Influencer Market 2027 By Component, Application, Organization Size, End-User and Geography | The Insight Partners

Influencer Marketing Platform Market to 2027 - Global Analysis and Forecasts by Component (Solution, Services); Application (Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Contract Management, Others); Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises); End-User (Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Healthcare, Travel and Hospitality, BFSI, Marketing and Media, Others) and Geography

Report Code: TIPRE00005960 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
MARKET INTRODUCTION

A software that is designed to help businesses run their marketing campaigns and attract more customers is called an influencer marketing platform. These software provide their users with influencer discovery tools as well as search-worthy databases of potential customers using highly intelligent algorithms. The companies offering influencer marketing platform solutions have laid enhanced focus on exp and ing their offerings, and provisioning innovative solutions for customers.

MARKET DYNAMICS

Huge market attractiveness towards video based content across any Over the Top (OTT) platform is anticipated to be a major driver for the influencer marketing platform market. Concerns around the measurement of effectiveness of the influencer marketing platform to hinder the growth of the influencer marketing platform market. Increasing advancements in the field of predictive analytics would provide good opportunities to the players operating in the influencer marketing platform market.

MARKET SCOPE

The "Global Influencer Marketing Platform Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the influencer marketing platform market with detailed market segmentation by component, application, organization size, end-user, and geography. The global influencer marketing platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading influencer marketing platform market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global influencer marketing platform market is segmented on the basis of component, application, organization size, and end-user. Based on component, the influencer marketing platform market is segmented into solution and services. On the basis of application, the influencer marketing platform market is segmented into search and discovery, campaign management, influencer relationship management, analytics and reporting, contract management, and others. Further, the influencer marketing platform market is segmented on the basis of organization size into small and medium enterprises (SMEs) and large enterprises. The influencer marketing platform market on the basis of the end-user is classified into fashion and lifestyle, agencies and public relations, retail and consumer goods, healthcare, travel and hospitality, BFSI, marketing and media, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global influencer marketing platform market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The influencer marketing platform market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the influencer marketing platform market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive Porter's Five Forces analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the influencer marketing platform in these regions.

MARKET PLAYERS

The reports cover key developments in the influencer marketing platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from influencer marketing platform market are anticipated to lucrative growth opportunities in the future with the rising demand for influencer marketing platform in the global market. Below mentioned is the list of few companies engaged in the influencer marketing platform market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the influencer marketing platform market. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of the last 3 years, the key development in the past five years.

- HYPR
- InfluencerDB
- IZEA Wrodlwide Inc.
- JuliusWorks Inc.
- Launchmetrics
- Lefty
- Mavrck
- NeoReach
- Traackr, Inc.
- Upfluence

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
TABLE OF CONTENTS

1.   INTRODUCTION
1.1.   SCOPE OF THE STUDY
1.2.   THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.   MARKET SEGMENTATION
1.3.1   Influencer Marketing Platform Market - By Component
1.3.2   Influencer Marketing Platform Market - By Application
1.3.3   Influencer Marketing Platform Market - By Organization Size
1.3.4   Influencer Marketing Platform Market - By End-User
1.3.5   Influencer Marketing Platform Market - By Region
1.3.5.1   By Country

2.   KEY TAKEAWAYS

3.   RESEARCH METHODOLOGY

4.   INFLUENCER MARKETING PLATFORM MARKET L and SCAPE
4.1.   OVERVIEW
4.2.   PEST ANALYSIS
4.2.1   North America - Pest Analysis
4.2.2   Europe - Pest Analysis
4.2.3   Asia-Pacific - Pest Analysis
4.2.4   Middle East and Africa - Pest Analysis
4.2.5   South and Central America - Pest Analysis
4.3.   ECOSYSTEM ANALYSIS
4.4.   EXPERT OPINIONS

5.   INFLUENCER MARKETING PLATFORM MARKET - KEY MARKET DYNAMICS
5.1.   KEY MARKET DRIVERS
5.2.   KEY MARKET RESTRAINTS
5.3.   KEY MARKET OPPORTUNITIES
5.4.   FUTURE TRENDS
5.5.   IMPACT ANALYSIS OF DRIVERS and RESTRAINTS

6.   INFLUENCER MARKETING PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1.   INFLUENCER - GLOBAL MARKET OVERVIEW
6.2.   INFLUENCER - GLOBAL MARKET and FORECAST TO 2027
6.3.   MARKET POSITIONING/MARKET SHARE

7.   INFLUENCER MARKETING PLATFORM MARKET - REVENUE and FORECASTS TO 2027 - COMPONENT
7.1.   OVERVIEW
7.2.   COMPONENT MARKET FORECASTS and ANALYSIS
7.3.   SOLUTION
7.3.1.   Overview
7.3.2.   Solution Market Forecast and Analysis
7.4.   SERVICES
7.4.1.   Overview
7.4.2.   Services Market Forecast and Analysis
8.   INFLUENCER MARKETING PLATFORM MARKET - REVENUE and FORECASTS TO 2027 - APPLICATION
8.1.   OVERVIEW
8.2.   APPLICATION MARKET FORECASTS and ANALYSIS
8.3.   SEARCH and DISCOVERY
8.3.1.   Overview
8.3.2.   Search and Discovery Market Forecast and Analysis
8.4.   CAMPAIGN MANAGEMENT
8.4.1.   Overview
8.4.2.   Campaign Management Market Forecast and Analysis
8.5.   INFLUENCER RELATIONSHIP MANAGEMENT
8.5.1.   Overview
8.5.2.   Influencer Relationship Management Market Forecast and Analysis
8.6.   ANALYTICS and REPORTING
8.6.1.   Overview
8.6.2.   Analytics and Reporting Market Forecast and Analysis
8.7.   CONTRACT MANAGEMENT
8.7.1.   Overview
8.7.2.   Contract Management Market Forecast and Analysis
8.8.   OTHERS
8.8.1.   Overview
8.8.2.   Others Market Forecast and Analysis
9.   INFLUENCER MARKETING PLATFORM MARKET - REVENUE and FORECASTS TO 2027 - ORGANIZATION SIZE
9.1.   OVERVIEW
9.2.   ORGANIZATION SIZE MARKET FORECASTS and ANALYSIS
9.3.   SMALL and MEDIUM ENTERPRISES (SMES)
9.3.1.   Overview
9.3.2.   Small and Medium Enterprises (SMEs) Market Forecast and Analysis
9.4.   LARGE ENTERPRISES
9.4.1.   Overview
9.4.2.   Large Enterprises Market Forecast and Analysis
10.   INFLUENCER MARKETING PLATFORM MARKET - REVENUE and FORECASTS TO 2027 - END-USER
10.1.   OVERVIEW
10.2.   END-USER MARKET FORECASTS and ANALYSIS
10.3.   FASHION and LIFESTYLE
10.3.1.   Overview
10.3.2.   Fashion and Lifestyle Market Forecast and Analysis
10.4.   AGENCIES and PUBLIC RELATIONS
10.4.1.   Overview
10.4.2.   Agencies and Public Relations Market Forecast and Analysis
10.5.   RETAIL and CONSUMER GOODS
10.5.1.   Overview
10.5.2.   Retail and Consumer Goods Market Forecast and Analysis
10.6.   HEALTHCARE
10.6.1.   Overview
10.6.2.   Healthcare Market Forecast and Analysis
10.7.   TRAVEL and HOSPITALITY
10.7.1.   Overview
10.7.2.   Travel and Hospitality Market Forecast and Analysis
10.8.   BFSI
10.8.1.   Overview
10.8.2.   BFSI Market Forecast and Analysis
10.9.   MARKETING and MEDIA
10.9.1.   Overview
10.9.2.   Marketing and Media Market Forecast and Analysis
10.10.   OTHERS
10.10.1.   Overview
10.10.2.   Others Market Forecast and Analysis

11.   INFLUENCER MARKETING PLATFORM MARKET REVENUE and FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1.   NORTH AMERICA
11.1.1   North America Influencer Marketing Platform Market Overview
11.1.2   North America Influencer Marketing Platform Market Forecasts and Analysis
11.1.3   North America Influencer Marketing Platform Market Forecasts and Analysis - By Component
11.1.4   North America Influencer Marketing Platform Market Forecasts and Analysis - By Application
11.1.5   North America Influencer Marketing Platform Market Forecasts and Analysis - By Organization Size
11.1.6   North America Influencer Marketing Platform Market Forecasts and Analysis - By End-User
11.1.7   North America Influencer Marketing Platform Market Forecasts and Analysis - By Countries
11.1.7.1   United States Influencer Marketing Platform Market
11.1.7.1.1   United States Influencer Marketing Platform Market by Component
11.1.7.1.2   United States Influencer Marketing Platform Market by Application
11.1.7.1.3   United States Influencer Marketing Platform Market by Organization Size
11.1.7.1.4   United States Influencer Marketing Platform Market by End-User
11.1.7.2   Canada Influencer Marketing Platform Market
11.1.7.2.1   Canada Influencer Marketing Platform Market by Component
11.1.7.2.2   Canada Influencer Marketing Platform Market by Application
11.1.7.2.3   Canada Influencer Marketing Platform Market by Organization Size
11.1.7.2.4   Canada Influencer Marketing Platform Market by End-User
11.1.7.3   Mexico Influencer Marketing Platform Market
11.1.7.3.1   Mexico Influencer Marketing Platform Market by Component
11.1.7.3.2   Mexico Influencer Marketing Platform Market by Application
11.1.7.3.3   Mexico Influencer Marketing Platform Market by Organization Size
11.1.7.3.4   Mexico Influencer Marketing Platform Market by End-User
11.2.   EUROPE
11.2.1   Europe Influencer Marketing Platform Market Overview
11.2.2   Europe Influencer Marketing Platform Market Forecasts and Analysis
11.2.3   Europe Influencer Marketing Platform Market Forecasts and Analysis - By Component
11.2.4   Europe Influencer Marketing Platform Market Forecasts and Analysis - By Application
11.2.5   Europe Influencer Marketing Platform Market Forecasts and Analysis - By Organization Size
11.2.6   Europe Influencer Marketing Platform Market Forecasts and Analysis - By End-User
11.2.7   Europe Influencer Marketing Platform Market Forecasts and Analysis - By Countries
11.2.7.1   Germany Influencer Marketing Platform Market
11.2.7.1.1   Germany Influencer Marketing Platform Market by Component
11.2.7.1.2   Germany Influencer Marketing Platform Market by Application
11.2.7.1.3   Germany Influencer Marketing Platform Market by Organization Size
11.2.7.1.4   Germany Influencer Marketing Platform Market by End-User
11.2.7.2   France Influencer Marketing Platform Market
11.2.7.2.1   France Influencer Marketing Platform Market by Component
11.2.7.2.2   France Influencer Marketing Platform Market by Application
11.2.7.2.3   France Influencer Marketing Platform Market by Organization Size
11.2.7.2.4   France Influencer Marketing Platform Market by End-User
11.2.7.3   Italy Influencer Marketing Platform Market
11.2.7.3.1   Italy Influencer Marketing Platform Market by Component
11.2.7.3.2   Italy Influencer Marketing Platform Market by Application
11.2.7.3.3   Italy Influencer Marketing Platform Market by Organization Size
11.2.7.3.4   Italy Influencer Marketing Platform Market by End-User
11.2.7.4   United Kingdom Influencer Marketing Platform Market
11.2.7.4.1   United Kingdom Influencer Marketing Platform Market by Component
11.2.7.4.2   United Kingdom Influencer Marketing Platform Market by Application
11.2.7.4.3   United Kingdom Influencer Marketing Platform Market by Organization Size
11.2.7.4.4   United Kingdom Influencer Marketing Platform Market by End-User
11.2.7.5   Russia Influencer Marketing Platform Market
11.2.7.5.1   Russia Influencer Marketing Platform Market by Component
11.2.7.5.2   Russia Influencer Marketing Platform Market by Application
11.2.7.5.3   Russia Influencer Marketing Platform Market by Organization Size
11.2.7.5.4   Russia Influencer Marketing Platform Market by End-User
11.2.7.6   Rest of Europe Influencer Marketing Platform Market
11.2.7.6.1   Rest of Europe Influencer Marketing Platform Market by Component
11.2.7.6.2   Rest of Europe Influencer Marketing Platform Market by Application
11.2.7.6.3   Rest of Europe Influencer Marketing Platform Market by Organization Size
11.2.7.6.4   Rest of Europe Influencer Marketing Platform Market by End-User
11.3.   ASIA-PACIFIC
11.3.1   Asia-Pacific Influencer Marketing Platform Market Overview
11.3.2   Asia-Pacific Influencer Marketing Platform Market Forecasts and Analysis
11.3.3   Asia-Pacific Influencer Marketing Platform Market Forecasts and Analysis - By Component
11.3.4   Asia-Pacific Influencer Marketing Platform Market Forecasts and Analysis - By Application
11.3.5   Asia-Pacific Influencer Marketing Platform Market Forecasts and Analysis - By Organization Size
11.3.6   Asia-Pacific Influencer Marketing Platform Market Forecasts and Analysis - By End-User
11.3.7   Asia-Pacific Influencer Marketing Platform Market Forecasts and Analysis - By Countries
11.3.7.1   Australia Influencer Marketing Platform Market
11.3.7.1.1   Australia Influencer Marketing Platform Market by Component
11.3.7.1.2   Australia Influencer Marketing Platform Market by Application
11.3.7.1.3   Australia Influencer Marketing Platform Market by Organization Size
11.3.7.1.4   Australia Influencer Marketing Platform Market by End-User
11.3.7.2   China Influencer Marketing Platform Market
11.3.7.2.1   China Influencer Marketing Platform Market by Component
11.3.7.2.2   China Influencer Marketing Platform Market by Application
11.3.7.2.3   China Influencer Marketing Platform Market by Organization Size
11.3.7.2.4   China Influencer Marketing Platform Market by End-User
11.3.7.3   India Influencer Marketing Platform Market
11.3.7.3.1   India Influencer Marketing Platform Market by Component
11.3.7.3.2   India Influencer Marketing Platform Market by Application
11.3.7.3.3   India Influencer Marketing Platform Market by Organization Size
11.3.7.3.4   India Influencer Marketing Platform Market by End-User
11.3.7.4   Japan Influencer Marketing Platform Market
11.3.7.4.1   Japan Influencer Marketing Platform Market by Component
11.3.7.4.2   Japan Influencer Marketing Platform Market by Application
11.3.7.4.3   Japan Influencer Marketing Platform Market by Organization Size
11.3.7.4.4   Japan Influencer Marketing Platform Market by End-User
11.3.7.5   South Korea Influencer Marketing Platform Market
11.3.7.5.1   South Korea Influencer Marketing Platform Market by Component
11.3.7.5.2   South Korea Influencer Marketing Platform Market by Application
11.3.7.5.3   South Korea Influencer Marketing Platform Market by Organization Size
11.3.7.5.4   South Korea Influencer Marketing Platform Market by End-User
11.3.7.6   Rest of Asia-Pacific Influencer Marketing Platform Market
11.3.7.6.1   Rest of Asia-Pacific Influencer Marketing Platform Market by Component
11.3.7.6.2   Rest of Asia-Pacific Influencer Marketing Platform Market by Application
11.3.7.6.3   Rest of Asia-Pacific Influencer Marketing Platform Market by Organization Size
11.3.7.6.4   Rest of Asia-Pacific Influencer Marketing Platform Market by End-User
11.4.   MIDDLE EAST and AFRICA
11.4.1   Middle East and Africa Influencer Marketing Platform Market Overview
11.4.2   Middle East and Africa Influencer Marketing Platform Market Forecasts and Analysis
11.4.3   Middle East and Africa Influencer Marketing Platform Market Forecasts and Analysis - By Component
11.4.4   Middle East and Africa Influencer Marketing Platform Market Forecasts and Analysis - By Application
11.4.5   Middle East and Africa Influencer Marketing Platform Market Forecasts and Analysis - By Organization Size
11.4.6   Middle East and Africa Influencer Marketing Platform Market Forecasts and Analysis - By End-User
11.4.7   Middle East and Africa Influencer Marketing Platform Market Forecasts and Analysis - By Countries
11.4.7.1   South Africa Influencer Marketing Platform Market
11.4.7.1.1   South Africa Influencer Marketing Platform Market by Component
11.4.7.1.2   South Africa Influencer Marketing Platform Market by Application
11.4.7.1.3   South Africa Influencer Marketing Platform Market by Organization Size
11.4.7.1.4   South Africa Influencer Marketing Platform Market by End-User
11.4.7.2   Saudi Arabia Influencer Marketing Platform Market
11.4.7.2.1   Saudi Arabia Influencer Marketing Platform Market by Component
11.4.7.2.2   Saudi Arabia Influencer Marketing Platform Market by Application
11.4.7.2.3   Saudi Arabia Influencer Marketing Platform Market by Organization Size
11.4.7.2.4   Saudi Arabia Influencer Marketing Platform Market by End-User
11.4.7.3   U.A.E Influencer Marketing Platform Market
11.4.7.3.1   U.A.E Influencer Marketing Platform Market by Component
11.4.7.3.2   U.A.E Influencer Marketing Platform Market by Application
11.4.7.3.3   U.A.E Influencer Marketing Platform Market by Organization Size
11.4.7.3.4   U.A.E Influencer Marketing Platform Market by End-User
11.4.7.4   Rest of Middle East and Africa Influencer Marketing Platform Market
11.4.7.4.1   Rest of Middle East and Africa Influencer Marketing Platform Market by Component
11.4.7.4.2   Rest of Middle East and Africa Influencer Marketing Platform Market by Application
11.4.7.4.3   Rest of Middle East and Africa Influencer Marketing Platform Market by Organization Size
11.4.7.4.4   Rest of Middle East and Africa Influencer Marketing Platform Market by End-User
11.5.   SOUTH and CENTRAL AMERICA
11.5.1   South and Central America Influencer Marketing Platform Market Overview
11.5.2   South and Central America Influencer Marketing Platform Market Forecasts and Analysis
11.5.3   South and Central America Influencer Marketing Platform Market Forecasts and Analysis - By Component
11.5.4   South and Central America Influencer Marketing Platform Market Forecasts and Analysis - By Application
11.5.5   South and Central America Influencer Marketing Platform Market Forecasts and Analysis - By Organization Size
11.5.6   South and Central America Influencer Marketing Platform Market Forecasts and Analysis - By End-User
11.5.7   South and Central America Influencer Marketing Platform Market Forecasts and Analysis - By Countries
11.5.7.1   Brazil Influencer Marketing Platform Market
11.5.7.1.1   Brazil Influencer Marketing Platform Market by Component
11.5.7.1.2   Brazil Influencer Marketing Platform Market by Application
11.5.7.1.3   Brazil Influencer Marketing Platform Market by Organization Size
11.5.7.1.4   Brazil Influencer Marketing Platform Market by End-User
11.5.7.2   Argentina Influencer Marketing Platform Market
11.5.7.2.1   Argentina Influencer Marketing Platform Market by Component
11.5.7.2.2   Argentina Influencer Marketing Platform Market by Application
11.5.7.2.3   Argentina Influencer Marketing Platform Market by Organization Size
11.5.7.2.4   Argentina Influencer Marketing Platform Market by End-User
11.5.7.3   Rest of South and Central America Influencer Marketing Platform Market
11.5.7.3.1   Rest of South and Central America Influencer Marketing Platform Market by Component
11.5.7.3.2   Rest of South and Central America Influencer Marketing Platform Market by Application
11.5.7.3.3   Rest of South and Central America Influencer Marketing Platform Market by Organization Size
11.5.7.3.4   Rest of South and Central America Influencer Marketing Platform Market by End-User

12.   INDUSTRY L and SCAPE
12.1.   MERGERS and ACQUISITIONS
12.2.   AGREEMENTS, COLLABORATIONS and JOIN VENTURES
12.3.   NEW PRODUCT LAUNCHES
12.4.   EXPANSIONS and OTHER STRATEGIC DEVELOPMENTS

13.   INFLUENCER MARKETING PLATFORM MARKET, KEY COMPANY PROFILES
13.1.   HYPR
13.1.1.   Key Facts
13.1.2.   Business Description
13.1.3.   Products and Services
13.1.4.   Financial Overview
13.1.5.   SWOT Analysis
13.1.6.   Key Developments
13.2.   INFLUENCERDB
13.2.1.   Key Facts
13.2.2.   Business Description
13.2.3.   Products and Services
13.2.4.   Financial Overview
13.2.5.   SWOT Analysis
13.2.6.   Key Developments
13.3.   IZEA WRODLWIDE INC.
13.3.1.   Key Facts
13.3.2.   Business Description
13.3.3.   Products and Services
13.3.4.   Financial Overview
13.3.5.   SWOT Analysis
13.3.6.   Key Developments
13.4.   JULIUSWORKS INC.
13.4.1.   Key Facts
13.4.2.   Business Description
13.4.3.   Products and Services
13.4.4.   Financial Overview
13.4.5.   SWOT Analysis
13.4.6.   Key Developments
13.5.   LAUNCHMETRICS
13.5.1.   Key Facts
13.5.2.   Business Description
13.5.3.   Products and Services
13.5.4.   Financial Overview
13.5.5.   SWOT Analysis
13.5.6.   Key Developments
13.6.   LEFTY
13.6.1.   Key Facts
13.6.2.   Business Description
13.6.3.   Products and Services
13.6.4.   Financial Overview
13.6.5.   SWOT Analysis
13.6.6.   Key Developments
13.7.   MAVRCK
13.7.1.   Key Facts
13.7.2.   Business Description
13.7.3.   Products and Services
13.7.4.   Financial Overview
13.7.5.   SWOT Analysis
13.7.6.   Key Developments
13.8.   NEOREACH
13.8.1.   Key Facts
13.8.2.   Business Description
13.8.3.   Products and Services
13.8.4.   Financial Overview
13.8.5.   SWOT Analysis
13.8.6.   Key Developments
13.9.   TRAACKR, INC.
13.9.1.   Key Facts
13.9.2.   Business Description
13.9.3.   Products and Services
13.9.4.   Financial Overview
13.9.5.   SWOT Analysis
13.9.6.   Key Developments
13.10.   UPFLUENCE
13.10.1.   Key Facts
13.10.2.   Business Description
13.10.3.   Products and Services
13.10.4.   Financial Overview
13.10.5.   SWOT Analysis
13.10.6.   Key Developments

14.   APPENDIX
14.1.   ABOUT THE INSIGHT PARTNERS
14.2.   GLOSSARY OF TERMS
The List of Companies

1. HYPR
2. InfluencerDB
3. IZEA Wrodlwide Inc.
4. JuliusWorks Inc.
5. Launchmetrics
6. Lefty
7. Mavrck
8. NeoReach
9. Traackr, Inc.
10. Upfluence