In-store analytics is essentially the way toward finding meaningful insights from clients' social information. Such insights help retailers a great deal in devising systems to incorporate innovative cutting edge advancements in their physical stores to make shopping fun, advantageous and increasingly meaningful.
The "Global In-Store Analytics Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the in-store analytics market with detailed market segmentation by component, organization size, deployment model, application and geography. The report provides key statistics on the market status of the leading in-store analytics market players and offers key trends and opportunities in the market.
- Based on component, the global in-store analytics market is segmented into software, services
- On the basis of organization size, the market is segmented into SMES, large enterprises
- Based on deployment model, the market is bifurcated into cloud, on premises
- Based on application, the market is bifurcated into customer management, marketing management, merchandising analysis, store operations management, risk and compliance management, others
- Increased Competition From Ecommerce Players.
- Need for Better Customer Service and Enhanced Shopping Experience.
- Rising Data Volume Around In-Store Operations
- Data Security and Privacy Concerns Over New Advanced Technologies
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The in-store analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the in-store analytics market in these regions.
IMPACT OF COVID-19 ON IN-STORE ANALYTICS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
The report covers key developments in the in-store analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from in-store analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the in-store analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Capillary Technologies
- Happiest Minds
- Nike, Inc.
- Retail Solutions Inc
- RetailNext Inc
- Sisense Inc.
- SAP SE
- TDK Corporation
The Insight Partner’s dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.