Publication Month: Feb 2022 | Report Code: TIPRE00025401 | No. of Pages: 168 | Category: Consumer Goods | Status: Published
Maternity wear is typically created with a loose, appropriate fit that contains elastic, tabs, and stretchable fabric, such as elastane and spandex, to provide extra comfort to the consumer during pregnancy.
Asia-Pacific held the largest share of the global maternity wear market in 2020, whereas North America is expected to register the highest CAGR during the forecast period. There is an average of 85% of pregnant working women in the US according to the World Bank report. Thus, the demand is increasing for maternity wear and plus sizes in formal wear under the formal dresses and gowns section. This is a major factor contributing to the maternity wear market growth in North America.
|Market Size Value in||US$ 12,257.41 Million in 2021|
|Market Size Value by||US$ 16,578.64 Million by 2028|
|Growth rate||CAGR of 4.4% from 2021 to 2028|
|No. of Pages||168|
|No. of Tables||58|
|No. of Charts & Figures||64|
|Historical data available||Yes|
|Segments covered||Product Type, and Distribution Channel|
|Regional scope||North America, Europe, Asia Pacific, Middle East & Africa, South & Central America|
|Country scope||US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina|
|Report coverage||Revenue forecast, company ranking, competitive landscape, growth factors, and trends|
|Free Sample Copy Available|
The COVID-19 pandemic has adversely affected many industries including the consumers good industry. The pandemic created operational difficulties due to lockdowns, business shutdown, and supply chain disruptions. Clothing and apparel retail stores recorded high losses in sales. Financial results published by fashion brands such as the Spanish Inditex Group and the Swedish H & M laid bare the enormity of the pandemic’s impact. Furthermore, e-commerce experienced a long-lasting benefit from the pandemic, as most online purchasers consider e-retail as a post-pandemic option. Additionally, rising rates of vaccination, revival of manufacturing activities, and relaxation of government regulations are projected to positively influence the global maternity wear market during the forecast period.
Well established players in the market adopt various strategies to overcome current and future challenges for company’s expansion. For instance, Isabella Oliver adopted a market penetration strategy by launching a rental program of maternity wears to improve their reach. On January 20, 2020, the brand again launched a new rental program to become circular and increase the longevity of maternity clothing. Isabella Oliver offered its customers the new range of options to rent a dress, including party wear and fundamental pregnancy essentials, for two weeks, before returning free of charge. The brand even takes care of the dry cleaning. Customers can also buy the product. The idea of renting maternity wear is to encourage customers to go greener and eliminate the effects of fast fashion. So, the product innovations and penetrations led to an increase in the demand for maternity wear. These factors are driving the growth of the maternity apparel market.
Based on distribution channel, the maternity wear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is expected to register the highest CAGR during the forecast period. E-commerce played a vital role during the initial months of the COVID-19 pandemic, as physical retail stores were not permitted to operate. During lockdowns, people increasingly used e-commerce platforms to buy essential and nonessential products. The economic crisis due to the COVID-19 outbreak resulted in reduced disposable incomes of women. However, the demand for maternity wear was not affected. As a result, competitive pricing is likely to become a key feature of the complete landscape in the future. This factor is projected to potentially bolster the market growth for the online retail segment during the forecast period.
Based on product type, the maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. The top wear segment accounted for a larger market share in 2020, and the dresses and gowns segment is expected to register a higher CAGR during the forecast period. Maternity top-wear cloth consists of formal wear and casual wear. Moreover, the demand for formal maternity wear is rising due to the increasing number of working females. Formal maternity top-wear consists of kurtis, blouses, soft material tank dresses, blazers, and trench coats with double layers. Casual wear comprises tunics, maxi dresses, and oversize sweatshirts and t-shirts. Maternity clothes are made of the best quality fabrics with natural and comfortable materials, such as cotton, modal, and bamboo, as they are soft and allow steady breathing. Pregnant women tend to choose material according to seasonal changes. In summer, they prefer heat repelling linen cloths for easy airflow, whereas in winter, warm woolen coats are preferred to prevent cold.
A few players operating in the maternity wear market are Gap Inc, Seraphine, Isabella Oliver, H and M Hennes and Mauritz AB, Brunelli and Co S.R.L., Mothercare, Boob Design, SHAICO Fashion Pvt. Ltd, Pink Blush Maternity, and Organic & More.
The List of Companies - Maternity Wear Market