Europe Sports Nutrition Market Size, Share, and Analysis by 2031
Europe Sports Nutrition Market Size and Forecast (2021 - 2031) Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Supplements (Powders, Tablets & Capsules, Gummies, and Others), Bars, RTD Beverages, and Others], Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Country
Historic Data: 2021-2022 | Base Year: 2023 | Forecast Period: 2023-2031- Report Date : Jun 2024
- Report Code : TIPRE00039233
- Category : Consumer Goods
- Status : Published
- Available Report Formats :
- No. of Pages : 107
The Europe sports nutrition market is projected to grow from US$ 5.32 billion in 2023 to US$ 10.79 billion by 2031; the market is expected to register a CAGR of 9.3% during 2023–2031. Rising consumer engagement in fitness activities and increasing strategic initiatives by key market players are likely to remain key trends in the market.
Europe Sports Nutrition Market Analysis
There is an increase in the prevalence of health conditions such as diabetes and obesity in Europe. According to the World Health Organization (WHO), obesity and overweight affect almost 60% of adults and nearly one in three children in the WHO European Region. Also, recent estimates suggest that overweight leading to obesity is the fourth most common risk factor for noncommunicable diseases in Europe. Consumers are increasingly shifting toward a healthy and active lifestyle, owing to rising health awareness and the increasing focus on a better physical appearance. The expanding engagement of consumers in physical fitness activities augments the demand for sports nutrition products in Europe. With the rising demand for sports nutrition products, key players are taking various strategic initiatives such as innovative product launches, mergers & acquisitions, and collaborations with athletes to differentiate themselves from their competitors. Several favorable government initiatives and programs are taking place in Europe, promoting engagement in sports and physical activities. In addition, various governments are supporting women's participation in sports activities, allowing the key players to expand their consumer base to women.
Europe Sports Nutrition Market Overview
The trend of sports and physical activities in European countries, including France, the UK, Spain, and Italy, is growing considerably. The region is witnessing increased demand for protein powders and RTD beverages. Several sports nutrition product manufacturers are opting for new sources of plant-based and organic protein ingredients, such as spirulina microalgae, to differentiate themselves from their competitors in the sports nutrition market. The ingredients such as amino acids and creatine used in these sports' nutrition products target specific body functions, including weight loss, energy balance, and muscle repair. For instance, in November 2023, FrieslandCampina, a sports nutrition company, announced the launch of a new whey protein powder with protein ingredients catered to promote gut health and improve stamina, which would, in turn, support athletic performance.
Customize This Report To Suit Your Requirement
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Europe Sports Nutrition Market: Strategic Insights
-
Market Size 2023
US$ 5.32 Billion -
Market Size 2031
US$ 10.79 Billion
Market Dynamics
- Rising Engagement of Consumers in Physical Fitness Activities
- Increasing Strategic Initiatives by Key Players
- Preference for Sports Nutrition Products with Vegan and Organic Claims
- Favorable Government Initiatives Supporting Sports Activities
Regional Overview
- Europe
Market Segmentation
Product Type
- Supplements
- Bars
- RTD Beverages
Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
-
Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Europe Sports Nutrition Market Drivers and Opportunities
Increasing Strategic Initiatives by Key Players
With the growing demand for sports nutrition products, key players are taking various strategic initiatives to stand out from their competitors. Several manufacturers are launching innovative products. For instance, in 2024, the UK-based sports nutrition brand SCI-MX added a new clear whey protein isolate to its line-up of high-protein products. Moreover, several manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base. For instance, in August 2023, ahead of the Paris 2024 Olympic Games, VOW Nutrition, a sports nutrition brand, collaborated with Team GB as the Official Nutrition Licensee. Several manufacturers are focusing on mergers & acquisitions to expand their product portfolio and strengthen their brand presence in the sports nutrition market. For instance, in May 2024, NUTRIVEND, a sports nutrition company, announced the acquisition of CSN Supplements Ltd. This strategic investment is expected to help the company expand its customer base and product portfolio in the sports nutrition market. Such strategic initiatives by key market players propel the Europe sports nutrition market growth.
Favorable Government Initiatives Supporting Sports Activities
The Europe sports nutrition market is driven by several favorable government initiatives and programs promoting engagement in sports and physical activities. The European Week of Sport is one of the major initiatives in this field. This allows sports organizations, enterprises, and experts from across the European Union (EU) to develop strategies to increase participation in sport-related activities; it also allows participants to celebrate sports in their communities. The increased number of athletes, fitness enthusiasts, and bodybuilders gives rise to an increased demand for sports nutrition products to enhance their muscle endurance and improve energy efficiency.
Various governments are supporting women's participation in sports activities, allowing the key players to expand their consumer base to women. In Germany, women's football is one of the fastest-growing sports, with more women playing club football. In addition, the government of the UK is supporting women athletes by launching a new sports strategy to get 1.25 million active women athletes in the country by 2030. Sports nutrition companies can potentially increase their customer base by targeting women athletes looking to increase their protein intake and enhance energy and performance. These companies can launch sports nutrition products specifically tailored to women's requirements.
Europe Sports Nutrition Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Europe sports nutrition market analysis are product type and distribution channel.
- Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment accounted for the largest share in 2023.
- In terms of distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2023.
Europe Sports Nutrition Market Share Analysis by Country
The scope of the Europe sports nutrition market report is mainly divided into Germany, France, Italy, Spain, the UK, Romania, Hungary, and the Rest of Europe. Romania is expected to record the highest CAGR during the forecast period. The increasing number of fitness enthusiasts is driving the sports nutrition market growth in Romania. In the Romania health & fitness market, there is an increased demand for premium health & fitness clubs, accompanied by a higher willingness to pay. The healthy lifestyle trend is an increasingly influential factor when it comes to leisure activities and personal time. This offers an opportunity for market players to expand their product offerings and fulfill consumer needs. In addition, favorable government initiatives are fueling the market growth in the country. The Romanian Football Federation aims to increase the number of footballers across the nation. Furthermore, market players are focusing on various strategic activities, such as partnerships, new product launches, and others to stay competitive in the market. For instance, in 2024, DY Nutrition Global entered into a strategic partnership with Vitema Pharmaceuticals, one of the modern GMP-certified manufacturing facilities in Romania, for the production of dietary supplements at the highest quality standards. Such developments are further expected to positively influence the market growth in the country.
Europe Sports Nutrition
Europe Sports Nutrition Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 5.32 Billion |
| Market Size by 2031 | US$ 10.79 Billion |
| CAGR (2023 - 2031) | 9.3% |
| Historical Data | 2021-2022 |
| Forecast period | 2023-2031 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered |
Europe
|
| Market leaders and key company profiles |
|
Europe Sports Nutrition Market News and Recent Developments
The Europe sports nutrition market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the market are listed below:
- PepsiCo introduced a new Gatorade sports drink, Gatorlyte, designed for athletes seeking rapid rehydration. (Source: Optimum Nutrition, Company Website, May 2021)
- Optimum Nutrition, an innovative brand that uses cutting-edge technology to create a clear protein shake, introduced Clear Protein. (Source: Optimum Nutrition, Company Website, October 2023)
- NOW Foods partnered with The Brooks Beasts Track Club as the official sports nutrition partner. (Source: NOW Foods, Press Release, February 2024)
Europe Sports Nutrition Market Report Coverage and Deliverables
The "Europe Sports Nutrition Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Europe sports nutrition market size and forecast for all the key market segments covered under the scope
- Europe sports nutrition market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Europe sports nutrition market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the Europe sports nutrition market
- Detailed company profiles
Frequently Asked Questions
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Recent Reports
Testimonials
The Insight Partners' SCADA System Market report is comprehensive, with valuable insights on current trends and future forecasts. The team was highly professional, responsive, and supportive throughout. We are very satisfied and highly recommend their services.
RAN KEDEM Partner, Reali Technologies LTDs
I requested a report on a very specific software market and the team produced the report in a few days. The information was very relevant and well presented. I then requested some changes and additions to the report. The team was again very responsive and I got the final report in less than a week.
JEAN-HERVE JENN Chairman, Future Analytica
We worked with The Insight Partners for an important market study and forecast. They gave us clear insights into opportunities and risks, which helped shape our plans. Their research was easy to use and based on solid data. It helped us make smart, confident decisions. We highly recommend them.
PIYUSH NAGPAL Sr. Vice President, High Beam Global
The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services
YUKIHIKO ADACHI CEO, Deep Blue, LLC.
This is the first time I have purchased a market report from The Insight Partners.While I was unsure at first, I visited their web site and felt more comfortable to take the risk and purchase a market report.I am completely satisfied with the quality of the report and customer service. I had several questions and comments with the initial report, but after a couple of dialogs over email with their analyst I believe I have a report that I can use as input to our strategic planning process.Thank you so much for taking the extra time and making this a positive experience.I will definitely recommend your service to others and you will be my first call when we need further market data.
JOHN SUZUKI President and Chief Executive Officer, Board Director, BK Technologies
I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.
DR CHIJIOKE ONYIA MANAGING DIRECTOR, PineCrest Healthcare Ltd.Reason to Buy
- Informed Decision-Making
- Understanding Market Dynamics
- Competitive Analysis
- Identifying Emerging Markets
- Customer Insights
- Market Forecasts
- Risk Mitigation
- Boosting Operational Efficiency
- Strategic Planning
- Investment Justification
- Tracking Industry Innovations
- Aligning with Regulatory Trends
Get Free Sample For