Middle East and Africa Personal Lubricants Market Outlook and Strategic Insights by 2028

The Middle East & Africa personal lubricants market is expected to reach US$ 280.75 million by 2028 from US$ 146.96 million in 2021; it is estimated to grow at a CAGR of 9.7% from 2021 to 2028.

Key drivers include a rise in awareness about sex-related products and an increase in the adoption of sex toys across the Middle East & Africa. However, the availability of alternatives for personal lubricants restricts the market growth.

Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths. The incidence of sexual activities is higher among teens attending schools and colleges. Hence, this group needs to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS. Thus, the increasing awareness among the users through sex education and different websites about the associated products is likely to fuel the growth of the personal lubricants market in the coming years. As per HIV.gov, ~1.5 million people worldwide had AIDS in 2020. People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers and are available on educational websites.

Moreover, the easy availability of information and promotions of sex-related products, such as personal lubricants, condoms, and sex toys through various marketing tools, such as electronic media, displays, and stores, is expected to drive the market. These products are readily available at brick-and-mortar and online stores at reasonable prices. Moreover, medical practitioners recommend personal lubricants as part of treating sexual issues. Thus, the rising use of pleasure products to reduce discomfort during sexual activities is supporting the personal lubricants market growth.

Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Hence, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage are significant impacts observed in the region. E-commerce is popular because it effectively preserves consumers' privacy by not labeling products with their names and not disclosing customer information during product delivery. E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel. As a result of these developments, the personal lubricants market is expected to expand during the pandemic. According to a research study by LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122% and 124% respectively in April 2020 compared to April 2019. As a result of the above factors, COVID-19 positively impacted the personal lubricants market.

  MEA Personal Lubricants Market Revenue and Forecast to 2028 (US$ Mn)

MIDDLE EAST AND AFRICA PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

• Water-Based
• Silicone-Based
• Oil-Based

By Application

• E-Commerce
• Drug Stores
• Others

By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of MEA

Company Profiles

• Lovehoney Group Ltd.
• Church & Dwight, Inc.
• Reckitt Benckiser Group Plc
• Sliquid, LLC
• Uberlube Inc
• The Yes Yes Company Ltd.
• Trigg Laboratories

Middle East and Africa Personal Lubricants Report Scope