Middle East and Africa Social Employee Recognition System Market Forecast by 2028

The social employee recognition system market in Middle East and Africa is expected to grow from US$ 381.8 million in 2021 to US$ 804.0 million by 2028; it is estimated to grow at a CAGR of 11.2% from 2021 to 2028.

Emergence of bring your own device (BYOD): With rising access to social networking platforms such as Yammar, Convo, and LinkedIn, the use of BYOD is also making its place among enterprises. In the era of constant technological developments, many enterprises are forecasted to broaden their BYOD policies to cater a rising number of employees in the workplace. The growing smartphone and internet users are also having a catalyst impact on the adoption of employee-recognition systems. For instance, Salesforces Inc. in March 2018 had introduced a new software “Essentials” to cater to the requirement of small businesses. The new software is customer service and sales software available to enhance employee satisfaction. Such software will help in raising both performance and productivity. Advanced technologies: A few sophisticated social recognition solutions are coming up in the market by leveraging the latest technologies such as machine learning. Several types of software with new technologies are urging enterprises to provide meaningful and in-depth insights regarding the performance of employees and organizations. It also facilitates recommendations for turnover/income with a few predictive elements.

Iran has faced the highest number of COVID-19 confirmed cases. Other major countries that are facing the economic impact of COVID-19 include Saudi Arabia, UAE, Egypt, Morocco, and Kuwait. The region comprises many growing economies such as UAE, among others, which are prospective markets for social employee recognition system providers, owing to the huge presence of diverse customer base for the several industries. Currently, the Gulf countries are on the verge of adopting transformative digital technologies in various verticals in a bid to improve the socioeconomic conditions of the countries. However, due to the outbreak, the implementation of stringent measures such as lockdowns, business shutdowns, and travel bans are aggravating the economic problems of the countries in the MEA region. Hence, the estimated decline in MEA’s economic condition and impact of COVID-19 on the growth of various industries in the region is expected to moderately impact the growth of the social employee recognition system market in 2020.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the social employee recognition system market. The Middle East and Africa social employee recognition system market is expected to grow at a good CAGR during the forecast period.

Middle East and Africa Social Employee Recognition System Market Segmentation      

By Component

• Platform
• Services

By Deployment Model

• Cloud
• On-Premise

By Reward Type

• Gift Cards
• Prepaid Cards
• Incentive Travel
• Others

By Industry

• Retail
• IT and Telecom
• Healthcare
• Media and Entertainment
• Travel and Hospitality
• Manufacturing
• Others

By Country

• Middle East and Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East and Africa

Companies Mentioned

• BI Worldwide
• Globoforce Limited (Workhuman)
• Kudos Inc.
• Terryberry
• Semos Cloud

Middle East and Africa Social Employee Recognition System Report Scope