Maternity Wear Market Size & Industry Analysis Forecast by 2028

Maternity Wear Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Top Wear, Bottom Wear, Dresses and Gowns, and Innerwear) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Feb 2022

  • Report Code : TIPRE00025401
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 168
Inquire Before Buy



The maternity wear market was valued at US$ 12,257.41 million in 2021 and is projected to reach US$ 16,578.64 million by 2028; it is expected to grow at a CAGR of 4.4% from 2021 to 2028.

Maternity wear is typically created with a loose, appropriate fit that contains elastic, tabs, and stretchable fabric, such as elastane and spandex, to provide extra comfort to the consumer during pregnancy. 

Asia-Pacific held the largest share of the global maternity wear market in 2020, whereas North America is expected to register the highest CAGR during the forecast period. There is an average of 85% of pregnant working women in the US according to the World Bank report. Thus, the demand is increasing for maternity wear and plus sizes in formal wear under the formal dresses and gowns section. This is a major factor contributing to the maternity wear market growth in North America.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Maternity Wear Market: Strategic Insights

Market Size Value inUS$ 12,257.41 Million in 2021
Market Size Value byUS$ 16,578.64 Million by 2028
Growth rateCAGR of 4.4% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
Analyst Image


Have a question?

Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst

Impact of COVID-19 Pandemic on Maternity Wear Market

The COVID-19 pandemic has adversely affected many industries including the consumers good industry. The pandemic created operational difficulties due to lockdowns, business shutdown, and supply chain disruptions. Clothing and apparel retail stores recorded high losses in sales. Financial results published by fashion brands such as the Spanish Inditex Group and the Swedish H & M laid bare the enormity of the pandemic’s impact. Furthermore, e-commerce experienced a long-lasting benefit from the pandemic, as most online purchasers consider e-retail as a post-pandemic option. Additionally, rising rates of vaccination, revival of manufacturing activities, and relaxation of government regulations are projected to positively influence the global maternity wear market during the forecast period.

Maternity Wear Market Breakdown: by Region

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Market Insights

Adoption of Business Growth Strategies Drives Market Growth

Well established players in the market adopt various strategies to overcome current and future challenges for company’s expansion. For instance, Isabella Oliver adopted a market penetration strategy by launching a rental program of maternity wears to improve their reach. On January 20, 2020, the brand again launched a new rental program to become circular and increase the longevity of maternity clothing. Isabella Oliver offered its customers the new range of options to rent a dress, including party wear and fundamental pregnancy essentials, for two weeks, before returning free of charge. The brand even takes care of the dry cleaning. Customers can also buy the product. The idea of renting maternity wear is to encourage customers to go greener and eliminate the effects of fast fashion. So, the product innovations and penetrations led to an increase in the demand for maternity wear. These factors are driving the growth of the maternity apparel market.

Distribution Channel Insights

Based on distribution channel, the maternity wear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is expected to register the highest CAGR during the forecast period. E-commerce played a vital role during the initial months of the COVID-19 pandemic, as physical retail stores were not permitted to operate. During lockdowns, people increasingly used e-commerce platforms to buy essential and nonessential products. The economic crisis due to the COVID-19 outbreak resulted in reduced disposable incomes of women. However, the demand for maternity wear was not affected. As a result, competitive pricing is likely to become a key feature of the complete landscape in the future. This factor is projected to potentially bolster the market growth for the online retail segment during the forecast period.

Maternity Wear Market, by Product Type – 2020 and 2028

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Product Type Insights

Based on product type, the maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. The top wear segment accounted for a larger market share in 2020, and the dresses and gowns segment is expected to register a higher CAGR during the forecast period. Maternity top-wear cloth consists of formal wear and casual wear. Moreover, the demand for formal maternity wear is rising due to the increasing number of working females. Formal maternity top-wear consists of kurtis, blouses, soft material tank dresses, blazers, and trench coats with double layers. Casual wear comprises tunics, maxi dresses, and oversize sweatshirts and t-shirts. Maternity clothes are made of the best quality fabrics with natural and comfortable materials, such as cotton, modal, and bamboo, as they are soft and allow steady breathing. Pregnant women tend to choose material according to seasonal changes. In summer, they prefer heat repelling linen cloths for easy airflow, whereas in winter, warm woolen coats are preferred to prevent cold.


A few players operating in the maternity wear market are Gap Inc, Seraphine, Isabella Oliver, H and M Hennes and Mauritz AB, Brunelli and Co S.R.L., Mothercare, Boob Design, SHAICO Fashion Pvt. Ltd, Pink Blush Maternity, and Organic & More.

Report Spotlights

  • Progressive industry trends in the maternity wear market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the maternity wear market from 2019 to 2028
  • Estimation of global demand for dairy ingredients
  • Porter's five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the maternity wear market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the maternity wear market size at various nodes
  • Detailed overview and segmentation of the market, as well as the maternity wear industry dynamics
  • Size of the maternity wear market in various regions with promising growth opportunities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Can you list some of the major players operating in the global maternity wear market?

The major players operating in the global maternity wear market are Gap Inc, Seraphine, Isabella Oliver, H & M Hennes and Maurits, Brunelli & Co. S.R.L., Mothercare, Boob Design, Pinkblush Maternity, Adidas America Inc., and Organic and More among others.

Which region held the largest share of the global maternity wear market?

In 2020, Asia Pacific held the largest share in the global maternity wear market. Asia-Pacific continent comprises several developing and developed economies such as India, China, Japan, South Korea, and Australia. These emerging countries are witnessing an increase in spending by new mothers to be over their first pregnancy photo-shoots, accompanied by growing purchasing capacity of women in this region.

Based on product type, which segment held the largest market share in 2020?

Top wear accounted for a major share in 2020. Maternity top-wear cloth consists of formal wear and casual wear. The demand for formal maternity top wear is rising due to the increasing number of working females. Formal maternity top-wear consists of kurtis, blouses, soft material tank dresses, blazers, and trench coats with double layers, and casual wear comprises tunics, maxi dresses, and oversize sweatshirts and t-shirts.

What are the key factors influencing market growth?

The global maternity wear market is driven by the rising number of pregnant working women coupled with the adoption of business growth strategies by the market players.

Based on distribution channel, which segment held the largest market share in 2020?

Based on distribution channel, the supermarkets and hypermarkets segment held the largest market share in 2020. Supermarkets and hypermarkets, considered as an effective distribution channel, are large retail stores that offer a wide range of maternity clothes. Many leading manufacturers of maternity clothes target selling their products through prominent supermarkets and hypermarkets chains, such as Mom & Baby, Mother Care, and FirstCry, as there is high customer traffic in these stores. This factor is also driving the popularity of supermarkets and hypermarkets for purchasing maternity clothes.

The List of Companies - Maternity Wear Market

  1. Gap Inc
  2. Seraphine
  3. Isabella Oliver
  4. H & M Hennes and Maurits
  5. Brunelli & Co. S.R.L
  6. Mothercare
  7. Boob Design
  8. Shaico Design Pvt. Ltd.
  9. Pinkblush Maternity
  10. Organic & More

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports