市场份额。
  • 就类别而言,市场分为专业和消费者(DIY)。专业领域在 2023 年占据了更大的市场份额。
  • 根据分销渠道,市场分为专业 [美发沙龙等]、消费者 (DIY) [超市和大卖场、专卖店、网上零售等]。专业部门在 2023 年占据了最大的市场份额。

欧洲染发剂市场份额(按国家)分析

欧洲染发市场报告的地理范围主要分为德国、法国、意大利、西班牙、英国、俄罗斯、波兰、比利时、荷兰、希腊和欧洲其他地区。就收入而言,德国在 2023 年占据了欧洲染发市场份额的主导地位。染发在德国的需求量很大,越来越多的消费者尝试不同的颜色来提升自己的外观。德国拥有成熟的美容沙龙行业,在染发市场中发挥着至关重要的作用。人们,尤其是女性,更喜欢在沙龙中做头发造型,以获得个性化的服务,如挑染、挑染和其他护发和染发护理,以获得更专业的外观。与消费者认为有吸引力的 DIY 居家染发相比,沙龙服务提供了更好的外观。此外,包括欧莱雅、汉高和威娜公司在内的德国领先染发制造商的存在,以及各种品牌在零售渠道的可用性,正在推动市场增长。

 

欧洲染发市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响欧洲染发市场的区域趋势和因素。本节还讨论了欧洲染发市场在北美、欧洲、亚太地区、中东和非洲以及南美和中美的细分市场和地理位置。

Europe Hair Color Market
  • 获取欧洲染发市场的区域特定数据

欧洲染发市场报告范围

报告属性细节
2023 年的市场规模48.2亿美元
2031 年市场规模77.1亿美元
全球复合年增长率(2023 - 2031)6.1%
史料2021-2023
预测期2024-2031
涵盖的领域按产品类型
  • 永恒的
  • 暂时的
按形式
  • 奶油
  • 凝胶
  • 液体
  • 粉末
按类别
  • 专业的
  • 消费者
按分销渠道
  • 专业的
  • 消费者
覆盖地区和国家欧洲
  • 德国
  • 法国
  • 意大利
  • 英国
  • 俄罗斯
  • 欧洲其他地区
市场领导者和主要公司简介
  • 欧莱雅集团
  • 汉高股份公司
  • 科蒂公司
  • 露华浓公司
  • 花王公司
  • Wella Operations US LLC
  • 戴维斯公司
  • Keune 美发化妆品。
  • 美容及商务水疗中心
  • HSA 美发应用水疗中心

 

欧洲染发市场参与者密度:了解其对业务动态的影响

欧洲染发市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在欧洲染发剂市场运营的主要公司有:

  1. 欧莱雅集团
  2. 汉高股份公司
  3. 科蒂公司
  4. 露华浓公司
  5. 花王公司
  6. Wella Operations US LLC

免责声明上面列出的公司没有按照任何特定顺序排列。


Europe Hair Color Market

 

  • 了解欧洲染发市场顶级关键参与者概况

欧洲染发市场新闻及最新发展

欧洲染发剂市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。欧洲染发剂市场的一些发展情况如下:

  • Keune Haircosmetics 宣布计划于 2025 年进入中国市场,标志着其向加强亚洲影响力的战略转变。(来源:Keune Haircosmetics,新闻稿,2024 年 12 月)
  • 巴黎欧莱雅在 Target.com 和美国各地的 Target 商店推出了新款染发设备 Colorsonic。Colorsonic 由欧莱雅历时十年开发和孵化,是首款拥有 29 多项专利的家用染发设备。专为所有发质、长度和质地而设计。(来源:巴黎欧莱雅,新闻稿,2024 年 6 月)

欧洲染发市场报告覆盖范围和交付成果

“欧洲染发市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:

  • 欧洲染发市场规模以及区域和国家层面所有主要细分市场的预测
  • 欧洲染发市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的波特五力分析和 SWOT 分析
  • 欧洲染发市场分析涵盖主要市场趋势、区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及欧洲染发市场的最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which product type segment dominated the Europe hair color market in 2023?

The permanent segment dominated the market in 2023.

What are the factors driving the Europe hair color market growth?

The increasing aging population is a major factor driving the market growth.

What are the future trends of the Europe hair color market?

The rising popularity of plant-based, natural, and sustainable hair colors is expected to bring new trends in the market in the coming years.

Which are the leading players operating in the Europe hair color market?

L'Oreal SA, Henkel AG & Co KGaA, Coty Inc, Revlon Inc, Kao Corp, Wella Operations US LLC, Davines S.p.A., Keune Haircosmetics., Beauty & Business s.p.a., H.S.A. Hair Styling Applications S.p.a, Famasar Srl, ColorDesign Hair, Laboratoire Native, Antica Erboristeria S.p.A., Farmen International Cosmetics Distribution s.p.a. Elcéa, Korres, Sodalis Group, Tricobiotos S.p.A., and Pettenon Cosmetics S.p.A. S.B. are among the key players operating in the Europe hair color market.

What would be the estimated value of the Europe hair color market by 2031?

The market is projected to reach US$ 7.71 billion by 2031.

What is the expected CAGR of the Europe hair color market?

The market is estimated to register a CAGR of 6.1% during 2023–2031.

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The List of Companies - Europe Hair Color Market

  1. L'Oreal SA
  2. Henkel AG & Co KGaA
  3. Coty Inc
  4. Revlon Inc
  5. Kao Corp
  6. Wella Operations US LLC
  7. Davines S.p.A.
  8. Keune Haircosmetics.
  9. Beauty & Business s.p.a.
  10. H.S.A. Hair Styling Applications S.p.a
  11. Famasar Srl
  12. ColorDesign Hair
  13. Laboratoire Native
  14. Antica Erboristeria S.p.A.
  15. Farmen International Cosmetics Distribution s.p.a
  16. Elcéa
  17. Korres
  18. Sodalis Group
  19. Tricobiotos S.p.A.
  20. Pettenon Cosmetics S.p.A. S.B.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.