India Detergents Market Forecast to 2027 - COVID-19 Impact and Country Analysis By Type (Anionic Detergents, Cationic Detergents, Non-Ionic Detergents, Zwitterionic Detergents, and Others); Form (Powder, Liquid, Bar, and Others); and Application (Personal Cleaning, Laundry Cleaning, Household Cleaning, Dishwashing, Fuel Additives, Biological Reagent, and Others)
The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027.
Detergents are chemical cleaning compounds used for laundering and dishwashing. Synthetic detergent powders consist of surface active agents, builders, and fillers. They also consist of additives such as anti-redeposition agents, optical fiber brighteners, bluing agents, bleaching agents, foam regulators, organic sequestering agents, enzymes, and perfumers. They are used in various applications such as laundry cleaning, personal cleaning, household cleaning, and dishwashing. The detergents can remove dirt and grease from porous surfaces such as fabrics, clothes, and wood as well as non-porous surfaces such as metals, plastics, and treated wood. Thus, they find wide applications in industrial, commercial, and residential sectors. These substances are also used in the manufacturing of laundry detergents, shampoos, dishwashing liquids, and floor or surface cleaners, among other home care products. Thus, the factors driving the growth of the homecare products market also support the growth of the detergents market. Increased awareness about health and hygiene, escalating population, and considerable increase in per capita disposable income are among the major driving forces for the detergents market growth in India. Rapid urbanization and changing lifestyles of people also drive the demand for these products. However, concerns related to the spread of various diseases, COVID-19 in the recent case, has magnified the awareness about sanitization. Thus, consumers are spending more on homecare products than ever before. The prominent use of detergents in almost all the homecare products generates greater demand for them. Based on type, the India detergents market is categorized into anionic detergents, cationic detergents, non-ionic detergents, zwitterionic detergents, and others. Based on form, the market in India is segmented into powder, liquid, bars, and others. Based on application, the India Detergents market is segmented into personal cleaning, laundry cleaning, household cleaning, dishwashing, and others.
The COVID-19 pandemic first began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace across the globe. China, South Korea, India, and Indonesia are among the most-affected countries in terms of confirmed cases and reported deaths, as of May 2020. According to the latest WHO figures, there are more than 198,706 confirmed cases, including 5,598 deaths in India. Rise in concerns related to the spread of this infection has increased consumer awareness about sanitization impacting demand for homecare products including detergents.
India Detergents Market
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Market Insights
Increasing Demand for Detergents in Hospitality, Textile, and Healthcare Industries
Apart from their pervasive uses in domestic washing and cleaning applications, detergents are also increasingly being consumed in hotels, restaurants, tourism infrastructure, casinos, cruises, transportation, hospitals, and textiles. In the textile industry, detergents are used to remove impurities from the garment fabric surfaces and impart brightness to them. India is among the world’s largest producer and exporter of apparels and textiles, and the textile industry contributes ~2.3% to the GDP of the country. It generates significant demand for detergent products annually and is expected to be the primer contributor to the Indian detergent market growth during the forecast period. Further, hospitality industries such as hotels, casinos, and cruises heavily rely on effective commercial laundry detergents. Hospitality industries generate significant demand for bulk quantities of commercial laundry detergents, especially heavy duty detergents that are more effective than household detergents.
Type-Based Market Insights
Based on type, India detergents market is categorized into anionic detergents, cationic detergents, non-ionic detergents, zwitterionic detergents, and others. In 2019, anionic detergents segment led the market, whereas the cationic detergents segment is expected to register the highest CAGR during the forecast period. Anionic detergents are mainly used in powdery and liquid laundry detergents, and household soaps and cleansers. They are also used in industrial and household cleaning, as well as floor scrubbing applications. Anionic surfactants are also used in pesticide formulations. For instance, calcium linear alkylbenzene sulfonate (LAS) is employed as adjuvant in many agrochemical formulations. The growing demand of cleaning products from various end users such as hospitals, railways, hospitality, and housekeeping is driving the growth of the market for this segment. Also increasing awareness among the consumers to keep their surrounding clean and sanitized is further expected to drive the demand of anionic detergents in future.
India Detergents Market, by Type – 2019 and 2027
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Form-Based Market Insights
Based on form, the India detergents market is segmented into powder, liquid, bar, and others. In 2019, the powder segment led the market; however, the market for liquid detergents is expected to grow at the fastest CAGR during the forecast period. Powder detergents are processed by using one or more surfactants, optical brighteners, chelating agents, detergent builders, fabric softeners, and enzymes. They are used in commercial, industrial, and household sectors for cleaning purposes to remove the dust, oil, dirt, grease, and other environmental pollutants with ease and effectiveness. They are used in the formulation of laundry detergent, floor cleaners, and surface cleaners. The significant growth of this segment is for the household segment is attributed to rapid urbanization as well as to the growth in disposable income and improvement in the standard of living.
Application-Based Market Insights
Based on application, the India detergents market is segmented into segmented into personal cleaning, laundry cleaning, household cleaning, dishwashing, and others. In 2019, laundry cleaning products contributed the highest revenue to the total market in India. Detergents are widely used in laundry cleaning products such as detergent bars, powders, liquid detergent, fabric softeners, brighteners, pods, and tablets. These products are consumed on regular basis, regardless of an economic slowdown. Factors such as increasing per capita expenditure, cost-effective products availability, and changing buying behavior, among others, are bolstering the overall growth of the laundry cleaning products market. However, the accumulation and deposition of laundry detergents through waste water impacts on environment through the contamination of groundwater and disturbance of aquatic organisms; this is leading the detergent and fabric care manufacturers toward the development of eco-friendly products.
Strategic Insights
Ashirwad Group, Blue Chem India, Fena (P) Limited, Procter and Gamble Co, Hindustan Unilever Limited, Jyothy Laboratories Limited, Nirma Limited, Rohit Surfactants Private Limited, and Patanjali Ayurved Limited are among the key players operating in India detergents market. These companies are implementing new product development, and merger and acquisition strategies to enlarge the customer base and gain significant market share across the country, which, in turn, permits them to maintain their brand name.
India Detergents Market, by Type
- Anionic Detergents
- Cationic Detergents
- Non-Ionic Detergents
- Zwitterionic Detergents
- Others
India Detergents Market, by Form
- Powder
- Liquid
- Bar
- Others
India Detergents Market, by Application
- Personal Cleaning
- Laundry Cleaning
- Household Cleaning
- Dishwashing
- Others
Company Profiles
- Ashirwad Group
- Blue Chem India
- Fena (P) Limited
- Procter and Gamble Co
- Hindustan Unilever Limited
- Jyothy Laboratories Limited
- Nirma Limited
- Rohit Surfactants Private Limited
- Patanjali Ayurved Limited
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 India Detergents Market, by Type
1.3.2 India Detergents Market, by Form
1.3.3 India Detergents Market, by Application
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. India Detergents Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Expert Opinions
4.4 Raw Material Supplier Analysis
5. India Detergents Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rapidly Growing India’s Middle Class Consumer Base
5.1.2 Increasing Demand For Detergents In The Hospitality, Textile, And Healthcare Industries
5.2 Market Restraints
5.2.1 Presence Of Toxic Chemicals In Detergents
5.3 Market Opportunities
5.3.1 Gradual Shift In Consumer Preference From Ordinary Regular Detergents To Super Premium Detergents
5.4 Future Trends
5.4.1 Growing Demand For Natural or Organic Detergents
5.5 Impact Analysis of Drivers And Restraints
6. India Detergents–Market Analysis
6.1 India Detergents Market Overview
6.2 India Detergents Market - Volume, Revenue and Forecast to 2027 (Rs. (Cr) & ’00 Tonnes)
6.2.1 Average Market Prices at India and zonal level (North/South/East/West)
6.2.2 India Detergents Market: Organised Vs Unorganised Players, Consumption
6.2.2.1 Organised Vs Unorganised Revenue Market Share (2019 vs 2027)
6.2.2.2 Organised Vs Unorganised Volume Market Share (2019 vs 2027)
6.2.2.3 Organised Players Regional Revenue Spilt, by Zones
6.2.2.4 Organised Players Regional Volume Spilt, by Zones
6.2.2.5 Unorganised Players Regional Revenue Spilt, by Zones
6.2.2.6 Unorganised Players Regional Volume Spilt, by Zones
6.2.3 India Detergents Market: Organised Vs Unorganised Players, Production
6.2.3.1 Organised Players Regional Volume Spilt for Production, by Zones
6.2.3.2 Unorganised Players Regional Volume Spilt for Production, by Zones
6.3 Market Share Analysis
7. India Detergents Market – By Type
7.1 Overview
7.2 India Detergents Market, By Type (2019 and 2027)
7.3 Anionic Detergents
7.3.1 Overview
7.3.2 Anionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.4 Cationic Detergents
7.4.1 Overview
7.4.2 Cationic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.5 Non-Ionic Detergents
7.5.1 Overview
7.5.2 Non-Ionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.6 Zwitterionic Detergents
7.6.1 Overview
7.6.2 Zwitterionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.7 Others
7.7.1 Overview
7.7.2 Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8. India Detergents Market – By Form
8.1 Overview
8.2 India Detergents Market, By Type (2019 and 2027)
8.3 Form Wise, Zonal Split (North/South/East/West) of India Detergents Market
8.4 Powder
8.4.1 Overview
8.4.2 Powder: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8.5 Liquid
8.5.1 Overview
8.5.2 Liquid: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8.6 Bar
8.6.1 Overview
8.6.2 Bars: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8.7 Others
8.7.1 Overview
8.7.2 Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9. India Detergents Market – By Application
9.1 Overview
9.2 India Detergents Market, By Type (2019 and 2027)
9.3 Personal Cleaning
9.3.1 Overview
9.3.2 Personal Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.4 Laundry Cleaning
9.4.1 Overview
9.4.2 Laundry Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.5 Household Cleaning
9.5.1 Overview
9.5.2 Household Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.6 Dishwashing
9.6.1 Overview
9.6.2 Dishwashing: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.7 Others
9.7.1 Overview
9.7.2 Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
10. Impact of COVID-19 Pandemic on India Detergents Market
10.1 India: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Product News
12. Company Profiles
12.1 Ashirwad Group
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.2 Blue Chem India
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.3 Fena (P) Limited
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.4 Procter and Gamble Co.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Hindustan Unilever Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.6 Jyothy Laboratories Limited
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.7 Nirma Limited
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.8 Patanjali Ayurved Limited
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.9 Rohit Surfactants Private Limited
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products
12.9.4 Financial Overview
12.9.5 SWOT Analysis
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. India Detergents Market – Revenue and Forecast to 2027 (Cr)
Table 2. India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 3. India Detergents Market, by Category – Revenue and Forecast to 2027 (Cr)
Table 4. India Detergents Market, by Category – Volume and Forecast to 2027 (’00 Tonnes)
Table 5. Organised India Detergents Market – Revenue and Forecast to 2027 (Cr)
Table 6. Organised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 7. Unorganised India Detergents Market – Revenue and Forecast to 2027 (Rs. (Cr))
Table 8. Unorganised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 9. India Detergents Market, by Category – Volume and Forecast to 2027 (’00 Tonnes)
Table 10. Organised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 11. Unorganised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 12. Glossary of Terms, India Detergents Market
LIST OF FIGURES
Figure 1. India Detergents Market Segmentation
Figure 2. India Detergents Market Overview
Figure 3. By Application, Laundry Cleaning Held Larger Share of India Detergents Market in 2019
Figure 4. INDIA: PEST Analysis
Figure 5. Expert Opinion
Figure 6. India Detergent Market Impact Analysis of Drivers And Restraints
Figure 7. India Detergents Market – Revenue and Forecast to 2027 (Cr)
Figure 8. India Detergents Market – Revenue and Forecast to 2027 (’00 Tonnes)
Figure 9. India Detergents Market Revenue Share, By Type (2019 and 2027)
Figure 10. India Detergents Market Volume Share, By Type (2019 and 2027)
Figure 11. Anionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 12. Cationic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 13. Non-Ionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 14. Zwitterionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 15. Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 16. India Detergents Market Revenue Share, By Type (2019 and 2027)
Figure 17. India Detergents Market Volume Share, By Type (2019 and 2027)
Figure 18. Form Wise, Zonal Split (North/South/East/West) of India Detergents Market: Organized Players
Figure 19. Form Wise, Zonal Split (North/South/East/West) of India Detergents Market: Unorganized Players
Figure 20. Powder: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 21. Liquid: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 22. Bars: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 23. Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 24. India Detergents Market Revenue Share, By Type (2019 and 2027)
Figure 25. India Detergents Market Volume Share, By Type (2019 and 2027)
Figure 26. Personal Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 27. Laundry Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 28. Household: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 29. Dishwashing: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 30. Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 31. Impact of COVID-19 Pandemic on India Detergents Markets
The List of Companies - India Detergents Market
- Ashirwad Group
- Blue Chem India
- Fena (P) Limited
- Procter and Gamble Co
- Hindustan Unilever Limited
- Jyothy Laboratories Limited
- Nirma Limited
- Rohit Surfactants Private Limited
- Patanjali Ayurved Limited
- Henkel
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in India detergents market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.