Europe Personal Lubricants Market Key Players and Opportunities by 2028

The Europe personal lubricants market is expected to reach US$ 711.99 million by 2028 from US$ 348.87 million in 2021; it is estimated to grow at a CAGR of 10.7% from 2021 to 2028.

Key factors driving the market growth include a rise in awareness about sex-related products and increasing adoption of sex toys across Europe. However, the availability of alternatives for personal lubricants restricts the market growth.

Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths. The incidence of sexual activities is higher among teens attending schools and colleges. Hence, this group needs to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS.  Thus, the increasing awareness among the users through sex education and different websites about the associated products is likely to fuel the personal lubricants market in the coming years. The HIV.gov estimated ~1.5 million people with AIDS in 2020. In 2019, as per a report published jointly by the European Centre for Disease Prevention and Control (ECDC) and the WHO Regional Office for Europe, ~137,000 people were diagnosed with HIV in Europe in 2019, and the European Union accounted for 25,000 from these people. People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers as well as available on educational websites. Moreover, the easy availability of information and promotions of sex-related products such as personal lubricants, condoms, and sex toys through various marketing tools, such as electronic media, displays, and stores, are expected to drive the market. These types of products are readily available at brick-and-mortar and online stores at reasonable prices. Moreover, medical practitioners recommend personal lubricants as part of the treatment for sexual issues. Thus, the rising use of pleasure products to reduce discomfort during sexual activities is supporting the personal lubricants market growth.

The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries. Lockdown measures enacted by governments to contain the infection disturb the transportation systems, which directly effect on supply chains. This has resulted in a loss for various companies, and hampered the retail sales, including the sales of personal lubricants, in this region. However, the COVID-19 pandemic has had positive effects on e-commerce sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in its “sextech” products.

EUROPE PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

• Water-Based
• Silicone-Based
• Oil-Based

By Application

• E-Commerce
• Drug Stores
• Others

By Country

• Germany
• Spain
• Italy
• France
• UK
• Rest of Europe

Company Profiles

• Lovehoney Group Ltd.
• LIFESTYLES HEALTHCARE PTE LTD
• Church & Dwight, Inc.
• Reckitt Benckiser Group Plc
• Sliquid, LLC
• BioFilm, Inc.
• Uberlube Inc
• The Yes Yes Company Ltd.
• Trigg Laboratories

Europe Personal Lubricants Report Scope