Hair Loss Prevention Products Market Size & Growth Analysis 2028

Hair Loss Prevention Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Shampoos and Conditioners, Oils, Serums, and Others), Category (Natural & Organic, and Conventional), End User (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month : May 2022

  • Report Code : TIPRE00027910
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 189
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The hair loss prevention products market size was valued at US$ 23,599.87 million in 2021 and is projected to reach US$ 31,524.52 million by 2028. It is expected to grow at a CAGR of 4.2% from 2021 to 2028.

Hair loss is described as a disturbance of the hair growth cycle, or damage to the hair follicle, resulting in a rapid loss of hair relative to the rate of regeneration. A few of the visible symptoms of hair loss are a receding hairline, hair loss in patches, or overall thinning. Further, changing food habits; rising stress levels due to demanding schedules, has resulted in frequent hair loss at a younger age among the population. Increasing disposable income; and a growing emphasis on appearance are among the major factors driving the hair loss prevention products market growth.

Asia Pacific accounted for the largest portion of the global hair loss prevention products market share in 2020 and is expected to register the highest CAGR during the forecast period. The market in the region is further segmented into Australia, India, China, Japan, South Korea, and the Rest of Asia Pacific. Strong customer base, rising hair fall concerns amongst the populace, and changing lifestyles are among the major factors driving the growth of the hair loss prevention products market in Asia Pacific.

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Hair Loss Prevention Products Market: Strategic Insights

Market Size Value inUS$ 23,599.87 million in 2021
Market Size Value byUS$ 31,524.52 million by 2028
Growth rateCAGR of 4.2% from 2021 to 2028.
Forecast Period2021- 2028
Base Year2021
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Impact of COVID-19 Pandemic on Hair Loss Prevention Products Market Growth

The COVID-19 pandemic had a major impact on operational efficiencies and value chains due to the shutdown of national and international boundaries in 2020. Moreover, research activities were hampered due to the shutdown of laboratories and production plants. However, various industries began gaining momentum as the governments of various countries eased out the previously imposed restrictions with the subsiding of the effects of the global crisis. Resuming operations in manufacturing units and the opening of interstate and international boundaries have favored the hair loss prevention products market growth in the last few quarters. For instance, on April 13, 2022, Forest Essentials, an Ayurveda-based hair care manufacturer in Asia, announced the opening of 12 shops in the UK, which is its first international market. In this development, Estée Lauder would back this luxury Ayurveda skincare brand to expand its business rapidly in the UK by 2025. Thus, the companies started taking the initiative, and adopting growth strategies such as collaborations and expansions to overcome the adversities caused by the COVID-19 pandemic in 2020.

Hair Loss Prevention Products Market Breakdown – by Region

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Market Insights

Growing Disposable Income in Developing Countries

The demand for hair loss prevention products is continuously growing in developing economies in Asia Pacific and South & Central America. This can be attributed to the growing disposable incomes of people. Disposable income is the income received by people after the deduction of taxes and social security charges, i.e., the actual amount left with them to spend or save. With the burgeoning concerns about hair loss, consumers in developing countries are highly inclined toward premium-quality hair loss prevention products, such as shampoos & conditioners, oils, and serums, which is encouraging manufacturers to establish production facilities in Asian countries, such as China and India. Low-cost products offered by these companies, specifically for people from cost-sensitive economies, are becoming extremely popular cost-efficient options for surgical hair replacement procedures.

According to Trading Economics, 2021, the developing country India has recorded $3,202,781, and in 2020, it recorded $2,725,046. According to the National Bureau of Statistics of China, in 2021, the per capita disposable income of residents in China reached $ 5,511.48, reporting a nominal increase of 9.1% over the previous year; the growth rate was 14.3% higher than that in 2019. The average growth rate in two years was 6.9%. The annual household income per capita of Argentina reached $ 3,765.524 in December 2020, compared with the previous value of $ 3,213.336 in December 2019. Hence, a surge in disposable income is adding to the purchasing power of consumers in developing countries, thereby providing lucrative opportunities for the growth of the hair loss prevention products market players.

Category Insights

Based on category, the hair loss prevention products market is segmented into natural & organic and conventional. The conventional segment is expected to account for a larger portion of the hair loss prevention products market share in the coming years. Conventional hair care products often consist of various synthetic substances, such as parabens, sulfates, alcohol, and mineral oil. They are potentially irritating and allergenic components developed in a lab. Further, synthetic chemicals are hazardous to human skin, animals, and plants. The production of traditional hair loss prevention products emits a large amount of pollution, leaving a negative carbon footprint on the earth, further hindering the market growth for this segment. However, most of the conventional hair loss prevention products are less costly than organic products, which is boosting the hair loss prevention products market growth for the conventional segments.

Product Type Insights

Based on product type, the hair loss prevention products market is segmented into shampoos and conditioner, oils, serums, and others. The shampoos and conditioner segment is expected to hold the largest market share during the forecast period. Anti-hair fall shampoos and conditioners replenish and nourish hair, relieve hair tension, relax muscles in the head, fight fungus that causes dandruff, and condition hair texture to prevent hair loss due to breakage. In addition, the market for the shampoos and conditioners segment is growing rapidly due to increasing demand from secondary markets such as India, Brazil, Turkey, and Argentina. Moreover, shampoos and conditioners are the most commonly purchased hair care products globally due to increased awareness, rising hair loss, and overall haircare trends. Thus, both products have gained significant traction among users, which is expected to boost the hair loss prevention products market growth during the forecast period.

Hair Loss Prevention Products Market Share, by Category – 2020 and 2028

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Distribution Channel Insights

Based on distribution channel, the hair loss prevention products market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020, whereas the market for the online retail segment is expected to grow at the fastest rate during the forecast period. The e-commerce boom has effectively increased the online retail sales of hair loss prevention products. Following the commencement of the COVID-19 pandemic, leading manufacturers are actively accessing popular e-commerce platforms with a mix of tempting prices, robust sales and support, and an upgraded shopping experience for consumers. This aspect is expected to help online platforms become one of the fastest-growing distribution channels globally. These factors are driving the growth of the hair loss prevention products market for the online retail channel segment.


Church & Dwight, Inc.; Forest Essentials; Kao Corporation; L'oréal S.A.; Pierre Fabre Group; Procter & Gamble; Shiseido Co., Ltd; Taisho Pharmaceutical Holdings Co., Ltd; Unilever; and Aveda Corp are among the key players operating in the hair loss prevention products market. These players are developing innovative products to meet the consumer demand. Moreover, they are performing mergers & acquisitions, business expansion, and partnerships strategies to expand their business globally.

Report Spotlights

  • Progressive industry trends in the hair loss prevention products market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the hair loss prevention products  market from 2019 to 2028
  • Estimation of global demand for hair loss prevention products
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook, as well as factors driving and restraining the growth of the hair loss prevention products market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the hair loss prevention products market size at various nodes
  • Detailed overview and segmentation of the market, as well as the hair loss prevention products industry dynamics
  • Size of the hair loss prevention products market in various regions with promising growth opportunities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Category, End User, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Can you list some of the major players operating in the global hair loss prevention products market?

The major players operating in the global hair loss prevention products market are Church & Dwight, Inc; Forest Essentials; KAO Corporation; L’Oreal S.A.; PIERRE FABRE GROUP; Procter & Gamble; Shiseido Co., Ltd.; TAISHO PHARMACEUTICAL HOLDINGS CO., LTD.; Unilever; and AVEDA CORP., among others.

Which region held the largest share of the global hair loss prevention products market?

In 2020, Asia Pacific held the largest share in the global hair loss prevention products market. The rising prevalence of hair loss among the population coupled with the increasing demand for organic and herbal hair care products are the key factors driving the market growth.

Based on product type, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on product type, the shampoos and conditioners segment is projected to grow at the fastest CAGR over the forecast period due to the increased awareness and consumption of these products. Increasing demand from developing countries such as India, Brazil, Turkey, and Argentina have further propelled the demand for shampoos and conditioners that help prevent or control hair fall.

What is the scope of the global hair loss prevention products market?

Hair loss is a critical issue that the majority of people are dealing with these days due to a variety of internal factors such as hormone imbalance, diseases, aging, and others. The growing desire for treatment among those suffering from androgenetic alopecia, a hair issue that causes baldness in men, women, and children, is boosting the demand for hair loss prevention products. Shampoos & conditioners, oils, and serums are some of the prominent products used as hair loss prevention products.

Based on end user, which segment held the largest market share in 2020?

Based on end user, the unisex segment held the largest market share in 2020. The high demand for products that are suitable for both men and women have aided the growth of this segment. Moreover, most manufacturers in the market offer unisex hair care products such as shampoos, conditioners, oils, serums, and others. However, manufacturers are currently revitalizing their product portfolios to target specific customer groups by introducing new products at a reasonable price to gain a larger market share.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, the supermarkets and hypermarkets segment is projected to grow at the fastest CAGR from 2021 to 2028. This can be attributed to the high footfall at these stores which has resulted in manufacturers promoting their products in these stores through attractive deals and offers.

The List of Companies - Hair Loss Prevention Products Market
  1. Church & Dwight, Inc.
  2. Forest Essentials
  3. KAO Corporation
  4. L’Oreal S.A.
  6. Procter & Gamble
  7. Shiseido Co., Ltd.
  9. Unilever

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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